BLUECADETPro!le & Process

February 21, 2013

Multi-Device Websites • Mobile Apps • Multi Touch Screens • Photo, Video & Illustration • Media Planning • Environmental Design

Our past experience includes interactives developed for

the MoMA, the Field Museum, and the Penn Museum. The

success of our projects can be found in our thoughtful

user interfaces, beautiful designs, and detail-oriented

programming.

Our work has received numerous awards including an

Emmy, multiple Webbys, and several MUSE awards.

Our collaborative, friendly, and knowledgable staff makes

the interactive production process enjoyable. Together,

we will make your project a success.

Bluecadet is an interactive studio specializing in

multimedia experiences that excite, engage and inspire.

We build dynamic interactive installations, applications,

and websites for companies, museums & universities.

We are storytellers for a digital age.

INTRODUCTION

Hi Nate-

We believe technology is only at its best when it helps tell a story

and enrich our physical world. Specifically, we think our experience

with environmental dashboards, storytelling & exhibit design,

didactic environments, wayfinding systems, projective mapping, and

interactive displays areas might be a great addition to the projects

your team at Gensler is working on.

We’ve worked with museums and organizations around the world

including Chicago’s Field Museum where we completed a multi-user

touchwall on “Sue” the T-Rex. We have also implemented extensive

work for the Smithsonian in DC and are currently working with the

Philadelphia Museum of Art. We work with non-profits and

foundations and were awarded an Emmy for our “Live Hope Love”

Production and were nominated for “Starved for Attention.”

Bluecadet currently includes 20 full-time staff, and we are steadily

growing. We are comprised of a talented team of interactive

producers, designers and developers. Our client roster includes

local, national, and international organizations. Our many awards

and press hits testify to our position as a leading new media studio.

This summer Bluecadet will move to a new 7000 sq. ft. office in

Fishtown. This space will also include a 2500 sq. ft. production

studio intended for production of large in-gallery media experiences.

The studio will allow us to install and test large interactive

experiences at scale. 

We’re passionate about connecting the digital and physical world

and would welcome an opportunity to work with your great team at

Gensler. I’d love to discuss possible uses for multi-touch touch

screens, mobile apps, multi-device websites, environmental design,

media planning or photo, video & illustration on upcoming projects.

Please don’t hesitate to call or email me if you have any questions.

Best,

GREETINGS FROM BLUECADET

Bradley BaerCreative Director, Environments

Our WorkWhat we do

A good interactive allows the user to move fluidly through the targeted action points and content

areas. To accomplish this, the user interface must be straightforward, consistent, and easy for any

user to navigate. We will map out a navigation scheme illustrating how users explore content and

move through the experience. Through tap-testing and review, we will refine the process in the

early stages of the project.

Once the structural problems have been solved, we make things beautiful. Our designers are

second to none. We will create a look and feel for the media elements that is aligned with the

exhibition style and conveys the appropriate tone. Every interface element and piece of content will

be carefully considered, resulting in a pleasing visual experience.

Responsive Websites

User Experience

T O U R I S M : With Art Philadelphia withart.visitphilly.com

C U L T U R E : e Philadelphia Orchestraphilorch.org

P R O F E S S I O N A L : Erica Broberg Smithericabrobergarchitect.com

E D U C A T I O N : Tyler School of Art Virtual Tour3d Tours are an elegant way of providing spacial experiences of your buildings before the user actually visits.

E D U C A T I O N : Temple University Tyler School of ArtWe have experience in responsive designs for beautiful formatting on various devices including smartphones and tablets.

A R T : Steve McCurry, Portraitshttp://itunes.apple.com/us/app/portraits-by-steve-mccurry/id589821521?mt=8

M U S E U M S : American Revolution Centerwww.americanrevolutioncenter.org/

The way one interacts with libraries, museums and performing arts spaces is changing. With the

majority of visits beginning on-line, the experience no longer starts at the front door but rather the

minute the website is loaded. Bluecadet views these changes as an opportunity to improve the

physical experience with a complimentary digital experience.

Projects like “La Invencion Concreta” at the Reina Sofia Museum use mobile to create a better

understanding of the exhibition. Rather than merely displaying the same image on the screen as you

see on the wall, the app provides complimentary information, fun facts and opportunities to interact

with the pieces in multiple languages.

