bmihms subject outlines (ihm)03.10.14 - hospitality … ·...

Subject Outlines Master of International Hotel Management

Core Subjects

Accounting and Finance for Managers MHC601

Introduction to the Hospitality Industry MHC602

Hotel Operations Management MHC603

Revenue Management MHC604

Human Resource Management MHC605

Business Law MHC606

Business Research Methods MHC607

Business Ethics for Hospitality MHC608

Management Practicum MHC609

Strategic Hotel Management MHC610

Independent Research Project MHC611

Elective Subjects

Business Events in a Global Context MHE612

Conventions Management MHE613

Sustainability and the Environment MHE614

E-‐Marketing MHE615

New Product and Service Development MHE616

Marketing Management MHE617

Special Topic in Hotel Management MHE618

Minor Research Project MHE619

Created: May 2011 Document Owner: HOSDAA Modifed: September 2014 Version: 15 Review Date: July 2015 of 76

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

Accounting and Finance for Managers (MHC601)

SECTION 1 – GENERAL INFORMATION

1.1 Administrative details

Associated higher education awards (for example, Bachelor, Diploma)

Duration (for example, one semester, full year)

Level (for example, introductory, intermediate, advanced level, 1st year, 2nd year, 3rd year)

Subject Coordinator

Master of International Hotel Management

1 term Postgraduate Dr Zelko Livaic

1.2 Core or elective subject Indicate if the subject is a

core subject

elective subject

other (please specify below):

1.3 Subject weighting Using the table below, indicate the credit point weighting of this subject and the credit point total for the course of study (for example, 10 credit points for the subject and 320 credit points for the course of study).

Subject credit points Example: 10 credit points

Total course credit points Example: 320 credit points

2 credit points 32 credit points

1.4 Student workload Using the table below, indicate the expected student workload per week for this subject.

No. timetabled hours per week*

No. personal study hours per week**

Total workload hours per week***

4 8 12 * Total time spent per week at lectures, tutorials, clinical and other placements etc. ** Total time students are expected to spend per week in studying, completing assignments, etc. *** That is, * + ** = workload hours.

For those students requiring additional English language support, how many additional hours per week is it expected that they will undertake?

Additional English language support: 6 hours per week



1.5 Delivery mode Tick all applicable delivery modes for the subject:

Face to face on site

E-‐learning (online)

Intensive (provide details)

Block release (provide details)

Work-‐integrated learning activity

Mixed/blended

Distance/independent learning (untimetabled)

Full-‐time

Part-‐time

External

Fast track (provide details)

Other (please specify)

1.6 Pre-‐requisites and co-‐requisites Are students required have undertaken a prerequisite or co-‐requisite subject for this subject?

Yes No

If YES, provide details of the prerequisite or co-‐requisite requirements below.

1.7 Other resource requirements Do students require access to specialist facilities and/or equipment for this subject (for example, special computer access, physical education equipment)?

Yes No

If YES, provide details of specialist facilities and/or equipment below.



SECTION 2 – ACADEMIC DETAILS

Learning outcomes for subject. On completing this subject, students will be able to:

a. Generate, analyse and interpret financial information for business purposes;

b. Formulate cost volume profit concepts to aid decision making;

c. Assess current and non-‐current assets to explain how they affect accounting outcomes;

d. Employ spreadsheets in planning and budget development;

e. Evaluate and justify the return on investments of long-‐term assets;

f. Measure the risk and return of capital instruments and projects;

Assessment tasks

Type * (see examples noted below this table)

When assessed – year, session and week (for example, year 1, semester 1, week 1)

Weighting (% of total marks for subject)

a, b, c, d, e, f.

Learning Portfolio Including financial analysis, problem solving, and budgeting exercises. Report Style 4,000 words

Progressive Week 4-‐6-‐10

60%

Any of the following: a, b, c, d, e, f.

Exam Week 12 40%

* Examples of types of assessment tasks include: assignments; examinations; group projects; online quiz/test; presentations; work-‐based projects; and reflective journals. Ensure that details of the types of assessment tasks are included such as specific topics, duration/length/word limit of assessment and any specific formats.



2.1 Prescribed and recommended readings Provide below, in formal reference format, a list of the prescribed and recommended readings for the subject.

Prescribed: Warren C, Reeve J, Duchac J, 2014, Managerial Accounting, 12th edn, South Western/Cengage, Mason, OH. Recommended: Cote R, 2012, Accounting for Hospitality Managers 5th edn, American Hotel & Lodging Educational Institute. Guilding C, 2012, Financial Management for Hospitality Decision Makers, Rutledge. Harris P, 2012, Profit Planning, CRC Press. Together with a collection of relevant readings from the following journals:

• Global Finance Journal • International Business Review • Journal of World Business • Cornel Hotel and Restaurant Quarterly • Harvard Business Review • International Journal of Hospitality Management. • International Journal of Contemporary Hospitality Management • Sloan Management Review



Introduction to the Hospitality Industry (MHC602)






Subject Coordinator


1 term Postgraduate Dr Rajka Presbury


core subject

elective subject







No. timetabled hours per week* No. personal study hours per week**


4 classroom hours 9 applied learning hours

8 21

* Total time spent per week at lectures, tutorials, clinical and other placements etc. ** Total time students are expected to spend per week in studying, completing assignments, etc. *** That is, * + ** = workload hours.











