blueprint example

UiTM SHAH ALAM FACULTY OF MECHANICAL ENGINEERING

TABLE OF CONTENTS

EXECUTIVE SUMMARY........................................................................................................................................... 2

PRODUCT OR SERVICE DESCRIPTION.............................................................................................................4

TECHNOLOGY DESCRIPTION...............................................................................................................................8

MARKET RESEARCH AND ANALYSIS...............................................................................................................9

CUSTOMERS............................................................................................................................................................ 9

MARKET SIZE AND TRENDS......................................................................................................................... 10

COMPETITION AND COMPETITIVE EDGES............................................................................................12

ESTIMATED MARKET SHARE AND SALES..............................................................................................14

MARKETING STRATEGY..................................................................................................................................14

MANAGEMENT TEAM...........................................................................................................................................16

ORGANIZATION.................................................................................................................................................. 16

KEY MANAGEMENT PERSONNEL...............................................................................................................16

MANAGEMENT COMPENSATION AND OWNERSHIP.........................................................................24

PROJECT MILESTONE........................................................................................................................................... 25

CONCLUSIONS.......................................................................................................................................................... 29

REFERENCES............................................................................................................................................................ 30

APPENDICES............................................................................................................................................................. 31

1


EXECUTIVE SUMMARY

We are from Curtain Technology Sdn Bhd is proudly presents the latest product

from our company which is Automatic Curtain Window. Our product, Automatic Curtain

Window, uses light sensor to detect light from the surrounding of the house or office in

order to stimulate the DC motor of the curtain to open and close the curtain. Our product

also comes with manual control to open and close the curtain manually by using remote

control and timer.

We target both individual and industrial market for our product. For individual, the

potential customer can be families that want to install the Automatic Curtain Window in

their house. For industrial, the potential customer can be the house or office developers

who want to include the Automatic Curtain Window as one of their package to attract

people to buy their house or office. At the early stage of our operation, we will only focus on

the Malaysia market and as our operation grew, we might expand our operation abroad.

The existing motorized curtains those are available in the current market needs

human force to open or close the curtain. Some of them might include the remote control

and timer technology to their products. But, we have gone one step further from our

competitions by introducing our product with the new light sensor technology.

We are confident that our product will generate enough profit to make our business

feasible. This is due to the introduction of the new technology that we want to include in

our motorized curtain which is the light sensor technology. People nowadays are eager to

try new technology and based on this factor, we are confident that this new light sensor

technology can attract people to buy our product.

2


Management Team

3

Chief Executive Officer

Design Engineer

Performance Engineer

Marketing Manager


PRODUCT OR SERVICE DESCRIPTION

Automatic curtain window is actually based on usual curtain window at home or at

any company but we has make new concept by making some innovation to the original

curtain window. We have adding some technology concept which is sensor, timer and

controlling system technology. All this three things, we have combined and apply to our

product which is curtain window, in order to reduce human power, effort and also reduce

time. This product will give us a lot of advantages especially to the human. This product is

using natural source which is from sun light. Light rays from the sun will be detected by

light sensor and it will stimulate the dc motor as the controlling system to make the curtain

window function as usual curtain window. The dc motor is connected to the electronic

control circuit, so that the shaft from the curtain can be rotate to open or closed the curtain

window.

Automatic curtain window has an application that can minimize human effort.

These products produce good service in order to reduce time for opening the curtain

window. The application is dividing into two parts. First application is, we can setting the

open or close the curtain window by using timer. By using timer, we can set at any time

when we want to. Besides that, it also adjusted by using remote control. It means we can

control the open and close just using remote. Using remote is just like we using fan or air

condition. Another application is to avoid people from outside of our house can see what

happening in the house. It means that people from outside cannot see what we are doing in

our house because we also need a privacy.

Automatic curtain window is a new product that actually uses to help people by

reducing their time and energy by adding light sensor technology to operate the curtain

window to open or close depend on intensity of light. Usually went early in morning, for

example 8 o’clock we need to go to window and open the curtain window by ourselves, but

different with this product by using light sensor detection. When sun start to rise, the light

rays from the sun will trigger the light sensor and the sensor will give the responds to the

dc motor or also known as control system part to open the curtain window automatically.

