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Helping b2b and b2c companies maximize their use of email, social and mobile strategies to increase revenue and extend customer lifetime value.

Ryan PhelanVice President, Strategic ServicesBlueHornet

@ryanpphelan

Thinkpast keynotespast conferencesyour programyour goalsyour challengesyour customer

1,000 CONSUMERS

• U.S. Based Consumers• 77% own a smartphone• Selected ages between 18 and 45• 79% were employed• Diverse ethnic mix• 77% earned $35,000+• 35% live in urban area; 65% in

suburb

• See the results of our survey

• Listen to what consumers really think about email

• Learn from Ryan on actionable strategies

Discounts, Product Updates and Love of the Brand are the top 3 reasons for signing up for

email

• Incorporate preference centers into your welcome process

• Don’t take advantage of the trust

• Test pricing and discount strategies in your emails

• Test calls to action between “Learn More” and “Buy Now”

75% of consumers expect to receive a welcome email

• Make sure that you have a welcome email sent instantly after registration

• During registration, test asking what they want out of the relationship

• Cadence should be rooted in relevant content to the consumer at each phase of development

• Don’t bombard the consumer

69% of consumers delete emails that don’t look good on a mobile device

• Don’t be lazy marketers, optimize your emails for mobile devices

• Use effective subject lines and pre-header text to assist in the “triage”

• Use segmentation to group mobile users from desktop users and track performance

• Over half of respondents triage email

Relevance and Frequency continue to be the primary reasons for Unsubscribe

• Relevancy (31%) and Frequency (30%) are still the top two reasons for unsubscribe

• Think strategically first, tactically second about your email program

• Make sure your emails provide value

• Use segmentation to send engaged groups emails – utilize Win-Back Programs

• Think strategically first, tactically second about your email program

• Make sure that you have a welcome email sent instantly after registration

• Cadence should be rooted in relevant content to the consumer at each phase of development

• Don’t be lazy marketers - optimize your emails for mobile devices

There are real people getting your emails – don’t forget that

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