Mixed/blended


Full-‐time

Part-‐time

External


Delivery is a combination of face-‐to-‐face lectures and workshops of (4 hours) per week. Students also undertake a total of 90 hours of applied learning in a food and beverage environment; including attendance at a Responsible Service of Alcohol seminar.



Yes No



Yes No


This subject has a large practical component delivered in a combination of workshops and ‘hands on’ classes undertaken within the practicum laboratories or simulated environment i.e. the on campus commercial kitchen and food and beverage outlets.




Learning outcomes for subject On completing this subject, students will be able to: a. Undertake and reflect critically upon food and beverage management functions;

b. Appraise the key characteristics and complexities of the hospitality industry;

c. Assess the interdependencies between the hospitality, event, tourism and travel sectors;

d. Critically reflect upon the key skills and resources needed and applied in hotel food and beverage operations;

e. Critically analyse and utilise the various ownership/management models of the international accommodation sector;

f. Evaluate a hotel with regard to its markets, service levels and staffing;

g. Evaluate the changing nature of environmental, social, technological; and legal trends, influencing hotel operations;

h. Apply the principles of sustainability to food and beverage operations.

Assessment tasks




b, c, e, f, g, h.

Learning Portfolio Report Style Including Case analysis, literature critique, reflections on industry visits. 4,000 words

Weeks 3-‐11 60%

a, b, d, e, h.

Food & Beverage Applied Learning Including coffee making, wine service, food service and kitchen operations.

During practical classes

40%

d RSA certificate

Week 1-‐2 Satisfactory completion





Prescribed: Chon, Maier 2010, Welcome to Hospitality: An Introduction, 3rd edn, Cengage. Recommended: Mill, C, 2012, Resorts Management and Operations, John Wiley. National Restaurant Association 2012, Manage First: Principles of Food and Beverage Management, Pearson, Australia. O'Fallon, MJ & Rutherford, DG 2011, Hotel Management Operations, 5th edn, John Wiley, Hoboken, N.J. Sturman, M, Corgel, JB & Verma, R (eds), 2011, The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, John Wiley & Sons, Hoboken, NJ. Walker, JR & Miller, JE, 2012, Supervision in the Hospitality Industry: Leading Human Resources, John Wiley, Hoboken, NJ. Together with a collection of relevant readings from the following journals:

• Cornell Hotel and Restaurant Quarterly • Harvard Business Review • International Journal of Hospitality Management. • International Journal of Contemporary Hospitality Management • Tourism Review • Australian Hotelier • Sloan Management Review • Hospitality • Hotel • WorldWide Hotels & Motels Industry Report • Journal of Hospitality & Tourism Management • Hotels and Resorts • Hotel Management • Hotel Business • Australian Hotelier


This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

Hotel Operations Management (MHC603)






Subject Coordinator


1 term Postgraduate Ariane Lellmann


core subject

elective subject







No. timetabled hours per week* No. personal study hours per week**


4 classroom hours 9 applied learning hours

8 21












Mixed/blended


Full-‐time

Part-‐time

External



Delivery is a combination of face -‐to-‐face lectures and 4 hours of workshops per week. Additionally, students will have a total of 90 hours of applied learning in a front office and housekeeping environment.


Yes No



Yes No


This subject has a large practical component delivered in a combination of workshops and ‘hands on’ classes undertaken within the practicum laboratories or simulated front office, reception and housekeeping areas.




Learning outcomes for subject On completing this subject, students will be able to: a. Undertake and reflect critically upon the rooms division supervisory functions;

b. Assess a hotel business using management theories, concepts and business performance tools to measure, review and evaluate the essential issues in hotel service delivery;

c. Critically reflect upon the importance of facilities management in a hotel;

d. Evaluate the principles of cost control and the necessary resources for service delivery;

e. Critically reflect upon the security measures practiced in hotels, including risk assessment and external threats;

f. Assess the importance of technology in operating a hotel.