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Its same goes when the day start to dark, it will automatically close by itself. Besides

that, automatic curtain window also has another difference with current curtain window in

market, which is this product has timer. We can set the time when we need to open or

closed the curtain window. Usually timer is use when the person leaves their house for a

few day or week. This is to make sure the light still goes in even there are not at home, they

can set what time they want the curtain to open and how long it to be open. It means we

can settings the curtain window by using a remote control. This is another difference with

other current product. The using of remote control is same as we use air conditioning or

remote control fan. Using this remote control we can adjust the curtain window easily

without need us to go to the curtain and drag the curtain to be close. For instance, if the

light is to bright entering our house, we can use remote control to adjust or closed. This

curtain window can operate into two part. For the first part, we can set the opening of the

curtain as the fully open. Fully open mean that the curtain is open widely and all the curtain

will move to side of the window. The second part is semi open. It means that, the curtain

will open at the half of the window or third quarter of the window. So the amount of the

light that entering our house is less than fully open. Both part is depend on the owner of the

house for example, to open at what level that they want to.

Since our product is one of capability push (technology driven) so, we need more

time and also some research to develop our product. Our product is still in development

process and need some modification to make sure the device that connect the sensor to the

dc motor can function well. This is the hardest part to develop because it combines

between sensor and also electronic device. At this part we required longer time to make

sure that the connection between both sensor and dc motor or Electronic circuit control.

Below is the sample of the schematic diagram on how connection between sensors to the

dc motor.

5


Diagram 1

Based on diagram 1 above, we can see that, it starting at light sensor. Light rays

from sun will detected by the light sensor, then the sensor will trigger the electronic

control circuit to stimulate the reaction. The electronic device will convert the light sensor

to the mechanical movement that connect to the gear and the shaft of the curtain window.

With present of light the dc motor will stimulate the gear to rotate the shaft ad finally to

open the curtain window. For the dc motor, we still try to collaborate with power Window

Company to be our supplier for dc motor. By the way, we still need a few months to get our

real prototype that to be test. For the cost, we still need to be re calculated because the

project still in progress and we cannot predict the absolute cost that required.

In order to increase the marketability of the product, first we must consider this

which is, we need to provide a good quality of product, affordable price, advanced

technology and also a good services we will expand our target market or customer to the

huge organization.. For example to the companies that have large space of office of

management department such as KLCC tower. Next, we will introduce this product to the

international level by doing an advertisement to market our product, for instance in yahoo

pages, television advertisement, website or YouTube and also face book page. For the first

step we will target to the ASIAN country as our benchmark.

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Then, if we get a good feedback, we will expand our product to the entire world

including Europe continent. Next stage is, we also give free gift or special services to the

customers that use our product. For example we will extra remote control and also

appropriate discount to the customer. Besides that, we also make free installation for the

first service to the customer. Last but not least, we will provide our product at 3 years

warranty that including electronic device, remote control and also the light sensor

detection.

To protect our intellectual creation from being exploited by other parties, we have

applied for intellectual properties protection. We have applied a patent for us to be granted

and intellectual properties right for a period time of 20 years. During the period, we as the

inventors have the exclusive right to make, use, or sell our invention. We have filed a patent

application with the Intellectual Property Cooperation of Malaysia under the Patents Act

1983. If any person who claim our innovation as theirs, they may face legal action and we

have the right to sue them.

7


TECHNOLOGY DESCRIPTION

First of all, we can say that our generation now is more exposed on new technology

that helps people in their daily life. New technology it not only covers on product, it also

cover on system and service .With technology, people now can do anything in their work

for example use of computer. From the desktop computer that only can use at certain place

only, but nowadays, with adding of news technology, it do some innovation from desktop

computer to laptop that can easily to move and bring to anywhere. Even though the size is

smaller than desktop computer, but the performances of the laptop still same.

It same goes with our product which is automatic curtain window. We have added a

new technology that differ our product from the existing product that available in the

current market. Even there are many product that same with ours, but we have make

innovation by adding new technology which is light sensor.

