bma799 strategic management flexible.pdf0
TRANSCRIPT
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
1/21
BMA799
Strategic Management
(Flexible)
Semester 1, 2013
Teaching Team:
Dr Michael Craw
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
2/21
2
Contact Details
Unit Coordinator: Dr Michael Craw
Campus: Flexible
Email: [email protected]
Skype: callto://michae.craw
Consultation Time: By arrangement
mailto:[email protected]:[email protected]:[email protected] -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
3/21
3
Contents
Contact Details Page 2
Unit Description .Page 4
Intended Learning Outcomes and Generic Graduate Attributes....Page 6
Learning Expectations and Teaching Strategies Approach ..Page 8
Learning Resources ..Page 8
Details of Teaching Arrangements Page 12
Assessment Page 13
Submission of Coursework .Page 19
Study Schedule Page 21
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
4/21
4
Unit Description
Unlike other business courses that concentrate on a particular function or piece of the business -
accounting, finance, marketing, production, human resources, or information systems - Strategic
Management is a big picture unit.
The unit navigates the spectrum of business and management. The key objective of the navigation
is the total enterprise - the industry and competitive/harmonious environment in which it operates,
its long-term direction and strategy, its resources and capabilities, and its prospects for success.
Throughout the unit, the attention will be trained on the foremost issue What must managers do,
and do well, to provide the most useful platform for business success? The broad base theme of
the unit is that advantageous strategy making and good strategy execution are the key ingredients
of company success and typically the most reliable signs of good management. The mission of the
unit is to explore why reliable strategic management leads to good business performance, to
present the basic concepts and tools of strategic analysis, and to drill you in the methods of crafting
a well-conceived strategy and executing it competently.
Youll be called on to probe, question, and evaluate all aspects of a companys external and internal
situation through an intensive and rigorous Discussion Board exercise each week of the unit. Using
Discussion Board you will interrogate the companys standing in the marketplace, its ability to
compete, its ability to integrate; determine the difference between winning strategies and
mediocre strategies; and become more skilled in identifying ways to improve a companys strategy
or its execution.
In the core of BMA799, another purpose is accomplished: to help you synthesise what you may
have learned in prior business units or in the business practitioning space. Dealing with the grand
sweep of how to manage all the pieces of a business makes strategic management an integrative
unit in which you reach back to use concepts and techniques covered in previous courses. It is
hoped that youll see how the various pieces of the business puzzle fit together and why the
different parts of a business should be managed in strategic harmony for the sake of an
organisations sustainable success.
The next weeks will be exciting, fun, very challenging, and filled with significant and far reaching
learning opportunities. The content of this unit has all the ingredients to be the most useful youve
taken - useful in the sense of learning a lot about business, holding your interest from beginning to
end, and enhancing your capacities of business judgement. As you immerse yourself in the subject
matter, ponder the following idioms: Peter Schultzs Hire character/Train skill, Charles Darwins .
It is not the strongest of the species that survive, nor the most intelligent, but the one most
responsive to change, and Ralph Waldo Emersons observation, Commerce is a game of skill which
many people play, but which few play well.
Thus the overriding intent of the unit is to help you become a savvier player and better prepare you
for a successful business career. The School of Management sincerely hopes this unit will make a
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
5/21
5
useful contribution toward success in your career of choice, and much wiser about business
management.
Pre-Requisite/Co-Requisite Unit(s)
N/A.
Enrolment in the Unit
Unless there are exceptional circumstances, students should not enrol in BMA units after the end of
week two of semester, as the School of Management cannot guarantee:
That any extra assistance will be provided by the teaching team in respect of work coveredin the period prior to enrolment; and
that penalties will not be applied for late submission of any piece or pieces of assessmentthat were due during this period.