Assessment tasks




a, b, c, d, e, f Learning Portfolio Weeks 3-‐11 60%

a Applied Learning Weeks 5 -‐ 8 40%





Recommended: Bardi J, 2011, Hotel Front Office Management, 4th edn, John Wiley. Casado M, 2011, Housekeeping Management, John Wiley Sturman, M, Corgel, JB & Verma, R, 2011, The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, Wiley & Sons, Hoboken, NJ. Vallen G & Vallen J. 2013, Check-‐in, Check-‐out, 8th edn, Pearson Prentice Hall. Kasavana ML, Brooks RM, 2013, Managing Front Office Operations with Answer Sheet, 9th Edition, American Hotel & Lodging Educational Institute. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • International Journal of Hospitality Management. • International Journal of Contemporary Hospitality Management • Lodging Hospitality • Facilities Management • WorldWide Hotels & Motels Industry Report • Journal of Hospitality & Tourism Management • Hotels and Resorts • Hotel Management • Hotel Business • Australian Hotelier



Revenue Management (MHC604)






Subject Coordinator


1 term Postgraduate Dr Zelko Livaic


core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to:

a. Analyse and apply the process of revenue management;

b. Critically reflect upon the role and function of automated revenue management systems;

c. Make judgments upon the operational requirements and effectiveness of the various components of revenue management;

d. Create a hotel forecast report for accommodation;

e. Interpret reports and compose recommendations to achieve revenue management targets;

f. Assess and argue the merits of group business based on displacement analysis;

g. Prepare and manage a revenue management team meeting.

Assessment tasks




a, b, c.

Learning Portfolio Including case studies, revenue management critique, situational forecasting and a revenue management meeting. 3,000 words

Week 6 40%

d, e, f, g. Group Presentation Situational Forecasting Report

Week 9 20%

Any of the following: a, b, c, d, e, f, g.

Exam Week 12 40%





Prescribed: Hayes DK & Miller AA, 2011, Revenue for the Hospitality Industry, John Wiley, Hoboken, NJ. Recommended: Fyall, Legoherel, Poutier 2013, Revenue Management for Hospitality and Tourism, Goodfellow Publishers. Shy O, 2008, How to Price: A Guide to Pricing Techniques and Yield Management, Cambridge University Press. Sodhi M, Sodhi N, 2008, Six Sigma Pricing: Improving Pricing Operations to Increase Profits, FT Press/Pearson. Tranter K, Stuart-‐Hill T, & Parker J, 2009, An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, Prentice Hall. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Journal of Management Studies • Worldwide Hotels & Motels Industry Report • Global Finance Journals • Journal of World Business



Human Resource Management (MHC605)






Subject Coordinator


1 term Postgraduate Dr Scott Richardson


core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Critically reflect upon the role and responsibility of Human Resource Managers in hotels;

b. Critically analyse and explore human resource models, theories and practices and their application to hotels;

c. Assess the challenges facing Human Resource Managers to ensure that policies, procedures and activities are consistent with the principles of ethics, good corporate governance and sustainability;

d. Make judgements upon the factors impacting the strategic role of HRM and its contribution to the achievement of organisational goals and objectives;

e. Analyse the employment relationship and critically evaluate the shared responsibilities between employers, management, human resource specialists, and employees;

f. Examine, justify and formulate HR strategies and plans required in the establishment of an international hotel.

Assessment tasks




a, b, c.

Essay Role of HRM in strategy 2,000 words

Week 5 20%

d, e, f,

Human Resource Plan (group) Report 3,000 words

Week 9 40%

Any of the following:

a, b, c, d, e, f. Exam Week 12 40%





Prescribed: Nankervis, A, Compton, R, Baird, M, & Coffey, J, 2014 Human Resource Management: Strategy and Practice, 8th edn, Cengage Learning, South Melbourne, Vic. Recommended: Boxall, PF, &Purcell, J, 2011 Strategy and Human Resource Management, Palgrave MacMillan, Basingstoke, Hampshire. Dessler, G, 2013, Human resource management, 13th edn, Prentice Hall, Boston. Print. Dowling, PJ, & Welch, DE, 2011, International Human Resource Management: Managing People in a Multinational Context. Thomson. Mello, JA, 2011, Strategic Human Resource Management, South Western Cengage Learning, Australia. Mondy, RW, 2013, Human Resource Management, 13thedn, Pearson, Boston, MA. Together with a collection of relevant readings from the following journals:

• Journal of Human Resources in Hospitality & Tourism • Journal of Management and Organization • Management International Review • Asia Pacific Journal of Human Resources • The International Journal of Human Resource Management • Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management.



Business Law (MHC606)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No






a. Analyse central elements of relevant national legal systems, and how they developed;

b. Assess the impact of the current legal system on the business environment;

c. Analyse, critically reflect upon and apply key elements of business law;

d. Evaluate the influence of international law on transnational business operations;

e. Critically reflect upon the social and ethical responsibilities of a business;

f. Demonstrate the ability to access legal information, including online legal resources;

g. Critically analyse and present an argument on a legal business matter.

