Tide To Go PenAnindo Chatterjee

PGP30301Section - A

Manufactured by Procter & Gamble

Parent brand – Tide laundry detergent

Tide was launched in 1946

Parent Brand - Manufacturer

Tide Extensions – Pacs

Pods Plus Febreze Pods Original Pods Free & Gentle

Tide Extensions - Liquid

Plus Bleach Alternative Plus Colorguard Free & Gentle Coldwater Clean Plus Downy

Plus SportPlus Febreze

FreshnessUltra Stain

ReleaseHE Turbo Clean

Clean & Sensitive

Tide Extension – Powder

Plus Bleach Plus Downy Free Original

Tide Extensions - Stain Removers

Stain Release Boost Plus Boost Vivid To Go

Tide To Go was launched in 2005 in US Instant stain remover No water required

Home Care Industry Market Size in 2004 (A year before To Go Launch) (US) - $22.8 bn

Tide Sales - $2 bn Tide accounts for

23% of P&G Sales

Industry Overview

Home Care Industry Size

YearMarket Size ($

bn)2004 22.82005 23.42014 24.62015 24.4

% Share of Market

Fabric Care & Home Care contributed 32% to the worldwide net sales (P&G)

The US market consists of 39% of the net sales (P&G)

Company Analysis

YearRevenue ($

bn)2012 82

2013 82.6

2014 83.1P&G Yearly Revenue

http://www.portal.euromonitor.com/portal/analysis/tab

https://en.wikipedia.org/wiki/Procter_%26_Gamble

http://www.pginvestor.com/interactive/lookandfeel/4004124/PG_Annual_Report_2014.pdf

http://tide.com/en-us

References