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
6/21
6
tended Learning Outcomes and Generic Graduate Attributes
LearningOutcomes
Assessment Criteria In assessing th islearning ou tcome I wi l l be looking at yo ur
abi l i ty to:
AssessmentMethods
Graduate Attribute Outcomes
Knowledge ofthe complexitiesof decision-makingprocessesincluding theinfluence of
internal andexternalbusiness factors
Explain Strategic Management theory Discussion Board
Examination
Case Study/ Examination
Knowledge
Students will develop an understanding of Strategic Management theory Students will develop an understanding of Strategic Management decision-making Students will develop an appreciation of the collective contributions of other business
topics in regard to Strategic Management
Students will develop an understanding of the internal and external influences on StrategicManagement
Students will learn to research, analyse, and synthesise information relevant to StrategicManagement
Communication Skills
Students will be encouraged to communicate effectively using oral and written mediumsand to present well-reasoned arguments in a logical and coherent manner
Problem-Solving Skills
Students will learn how to understand and classify the needs and wants in StrategicManagement
Students will learn how to conceptualise and apply Strategic Management decision-makingprocesses to the marketing decisions made by sellers
Students will learn how to appreciate the role of theory as it applies to the real-world ofStrategic Management
Global Perspective
Students will be exposed to Strategic Management issues in an Australian and a globalcontext
Social Responsibility
Students will be encouraged to act ethically, with integrity and social responsibility, in theapplication of Strategic Management theory and research to marketing strategies
Students will develop an appreciation of the impact of Strategic Managementpractices on individuals and groups in society
As the Discussion Board Participant and as a Discussion Board Moderator
Knowledge
Students will develop an understanding of Strategic Management theory by use of peer
Describe Strategic Management process Discussion Board
Examination
Assess the needs and wants of managers Discussion Board
Examination
Criticalevaluation ofstrategies inrelation tobusinessmotivations
Justify strategic decisions made by managers in terms
of company decision-making processes
Discussion Board
Case Study
Examination
Identify the role of theory as it applies to the real-
world of strategic managers
Discussion Board
Examination
Knowledge ofthe strategymaking andstrategyexecutionapproaches
Describe the impact of Strategic Management practices
on individuals and groups in society
Discussion Board
Examination
Apply ethically, and with integrity and social
responsibility, strategic management theory and
practical application
Discussion Board
Examination
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
7/21
7
Knowledge of
major forms of
Strategic
Management
research
Students will learn to research, analyse, and synthesise
information relevant to Strategic Management.
Discussion Board
Case Study
Examination
reviewed and non-empirical literature
Students will demonstrate an ability to analyse and synthesise literature and use it tosupport arguments and other lines of enquiry
Communication Skills
Students will be encouraged to communicate effectively using oral and written mediumsand to present well-reasoned arguments in a logical and coherent manner
Problem-Solving Skills
Students will learn how to understand and classify the needs and wants of managersGlobal Perspective
Students will be exposed to Strategic Management issues in an Australian and a globalcontext
Students will gain an understanding of the importance of Strategic Managementfor businesses and individuals to gain advantage in the global marketplace
Social Responsibility Students will be encouraged to act ethically, with integrity and social responsibility, in the
application of Strategic Management theory and research to marketing strategies
Broadknowledge ofcurrent issues inStrategic
Management
Students will be exposed to Strategic Management
issues in an Australian and a global context
Discussion Board
Case Study
Examination
Students will gain an understanding of the importance
of Strategic Management for businesses in the global
marketplace
Discussion Board
Case Study
Examination
Facilitatestudents peerlearningactivities
Students will be encouraged to communicate
effectively using oral and written mediums and to
present well-reasoned arguments in a logical and
coherent manner
Discussion Board
Case Study
Examination
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
8/21
8
Learning Expectations and Teaching Strategies/Approach
Expectations
The University is committed to a high standard of professional conduct in all activities, and holds its
commitment and responsibilities to its students as being of paramount importance. Likewise, itholds expectations about the responsibilities students have as they pursue their studies within the
special environment the University offers. The Universitys Code of Conduct for Teaching and
Learning states:
Students are expected to participate actively and positively in the teaching/learning
environment. They must attend classes when and as required, strive to maintain steady
progress within the subject or unit framework, comply with workload expectations, and
submit required work on time.
Occupational Health and Safety (OH&S)
The University is committed to providing a safe and secure teaching and learning environment. In
addition to specific requirements of this unit you should refer to the Universitys policy
at: http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf
Learning Resources
Learning Resources
Extensive Course Materials are provided to you through MyLO. The materials are in modular
format and include PowerPoint presentations, mini lectures, readings, experiential questions, andcase studies. The course materials should be used in conjunction with the prescribed textbook
and are provided to assist you with your learning in this subject.