Assessment tasks




a, b, e., f Research Essay 2,000 words

Week 7 30%

f, g. Moot Court 30mins

Week 9 20%

Any of the following: a, b, c, d

Final Exam (open book)

Week 12 50%





Prescribed: Pentony B, et al. 2012, Understanding Business Law, 6th edn, LexisNexis, Butterworths, Chatswood, NSW. Recommended: Cordato, A 2006, Australian Travel and Tourism Law, 4thedn, LexisNexis Butterworths. Corones, SG, 2011, Australian Consumer Law: Commentary and Materials, 4th edn, Thomson Reuters (Professional) Australia, Sydney, NSW. Foster, N, 2012, Workplace Health and Safety Law in Australia, LexisNexis Butterworths, Chatswood, N.S.W. Latimer, P 2012, Australian Business Law, 31st edn, CCH Australia. Quilter, M, 2012, Company Law Perspectives, Thomson Reuters, Rozelle, NSW. Vickery, R & Flood, M 2012, Australian Business Law: Compliance and Practice, Pearson Australia, Frenchs Forest, NSW. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Journal of Management Studies • Hotel Business • Hotel Management • Tourism and Hospitality Management



Business Research Methods (MHC607)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No






a. Critically reflect upon the role of research within a hotel operating internationally;

b. Analyse the various approaches to business and social research;

c. Investigate the difference between primary and secondary research;

d. Justify the use of quantitative and qualitative data collection and analysis;

e. Investigate a range of data collection methods and tools;

f. Critically analyse research enquiry designs appropriate to international hotel business research;

g. Evaluate the ways management research may be written and disseminated.

Assessment tasks




a, b, c, d, e, f, g.

Learning Portfolio Including a literature review, analysis of research methodologies, exercises on qualitative and quantitative analysis, and a research draft proposal. Report Style 5,000 words

Weeks 3 -‐ 11 100%





Prescribed: Easterby-‐Smith, M, Thorpe, R ,& Jackson, P, 2008, Management Research, 3rd edn, Sage, London, UK. Recommended: Ghauri, PN, & Grønhaug, K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY. Hooley, T, 2012, What is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London. Hyde, KF, Ryan, C, & Woodside, AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK. Jennings, G, 2010. Tourism Research, John Wiley and Sons Australia, Milton, Qld. Kumar, R, 2011, Research Methodology: a Step-‐by-‐Step Guide for Beginners, Sage Publications, London, UK. Neuman, WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn and Bacon, Boston, MA. Pearce, DG, 2012, Frameworks for Tourism Research, CABI, Wallingford, UK. Quinlan, C, 2011, Business Research Methods, South-‐Western/Cengage Learning, Andover, Hampshire, UK. Veal, AJ, 2011, Research Methods for Leisure and Tourism: a Practical Guide, 4th edn, Prentice Hall, Essex, UK. Zikmund, WG 2013, Business Research Methods, South-‐Western Cengage Learning, Mason, OH. Together with a collection of relevant readings from the following journals:

• Annals of Tourism Research • Journal of Travel Research • International Journal of Contemporary Hospitality Management • Tourism Review • Tourism and Hospitality Research • The Cornell Hotel and Restaurant Administration Quarterly • Journal of Tourism and Hospitality Research • Cornell Hospitality Quarterly • International Journal of Hospitality Management.



Business Ethics for Hospitality (MHC608)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Reflect critically upon the impact and implications of ethical and moral issues facing an international hotel;

b. Critically analyse and interpret the principles of ethical decision making methodologies and their application to hotel operations and management;

c. Evaluate and justify ways in which ethical practices can be improved within hotels;

d. Assess the ethical dilemma between shareholders' financial expectations and international business practice;

e. Critically reflect upon a hotel manager's actions, from an ethical viewpoint;

f. Examine the ethics of environmental sustainability and its implications for the hospitality industry;

g. Articulate and present an argument on business ethics.

Assessment tasks




a, b, c, d, e, f.

Research Report Case analysis applying theory of ethics 5,000 words

Week 10 50%

a, b, c, d, e, f, g.

Group Presentation on Case findings and recommendations 30 min.

Week 11 50%





Prescribed: Carroll, AB, & Buchholtz, AK, 2015, Business and Society, Ethics, Sustainability, and Stakeholder Management, 9th edn, South-‐Western, Cengage Learning, Mason, OH. Recommended: Collins, D, 2012, Business Ethics: How to Design and Manage Ethical Organizations, John Wiley & Sons, Hoboken, NJ. Crane, A, & Matten, D, 2010, Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization, Oxford University Press, Oxford. DesJardins, JR, 2014, An Introduction to Business Ethics, McGraw-‐Hill, New York, NY. Ferrell, OC, Fraedrich, J & Ferrell, L, 2013, Business Ethics: Ethical Decision Making and Cases, South-‐Western/Cengage Learning, Mason, OH. Grace, D & Cohen, S 2010, Business Ethics, Oxford University Press, South Melbourne, Vic. Hartman, LP & Des Jardins, JR 2011, Business Ethics: Decision Making for Personal Integrity and Social Responsibility, McGraw-‐Hill/Irwin, New York. Together with a collection of relevant readings from the following journals:

• Business & Society • Business & Society Review • Ethical Corporation (magazine style) • Ethical Investor • Journal of Business Ethics • Journal of Corporate Citizenship • Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management.