Holistic Design

Comprehensive Experiences

M U S E U M S : La Invencion Concreta at the Reina So"aMuseums are constantly moving to multiple sensory experience with augmented information via iPads or smartphones.

T H E W E B S I T E

M O B I L E E X P E R I E N C E

i P a d E X P E R I E N C E

Bluecadet has the capacity to create interactive dashboards and infographics that are both

informative and interesting. These displays can stream real-time data while adding a beautiful

aesthetic touch.

Our displays have been placed in museums and libraries and are poised to be equally as successful

in corporate headquarters or university buildings. They provide an easy way of conveying how a

building is performing environmentally and are even eligible for LEED credits in educating the

building’s users.

Real-time Displays

Environmental & PerformanceDashboards

L I V I N G W A L L S : Field Museum - Chicagoe Green Wall Experience provides a compliment to the exhibition by allowing visitors to interact with current environmental information

R E A L T I M E E N V I R O N M E N T A L D A S H B O A R D S : Mammoth Cave National Parke Vital Signs Display shows real time streaming information about the current weather conditions and building performance

Garbage Pickup/Co-Generation PlantAdds efficiency and sustainable focus

垃圾收集/废热发电高效低耗产能

Geothermal System / Energy PilesCool the Energy Loop at 50m Deep

地热能系统/地下能源层50米深管道提取热能或降温冷却

Recycled Wood LouversHorizontal Sun Protection

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Rain Water CollectionReduce Water Usage and Filter Ground Water

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Recycled Wood LouversHorizontal Sun Protection

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Rain Water CollectionReduce Water Usage and Filter Ground Water

雨水采集降低水资源消耗，净化地下水g

Underground ParkingPrevents Asphalt Expsoure & Heat Gain

地下泊车减少地面柏油路面及其吸热

Underground ParkingPrevents Asphalt Expsoure & Heat Gain

Water Collection CisternCollected Water for Toilets and Irrigation

雨水采集收集雨水供盥洗灌溉使用

Walter Filtration SystemReduce Water Runoff

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Walter Filtration SystemReduce Water Runoff

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Recycled Wood LouversHorizontal Protection from Sun

Natural VentilationAllows Light & Air to Lower Levels

自然通风引入阳光和新鲜空气至地下空间

Walter Filtration SystemReduce Water Runoff

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Walter Filtration SystemReduce Water Runoff

绿地水净化系统防止水溢出

回收木料遮篷废物利用，遮挡日照

Environmental Quality环境质量

Water Efficiency用水效率

Material & Resources材料与资源

Energy & Atmosphere能源与气候

Bio FiltersAir Filtration and Purification

Localized Tile PaversNanajo White Tile from Hebei Province

本地铺筑材料河北省出产铺面，节省交通安装耗能

Radiant Heating/CoolingUnderfloor condition is efficient & accessible

地板下放射式供暖及冷却近距高效且易操控

Bio FiltersAir Filtration and Purification

生物过滤空气过滤与净化

Cooling TowersAdds Additional Cooling to the Loop

冷却塔能源循环中增值冷却

Pumps & Heat ExchangersReduces the Need for Mechanical Cooling

Bicycle Share ProgramRentals for exercise and transportation

自行车租赁供休闲交通使用

Evaporative Cooling PoolsReduction in Temperature

蒸发冷却水景减少机械冷却耗能

Photovoltaic CanopyFabric Covering Embedded with PV Cells

太阳能日光板天蓬光电池嵌入式结构

E N V I R O N M E N T A L A N I M A T I O N S : Beijing Central Business District with Pelli Clarke PelliIllustrations and animations simplify the task of describing environmental systems and sustainable strategies

I N F O G R A P H I C S : American Revolution Centerwww.counterspill.org/

Our websites, apps and large-format interactives are the perfect way to tell the story of a company

or organization. From libraries and museums to alumni centers and stadiums, these displays are a

beautiful feature that also creates interest in the history or future of an organization.

We conduct preliminary testing with with full size mock-ups, and we never assume something that

works on a small monitor will work on a huge multi-touch screen. All of this helps us break out of the

typical single-user kiosk mold and develop experiences that are truly multi-user.

Multi-User Touchscreens

Storytelling, Exhibitions & Donor Walls

D O N O R W A L L : National Museum of American Jewish HistoryAn interactive donor wall provides a simple way for visitors to see where the museum’s donors are located

M U L T I - T O U C H T O U C H S C R E E N : University of Pennsylvania Museume Hunal Burial interactive was created for the Maya 2012 exhibition and was designed for up to four simultaneous users.