Light sensor component

Light sensor act as a switch that will open or close the curtain when it detects the

presence of light. The light intensity will trigger the light sensor so that, when the light

shine on the sensor it will changes the resistance of the circuit that connect to the electric

control system. In other word, went the light is present, it will connect the electric circuit

then it function to open or closed the curtain window by itself by connecting them with

shaft and belting.

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MARKET RESEARCH AND ANALYSIS

CUSTOMERS

Our product can be marketable for personnel use and also for companies such as

houses, companies and universities. This product more focuses on certain space such as at

house, meeting room, office and also for lecture hall. Most of customers that will use this

product are for their comfortability and because of the easy way of used this product that is

automatically control.

The major purchasers are the houses at the town and the companies. This product is

efficient to be used at this place because of the environment at the urban location. Since the

temperature nowadays is higher especially at the urban place compared to rural place, this

product is more efficient to use and sell at the urban place. The sensors at this product will

measure the brightness and temperature of surrounding to make it comfortable by open or

close curtain automatically.

This product is easily reached and receptive because curtain is widely used in the

houses, offices and even in universities. It is useful because this curtain have similarities

with other curtain which acts as insulator of heat, sound deadening, and so on. But the

difference of this product is it can be control manually or automatically. So the time can be

saving and the curtain can be set with what we want.. For those customers want to get this

product, they can order through our official website or they can get it directly from our

selected branches. We have some branches in the peninsular Malaysia and one branche in

Sarawak which are in Penang, Johor Bharu, Kuala Terengganu, Shah Alam and Miri. These

branches are placed in the chosen locations for ease the customer to get our product such

as Penang for the customers from North states, Johor Bharu for South states, Kuala

Terengganu for East Coast states and Miri for East Malaysia states. The main branch is at

Shah Alam. For installation, our company will provide the installation for free.

9


MARKET SIZE AND TRENDS

The demand market for automatic curtain window within three years will increase.

This may because of many people nowadays like new innovations that can reduce their

energy to do something. In order to expand our product in market area, we do not only

consider selling the product in Malaysia only, we also want to expose this product to entire

world. The minimum price that will be spend for our product only RM370, so as we can

predict about 10 000 customer will attract with our product. So the total market size for

our product is about RM 3 700 00. In addition, the service that we will provide is free

installation charge.. This product also has potential profitability because it is a new

innovation produced by us. As everybody knows, people nowadays love to use new things

in order to follow the technology trend.

For our product which is automatic curtain window, we already target the potential

annual growth in order to sell this product to customer. At the early stage of our operation,

we only want to focus on introducing this product to house and office developers for them

to include this product as a package to attract customers to buy their houses and offices.

We have predicted the potential annual growth of our product for 3 years is about RM 11

503 000.

Market size in 2013

Market size in 2014

Market size in 2015

Demand increase 3% per year

10 000 10 300 10 600

Total cost (RM) 3 700 000 3 811 000 3 992 000

Total market size in 3 years = RM 3700 000 + RM 3 811 000 + RM 3 992 00

= RM 11 503 000

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Furthermore, we also are targeting families as our potential market who wants to

install our product in their houses. After this stage shows its improvement, we want to

expand the market size to the big organization to use this product. This product only being

introduced inside our country, then if we get good response from customer we want to

expand it to country inside Asia. Then we can continue to introduce it through worldwide.

Actually there are not many major factors that can affect the market growth of our

product. The opportunity that we use in order to introduce this product is capability push

which is technology driven. Technology driven means we introduce new innovation or

invention to customers that love new technology. So we can say that this product will be a

success if we introduce it to the customer.

