bluemix the digital innovation platform

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© 2015 IBM Corporation IBM Cloud Platform Services | Bluemix IBM Bluemix The Digital Innovation Platform #bluemix - #ibmcloud

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© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

IBM BluemixThe Digital Innovation Platform

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Customer expectations are being set everywhere

High growth companies are the ones able to deliver value and experiences on the user’s terms.

Companies of all sizes have the opportunity to disrupt, or face the prospect of being disrupted.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Steer

Dev/Test

Deploy

Operate

DevOps

Continuous Feedback

Design Thinking

Containers

Extreme Agile

Mobile

IoT

APIs

Microservices

Tooling

Runtimes

Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.

App development today is about speed and choice

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Developers focus only on differentiation

Manage only the resources the app/workload requiresCloud is about productivity, but not all cloud is equal

Quickly use new APIs and digital services to add features and increase engagement in areas such as:• Payment

• Location

• Social engagement

• Identity

• Reviews

• Travel

• Messaging

• Yours

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Enterprises have additional requirements

External StakeholdersTraditional Enterprise IT

Public CloudPrivate Cloud

Regulations & policy

Security& privacy

White label cloud

LDAP integration

“I have apps and data that must stay on-prem but I want the Bluemix experience.”

“I want to create new hybrid applications that use enterprise data & services.”

“I want to move fast but retain control.”

6

@robinsonsj

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

IBM Bluemix™ - The Digital Innovation Platform Transform your business with innovation in high-growth digital business

Rapidly bring new products and services to market at lower cost.

Balance agility with quality, security and governance.

Extend existing IT investments into cloud business and delivery models.

Why Bluemix

Open cloud architecture

DevOps & app lifecycle mgmt

Hybrid integration, deployment and management

Syndicated catalog of IBM, 3rd party and community services and images

Global reach

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Unrivaled innovation and pace of delivery

3

3

100+

announced deployment options, spanning public, dedicated and on-premises cloud

compute and hosting options, all built on open technology

IBM, 3rd party and open source runtimes and services

Within one year we transformed not only Bluemix, but the way in IBM delivers our products and services.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Bluemix momentum

With Bluemix we are bridging the gap between start-up and enterprise by bringing together the best of both worlds.

Speed and agility. Enterprise scale.

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

New/Updated Offerings Description

Bluemix – The Digital Innovation Platform

Choose the right infrastructure to power your apps and workloads

IBM Containers Build and deploy hosted containers in the cloud. Built on Docker.

Virtual Machines Deploy and automatically scale virtual machines. Built on OpenStack.

Accelerate agility around even your most sensitive systems

Use integration to fuel digital and composable business and delivery models

Bluemix Local Bluemix is an integrated hybrid cloud platform, with three delivery models, a syndicated catalog and common ops console. Buemix Local complements public and dedicated and is delivered as a fully managed service in your data center. Coming in summer 2015.

Create leading digital experiences for your customers

Deliver with speed and quality

Secure Gateway Responsibly connect your own network to the public cloud with a credential wallet.

API Management Publish, promote and manage APIs in a secure, scalable way.

API Harmony Find the perfect APIs for your app with the world’s largest knowledge base of APIs.

Connect and Compose Instantiate a connector, generate an API and create an API assembly.

API Catalog More easily search for and use private and unmanaged APIs in the Bluemix catalog.

Make data available where and when you need it

MobileFirst Platform for iOS New set of iOS specific services for mobile application developers.

Watson New services bring the power of Watson to speech and text.

Twitter Include the power of real-time sentiment and feedback in your apps.

Delivery Pipeline Move code changes into production with zero downtime.

DataWorks New intuitive tooling to find, shape and deliver trusted data.

Object Storage Secure storage for unstructured data that can easily be included in cloud apps and services. Built on OpenStack.

New capabilities to help clients drive pervasive digital transformation

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

This is Bluemix

#bluemix - #ibmcloud

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Accelerate delivery across a diversity of apps and workloads Announcing the expansion into VMs and containers

Choose the right resources and infrastructure

VMsThe most flexible infrastructure, delivering control all the way down to the operating system.

Containers

Powerful, but less resource intensive than virtual machines. Key to supporting hybrid portability

scenarios.

PaaSThe highest level of infrastructure abstraction. Ideal for app and software dev. Focus only on the app.

NEXTIn Bluemix

Deploy and manage VMs consistently across public and dedicated instances with a single dashboard.

A user-specific repository of images which are trusted and secure

High availability of the IBM-hosted container images

Integrated networking and storage

Support for node.js, Java, Go, Python, Ruby, Ruby on Rails, .php and includes the ability to bring your own buildpack

All built on a backbone of open technology

With Bluemix, developers can choose from a selection of compute technologies that can

provide a combination of deep customization and infrastructure abstraction.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

IBM Containers – a Bluemix service

Docker Value IBM Value-add Customer Value

Docker Hub Registry holds a repository of 75000+ Docker images

• IBM hosted public registry containing IBM images - linked to Docker Hub

• Client unique registry available on and off premises

• Curated Enterprise-ready Images

Customers have at their figure tips the images they require to deploy containers that meet their business needs and strategy

Open-source, standardized, lightweight , self sufficient LXC container technology

Enhanced performance with bare metal deployment Run images to local datacenter or cloud Deployment choice with pSeries & zSeries

Hybrid Cloud choice and flexibility to choose the right mix for their business

Build, ship and run standardized containers

• Integrated monitoring & logging• Elasticity to grow storage & container needs• life-cycle management of containers and data

volumes

Docker simplicity and ease of use with the Enterprise-level of integrity and confidence to run a business

Container connections using links and service discovery

Private net work communication External IP address Subnet Range

Extends and connects Docker containers to production-ready Enterprise environments

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Secure, durable object storage further extends Bluemix infrastructure services

Dedicated

Public On-Prem Securely store large amounts of unstructured data at low cost with multi-tenant, highly scalable and durable object storage service.