M U L T I - U S E R P U Z Z L E : Sue the T-Rex at the Field Museum - Chicagoe multi-user interface we created for the Field Museum’s T-Rex goes beyond traditional 2D navigation and makes full use of multi-touch gestures. Visitors can tap, swipe and pinch through detailed 3D dinosaur scans while simultaneously rotating the full 3D skeleton.

U S E R G E N E R A T E D C O N T E N T : Assignment Afghanistanis project encouraged visitors to share their own personal story and then placed it by location on a larger map. As the stories were added the site became a very personal diary of powerful memories.

A N I M A T I C S : Remembering Tim Hetheringtonis piece reinforces the linear narrative of Tim’s last days and allows visitors to literally trace his path. Visitors could toggle to different days by using the menu and music reinforces the tone. Watch it at http://vimeo.com/47978916

D O N O R W A L L S Projected donor walls provide a sleek way of highlighting the people that made the building possible. ey also make adding new names or providing additional information a snap.

We believe that technology is at its best when it helps us understand what we can’t easily see or

teaches us something new. Creating environments that inspire using augmented information

enriches the physical space by adding another level of interaction.

Encouraging visitors to engage with content collaboratively can foster conversation and create a

lasting impression. We understand the design challenges of multi-user interactives like multiple

viewing angles, collaboration vs. competition, and clutter and are passionate about finding ways of

weaving the experience into the existing context.

Physical Computing

Didactic Environments

I N T E R A C T I V E I N F O G R A P H I C S : Financial Times at Grand Central Terminal - New YorkFor the Financial Times “Graphic World” installation we created a huge $oor mat with an array of pressure sensors. Each sensor corresponded to a portion of a projected world map. As visitors walked across the mat, animated footsteps followed their movement and revealed corresponding content. Check it out at http://bit.ly/RFC1TT

Sensor mat build in progress

We’ve seen complex maps and gigantic signs that attempt to assist in negotiating physical spaces

but we think less is truly more when it comes to assisting people in getting where they want to go.

Mobile apps and multi-touch screens are an easy way to explain a complex spatial arrangement in a

bold way. We’ve created 2D and 3D solutions ranging from the scale of a single building all the way

to fly-bys at the scale of an entire city. While they differ in size, they all help visitors understand a

space with an interface as simple as a smartphone.

Immersive Environments

Wayfinding Systems

A N I M A T E D P E R S O N A L M A P : With Art Philadelphiais model of Philadelphia is featured in an interactive map on the WithArt website we created for the Greater Philadelphia Tourism and Marketing Corporation. Users can $y through the skyline and click through the highlighted locations for more details. Take the virtual tour at http://withart.visitphilly.com/map/

M U R A L A R T S W A Y F I N D I N G : Albert M. Green"eld African American Iconic Images CollectionA comprehensive mobile app provides a guided way of experiencing the collection of beautiful murals scattered around Philadelphia. e app is narrated by ?uestlove of the Roots and has detailed information that supplements the actual works.

Bluecadet has the experience to develop advanced projection mappings using commercially

available equipment. This technology can be used on walls, floors, partitions or ceilings to create

dynamic spaces the can teach or inspire. From purely graphic imagery to motion-driven games,

these mappings can truly transform a space.

If the projection system needs to be fine-tuned on a regular basis, due to vibrations in the exhibit

hall or getting bumped by visitors, Bluecadet can develop a simple software-based system for

recalibration.

Immersive Environments

Projection Mapping

I N T E R A C T I V E E N V I R O N M E N T S : Proposal for New York Public Librarye above example shows how Bluecadet’s interactives can be incorporated into existed or proposed buildings. Projections can correspond to digital screens or tables and create a secondary layer on physical surfaces.

S P A T I A L M A P P I N G : University of Pennsylvania MuseumVisitors entering the Penn Museum’s “Maya 2012” exhibit are greeted by our “Night Sky” animation projected on a 30 curved wall. e projection required synching two channels of video and projection mapping onto the curved wall and around another structure in the gallery.