E-resources
You may like to use the ACCESS CODE at the front of the textbook and register your access to the e-
resources on the website http://www.cengage.com/sso . The self-tests for each chapter are
Crossword Puzzles, Flashcards andTutorial Quizzes, these can be accessed by opening the Bonus
Study Tools on the website. The ACCESS CODE is only provided with the purchase of the textbook.
As the average study time recommended for a unit in the MBA is approximately 10 hours per week,
you might expect to spend about 130 hours of your time on this unit over the semester including any
scheduled discussion times. This means that most of your time should be allocated to working
through the learning resources, e-resources, readings and the assessment tasks.
http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdfhttp://www.cengage.com/ssohttp://mm_openbrwindow%28%27/cgi-wadsworth/course_products_wp.pl?fid=M46&product_isbn_issn=9780170186285&chapter_number=1&resource_id=45&altname=Crossword%20Puzzle%27,%27popit2%27,%27menubar=yes,scrollbars=yes,resizable=yes,width=725,height=510%27)http://websites.swlearning.com/cgi-wadsworth/course_products_wp.pl?fid=M41&product_isbn_issn=0170186288&chapter_number=1&resource_id=6&altname=Glossaryhttp://websites.swlearning.com/cgi-wadsworth/course_products_wp.pl?fid=M41&product_isbn_issn=0170186288&chapter_number=1&resource_id=6&altname=Glossaryhttp://www.wadsworth.com/cgi-wadsworth/course_products_wp.pl?fid=M90&product_isbn_issn=9780170186285&chapter_number=1&resource_id=3&altname=Tutorial%20Quizhttp://www.wadsworth.com/cgi-wadsworth/course_products_wp.pl?fid=M90&product_isbn_issn=9780170186285&chapter_number=1&resource_id=3&altname=Tutorial%20Quizhttp://www.wadsworth.com/cgi-wadsworth/course_products_wp.pl?fid=M90&product_isbn_issn=9780170186285&chapter_number=1&resource_id=3&altname=Tutorial%20Quizhttp://websites.swlearning.com/cgi-wadsworth/course_products_wp.pl?fid=M41&product_isbn_issn=0170186288&chapter_number=1&resource_id=6&altname=Glossaryhttp://mm_openbrwindow%28%27/cgi-wadsworth/course_products_wp.pl?fid=M46&product_isbn_issn=9780170186285&chapter_number=1&resource_id=45&altname=Crossword%20Puzzle%27,%27popit2%27,%27menubar=yes,scrollbars=yes,resizable=yes,width=725,height=510%27)http://www.cengage.com/ssohttp://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
9/21
9
Prescribed Text
Hanson, D, Dowling, P, Hitt, M, Ireland, RD & Hoskisson, RE 2011, Strategic management:
competitiveness and globalisation, 4th
edn, Thompson, Melbourne.
You may purchase the textbook through the Co-op Bookshop in hard copy version. You may prefer to
purchase an eBook. Contact the bookshop about an eBook purchase.
Recommended Texts
The publications listed below are highly recommended for further reading on the topics covered in
the unit.
Barney, J & Hesterly, W 2006, Strategic management and competitive advantage, Pearson, New
Jersey.
Belanger, J, Berggra, C, Bjorkman, T & Kohler, K 2000, Being local worldwide, Cornell UP, USA.
Chandler, A, Hagstrom, P & Solvell, O 2000, The dynamic firm, Oxford UP, USA.
De Rond, M 2006, Strategic alliances as social facts, Cambridge UP, Cambridge UK.
De Wit, B & Meyer, R 2004, Strategy: process, content, context, 3rd
edn, Thompson, London.
Demick, B 2010, Nothing to envy: life love and death in North Korea, Harper Collins, Melbourne.
Fishman, T 2006, China, inc: the relentless rise of the next great superpower, Pocket Books, Sydney.
Harvey, D 1989, The condition of post modernity, Blackwell, Oxford.
Hendry, C, Arthur, M & Jones, A 1995, Strategy through people: adaptation and learning in the small-
medium enterprise, Routledge, London.
Hubbard, G 2004, Strategic management: thinking, analysis and action, Prentice Hall, Sydney.
Joyce, P 2000, Effective strategic change in the public sector, Wiley, London.
