@bmbrussels @comres - burson-marsteller.eu€¦ · 63% whatsapp 44% twitter 41% whatsapp 50%...
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@BMBrussels @ComRes
Newspaper & online news readership
ComRes/Burson-Marsteller 2018
2
Social media usage
Impact
THE EUROPOLL METHODOLOGY
Fieldwork: 13th March – 25th May 2018
EU Influencers
3
76 MEPs
43 EU Institutions Staff
111 Brussels Opinion Formers
Most influential media
33%
36%
33%
29%36%
23%
32%
25%
30%
25%
37% 35% 34%28%
18%
13%9%
10%13%
15%
69%62% 59% 57% 55% 52% 48% 44%
38%32%
4
Influence of news channels and social media on decision making – Top 10
In your professional role, how influential are the following media in terms of EU news and providing you with what you need to make informed decisions?
Very influentialFairly influential
leads across all groups
Opinion Formers
EU Institution Staff
MEPs
5
Influence of news channels and social media on decision making – Top 10
In your professional role, how influential are the following media in terms of EU news and providing you with what you need to make informed decisions?
75%61% 59%
72%
54%
57%
65%
53%
54%
63%
50%
50%
63%
48%
35%
56%
46%
34%
56%
44%
32%
47%
36%
31%
33%
34%
72%
55%
72%
59%
Whatsapp is most used app/social media
56%
*not tested in 2017
39%46% 44%
39%
21%18%12%
18%
4%9%
6
20182017
Daily or more frequent users of social media
In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?
7In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?
are the clear leaders
OPINION FORMERSEU INSTITUTION STAFFMEPS
66% Facebook 63% Whatsapp 45% Twitter
63% Whatsapp 44% Twitter 41% Whatsapp
50% Twitter 23% Facebook 30% LinkedIn
24% YouTube 21% YouTube 28% Facebook
19% Instagram 19% LinkedIn 10% YouTube
6% LinkedIn 5% Instagram 3% Instagram
Daily or more use of social media - influencer split
Whatsapp and
has made gains since 2017
71%
53%
69%63%60%
53%50%
37%43%
17%19%
8
20182017
Weekly or more frequent users of social media
In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?
*not tested in 2017
Very influentialFairly influential
Influence on informed decisions
60%
33%
93%50%
42%
93%
46%
40%
86%48%
37%
86%
21%
56%
77%20%
57%
76%
16%
32%
48%12%
35%
47%
In general, in your professional role, how influential are each of the following in providing you with what you need to make informed decisions?
Personal contacts Traditional mediaProfessional colleagues
Conferences/Events
Information - EU Institutions / Member States
Social mediaMeetings with stakeholders
Video/ Infographics
9
Personal and professional contacts are most influential in informed decisions
10
ComRes/Burson-Marsteller 2018
@BMBrussels @ComRes
CLICK HERE TO SEE FULL DATA TABLES
Dennis AbbottManaging Director Communications
+32 2 743 6651 /+32 498 95 92 58 @DennisAbbott @BMBrussels
37 Square de Meeûs, 1000 Brussels
www.burson-marsteller.eu
Meghan OliverAssociate Director
[email protected] +44 20 7871 8645 / +32 2 234 63 82
@ComRes
4 Millbank, London SW1P 3JA