Management Practicum (MHC609)






Subject Coordinator


2 terms Postgraduate

Dr Scott Richardson Janette Illingsworth Head of Career Development and Industry Relations


core subject

elective subject










2 hours during MHC609a to prepare for industry placement 760 hours in industry

8 hours during MHC609a to prepare for industry placement

10 A minimum of 760 hours over 24 weeks of the industry placement



Additional English language support: hours per week









Mixed/blended


Full-‐time

Part-‐time

External




Yes No


MHC602 Introduction to the Hospitality Industry

MHC603 Hotel Operations Management


Yes No






a. Demonstrate understanding of international hotel industry requirements for employment and selection;

b. Evaluate and implement strategies for personal and professional action planning;

c. Assess and compare employability trends in an international hotel context;

d. Identify and illustrate key performance competencies in an international hotel context;

e. Critically evaluate the operations of a international hotel from a management perspective;

f. Establish a professional network for career development and advancement;

g. Analyse the value of interrelationships between various internal and external stakeholders to achieve strategic business objectives.

Assessment tasks




a, b, c.

Learning/Reflection Portfolio Including resume, LinkedIn profile, application letter, reflection on work placement. 5,000 words

Progressive Week 2-‐10 Final Submission Week 10 of MHC609a

100%

d, e, f, g. Placement (Hotel workplace)

End of Placement (Evidence of satisfactory completion of 760 hours in placement).





Recommended: Midwinter, D & Whatmore, T, 2011, Positive Placements, Continuum Publishing, UK. Neugebauer, J & Evans-‐Brain, J, 2009, Making the Most of Your Placement. Sage. Stebleton, M & Henle, M, 2011, Hired! The Job Hunting and Career Planning Guide. Pearson. Sweitzer, HF & King, MA 2013, The Successful Internship, 4th edn, Cengage, South Melbourne, Vic. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Australian Hotelier • Sloan Management Review



Strategic Hotel Management (MHC610)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No






a. Critically review the theories, concepts and practices relating to strategic management;

b. Determine the optimal pathway for a hotel organisation to achieve competitive advantage using theoretical frameworks;

c. Critique strategy as it relates to an organisation's capacity to realise its objectives;

d. Analyse the internal and external forces that impact on the creation and justification of an organisation's strategy;

e. Critically reflect upon and justify strategies that support sustainability with specific reference to hotels.

Assessment tasks




a, b, c, d, e. Group Business Strategy Analysis Report 5,000 words

Week 10 50%

Any of the following: a, b, c, d, e.

Exam Case Study

Week 12 50%





Prescribed: Enz, 2010, Hospitality Strategic Management: concepts and cases, 2nd edn, John Wiley, Hoboken, NJ. Recommended: Frynas, JG & Mellahi, K, 2011, Global Strategic Management, Oxford University Press, Oxford, UK. Gamble, J & Thompson, AA, 2013, Essentials of Strategic Management: the Quest for Competitive Advantage, 3rd edn, McGraw-‐Hill Irwin, New York. Ghemawat, P, Siegel J, 2011, “Redefining Global Strategy”, Harvard Business Publishing. Gupta, A, Wakayama, T, Rangan, S, 2012, “ Global Strategies for Emerging Asia”. John Wiley &Sons. Hill, CWL & Jones, GR 2013, Strategic Management: an Integrated Approach, 10th edn, Cengage Learning, Mason, OH. Okumus, F, Altinay, L & Chathoth, P, 2011, Strategic Management for Hospitality and Tourism, Butterworth-‐Heinemann, Oxford. Print. Together with a collection of relevant readings from the following journals:

• Competitiveness Review (incorporating Journal of Global Competitiveness) • Global Business and Organizational Excellence • Global Networks • International Business Review • Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Journal of World Business



Independent Research Project (MHC611)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External



A schedule of meetings will be agreed upon by student and supervisor. It is the role of the academic supervisor to guide the student through the research process.


Yes No


MHC607 Business Research Methods


Yes No






a. Critically reflect upon and apply disciplinary methods and approaches in the design of a research question;

b. Review critically the literature as it applies to the research question;

c. Collect and synthesise data using appropriate research tools;

d. Critically reflect upon and interpret information to reach meaningful conclusions, make recommendations and answer a chosen research question;

e. Communicate the findings of a chosen research study in appropriate academic language and structure.

