© 2014 IBM Corporation

IBM Bluemix IntroductionSam GarforthCloud Architect

@SamJGarforth

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IBM’s Cloud Portfolio

OAuth

Optimized Hybrid Infrastructure

IBM Platform Computing

IBM Cloud Orchestrator

TOSCA

Service Management PortfolioIBM UrbanCode DeployOSLC

Integrated Lifecycle

IBM Bluemix

Service Management as a Service

DevOps Services

3 © 2014 IBM Corporation

Introducing IBM Bluemix

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IBM initiative to develop an open Cloud Operating Environment

IBM and partner cloud services

Integrated DevOps with both Browser and Eclipse-based tools

Services

Lifecycle Management

(JazzHub)

ApplicationRuntime

Runtimes &Frameworks

Middleware Application Operational Mobile ExternalData

node java ruby WorklightWebSphereLiberty

Web IDE(Eclipse Orion)

Eclipse IDE

ApplicationCompositionEnvironment

Create & Manage Services

Test/Run Test/Run

ExploreServices

ExploreServices

IBM Bluemix

Check In Code Check In Code

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Bluemix, IBM’s Cloud Platform

Compose applications from a rich library of IBM, 3rd party and open source runtimes, services and APIs.

Deploy and scale new applications and services with infrastructure services from IBM SoftLayer.

• DevOps• Big Data• Mobile• Cloud Integration • Security • Internet of Things• Watson• Database• Web and application

Bluemix services include:• Run apps in any

language• Built on open standards• Integration services to

systems of record• Designed for mobile• Provides DevOps

services

About Bluemix

Bluemix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new applications, embrace DevOps and extend existing IT investments with cloud integration services.

By connecting securely to on-prem infrastructure, organizations can extend their existing investments.

5 © 2014 IBM Corporation

DevOps Services - Software Development in the Cloud

• Easy Access - Get started for free. With Git hosting and the built-in Web IDE, it's zero to code in seconds.

• Code Now - Use the built-in Web IDE, Eclipse, Visual Studio, or your tool of choice.

• Automated Deployment - Auto-deploy your applications to IBM's cloud platform, Bluemix.

• Team Collaboration - Share your work and collaborate through expert tools for Agile Development.

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Global footprint

IPv4/IPv6 dual stackGlobal DNS

Global DDOS MitigationGlobal Internet Exchanges & Peering

India

ChinaTokyo

Hong Kong

Singapore

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York City

Washington D.C.

Miami

London Frankfurt

Amsterdam

Paris

Sydney

Atlanta

DATA CENTER & NETWORK POINT OF PRESENCE

NETWORK POINT OF PRESENCE

7 © 2014 IBM Corporation

Bluemix Public References

Company Overview Industry Benefit Collateral

eyeQwww.eyeqinsights.com

Focuses on enabling bringing the digital experience of a website into a physical retail store.

Retail Reduction of operations costs by 30% - focusing on apps and code, not infrastructure

VideoReference

MyMenuwww.themymenu.com

Startup focusing on delivering mobile ordering and restaurant analytics to restaurant chains

Distribution MQA – reduced defect resolution time by up to 300%Mobile push – allowed customer to avoid writing custom code.

VideoReference

DataSkillwww.dataskill.com

ISV focused on delivering medical record natural language processing

Healthcare Increases time to market for new customer delivery by 35%

Reference

Vivochawww.vivocha.com

Provides APIs for delivering online commerce chat and interaction with end users and CSRs.

Retail, Distribution

Reduction of operations expense and increased productivity through abstraction from IaaS

Reference

Apersonawww.apersona.com

Multi factor authentication API Technology Able to deploy a new customer faster. 2 days to 30 minutes.

Reference

Synchrony Systems and Bay Area Rapid Transitwww.bart.gov

Public transportation with mobile application built by a business partner

Travel and TransportationGovernment

From zero to implementing a mobile app from a database on premise in 15 days

Video (20 mins in)

GameStopwww.gamestop.com

$9B retail provider of new and used video games

Retail Selected IBM as a strategic partner for building engaging apps

Press Release

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aPersona – Cuts development time exponentially with cloud-based IBM Bluemix platform capabilities

“[With Bluemix,] I don’t have to worry about infrastructure. We can spin up a server in 30 seconds.”

