bluetooth marketing
DESCRIPTION
Bluetooth MarketingTRANSCRIPT
![Page 1: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/1.jpg)
![Page 2: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/2.jpg)
S. Ömer Ekinci
• Keep in touchlinkedin.com/in/omerekinci Friendfeed.com/omerekinciTwitter.com/omerekinci
![Page 3: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/3.jpg)
Vodera
• What is the Vodera?– Bluetooth Marketing Company– Technology supplier for brands &
agencies– Has a young productive and
creative team
![Page 4: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/4.jpg)
Location based marketing• Sending some contents with a
proximity system (Bluetooth, WiFi etc.) when the target audience are in a short range. (about 300 metersquare with Bluetooth)
• Sending some coupons and encourage them for shopping
• Sending informations about your products (For example in the Cinema, Movie fragments.)
![Page 5: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/5.jpg)
Location based marketing• An outdoor Bluetooth Marketing project
Advantages of
![Page 6: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/6.jpg)
Start to Bluetooth Marketing• We have a technology for Bluetooth marketing which
supports 21 cellphones simultaneus connection.• This Bluetooth Server can work dual and interactive.
Content 2 Customer and content 2 server
![Page 7: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/7.jpg)
Start to Bluetooth Marketing
• We developed both of them–TECHNOLOGY –IDEAS
![Page 8: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/8.jpg)
What kind of projects
• Activities –Scenario
• You have an activity for your brand• You need to provide that: Your guests (and in real your target audiance)
must remember your MESSAGE after one day, one month and 6 months • But in real, they forget it in one week
Do you agree with me?
![Page 9: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/9.jpg)
What kind of projects
• Activities –Scenario• Dont forget it ; your target audiance take lots of effects in
a daylife.• Billboard, TV ads, Web ads, SMS’s, shop showcases etc.• It’s impossible to remember all.
• You need to make your message in customer “PERMANENT”
![Page 10: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/10.jpg)
What kind of projects
• Activities –Scenario•A statistics–%80 of people save Bluetooth messages»Why?
–They want to receive it by themselves!
![Page 11: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/11.jpg)
What kind of projects
• Activities –Scenario•A statistics–%80 of people save Bluetooth messages»Why?
–They want to receive it by themselves!
![Page 12: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/12.jpg)
What kind of projects
• Stores–Scenario• Sending product pocket-brochures via
Bluetooth.• Sending discount coupons• Sending company information• Sending the brand’s current ad movie
![Page 13: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/13.jpg)
What kind of projects
• Exhibitions
![Page 14: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/14.jpg)
What kind of projects • Billboards– Outdoor advertising is a strong way to reach to the customer– But the customers see hundreds of outdoor advertisements
in a day.– If you add Bluetooth to your outdoor billboard, it will
improve your campaing. – An example; creating an outdoor campaign for Blendax. You
are using a nice picture of a topmodel. It can be useful make your brand well-known. But its not enough for selling.
– ITS BLUETOOTH TIME!– Write “Open your bluetooth, take your discount coupon and
our advertisement movie”
![Page 15: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/15.jpg)
What kind of projects
• Billboards
![Page 16: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/16.jpg)
What kind of projects
• Now your campaign returns are countable!
• People who come with discount coupons will be counted by a software.
• And this return rates will show youroutdoor advertising’s returns.
![Page 17: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/17.jpg)
What kind of projects
• Concerts – Concerts have a big group of people who came
for enjoying.– It will be easy to let them activate their bluetooth
if you send them enjoyable sponsored contents.– Like sponsor brand’s related products, free drink
coupons, singer’s songs as ringtone, singer’s photos as wallpaper. They all are valueable for them.
![Page 18: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/18.jpg)
What kind of projects
• Concerts – Concerts have a big group of people who came
for enjoying.– It will be easy to let them activate their bluetooth
if you send them enjoyable sponsored contents.– Like sponsor brand’s related products, free drink
coupons, singer’s songs as ringtone, singer’s photos as wallpaper. They all are valueable for them.
![Page 19: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/19.jpg)
What kind of projects
• Stadiums– Sport fans are the best Bluetooth receiver
because you can send all your advertisements which include their team’s content. –An important point : You must send contents
before beginning of the match and the half-time. Because nobody looks to their mobile phones.
![Page 20: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/20.jpg)
Some photos
• Now we can look at the photos of our Bluetooth events
![Page 21: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/21.jpg)
Some photos
![Page 22: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/22.jpg)
Some photos
![Page 23: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/23.jpg)
Some photos
![Page 24: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/24.jpg)
Some photos
![Page 25: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/25.jpg)
Some photos
![Page 26: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/26.jpg)
Some photos
![Page 27: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/27.jpg)
Some photos
![Page 28: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/28.jpg)
Some photos
![Page 29: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/29.jpg)
Some photos
![Page 30: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/30.jpg)
Bluetooth Marketing
•Avea için fikirler
![Page 31: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/31.jpg)
Bluetooth Marketing
• Yeni reklam filmini Avea bayilerinde ilk önce ceplere göndermek
![Page 32: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/32.jpg)
Bluetooth Marketing
• Tüm Açıkhava reklamlarında Bluetooth mecrasını standart olarak kullanmak (Fark yaratmak)
![Page 33: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/33.jpg)
Bluetooth Marketing
• Sponsor olduğunuz mecralarda Avea reklam filmlerini cep telefonlarına göndermek
![Page 34: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/34.jpg)
Microsoft Tag
•Microsoft Tag
![Page 35: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/35.jpg)
Microsoft Tag
•Microsoft Tag
![Page 36: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/36.jpg)
Microsoft Tag
•Microsoft Tag
![Page 37: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/37.jpg)
Microsoft Tag
•Microsoft Tag
![Page 38: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/38.jpg)
Microsoft Tag
•Microsoft Tag
![Page 39: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/39.jpg)
Microsoft Tag
•Microsoft Tag
![Page 40: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/40.jpg)
Microsoft Tag
•Microsoft Tag
![Page 41: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/41.jpg)
Microsoft Tag
•Microsoft Tag
![Page 42: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/42.jpg)
Microsoft Tag
•Microsoft Tag
![Page 43: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/43.jpg)
Microsoft Tag
•Microsoft Tag
![Page 44: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/44.jpg)
Microsoft Tag
•Microsoft Tag
![Page 45: Bluetooth Marketing](https://reader037.vdocument.in/reader037/viewer/2022103017/55698cc1d8b42a673a8b4a8f/html5/thumbnails/45.jpg)
Microsoft Tag
•Microsoft Tag