11


COMPETITION AND COMPETITIVE EDGES

Competitors Strength WeaknessPowercord Engineering Ltd Use remote control

Silent motor No light sensor

Controliss Blinds Use touch motion No light sensorCurtain Empire Use remote control

Use timer No light sensor

Futex Enterprise Use remote control No light sensor

At the early period of our operation, we will focus on exploiting the local market as

our potential main target. Even though we are new in the industry, but we try our very best

to compete with the other motorized curtain company by providing the best quality, price,

performance, delivery, timing, and service warranties so that we will be recognized and

soon we will be able to expand our market. Since our company is based in Malaysia, we can

provide the best price for the Malaysia market for motorized curtain industry compared to

other foreign companies such as Powercord Engineering Ltd and Controliss Blinds which

are based in United Kingdom since their product price should include the additional taxes if

they want to enter the Malaysia market. To compete with local companies, we have other

strategy to make our product the more preferable product than theirs. We try our best to

offer better quality and performance and longer service warranties in order to satisfy our

customers.

Before we start our business, we have done some researches and surveys about the

technology used by our competitors. Nowadays, curtain that is controlled by the remote

control has become a trend. From our surveys, we found that most of our competitors used

the remote control technology to their product. Some of them also have some additional

features included in their product such as controlling the curtain by using timer (Curtain

Empire) and by using touch motion (Controliss Blinds). To make some innovation to our

product, we have combined all the technology that is used by our competitors except for

the touch motion since we feel that the technology is unnecessary since the technology still

needs human effort to open or close the curtain. But at the same time, we introduce a new

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technology to make our product different with our competitors which is the light sensor

technology.

All of the products have their own advantages and disadvantages based on several

significant aspects that will affect the decision of the customers to choose which company

provide the best products or services. Companies from the outside of the Malaysia might

have disadvantages on their product pricing since price is one of the most important

aspects that will be considered by the customer to purchase products. Customers will

search for company that offers lower price but with the same quality. As for the local

competitions, we do not say that their products have disadvantages if compared to our

product. But since our product has the new light sensor technology, we can say that our

product has advantages if compared to our other local competitions. We depend on the

capability push or the technology driven opportunity concept to make the customers

choose our product.

13


ESTIMATED MARKET SHARE AND SALES

Based on the acceptance of our product which is Automatic Curtain Window by

customers, we can predict the market share for our product for 3 years. For assumptions,

we had assumed that the increase of market share was 15% for every year. As we can see

below on the table, the total sales increase until RM925 000 in 2015.

Automatic Curtain Windows Market Share and SaleYear

2013 2014 2015Market share (%) 15 20 25

Total Sales 1 500 2 000 2 500Total Sales (RM) 555 000 740 000 925 000

MARKETING STRATEGY

A carefully planned marketing strategy provides continuous benefits to company. So

in order to market our Automatic Curtain Window through customer we should plan the

strategy wisely. First of all we must fulfill the customer needed by using the latest

technology and make sure the product that we sold is safe to use. In addition, because of

this product use the latest technology, so we target to attract customer from urban location.

We had selected a few capitals around Malaysia as our new branch in order to let the

product had been supplied to customer smoothly.

Main branch – Shah Alam

Other branches – Penang (North) , Johor Bharu (South) , Kuala Terengganu

(East Coast) and Miri (East Malaysia).

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Furthermore, there are some strategies that we need to focus on.

1) Best product among competitors

We will make sure that this Automatic Curtain Window is reasonable price to the

market. We also will improve our product from time to time by follow the latest

technology.

2) Warranty of product

This product will be covered by 3 years warranty and the failure is only covered if it

is because of system and mechanical failure only, not because of customer broken it

up.

3) User friendly

This product had been design to be user friendly. It’s easy to use and easy to install.

4) Advertisement

This is the commercial style in promoting our product. We will use our technology

era by promoting Automatic Curtain Window through internet and multimedia. In

additions we also will advertise it on banner or sign board and business card.

5) Free gift

To let the customer happy to buy our product we will also provide free give to

customer. Examples of our free give are free remote control and free installation.

The other free give will be added from time to time.

6) Distribution

For easy to get this product, we had built our branch in Malaysia Including Sabah

and Sarawak. This product can easily get there.

15


MANAGEMENT TEAM

ORGANIZATION

Key Management Roles Name

Chief Executive OfficerMr. Wan Mohamad Rafiq Bin Wan Mohd

Ruslan

Design Engineer Mr.

Performance EngineerMr.