Assessment tasks




a, b, c, d, e. Independent Research Report Min. 5,000 words

Progressive Weeks 2 -‐ 11

100%





Prescribed: O'Leary, Z, 2013, The Essential Guide to Doing Your Research Project, 2nd edn, Sage, Thousand Oaks, CA. Recommended: Easterby-‐Smith, M, Thorpe, R & Jackson, P, 2011, Management Research, Sage, London, UK. Ghauri, PN & Grønhaug, K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY. Hooley, T, 2012, What is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London. Hyde, KF, Ryan, C & Woodside, AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK. Jennings, G, 2010, Tourism Research, John Wiley and Sons Australia, Milton, Qld. Kumar, R, 2011, Research Methodology: a Step-‐by-‐Step Guide for Beginners, Sage Publications, London, UK. Neuman, WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn and Bacon, Boston, MA. Pearce, DG, 2012, Frameworks for Tourism Research, CABI, Wallingford, UK. Quinlan, C, 2011, Business Research Methods, South-‐Western/Cengage Learning. Veal, AJ, 2011, Research Methods for Leisure and Tourism: a Practical Guide, Zikmund, WG 2013 Business Research Methods, South-‐Western Cengage Learning. Together with a collection of relevant readings from the following journals:




Business Events in a Global Context (MHE612)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Critically reflect upon the impact of business events on local, national and international economies;

b. Evaluate the role of key business event bodies and associations locally, nationally, and internationally;

c. Assess the value of different types of business events and justify hosting these events;

d. Critically reflect upon the obligations, rights, and remedies applicable to various stakeholders of a business event;

e. For host destinations generate and justify leverage opportunities that may be realised through business events.

Assessment tasks




a, b, c, d, e.

Learning Portfolio Including a competitive analysis, case studies, literature critique. Report style 5,000 words

Progressive Week 4-‐8-‐10

100%





Prescribed: Foley, C, Schlenker, K, Edwards, D & Hayllar, B, 2010, A Scoping Study of Business Events: Beyond Tourism Benefits. Jago, L & Deery, M, 2010, Delivering Innovation, Knowledge and Performance: The Role of Business Events. Recommended: Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival & Special Event Management, 4th edn, John Wiley & Sons. Luckham, D, 2012, Event Processing for Business: Organising the Real Time Enterprise, John Wiley & Sons. Rogers, T, 2013, Conferences and Conventions: A Global Industry, 3rd edn, Routlege, Abingdon, Oxford. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • International Journal of Hospitality Management. • Journal of Convention and Event Tourism • International Journal of Event and Festival Management • International Journal of Event Management Research • CIM • MiceNet • SPICE • Meetings and Conventions (M&C)



Conventions Management (MHE613)






Subject Coordinator


1 term Postgraduate Dr Rajka Presbury


core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Critically evaluate the role and special nature of conventions and how they integrate with the broader event/tourism industry;

b. Distinguish between different types of conventions and justify why hotels would seek such business;

c. Reflect critically upon which segments of the market may be serviced successfully by hotels and convention centres;

d. Critique and implement the management systems, procedures and steps involved in staging meetings, conventions, and exhibitions;

e. Critically analyse the broad and specific skills needed to become an effective professional in convention management.

Assessment tasks




a, b, c, d, e

Learning Portfolio Including reflections of interviews, literature critique, case studies, marketing strategy formulation. 5,000 words.

Weeks 3 -‐ 11 100%





Prescribed: Astroff, TM & Abbey, RJ, 2011, Convention Management and Service, Educational Institute, Lansing, MI. Recommended: Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival & Special Event Management, 4th edn, John Wiley & Sons. De Blanc-‐Goldblatt, S & Goldblatt, J, 2011, The Complete Guide to Greener Meetings and Events, John Wiley. Fenich, G, 2012, Meetings, Exhibitions, Events, and Conventions, International Edition, 3rd edn, Pearson, USA. Krug S, 2007, The Convention Industry Council Manual: A Working Guide for Effective Meetings and Conventions, 7th edn, Kendall Hunt Publications. Rogers, T, 2013, Conferences and Conventions: A Global Industry, 3rd edn, Routledge, Abigndon, Oxford. Silvers, J. 2004 Professional Event Coordination, John Wiley & Sons. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • International Journal of Hospitality Management. • Journal of Convention and Event Tourism • International Journal of Event and Festival Management • International Journal of Event Management Research • CIM • MiceNet • SPICE • Meetings and Conventions (M&C)



Sustainability and the Environment (MHE614)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Make judgements on the nature of environmental, social and economic trends that impact on the management of an international hotel business;

b. Reflect critically on the environmental, social and financial factors required to develop business resilience in the hotel sector;

c. Critically analyse theories and concepts as they relate to sustainable development;

d. Evaluate the long and short term advantages and disadvantages of adopting sustainable development principles for hotels;

e. Reflect critically upon the knowledge, skills, and abilities needed by managers of resilient and sustainable hotel companies;

f. Generate and justify strategies and plans necessary for a sustainable hotel development.

Assessment tasks




a, b, c.

Literature Review Sustainable development 2,000 words

Week 6 40%

a, b, c, d, e, f.

Group Project Sustainable development plan for a new hotel 4,000 words

Week 10 40%

d, e, f.