Magnus, G 2009, The age of ageing, John Wiley, Singapore.
Mintzberg, H & Quinn, B (eds) 1998, Readings in the strategy process, 3rd
edn, Prentice Hall, Sydney.
Porter, M 1990, Competitive advantage of nations, MacMillan, London.
Porter, M 1985, Competitive advantage, The Free Press, New York.
Porter, M 2004, Competitive strategy, The Free Press, New York.
Porter, M, Taeuchi, H & Sakakibara, M 2000, Can Japan compete?, MacMillan, Hampshire.
Reich, R, 2008, Supercapitalism, Scribe, Melbourne.
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
10/21
10
Segal-Horn, S 1998, The strategy reader, Blackwell, Oxford.
Stacey, RD 1996, Strategic management and organisational dynamics, Pitman, Sydney.
Thompson, P & Macklin, R 2009, The big fella: the rise and rise of BHP Billiton, Heinemann,
Melbourne.
Journals and Periodicals
Apart from books, you will find it valuable to get into the practice of reading relevant articles from
journals and periodicals (including newspapers and magazines).
Academy of Management Journal
Academy of Management Review
Asia Pacific Journal of Management
California Management Review
Harvard Business Review
Journal of General Management
Long Range Planning
Sloan Management Review
Strategic Management Journal
In addition to the journals, try to read The Australian Financial Reviewand magazines which treat
management in a serious way. The Bulletin, Fortune International, Business Week Internationaland
Business Review Weeklyare examples of relevant magazines.
A six-month subscription to Search me! Management is provided with the textbook when you
register the ACCESS CODE at the front of the textbook on the website http://www.cengage.com/sso.
This resource provides access to scholarly and popular journals, e-books and newspapers. Refer to the
textbook page XXV for search tips.
Useful Websites
http://www.strategyclub.com
Site of the Strategic Management Club Online. It has been set up by Professor Fred David of Francis
Marion University in South Carolina.
It provides strategic planning tools, templates, links, and information that may assist case study
analysis. (Note that there is some information that is free and other information and services that
require a joining fee.)
http://www.cengage.com/ssohttp://www.strategyclub.com/http://www.strategyclub.com/http://www.cengage.com/sso -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
11/21
11
http://www.commerce.gov
Site of the US Department of Commerce. This site may be useful for searching for information on US-
based or global industries.
http://www.accenture.com/us-en/pages/index.aspx
Site of theAccenture Consulting Group with links to world industries and items about the future of
these industries. There is also a series of case studies you can read.
http://www.afr.com.au
Site of theAustralian Financial Review. You can obtain current information about
Australian-based firms from this site. Every few months there is an in-depth spread on an
industry.
http://www.businessweek.com
Site ofBusiness Week. It allows you to search Business Week archives by topic or
industry. In particular, search the Special Reports, which often include industry reports.
http://knowledge.wharton.upenn.edu/
http://knowledge.asb.unsw.edu.au/ - Australian School of Business
This site contains podcasts and articles on all areas of business and a link to Strategic Management.
My Learning Online (NEW MyLO)
MyLO software has been incorporated into the delivery of this unit to enhance the learning
experience by providing access to up-to-date course materials and by allowing for online discussion
through this web-based environment.
To access NEW MyLO from your own computer you will need the appropriate software, and
hardware to run that software. See Learning Online at http://uconnect.utas.edu.au/ for computer
software you will need.
Note: Older computers may not have the hardware to run some of the required software
applications. Contact your local IT support person or the Service Desk on 6226 1818 if you
experience difficulties. The School of Management has prepared a MyLO Information Sheet which
includes access guidelines and contact information. It is available to download as a word document
from the School of Management website:http://www.utas.edu.au/mgmt/student.htm
Privacy Policy and Notice
The School of Management takes the utmost care to protect the privacy and security of your
personal information and to ensure its accuracy. If you have any concerns about your privacy in
MyLO please contact the unit coordinator of this unit or view the University of Tasmania MyLO
Privacy Policy Statement available from the university website on
http://www.utas.edu.au/coursesonline/privacy.htm.