Marketing Manager Mr. Ahmad Fikri Bin Azman

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KEY MANAGEMENT PERSONNEL


Name : Wan Mohamad Rafiq Bin Wan Mohd Ruslan

Date of birth : 14 February 1991

Place of birth : Subang Jaya Medical Centre, Subang Jaya

Address : 45, Jln USJ 4/?, 47600 Subang Jaya, Selangor Darul Ehsan

Interest : Outdoor activities and travelling

Qualification : Degree in Mechanical Engineering in year 2006

(Graduated in Ohio University, US),

Master in Mechanical Engineering in year 2008

(Graduated in Seoul National University)

Position : Chief executive officer

Skills : 1. A visionary and full of energy to drive towards success

2. Ability to manage employees efficiently

Background : Wan Mohamad Rafiq Bin Wan Mohd Ruslan is the Chief Executive

Officer of Curtain Technology Sdn Bhd since 31 August 2012. Prior to

this appointment, he was the Deputy CEO of Curtain Technology Sdn

Bhd. He had joined this company since April 2010 to facilitate a

proper handover of responsibilities. From 2009 until 2010, at Dutch

Lady Milk Industries Berhad, Mr. Muhammad Firdaus served in

finance capacities which are as Senior Vice President and Treasurer.

He also has previous finance and treasury experience at NESTLE.

Details of the post : As the Chief executive officer of the company, this job requires the

manager to set up the mission, vision and objective for the long term

of the company. The Chief executive officer also needs to organize,

motivating and to control of his down liner to be always on top of

their job.

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Design Engineer

Name :

Date of birth :

Place of birth :

Address :

Interest :

Qualification :

Position :

Skills :

Experiences :

Details of the post :

18


Performance Engineer

Name :

Date of birth :

Place of birth :

Address :

Interest :

Qualification :

Skills :

Experiences :

Details of the post :

19


Marketing Manager

Name : Ahmad Fikri Bin Azman

Date of birth : 02 February 1991

Place of birth : Hospital Besar Melaka, Melaka

Address : 19, Jalan Duku 2, Taman Rumpun Bahagia, 75300 Bachang Melaka

Interest : Surfing internet and outdoor activities

Qualification : Degree in Accounting in year 2006

(Graduated from University Technology Mara, Malaysia),

Master in Business Administration in year 2008

(Graduated from University of Bristol, UK)

Skills : 1. Able to predict the market growth

2. Able to conduct a good marketing skills to increase product sales

Experiences : Four (4) years working in industries as accountant. Start to work

with Curtain Technology Sdn Bhd in 2012 as sale executive and

becoming marketing manager in 2013.

Details of the post : As the Marketing Manager of the company, this job required me to

conduct market research and analysis, market size and trend and

estimate market price and share of the company. It is also my job to

organize marketing strategy.

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Names & Positions Duties & Responsibilities

Wan Mohamad Rafiq Bin Wan Mohd Ruslan


1. To communicate effectively with

shareholders, employees, Government

authorities, other stakeholders and the

public

2. To lead and oversee the implementation of

the Company’s long and short term plans in

accordance with its strategy.

3. To ensure that the Company maintains high

standards of corporate citizenship and

social responsibility wherever it does

business.

4. To ensure effective internal controls and

management information systems are in

place

5. To ensure the Company is appropriately

organized and staffed and to have the

authority to hire and terminate staff as

necessary to enable it to achieve the

approved strategy.

6. To lead, in conjunction with the Board, the

development of the Company’s strategy.

Ahmad Fikri Bin Azman

Marketing Manager

1. To conduct market research and analysis of the product

2. To observe market size and trend of the product

3. To estimate market price and share of the company

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4. To organize marketing strategy so that the sales of the product can be increase

MANAGEMENT COMPENSATION AND OWNERSHIP

Names & Positions Monthly salary Share of ownership(%)

Amount of equity invested (RM)

Wan Mohamad Rafiq

Bin Wan Mohd

Ruslan

Chief Executive

Officer

RM 15000.00 70 RM80000

Ahmad Fikri Bin Azman

Marketing Manager

RM 7500.00 12 RM12000

22


PROJECT MILESTONE

PROJECT DATE - DEADLINES DESCRIPTION

Project initiation 6 – 10 SEPTEMBER 2013Develop idea for the curtain

window

Analysis of product 13 -20 SEPTEMBER 2013Analyze the similar concept in the

existing market.