Interfaces allowing users to control applications using body motion are becoming more powerful

and commonplace; the technology offers exciting possibilities. Bluecadet has explored a number of

frameworks in this space, including computer vision, processing, OpenFrameworks, and Cinder. Our

team approaches gestural application development strategically, ensuring the appropriate

technology is used to reach the desired user experience. Rapid prototyping and an iterative design

and development process is key to success when working with these new technologies.

Bluecadet’s programmers are well versed in the capabilities of the hardware and software systems,

and offer the expertise to execute a fun, robust, and stable final product.

Gestural Interfaces

Interactive Displays

Kinetic interfaces offer opportunities for multi-user and collaborative experiences. Here, a concept sketch from our interactive for the Field Museum, which uses Xbox Kinect.

Prototyping the Field Museum Kinect experience at Bluecadet’s studio

Our PeopleWho we are

• respected digital strategist

• sought-after speaker

• Emmy winner

• interactive developer

• 5 years at Smithsonian American Art Museum

• leads Bluecadet’s strategic approach

• involved in every project as creative director

• BA from Tufts University

PRINCIPALS

Josh Goldblum

Founding Principal + Creative Director

• celebrated interactive designer

• awards include SXSW, Webbys, MUSE

• leads Bluecadet’s design team

• involved in every project as art director

• 5 years at Smithsonian National Portrait Gallery

• 5 years of agency experience

• MA in history from George Mason University

Troy LaChance

Principal + Design Director

Brad Baer

Creative Director, Environments

PRODUCERS

Rebecca Sherman

Studio Director

Aaron Miller

Interactive Producer + Technology Specialist

Victoria Jones

Producer

Rebecca Smith

Producer

Harrison Haas

Associate Producer

DESIGN

Kim Quinn

Senior Designer

Aaron Richardson

Designer + Motion Graphics

Theresa Decker

Designer

Alex Bloom

Designer

Putra Roenig

Creative Developer

DEVELOPMENT

Mark Llobrera

Senior Developer

Stacey Martens

Creative Developer

Steve Hurwitz

Senior Web Developer

Kathryn Stracquatanio

User Experience Developer

Paul Rudolph

App Developer

Clients + AwardsAbout Us

• Tyler School of Art

• University of Pennsylvania

• Tufts: Institute for Global Leadership

• American Revolution Center

• Dallas Museum of Art

• GPTMC

• Independence Hall Visitor Center

• Mural Arts Program

• National Constitution Center

• Opera Company of Philadelphia

• Philadelphia Orchestra

• Wistar Institute

Select Client List

Emmy• Starved for Attention (nominee - 2012)

• Live, Hope, Love (winner - 2009)

FWA Site of the Day• Sue the T. Rex Puzzle Interactive (2012)

• With Art (2012)

SXSW• James Zabiela - (winner - 2011)

• Starved for Attention (nominee - 2012)

• Joshua Cogan (nominee - 2012)

• Philadelphia Orchestra (nominee - 2012)

• Mural Explorer (nominee - 2011)

• Vital Voices (nominee - 2011)

Webby• Counterspill (3 awards - 2012)

• Live, Hope, Love - People’s Voice Award (award - 2009)

• Starved for Attention (nominee - 2012)

• Counterspill (nominee - 2012)

• Young Arts (nominee - 2011)

• Mural Explorer (nominee - 2011)

• Eastern State Penitentiary (nominee - 2011)

Digital Ellie• Assignment Afghanistan (2011)

Communication Arts, Webpick of the Week• Energy Realities (2012)

• With Art (2012)

• Diego Rivera (2012)

• McNulty Prize (2012)

• Assignment Afghanistan (2011)

• Eastern State Penitentiary (2011)

• Mural Arts Program (2010)

• Starved for Attention (2010)

• American Revolution Center (2010)

AAM Muse Award• Field Museum Green Wall (2012)

• American Revolution Timeline (2012)

• Iconic Mural Collection (2012)

• Lincoln Memorial Interactive (2010)

HOW Magazine Interactive Annual• Chalmette Battlefield Museum (2012)

• Mural Explorer (2012)

• Assignment Afghanistan (2012)

• They Killed Sister Dorothy (2010)

• American Revolution Center (2010)

• Live, Hope, Love (2009)

Select Awards

Thank You

Bradley Baer, LEED AP

Creative Director, Environments

BLUECADET INTERACTIVE • 1011 N. Hancock Street, Unit 101, Philadelphia, PA 19123 • 267.639.9956 • brad@bluecadet.com