—Kelly Sparks, president and chief executive officer (CEO), aPersona

Professional ServicesIBM Software

Solution component• IBM® Bluemix™

SWP14121-USEN-00

The transformation: To build and deliver its customized adaptive multi-factor & 2-factor security applications, aPersona completed multiple time-consuming setup processes. Using the open source, cloud-based IBM Bluemix platform, aPersona simply clicks to select and install applications it needs to speed development, deployment and delivery times.

Increases focus on code without the requirements for time-consuming infrastructure setup

Broadens sales channels as aPersona’s application is included in the global IBM Bluemix Catalog

From hours to 30 seconds to deploy servers for application development and deployment

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BYTE – The IBM BlueMix environment delivers scalable, cost-effective DevOps capabilities

“I don’t have to be super technical… .This platform allows us to do real-time innovation.”

—Mike Little, chief executive officer, BYTE

Media and EntertainmentIBM Software

Solution components• IBM® BlueMix™• IBM SmartCloud®• IBM Mobile Quality Assurance

Document number if slide is posted in MAM

The transformation: The robust framework, runtime and services tools available through the IBM BlueMix environment help BYTE developers quickly modify the company’s app when needed, as well as prototype and test new solutions and manage restaurant-specific data-reporting tools.

Speeds time to marketwith cloud-based infrastructure and services capabilities

Reduces capital expenseusing a plethora of readily available applications and services

Decreases complexitywith a scalable, plug-and-play DevOps environment

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eyeQ – Accelerates development and delivery with open source, cloud-based IBM Bluemix platform

“[With the Bluemix platform], the hours previously spent on IT support are focused on the development of our product.”

—Michael Garel, chief executive officer, eyeQ

RetailIBM Software

Solution component• IBM® Bluemix™

SWP14114USEN-00

The transformation: eyeQ needed a cloud-platform that reduced IT infrastructure management time. The easy-to-deploy, cloud-based IBM Bluemix platform eliminated infrastructure maintenance and transformed eyeQ’s solution design capabilities. Using the platform’s plethora of IBM, open source and third-party tools, developers quickly respond to client needs for the growing business.

Reduces time to marketbecause developers focus on coding instead of infrastructure maintenance

Promotes rapid growthand gives the small IT team flexibility to adapt to new client deliverables

Speeds developmentwith a resource-rich IBM® Bluemix™ catalog of apps, application programming interfaces (APIs) and software development kits (SDKs)

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Vivocha–Creates and deploys sales-generating tools 90 percent faster with the IBM Bluemix platform

“Bluemix is a good platform to quickly and efficiently experiment and test new rules and formulas.”

—Federico Pinna, chief technology officer (CTO) and cofounder, Vivocha S.p.A.

Professional ServicesIBM Software

Solution component• IBM® Bluemix™

Document number if slide is posted in MAM

The transformation: As a new company, Vivocha could not afford to spend 3 – 6 months developing and deploying solutions for its online retail customer base. With the resource-rich, flexible IBM® Bluemix™ platform, its developers use open source tools to analyze and deploy tailored customer solutions using the cloud, helping close consumer sales..

10% – 25% increasein online transactions completed with timely, targeted customer contact

Offers fun and flexibilityThat encourages developers to experiment and create new solutions

90% improvementin new solution deployment time using cloud-based infrastructure

12 © 2014 IBM Corporation

Business Model OverviewFriction free adoption for developers

- 30 day trial – designed to allow testing of an entire application on the platform

- Free tier for every service – encourages experimentation of new services for applications already running on Bluemix

Multiple Commitment Models- Pay as you go – optimized for flexibility, no

term commitment - Subscription – term based optimized for

cost. Discounted from pay as you go rates

Fully self service- Zero to coding in < 5 minutes- Credit card over the web- Supported by inside and field sales – PO and

ELA inclusion

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Pay as you go pricing

Brand June GA

Services Preliminary / Proposed Prices (Pay as you Go)