http://www.commerce.gov/http://www.accenture.com/us-en/pages/index.aspxhttp://www.afr.com.au/http://www.businessweek.com/http://knowledge.wharton.upenn.edu/http://knowledge.asb.unsw.edu.au/http://uconnect.utas.edu.au/http://www.utas.edu.au/mgmt/student.htmhttp://www.utas.edu.au/mgmt/student.htmhttp://www.utas.edu.au/mgmt/student.htmhttp://www.utas.edu.au/coursesonline/privacy.htmhttp://www.utas.edu.au/coursesonline/privacy.htmhttp://www.utas.edu.au/mgmt/student.htmhttp://uconnect.utas.edu.au/http://knowledge.asb.unsw.edu.au/http://knowledge.wharton.upenn.edu/http://www.businessweek.com/http://www.afr.com.au/http://www.accenture.com/us-en/pages/index.aspxhttp://www.commerce.gov/ -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
12/21
12
Details of Teaching Arrangements
This unit comprises a mixture of online interactions with the Unit Coordinator, flexible learning
resources and an online component of study delivered via NEW MyLO (the UTAS learning
management system).
Communication, Consultation and Appointments
Communication: You will be responsible for checking the NEW MyLO Announcements and your
UTAS email regularly for messages and unit updates.
MyLO is used extensively for this unit:
Online assessments Submission and return of marked assignments Messages and updates are provided regularly throughout the semester on NEW
MyLO Announcements and UTAS email
Discussion BoardConsultation: Dr. Michael Craw, the Unit Coordinator for this unit, works part-time; therefore youwill only receive a response to emails.
Appointments can be made outside of consultation hours.
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
13/21
13
Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the
total available marks. Details of each assessment item are outlined below.
Assessment Item Value Details Dates, Times LengthAssessment Item 1
Discussion Board
participation
25% Weekly Wednesday 7amThursday 7pm. Minimum of three (3)insightful posts per week
that demonstrate analysis
and synthesis. Typically
you will need to identify
one (1) article (ideally
peer reviewed) per week
as part of that
participation activity
Assessment Item 2
Discussion Board
Moderation Summary
15% One Moderation experience
per student. Moderation
Summary due Sunday at 9pm.
You will be assigned a
Moderation Week by the Unit
Coordinator (supplied by the
end of Week 1 usually).
No more than 6 pages
single spaced, 12 point
font. Includes Title page
and Reference page
Assessment Item 3
Case Study
20% Due Date: Wednesday April 24th
@ 2pm
No more than 6 pages
single spaced, 12 point
font. Does not include the
Title page and Reference
page or appendices page
(if necessary).
Assessment Item 4
Take home exam
40% 72 hours Take home Exam:
Saturday
15 June 8am due: Tuesday 18June
8am
Part A: Case Study
Analysis - 2000 words
+/- 10%Part B: Two Essay
Questions - 1000 words
+/- 10% each question
* Word Limit: The word count includes such items as headings, in-text references, quotes and
executive summaries. It does not include the reference list at the end of the assignment.
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
14/21
14
Assessment Item 1 Discussion Board Participation
Task Description: Online Discussion (using MyLOs Discussion Board facility)
- As a Participant
Task Length: Wednesday 7.00am Thursday 7.00pm. Asynchronous approach
encourages 100% participation, especially when graded.
Session Dates: Each Wednesday and Thursday from Weeks 1 through 13. See Study
Schedule at end page of this Unit Outline for more information
Value: 25%= As Participant
Task Detail: As the Discussion Board Participant
Respond to the Moderators question at least once and follow up with
response/s to the Moderator as his or her line of enquiry dictates.
Respond to other participant posts at least twice. Minimum Responses= 3.
Regarding follow up to interrogate the question asked, you may need
more than the at least posts identified above. Some posts will push
your strategic management button and may require more posts than
three. Posting more than the minimum three times per week is strongly
encouraged. You should participate in healthy investigative debate in
the interests of your learning. Do not use text speak or other language
that might be considered offensive in any Discussion Board posts. All
communication must be of a Graduate Standing Academic level =
demonstrated analysis and synthesis of a line of enquiry.
Answer in your Cohort a minimum of three times. You may answer
across into other Cohorts if you wish. Answering across to another
cohort may be required on occasion advice regarding across cohort
responses will be advised by the Unit Coordinator.