High availability Automatic data replication of OpenStack based Object Storage Service

Enterprise management

Enterprise features include scalability, availability, policy, logging, security and monitoring

Organize and manage data

Use tagging, search and indexing capabilities and API accessibility

Simple Straight forward usage reporting, metrics, cost management and billing

Secure connectivity

Securely transfer data between cloud and on-premises with object store gateway

Hybrid Distribute files, data and content between environments and support for hybrid use cases like disaster recovery and bursting.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Bluemix is an integrated hybrid cloud platform Delivered through any combination of three deployment environments

Public

Multi-tenant public cloud rolling out

globally.

Dedicated

Bluemix in an isolated SoftLayer private

cloud.

Local

Bluemix delivered as a managed service in

your data center.

Syndicated Catalog

The catalog of IBM, 3rd party and private

services is syndicated across Bluemix.

Ops Console

A single view of the health and status across apps and infrastructure.

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Introducing Bluemix Local – cloud agility for even your most sensitive workloads

Dedicated

Public On-Prem Bring cloud speed to the data center with Bluemix Local. Coming in Summer 2015.

Security and Privacy

Take advantage of the security and privacy characteristics of your own data center.

Cloud agility and economics

Reduce the cost and management complexity of cloud in the data center because Bluemix Local is delivered as a fully managed service offering,

Deployment choice

Based on your own infrastructure and preferences, you can deploy Bluemix on either OpenStack or VMware.

Bluemix is one cloud

With a syndicated catalog and a single operations console, you get visibility and ease of use across your cloud.

Portable apps and services

Burst and move workloads as performance requirements and regulations change.

All built on open Open standards facilitates standardization, extension and customization across your cloud.

16 #bluemix - #ibmcloud

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Securely connect existing systems to the cloud to power new web and mobile apps

Common use case

On-premises databases can be exposed in a simple, repeatable way

via private REST APIs.

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Bluemix

Existing, on-premises enterprise infrastructure and data

Encrypted tunnels connect systems

Secure connectivity and integrationOpen up a secure network connection and monitor and manage usage with Secure Gateway

Expose more finely controlled connections, such as specific database tables, with secure connectors

Connected APIs can then be composed with an intuitive graphical interface

New Services

•Secure Gateway

•Connect and Compose

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Secure, publish and manage sophisticated, revenue generating APIs in Bluemix

Externalize your APIs– expose your Bluemix apps and allow secure, governed, monitored usage.

API Discovery– Discover APIs from on prem sources such as System Z and IBM Integration Bus and publish them into Bluemix.

Socialize- invite partners to consume and interact via the Developer Portal and publish into their Bluemix orgs.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Shape, cleanse and load data from on-premises into web-scale databases with refinery services

Bluemix service: DataWorks

Core APIs for:•Data Load•Data Profile•Data Masking•Data Classification•Address Cleansing•Address Validation

Save & Run asan ActivityLoad Analyze Join Cleanse

Refinery services find, transform, deliver, and provide confidence to Hybrid Cloud applications

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Push data closer to the users and the apps

Improve performance and reduce latency

Enhance the experience of mobile users

Meet security and data localization requirements

Replicate data from on-premises into high-performance, web-scale DBs

Portability and synchronization of JSON datasets across regions and networks move data closer to its users

Native software libraries for Android and iOS makes it easy for developers to provide access to offline mobile data

Locate data in only the countries where policy and regulations permit

“Local” deployment options enable datasets to remain on-premises

Basic governance capabilities are built in, and can be enhanced by flowing the data through refinery services.

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Search the world’s largest database of public APIsIntroducing API Harmony

Find an API Match– Cognitive ability to dynamically shape API matches based upon relationships or other criteria

Largest API Knowledge base– Explore and search from the worlds largest collection of Public APIs

Gain insights across APIs- understand multi-modal relationships, common API attributes such as data formats, key types, etc.

API Search _|_______________

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Create amazing experiences for end users

MobileFirst Platform for iOS •Sync and scale data with Cloudant NoSQL DB•Keep apps healthy by monitoring performance •Engage users with push notifications

Watson Services •Understand and respond to users, text, speech and media in ways never previously possible

Insights for Twitter•Support and drive the most complex social media apps

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Ensure quality and speed across the app lifecycle with DevOps and deployment automation

IsolatePinpoint the problem to a specific part of the environment

DiagnoseDrill down into the details and get to the root cause

Deploy a fix leveraging a common delivery pipeline across both clouds and traditional infrastructure, bridging the gap in two speed IT

SenseDetect that a problem occurred, or is about to happen

Rapid iterations

Plan Develop Build Test Deploy Prod

Slower iterations

Plan Develop Build Test Deploy Prod

Alignment Isolation Coordination

Application Performance Management

Deployment Automation

Automate builds across hybrid application architecture , inclusive of Bluemix apps and on-premises systems with IBM UrbanCode

Enhancements to delivery pipeline services in Bluemix facilitate 0 downtime deployments and further extend services capabilities to containers

#bluemix - #ibmcloud

© 2015 IBM Corporation

IBM Cloud Platform Services | Bluemix

Get started today at bluemix.net