Design the product 21 - 25 SEPTEMBER 2013 Design the product appearances.

Describe technology

related26 - 30 SEPTEMBER 2013

Define and analyze the technology

that will be equipped to the

product.

Market research and

Analysis

31 SEPTEMBER – 7

OCTOBER 2013

Perform research about the

market and potential customer.

Marketing Strategy 8 – 16 OCTOBER 2013

Estimate the pricing and

marketing strategies that are

going to be used.

Assign Management

Team18 - 25 OCTOBER 2013

Define the role and assign the

team member responsibility

Financial Analysis 26 – 30 OCTOBER 2013Perform the cost for

material,labour,overhead and etc.

Proposal Acceptance 3 -8 NOVEMBER 2013Waiting for the proposal to be

accepted.

Contractor Dealing 9 – 13 NOVEMBER 2013

Find the vendor which could be

trusted and provide good services

with low cost.

Workers recruitment 14 – 24 NOVEMBER 2013 Recruit selected labours and team

23


members

Equipment fulfillment 25- 28 NOVEMBER 2013Buy related tools and component

to our product.

Product development

started

29 NOVEMBER – 4

DISEMBER 2013Start producing product.

Present prototype 5 DISEMBER 2013Present the prototype towards

stakeholders

Refine prototype,

continue development6 – 20 DISEMBER 2013

Continue developing the full

product with taking account

suggestions made by stakeholders

Promotion package 21 – 28 DISEMBER 2013Start promoting the product via

internet, flyers, banner and etc

Launch Automatic

curtain window into

market

29 DISEMBER – 5

JANUARY 2013Launch Product into market.

Business maintenance 5 JANUARY – ongoingMaintain the business in the

market.

24


CONCLUSIONS

In the nutshell, our new era generation, we can say that all thing in the world is

related with technology based. For instance product, service and also system that link

together with technology in order to increase the performance of work, to reduce time and

also help community. The technology of our product is really up to the latest technology

and we expected that our technology can be lasting in the market in 5 to 7 years time and

in the meantime we still try to upgrade our product on automatic curtain window to

ensure that this product always one step ahead of other competitor products.

Based on our product, which is automatic curtain window, we predict that after a

year in market, our product will get a good response by the customer and we can increase

our product starting in peninsular of Malaysia and also Sabah and Sarawak. Within 2 to 3

years, we will expand our product to the ASIAN country and also to the entire world. We

hope that our product can be one of the best products and can be world class.

For our marketing strategy, we try to find the ways by doing some research in order

to improve the performance of our product. This will results the customers to trust the

reliability of our product and make the customers to be attracted to our automatic curtain

window. Then only we can expand our operation throughout the world. There are a few

ways to achieve our objective in marketing strategy aspect. For example we try to increase

our promotion to the television and radio more often to introduce our product not only to

the urban society, but also to the rural area community. Moreover, we guarantee that our

product can be useful in a long time. If there are any problems or damage, we have

provided the warranty for 3 years. In case our product not functions well within the range

of the warranty period, they can get the repair service for their automatic curtain window

for free.

Last but not least, it has been our policy to give the best product and services to the

customers as it is a crucial element for the advancement of our company to give the best

quality. Therefore we are confident that our product has the competency to be the best

among the best.

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REFERENCES

http://creativepool.com/articles/jobdescriptions/marketing-manager-job-

description

http://www.greatsampleresume.com/Job-Responsibilities/Principal-Performance-

Engineer-Responsibilities.html

http://www.mechanical360.net/updates/mechanical-design-engineer-

responsibilities/

http://myjobstreet.jobstreet.com.my/career-enhancer/basic-salary-report.php

Technology Entrepreneurship (ENT600) Reference book

http://en.wikipedia.org/wiki/Photoresistor

26


APPENDICES

27

Light sensor Electronic control system

DC motor Curtain electrical circuit

blueprint example

Documents