Engagement into other participants posts helps explore various lines of
enquiry with more rigour. (This open-ended line of enquiry/
interrogation approach is a reasonably weighted way to expose you to
strategic management research without totally doing your head in!)
Navigation (to get started)
Navigate your way to the Discussion Board facility in MyLO. (See page 11
for assistance with MyLO.) The Lecturer is responsible for establishing
Moderator Protocols. Each student will be advised by email when they
have Moderator protocols in place. Specific directions concerning the
DB operations are available in MyLO.The discussion board is a tool
where students and instructors can share thoughts on class topics. It is
made up of forums which consist of threads submitted by individuals. It
is text-based but can include images and attached files.
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
15/21
15
Assessment Item 2 Discussion Board Moderation
Task Description: Online Discussion (using MyLOs Discussion Board facility)
- As the Moderator
Time Length of
Moderation Exercise:
Written Length of
Moderation Summary:
36 hours (Wednesday 7.00am Thursday 7.00pm).
No more than 6 pages single spaced, 12 font. Includes Title page and
Reference page.
Session Dates: Each Wednesday and Thursday from Weeks 2 through 13. See Study
Schedule at end page of this unit outline to identify your Moderator
Week. The Study Schedule is subject to change.
Due Date Moderation summaries due on Sundays at 9pm.
Value: 15%
Task Detail: As the Moderator: Identify your Moderator Week in the Study Schedule.
(Each student gets one (1) week as the Moderator.)
Identify a Strategic Management question of interest to you. The question
you identify may come from an empirical article of more than 8 pages,
from the assigned chapter of the week, or may be a workplace situation.
Please email your moderation question and empirical article to me by the
Tuesday prior to your moderation week no later than 7.00pm. Do not be
late emailing your question and article!
Moderation is a concurrent/asynchronous activity as it relates to the Line
of Enquiry material and online discussions. Best to read your material in-
advance when possible, though how you discipline yourself in this facet of
the unit is up to you. Please use other supporting literature so you are well
prepared for your moderation. Remember, as Moderator you lead!
The question you post should encourage a postgraduate standard analysis
of the chosen line of enquiry topic. Also, the question you ask of the class
should aim to connect with a real issue in your area of interest.
As Moderator you must respond to EVERY students posts into Discussion
Board. As you respond... interrogate the literature in relation to the topicsstudents raise. Extend a persons thinking in their line of enquiry.
As implied earlier, moderation is very intense. You only get 36 hours to
explore the assorted lines of enquiry that will appear throughout your
moderation exercise. How you manage your 36 hours of moderation time
is the key to a successful moderation experience and subsequently a
Moderation Summary written at graduate level standard. You are urged to
be attentive to all posts during this 36 hour period of time. Simply put. be
engaged.
Other empirical literature and the textbook should be used to help
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
16/21
16
interrogate the topic you choose for your week; anecdotal support may be
used to make a point or defend an argument where appropriate.
Your moderation question must be less than 20 words. This does not
include referencing of a supporting article.
Moderation Summary
As Moderator you must script a summary of your moderation experience.
The objective of the summary is to write about what you were trying to
find out (the discovery), describing if you discovered an answer to your
question, an extension to your thinking and why, OR if you didnt find an
answer and why you think you didnt!
You must reference all literature and use authors names in support of your
argument/s. Use the Harvard Style guide when referencing.
You have to write the summary succinctly and at graduate level. The
approach you take beyond what is stated above is an open brief.
Remember, you have only six pages to summarise your findings which
includes the title page and reference page.
All coursework must have the School of Management Assignment Cover
Sheet, which is available as a blank template from the School of
Management website at http://www.utas.edu.au/management/student-
resources
Please include a cover sheet and please give the summary a title.
The summary is due the following Sunday night by 9pm. Please submit
your summary to me via the NEW MyLO Drop Box.
Note: a rubric will be used to assess your moderation experience. The
criteria of the rubric are embedded in the description stated above. Your
rubric will be returned to you via email.
Discussion Board NEW MyLO
The key tasks involved in strategic management include detecting and adapting to environmental
(internal and external) changes, creating new opportunities, procuring and allocating critical
resources, integrating activities across the organisation, and shaping the organisations purposeand direction. This unit emphasises case analysis presented in the discussion (online) because
strategy is best learned by immersion in actual business situations to fully appreciate the inherent
conflicts, pressures, uncertainties, and risks that managing entails. The case study analysis
approach necessitates learning by doing, so your active participation is integral to your knowledge
development in this unit. There is only one secret to good case analysis and that is good
preparation.
