ASSESSMENT 2- CAMPAIGN PITCH PRESENTATION:WREST POINT HOTEL ACCOMMODATIONCharmaine Cheok Shyuen-May219292

ABOUT MULTIPLY ADVERTISING AGENCY WHO ARE WE?

Top marketing firm Have a reputation for servicing our clients with excellent service

Tailored strategies based on latest research Specialise in broadcasting media, print media, social media, sales promotion as well as marketing relationship

WHAT DO WE DO? Analyse your current market strategy and provide a revise and improve plan to implement into your business

WHY DO WE DO IT? Help you to achieve an integrated marketing strategy to engage your target consumers

ABOUT YOU Well-known historic hotel since 1924 in Tasmania First Casino to be built in Australia (remarkable history) Have a few different restaurants in the hotel itself for guests to enjoy

Several accommodations available for guests to enjoy the different scenery that Hobart has to offer

These are your ideal strengths and we can help you harness these strengths further.

ISSUES/PROBLEMSReliance on location onlyLack of promotionsLack of digital marketing

PROPOSALWe can expand your current marketing strategyFollowing 3 steps- the 3Rs

Get in touch with the roots and history of the hotel (REMIND)

Let your customers know that the hotel is still in touch with its past and is not hesitant to keep in touch with today’s technology. (REENGAGE)

Participate in local events to promote the hotel and to build up its reputation (REBUILD)

4 Key Integrated Marketing

Communication

Visualise your goals

Differentiation

Channel Synergy

Grow Customer

Base

VISUALISE YOUR GOALSReturn to brand mission and understand it better

Expand target market segmentsPromote the hotel’s different variety of accommodations that will fit the target market

DIFFERENTIATIONWhat makes you special?Promote brand awareness and stand out from competitors

Offer services that will attract more guestsPrint campaign- newspaper (Hobart Observer)Radio campaign- ABC HobartBillboards along highways, airport and urban areasDigital campaign through promotion via social medias and websites

CHANNEL SYNERGYGrowth and Consistency of digital communication channelsConsistent messages and cross promotions across all channels

YouTube and Web banners advertisements and be posted all around Tasmania, Australia and if possible, the international market.

Mobile Application- hotel finder, guest rates, photos and many more!

GROW CUSTOMER BASE Attract new customers Build loyalty through relationship marketing Reaffirm that they have professionals who will cater to their needs

Great Customer Service Create an email list of customers who have stayed there before to upcoming events and promotions that you are having

Add printouts and supported material outside the hotel to draw customers in

CONCLUSIONAllow us “MULITPLY ADVERTISING AGENCY’ to help you to achieve your objectives and goals.

Gain:Brand GrowthMore customers will come to know you better

THANK YOU