Group Presentation of recommendations from the sustainable development plan 30 mins

Week 11 20%





Prescribed: Carroll BA & Buchholtz, AK, 2012, Business and Society, Ethics, Sustainability, and Stakeholder Management, 8th edn, South-‐Western Cengage Learning, Mason, OH. Recommended: Aras, G & Crowther, D, 2012, Business Strategy and Sustainability, Emerald, Bingley, UK. Ellis, T, 2010, The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship, John Wiley & Sons. Eweje, G & Perry, M, 2011, Business and Sustainability Concepts, Strategies and Changes, Emerald, Bingley, UK. Cavagnaro, E, 2012, The Three Levels of Sustainability, Greenleaf Publishing, Sheffield. Jones, G, 2011, Current Research in Sustainability, Tilde University Press, Prahran, Vic. McCarty, T, Jordan, M & Probst, D 2011, Six Sigma for Sustainability: How Organizations Design and Deploy Winning Environmental Programs, McGraw-‐Hill, New York. Phillips, PP & Phillips, JJ, 2011, The Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives, Nicholas Brealey, Boston, MA. Travis, AS, 2011, Planning for Tourism, Leisure and Sustainability: International Case Studies, CABI, Cambridge, MA. Together with a collection of relevant readings from the following journals:

• Business & Society • Business & Society Review • Ethical Investor • Journal of Business Ethics • Journal of Corporate Citizenship • Cornell Hospitality Quarterly • International Journal of Hospitality Management. • Energy Journal • Environmental Design and Construction • Facilities • Facilities Design & Management • Hospitality Design • Journal of Environmental Engineering • Journal of Environmental Planning and Management • Journal of Facilities Management • Water and Environment International • Water Engineering and Management



E-‐ Marketing (MHE615)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Critically reflect upon the value of e-‐marketing in relation to strategic marketing plans;

b. Evaluate the technological, legal, ethical, global and social networking aspects of the e-‐business marketing environment;

c. Critically review how the internet impacts consumer behaviour, and make judgements on how a hotel can use this information for marketing purposes;

d. Analyse online distribution and supply dynamics and identify opportunities and threats for hotel organisations;

e. Generate and justify e-‐marketing ideas, concepts, and solutions, through case analysis.

Assessment tasks




a, b, c, d Individual Report (3,000 words)

Week 7 40%

a, b, c, d, e Case Analysis Group Report (5,000 words)

Week 10 60%



Prescribed: Roberts, M & Zahay, D, 2013, Internet Marketing: Integrating Online and Offline Strategies, 3rd edn, South Western Cengage Learning, Mason, OH. Recommended: Butow, E & Bollwitt, R 2012, Blogging to Create Business: Create and Maintain Valuable Customer Connections, Que Publishing. Chaffey, D, 2012, Total E-‐mail Marketing, Routledge. Parker, K, 2010, 301 Ways to Use Social Media To Boost Your Marketing, McGraw Hill. Strauss, J & Frost, R 2011, E-‐marketing, 7th edn, Pearson Prentice Hall. Together with a collection of relevant readings from the following journals:

• Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Journal of World Business



New Product and Service Development (MHE616)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No





Learning outcomes for subject On completing this subject, students will be able to: a. Critically review the concepts and theories related to innovation and new product and service development;

b. Critique an aligned brand and product strategy and how it delivers value to the organisation and the user;

c. Evaluate the factors that influence the success or failure of a new product or service;

d. Analyse, forecast and explore market opportunities for a new product or service;

e. Assess research methodologies, processes and tools in evaluating new products or services;

f. Generate and justify a new product or service development plan for a hotel.

Assessment tasks




a, b, d, Market Consumer Analysis 2,000 words

Week 5 30%

b, c, e, f

Group Product Development Plan Report Style 5,000 words

Week 10 40%

f

Group Product Development Presentation 30 mins

Week 11 30%





Prescribed: Crawford, M & Di Benedetto, A, 2010, New Products Management, 9th edn, McGraw Hill, Boston, NY. Recommended: Abrahamson, S, 2013, Crowdstorm: the Future of Innovation, Ideas and Problem Solving, Wiley, Hoboken. Mazzarol, T, 2011, Entrepreneurship and Innovation: Readings and Cases, Tilde University Press, Prahran, Vic. Morris, MH, Kuratko, DF & Covin, JG, 2011, Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations, South-‐Western Cengage Learning, Mason, OH. Handbook on Tourism Product Development, 2011, World Tourism Organization & European Travel Commission, Madrid, Spain. Together with a collection of relevant readings from the following journals:

• Journal of Brand Management • Journal of Consumer Research • Journal of Marketing • Journal of Marketing Management • Journal of Product and Brand Management • Marketing Science • Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management. • Journal of World Business



Marketing and Management (MHE617)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No






a. Critically review theoretical marketing management concepts, principles, and practices and apply these to marketing decision making; b. Critically reflect upon the processes of analysis, planning, implementation and control of the marketing function in organisations; c. Articulate key outcomes of the value cycle; d. Evaluate segmentation analysis for estimating the expected impact of marketing decisions; e. Collaborate in the design and implementation of a marketing strategy using components of a marketing mix for a hotel.