The unit materials are offered to help build knowledge and skills as you progress your learning.
MyLO Discussion Board provides students with an opportunity for rich and meaningful learning
and interaction with other students. It is an extremely powerful resource and as such the
http://www.utas.edu.au/management/student-resourceshttp://www.utas.edu.au/management/student-resourceshttp://www.utas.edu.au/management/student-resourceshttp://www.utas.edu.au/management/student-resources -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
17/21
17
Discussion Board is deemed as significantly assessable. Postings to the Discussion Boards should
demonstrate a thoughtful approach to the content. Students must actively and regularly
participate as a means of learning the topic content and making connections between strategic
management topics.
Assessment Item 3 Case StudyTask Length: No more than six (6) pages single spaced, 12 point font. Does not include the
Title page and Reference page or appendices page (if necessary).
Date and Time: Wednesday April 24th @ 2pmValue: 20%Task Description: Write a case study on a topic in Strategic Management in (ideally) the Tasmanian
context. Perhaps the topic is from within your workplace; perhaps another discipline
that you are familiar with. If you are uncertain if a topic is acceptable please be in
contact with the unit coordinator.
There are two different case study approaches to choose from. The two approachesare: 1) the analytical approach, and 2) the problem-oriented approach. Choose your
preferred approach to your case study. To define them:
The analytical approach: The case study is examined in order to try andunderstand what has happened and why. It is not necessary to identify
problems or suggest solutions.
The problem-oriented method: The case study is analysed to identify themajor problems that exist and to suggest solutions to these problems.
The quick reference immediately below focuses on the problem-oriented method.
Theproblem-oriented method- A successful case study analyses a real life situation
where existing problems need to be solved. It should:
Relate the theory to a practical situation; for example, apply the ideas andknowledge discussed in the coursework to the practical situation at hand in
the case study.
Identify the problems. Select the major problems in the case. Suggest solutions to these major problems. Recommend the best solution to be implemented. Detail how this solution should be implemented.
Your Case Study should be written using the most accepted format. The most
accepted format is listed below:
Synopsis/Executive Summary Findings Discussion Conclusion Recommendations Implementation References Appendices (if any).
-
7/27/2019 BMA799 Strategic Management Flexible.pdf0
18/21
18
Assessment Item 4 Final Take-Home Exam
Format: Part A: Case Study AnalysisPart B: Essay Questions
Exam hint material taken from prescribed text and from Line/s of Enquiry in
Discussion BoardTask Length: Part A: Case Study Analysis - 2000 words +/- 10%
Part B: Two Essay Questions - 1000 words +/- 10% each questionDuration: 72 hour take-home examDate and Time: Saturday 15th June 8.00am to Tuesday 18th June 8.00am. Submit using the Drop
Box in MyLO.
Value: Part A: Case Study Analysis = 25%Part B: Essay Questions = 15%
Total Value = 40%Supplementary Exams: Except in special circumstances and on the recommendation of the unitcoordinator or the Head of School, a student who fails will not be granted a supplementary
examination.
Please note that a rubric will be used to assess your Examination experience. The Rubric will be
derived from Graduate Attributes located previously in this unit outline.
Special Consideration and Student Difficulties
If a student is experiencing difficulties with their studies or assignments, have personal or life
planning issues, disability or illness which may affect their course of study, they are advised to raisethese with their lecturer or the Postgraduate Academic Adviser in the first instance. The
Postgraduate Academic Adviser can provide assistance with academic issues arising from your
studies and identify appropriate support for general personal issues. The Postgraduate Academic
Adviser is located in Room 320b in the Commerce Building in Hobart and can be contacted by phone
on 03 6226 1939.
