bluemix the digital innovation platform
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© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
IBM BluemixThe Digital Innovation Platform
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Customer expectations are being set everywhere
High growth companies are the ones able to deliver value and experiences on the user’s terms.
Companies of all sizes have the opportunity to disrupt, or face the prospect of being disrupted.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Steer
Dev/Test
Deploy
Operate
DevOps
Continuous Feedback
Design Thinking
Containers
Extreme Agile
Mobile
IoT
APIs
Microservices
Tooling
Runtimes
Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.
App development today is about speed and choice
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Developers focus only on differentiation
Manage only the resources the app/workload requiresCloud is about productivity, but not all cloud is equal
Quickly use new APIs and digital services to add features and increase engagement in areas such as:• Payment
• Location
• Social engagement
• Identity
• Reviews
• Travel
• Messaging
• Yours
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Enterprises have additional requirements
External StakeholdersTraditional Enterprise IT
Public CloudPrivate Cloud
Regulations & policy
Security& privacy
White label cloud
LDAP integration
“I have apps and data that must stay on-prem but I want the Bluemix experience.”
“I want to create new hybrid applications that use enterprise data & services.”
“I want to move fast but retain control.”
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@robinsonsj
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
IBM Bluemix™ - The Digital Innovation Platform Transform your business with innovation in high-growth digital business
Rapidly bring new products and services to market at lower cost.
Balance agility with quality, security and governance.
Extend existing IT investments into cloud business and delivery models.
Why Bluemix
Open cloud architecture
DevOps & app lifecycle mgmt
Hybrid integration, deployment and management
Syndicated catalog of IBM, 3rd party and community services and images
Global reach
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Unrivaled innovation and pace of delivery
3
3
100+
announced deployment options, spanning public, dedicated and on-premises cloud
compute and hosting options, all built on open technology
IBM, 3rd party and open source runtimes and services
Within one year we transformed not only Bluemix, but the way in IBM delivers our products and services.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Bluemix momentum
With Bluemix we are bridging the gap between start-up and enterprise by bringing together the best of both worlds.
Speed and agility. Enterprise scale.
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
New/Updated Offerings Description
Bluemix – The Digital Innovation Platform
Choose the right infrastructure to power your apps and workloads
IBM Containers Build and deploy hosted containers in the cloud. Built on Docker.
Virtual Machines Deploy and automatically scale virtual machines. Built on OpenStack.
Accelerate agility around even your most sensitive systems
Use integration to fuel digital and composable business and delivery models
Bluemix Local Bluemix is an integrated hybrid cloud platform, with three delivery models, a syndicated catalog and common ops console. Buemix Local complements public and dedicated and is delivered as a fully managed service in your data center. Coming in summer 2015.
Create leading digital experiences for your customers
Deliver with speed and quality
Secure Gateway Responsibly connect your own network to the public cloud with a credential wallet.
API Management Publish, promote and manage APIs in a secure, scalable way.
API Harmony Find the perfect APIs for your app with the world’s largest knowledge base of APIs.
Connect and Compose Instantiate a connector, generate an API and create an API assembly.
API Catalog More easily search for and use private and unmanaged APIs in the Bluemix catalog.
Make data available where and when you need it
MobileFirst Platform for iOS New set of iOS specific services for mobile application developers.
Watson New services bring the power of Watson to speech and text.
Twitter Include the power of real-time sentiment and feedback in your apps.
Delivery Pipeline Move code changes into production with zero downtime.
DataWorks New intuitive tooling to find, shape and deliver trusted data.
Object Storage Secure storage for unstructured data that can easily be included in cloud apps and services. Built on OpenStack.
New capabilities to help clients drive pervasive digital transformation
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
This is Bluemix
#bluemix - #ibmcloud
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Accelerate delivery across a diversity of apps and workloads Announcing the expansion into VMs and containers
Choose the right resources and infrastructure
VMsThe most flexible infrastructure, delivering control all the way down to the operating system.
Containers
Powerful, but less resource intensive than virtual machines. Key to supporting hybrid portability
scenarios.
PaaSThe highest level of infrastructure abstraction. Ideal for app and software dev. Focus only on the app.
NEXTIn Bluemix
Deploy and manage VMs consistently across public and dedicated instances with a single dashboard.
A user-specific repository of images which are trusted and secure
High availability of the IBM-hosted container images
Integrated networking and storage
Support for node.js, Java, Go, Python, Ruby, Ruby on Rails, .php and includes the ability to bring your own buildpack
All built on a backbone of open technology
With Bluemix, developers can choose from a selection of compute technologies that can
provide a combination of deep customization and infrastructure abstraction.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
IBM Containers – a Bluemix service
Docker Value IBM Value-add Customer Value
Docker Hub Registry holds a repository of 75000+ Docker images
• IBM hosted public registry containing IBM images - linked to Docker Hub
• Client unique registry available on and off premises
• Curated Enterprise-ready Images
Customers have at their figure tips the images they require to deploy containers that meet their business needs and strategy
Open-source, standardized, lightweight , self sufficient LXC container technology
Enhanced performance with bare metal deployment Run images to local datacenter or cloud Deployment choice with pSeries & zSeries
Hybrid Cloud choice and flexibility to choose the right mix for their business
Build, ship and run standardized containers
• Integrated monitoring & logging• Elasticity to grow storage & container needs• life-cycle management of containers and data
volumes
Docker simplicity and ease of use with the Enterprise-level of integrity and confidence to run a business
Container connections using links and service discovery
Private net work communication External IP address Subnet Range
Extends and connects Docker containers to production-ready Enterprise environments
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Secure, durable object storage further extends Bluemix infrastructure services
Dedicated
Public On-Prem Securely store large amounts of unstructured data at low cost with multi-tenant, highly scalable and durable object storage service.