Assessment tasks




a, b, c, d Individual Report 2,000 words

40% Week 7

a, b, c, d, e Group Marketing Plan

60% Week 11





Prescribed: Winer, RS & Dhar, R, 2013, Marketing Management: New International Edition, 4th edn, Pearson. Recommended: Czinkota, M, Ronkainen, I, Sutton-‐Brady, C & Beall, T., 2011, International Marketing, 2nd edn, Cengage Learning, Australia. Gillespie, K, & Hennessey, D, 2011, Global Marketing, 3rd edn, Cengage Learning, USA. Kotler, P, Bowen, JT & Makens, JC, 2012, Marketing for Hospitality and Tourism, 6th edn, Pearson Prentice-‐Hall, Upper Saddle River, NJ. Kotler, P & Keller, KL, 2012, Marketing Management, Pearson Education, Frenchs Forest, Newsprint. Lovelock, CH, Patterson, PG & Wirtz, J 2010, Services Marketing: an Asia-‐Pacific and Australian Perspective 5th edn, Pearson Education. Reid, RD & Bojanic, DC, 2010, Hospitality Marketing Management, John Wiley & Sons, Hoboken, NJ. Together with a collection of relevant readings from the following journals:

• International Business Review • Journal of World Business • Journal of Marketing • Journal of European Marketing • Journal of Public Policy and Marketing • Journal of Business Research • Cornell Hospitality Quarterly • Harvard Business Review • International Journal of Hospitality Management.



Special Topic in Hotel Management (MHE618)






Subject Coordinator




core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External




Yes No



Yes No






a. Critically reflect upon the challenges a hotel manager may face;

b. Prepare and present a literature review for an applied research project;


d. Critically reflect upon and interpret information to reach meaningful conclusions;

e. Communicate the findings in appropriate academic language and structure.

Assessment tasks




a, b, c, d, e.

Applied Research Project Report Style 5,000 words

Week 10 100%





Prescribed: O'Leary Z, 2013, The Essential Guide to Doing your Research Project, 2nd edn, Sage, Thousand Oaks, CA. Recommended: Easterby-‐Smith, M, Thorpe, R & Jackson P, 2011, Management Research, Sage, London, UK. Ghauri, PN & Grønhaug, K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY. Hooley, T 2012, What Is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London. Hyde, KF, Ryan, C & Woodside, AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK. Jennings, G, 2010, Tourism Research, John Wiley And Sons Australia, Milton, Qld. Kumar, R, 2011, Research Methodology: A Step-‐By-‐Step Guide for Beginners, Sage Publications, London, UK. Neuman, WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn And Bacon, Boston, MA. Pearce, DG, 2012, Frameworks for Tourism Research, CABI, Wallingford, UK. Quinlan, C, 2011, Business Research Methods, South-‐Western/Cengage Learning, Andover, Hampshire, UK. Veal, AJ, 2011, Research Methods for Leisure and Tourism: A Practical Guide, Prentice Hall, Essex, England. Zikmund, WG 2013, Business Research Methods, South-‐Western Cengage Learning, Mason, OH. Together with a collection of relevant readings from the following journals:




Minor Research Project (MHE619)






Subject Coordinator


2 terms Postgraduate Dr Scott Richardson


core subject

elective subject





















Mixed/blended


Full-‐time

Part-‐time

External



A schedule of meetings will be agreed upon by student and supervisor. It is the role of the academic supervisor to guide the student through the research process.


Yes No


MHC607 Business Research Methods


Yes No






a. Critically reflect upon and apply disciplinary methods and approaches in the design of a research question;

b. Review critically the literature as it applies to the research question;


d. Critically reflect upon and interpret information to reach meaningful conclusions, make recommendations and answer a chosen research question;

e. Communicate the findings of a chosen research study in appropriate academic language and structure.

Assessment tasks




a, b, c, d, e. Research Project Thesis 10,000 words

Week 10 100%





Prescribed: O'Leary Z, 2013, The Essential Guide to Doing Your Research Project, 2nd edn, Sage, Thousand Oaks, CA. Recommended: Easterby-‐Smith, M, Thorpe, R & Jackson P, 2011, Management Research, Sage, London, UK. Ghauri, PN & Grønhaug, K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY. Hooley, T 2012, What Is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London. Hyde, KF, Ryan, C & Woodside, AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK. Jennings, G, 2010, Tourism Research, John Wiley And Sons Australia, Milton, Qld. Kumar, R, 2011, Research Methodology: A Step-‐By-‐Step Guide for Beginners, Sage Publications, London, UK. Neuman, WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn And Bacon, Boston, MA. Pearce, DG, 2012, Frameworks for Tourism Research, CABI, Wallingford, UK. Quinlan, C, 2011, Business Research Methods, South-‐Western/Cengage Learning, Andover, Hampshire, UK. Veal, AJ, 2011, Research Methods for Leisure and Tourism: A Practical Guide, Zikmund, WG 2013, Business Research Methods, South-‐Western Cengage Learning, Mason, OH. Together with a collection of relevant readings from the following journals:


bmihms subject outlines (ihm)03.10.14 - hospitality … ·...

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