Should a student require assistance in accessing the Library, visit their website for more information
at http://www.utas.edu.au/library/
Students who have completed their examinations and who feel that they have been disadvantageddue to illness or other circumstances affecting their study, may fill out a form to request that their
lecturer takes this into consideration when marking the examination. Forms should be submitted
directly to the relevant school, accompanied by appropriate supporting documentation, as soon as
possible after the completion of the examination. Granting of special consideration is at the
discretion of the lecturer and school. The relevant form can be found at the following website:
http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eits
Students with a non-English speaking background may be permitted to take a bilingual dictionary
into an exam. This dictionary must not be annotated, that is, it must have no notes written in it. In
order to use a bilingual dictionary students must request permission from the Student Centre.
http://www.utas.edu.au/library/http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eitshttp://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eitshttp://www.utas.edu.au/library/ -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
19/21
19
Submission of Coursework
Lodging Coursework
All assignments and the end-of-semester assessment must be submitted electronically in Word
format via email to the NEW MYLO Drop Box.
All Coursework must havethe School of Management Assignment Cover Sheet which is available
as a blank template from the School of Management website:
http://www.utas.edu.au/management/student-resources
Please remember that you are responsible for lodging your coursework on or before the due date
and time. We suggest you keep a copy. Even in the most perfect of systems, items sometimes go
astray.
Requests for Extensions
Written Coursework:
Extensions will only be granted on medical or compassionate grounds and will not be granted
because of work or other commitments. Requests for extensions should be made in writing to the
unit coordinator prior to the due date. Medical certificates or other evidence must be attached and
must contain information which justifies the extension sought. Late assignments which have not
been granted an extension will, at the lecturers discretion, be penalised by deducting ten per cent
of total marks for each full day overdue.
Assignments submitted more than five days late will normally not be accepted by the unit
coordinator.
Faculty of Business Late Assessment Policy
A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage -
http://fcms.its.utas.edu.au/business/business/policies.asp.
Academic Referencing and Style Guide
Students must obtain the following electronic publications which are available from the School of
Management website: http://www.utas.edu.au/mgmt/student.htm.
Writing Assignments: A Guide School of Management Referencing Style
These resources should be used when completing coursework in this unit.
http://www.utas.edu.au/management/student-resourceshttp://fcms.its.utas.edu.au/business/business/policies.asphttp://www.utas.edu.au/mgmt/student.htmhttp://www.utas.edu.au/mgmt/student.htmhttp://fcms.its.utas.edu.au/business/business/policies.asphttp://www.utas.edu.au/management/student-resources -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
20/21
20
Academic Misconduct and Plagiarism
Academic misconductincludes cheating, plagiarism, allowing another student to copy work for an
assignment or an examination and any other conduct by which a student:
(a) seeks to gain, for themselves or for any other person, any academic advantage oradvancement to which they or that other person are not entitled; or
(b) improperly disadvantages any other student.
Students engaging in any form of academic misconduct may be dealt with under the Ordinance of
Student Discipline, and this can include imposition of penalties that range from a
deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that
can be imposed are available in the Ordinance of Student Discipline Part 3 Academic Misconduct,
see http://www.utas.edu.au/universitycouncil/legislation/.
Plagiarism is a form of cheating. It is taking and using someone elses thoughts, writings orinventions and representing them as your own, for example:
using an authors words without putting them in quotation marks and citing the source; using an authors ideas without proper acknowledgment and citation; or copying another students work.
If you have any doubts about how to refer to the work of others in your assignments, please
consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity
resources on the web at http://www.utas.edu.au/tl/supporting/academicintegrity/index.html.
The intentional copying of someone elses work as ones own is a serious offence punishable by
penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of
cases, to exclusion from a unit, a course or the University.
The University and any persons authorised by the University may submit your assessable works to a
plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works
may also be included in a reference database. It is a condition of this arrangement that the original
authors permission is required before a work within the database can be viewed.
For further information on this statement and general referencing guidelines, see
http://www.utas.edu.au/plagiarism/ or follow the link under Policy, Procedures and Feedback onthe Current Students homepage.
http://www.utas.edu.au/universitycouncil/legislation/http://www.utas.edu.au/tl/supporting/academicintegrity/index.htmlhttp://www.utas.edu.au/plagiarism/http://www.utas.edu.au/plagiarism/http://www.utas.edu.au/tl/supporting/academicintegrity/index.htmlhttp://www.utas.edu.au/universitycouncil/legislation/ -
7/27/2019 BMA799 Strategic Management Flexible.pdf0
21/21