Free Allotment Competitor Price

AIM 7 1. Cloud Integration (Derived from CastIron)

2. Liberty for Java

3. Node.js(with mobile app template)

4. Data Cache

5. Session Cache

6. Push

7. Application Auto-Scaling

1. $150/endpoint/month with maximum charge of $750/month

2. $0.07 per GB per Hr

3. $0.07 per GB per Hr

4. $55 1GB, $155 5GB, $505 25GB per month

5. $55 1GB, $155 5GB, $505 25GB per month

6. $20.00 per million pushes

7. Free version

1. 5 simple endpoints

2. 175 GB hr

3. 175 GB hr

4. 50 MB Instance

5. 50 MB Instance

6. 1 million pushes

1. No direct competitor for level of service being provided

2. $0.03 (Pivotal) - $0.10 per GB per Hr (Heroku)

3. $0.03 (Pivotal) - $0.10 per GB per Hr (Heroku)

4. $53/GB per month (Amazon) / $110/GB per month (Azure)

5. $53/GB per month (Amazon) / $110/GB per month (Azure)

6. $1.00 per million pushes (Amazon), $40 per million (Azure), $50 per million (Parse)

7. Provided free by competitors

CPS 1 1. Open Source Runtimes 1. $0.07 per GB per Hr 1. n/a 1. $0.025 (Azure) - $0.10 (Heroku) per GB per Hr

IM 5 1. Analytics Warehouse2. Mobile Data

3. SQL Database

4. Cloudant NoSQ Database

5. Time Series Database

Outbound Data

1. $50.00 per instance per month, 10 GB max2. $1.00 per GB per month, $0.15/0.03 per 1K

heavy/light API calls3. $30 per instance per month, 10 GB max

4. $1.00 per GB month, $0.15/0.03 per 1K heavy/light API calls

5. $50.00 per instance per month, 10 GB max Free to customer

1. 1 GB instance

2. 1 GB; 1 Million API calls

3. 2GB instance, TBD transactions

4. 2GB, 50K light, 10K heavy

5. 1 GB instance

1. $2.77/hr ($2000/month) for 60GB cap (HANA)

2. n/a

3. Azure $45.96 for 10GB cap. $14.96 for 2GB

4. Cloudant standalone: $1 per GB of data volume, $0.015 per 100 write, $0.015 per 500 reads

5. $50/month, limit 250 series (Heroku Tempo DB)

$0.11 / GB (Azure), $0.12 - $0.20 / GB (AWS)

Rational

6 1. Mobile Quality Assurance

2. Git Hosting3. Web IDE4. Continuous

Integration5. Continuous Delivery

Pipeline6. Planning & Tracking#2,3,6 Bluemix DevOps

1. $199 per app-platform (incl. 100 devices). $0.02 per addressable device

2. Free version3. Free version4. $0.05 per minute5. $50.00 per application instance

6. $15 per user per app

1. 1 app up to 3 devices

2. n/a3. n/a4. 60 minutes5. 2 application

instance6. Public

projects

1. $30-$300/month (Hockey App), $100-$600/App/Month(Critercism)

2. n/a3. n/a4. $0.05 per minute, 60 free (MSFT VS

Online)5. n/a

6. $2-$6/month (Jira); $35/user/month (Rally)

$20-$60/user/mo (MSFT VS Online)

C&SI 2 1. Monitoring and Analytics (including Log Analysis)

2. Mobile Application Security

1. Free version

2. Free version

1. Availability & perf. Dashboard

2. n/a

1. New Relic on Pivotal ($0.03/GB/Hr), New Relic on Heroku tiered pricing approx $20/monthly avg dyno

2. $0.75 per device per month (Airwatch)

Security 1 1. Single Sign On 1. $2.50 per user per application 1. 10 users 1. $0 (Amazon) -$2 (Azure) per user per month

Services

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IBM Support $200 monthly minimum or 10% of services spend

$29 - $1000 for varying levels of support (Azure)3% - 10% of usage depending on spend (Amazon)

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Sam Garforth

@SamJGarforth

Cloud Architect

sgarforth@uk.ibm.com