High availability Automatic data replication of OpenStack based Object Storage Service
Enterprise management
Enterprise features include scalability, availability, policy, logging, security and monitoring
Organize and manage data
Use tagging, search and indexing capabilities and API accessibility
Simple Straight forward usage reporting, metrics, cost management and billing
Secure connectivity
Securely transfer data between cloud and on-premises with object store gateway
Hybrid Distribute files, data and content between environments and support for hybrid use cases like disaster recovery and bursting.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Bluemix is an integrated hybrid cloud platform Delivered through any combination of three deployment environments
Public
Multi-tenant public cloud rolling out
globally.
Dedicated
Bluemix in an isolated SoftLayer private
cloud.
Local
Bluemix delivered as a managed service in
your data center.
Syndicated Catalog
The catalog of IBM, 3rd party and private
services is syndicated across Bluemix.
Ops Console
A single view of the health and status across apps and infrastructure.
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Introducing Bluemix Local – cloud agility for even your most sensitive workloads
Dedicated
Public On-Prem Bring cloud speed to the data center with Bluemix Local. Coming in Summer 2015.
Security and Privacy
Take advantage of the security and privacy characteristics of your own data center.
Cloud agility and economics
Reduce the cost and management complexity of cloud in the data center because Bluemix Local is delivered as a fully managed service offering,
Deployment choice
Based on your own infrastructure and preferences, you can deploy Bluemix on either OpenStack or VMware.
Bluemix is one cloud
With a syndicated catalog and a single operations console, you get visibility and ease of use across your cloud.
Portable apps and services
Burst and move workloads as performance requirements and regulations change.
All built on open Open standards facilitates standardization, extension and customization across your cloud.
16 #bluemix - #ibmcloud
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Securely connect existing systems to the cloud to power new web and mobile apps
Common use case
On-premises databases can be exposed in a simple, repeatable way
via private REST APIs.
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Bluemix
Existing, on-premises enterprise infrastructure and data
Encrypted tunnels connect systems
Secure connectivity and integrationOpen up a secure network connection and monitor and manage usage with Secure Gateway
Expose more finely controlled connections, such as specific database tables, with secure connectors
Connected APIs can then be composed with an intuitive graphical interface
New Services
•Secure Gateway
•Connect and Compose
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Secure, publish and manage sophisticated, revenue generating APIs in Bluemix
Externalize your APIs– expose your Bluemix apps and allow secure, governed, monitored usage.
API Discovery– Discover APIs from on prem sources such as System Z and IBM Integration Bus and publish them into Bluemix.
Socialize- invite partners to consume and interact via the Developer Portal and publish into their Bluemix orgs.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Shape, cleanse and load data from on-premises into web-scale databases with refinery services
Bluemix service: DataWorks
Core APIs for:•Data Load•Data Profile•Data Masking•Data Classification•Address Cleansing•Address Validation
Save & Run asan ActivityLoad Analyze Join Cleanse
Refinery services find, transform, deliver, and provide confidence to Hybrid Cloud applications
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Push data closer to the users and the apps
Improve performance and reduce latency
Enhance the experience of mobile users
Meet security and data localization requirements
Replicate data from on-premises into high-performance, web-scale DBs
Portability and synchronization of JSON datasets across regions and networks move data closer to its users
Native software libraries for Android and iOS makes it easy for developers to provide access to offline mobile data
Locate data in only the countries where policy and regulations permit
“Local” deployment options enable datasets to remain on-premises
Basic governance capabilities are built in, and can be enhanced by flowing the data through refinery services.
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Search the world’s largest database of public APIsIntroducing API Harmony
Find an API Match– Cognitive ability to dynamically shape API matches based upon relationships or other criteria
Largest API Knowledge base– Explore and search from the worlds largest collection of Public APIs
Gain insights across APIs- understand multi-modal relationships, common API attributes such as data formats, key types, etc.
API Search _|_______________
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Create amazing experiences for end users
MobileFirst Platform for iOS •Sync and scale data with Cloudant NoSQL DB•Keep apps healthy by monitoring performance •Engage users with push notifications
Watson Services •Understand and respond to users, text, speech and media in ways never previously possible
Insights for Twitter•Support and drive the most complex social media apps
#bluemix - #ibmcloud
© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
Ensure quality and speed across the app lifecycle with DevOps and deployment automation
IsolatePinpoint the problem to a specific part of the environment
DiagnoseDrill down into the details and get to the root cause
Deploy a fix leveraging a common delivery pipeline across both clouds and traditional infrastructure, bridging the gap in two speed IT
SenseDetect that a problem occurred, or is about to happen
Rapid iterations
Plan Develop Build Test Deploy Prod
Slower iterations
Plan Develop Build Test Deploy Prod
Alignment Isolation Coordination
Application Performance Management
Deployment Automation
Automate builds across hybrid application architecture , inclusive of Bluemix apps and on-premises systems with IBM UrbanCode
Enhancements to delivery pipeline services in Bluemix facilitate 0 downtime deployments and further extend services capabilities to containers
#bluemix - #ibmcloud