bmc presentation mhr 320
TRANSCRIPT
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EasyRoomMHR 320
Abigail Monzon, Fara Aidul, Michelle Mayr, Samanvita Chakka, Jenny Wang, James Carroll
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Value PropositionAn online website and/or app that offers discounted room rates from multiple hotels, apartments, and houses based on the customer needs
● Pains: relieving the stress of having to go site to site searching for different accommodations
● Gains: opportunity for discounted conveniently located to respective universities and colleges
● MVP: a basic website that features accommodations around Cal Poly Pomona
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Customer Segments
● Students, Faculty, Friends and Family
● People Renting out Rooms
● People Renting out Hotels
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Customer Segments1). Jobs - Providing a platform for students to find accomadations for the school year.
2). Pains/Gains - The search amongst different sites will no longer be necessary.
3). Customer Archetypes - Student who live far from school or just need new arrangements. Companies who needs a space to put advertisements.
4). Market Type - Existing market.
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Channels● website
● apps
● people who are renting out the rooms
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Customer RelationshipsSocial Media
1. Creating website and Apps2. Survey and feedback (Survey Monkey)
Loyalty program: VIP program 3. Beginning User - no reward or discount 4. Silver Level-50 success transaction on our website in one year, cashback on
each transaction 5. Gold level- 100 success transaction on our website in one year, cashback and
discount in each transaction.
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Customer Relationships (continued)Cash Back
refer our website to your friends, classmate, and family
Crossover with public site Facebook
Advertisementcollege website, college clubs, public site
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Revenue Streams
● advertising
● intermediation fee (% off commission)
● not charging the renters, but people who are lending the place
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Key Partnerships● People who are offering their personal space
○ Home Owners ○ Apartment Landlords
● Businesses that are offering public space housing○ Commercial Apartment Complexes ○ Hotels nearby Campuses
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Key Partnerships (continued)● Both the businesses and the “hosts” will provide long term and
short term temporary living arrangements options with their own desired rate for potential tenants to pay
● Website and App Developers○ Having professional website and app developers ensure
everything is created with an easy to use interface that is aesthetically pleasing to customers
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Key Resources● human resources
● intellectual resources
○ app and site
● financial resources
○ friends, family, funding
● physical resources
○ our service
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Key Activities● Website and App Maintenance
○ Update the Website and App Regularly
○ Fix any bugs/errors with both
○ Ensure the website and app are running at optimal performance
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Key Activities● Maintaining Relationships with Hosts and Customers
○ Administrators ensure professional communication ○ Customer service representatives available in case of issue not related to
technical problems
● Main distribution channel for our services and activities will be through digital media○ Phone line will also be available for customer service related inquiries
so multiple avenues of communication are available
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Cost Structure● Fixed Costs:
○ employees to maintain the website○ office space
● Variable Costs: ○ advertising on different forms of social media○ costs to be put high ranking on search engines
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