bmw 001
DESCRIPTION
bmw marketing presentation.. this is an overview of the company bmw.this a presentation.TRANSCRIPT
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BMW GROUP AG
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Overview of the Company
• Established in 1916.• BMW is headquartered in Munich, Bavaria,
Germany. • The BMW Group is subdivided into the
Automotive, Motorcycles and Financial Services.• Operations across 140 countries.• Euro Stoxx 50 stock market index.
(Source : Annual Report, 2014)
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Growth Potential
• Market leadership in luxury sedan category• Expansion of production facilities in key
growth markets (China & India)• More than 2 million vehicles sold for the first
time.• Focus on improving efficiency of current
range of vehicles.• Development of hybrid cars.
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What’s BMW doing?
manufacturer of automobiles and motorcycles
Financial Services
• BMW• MINI COOPER• ROLLS ROYCE• BMW MOTORRAD
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WHERE COULD BMW AG IMPROVE?
BRAND MANAGEMENT
STRATEGIC PARTNERSHIP WITH OTHER AUTOMOBILE
COMPANY
DIVERSIFY
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Competitive Advantage
• Cutting Edge Technology based on R&D capabilities
• Customized Brand Experience for the Customers
• Revolutionary Product Designs• High Performance Corporate Culture.
Results in Differentiation
• (Source: Noealt, 2014)
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BMW’s Efforts in Sustainability
• In 2014 the BMW Group was able to maintain its position as one of the most sustainable premium manufacturer in the automotive industry in the Dow Jones Sustainability Indices (DJSI)
• Sustainable corporate management• Product responsibility• Group-wide environmental protection• Supplier management• Employees• Corporate Citizenship
(Source: BMW group, 2014)
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BMW’s Efforts in Innovation
• Intelligently designed lightweight construction.• BMW Group is currently the only automotive
manufacturer with the required know-how to utilize CFRP on a large-scale production basis
• The BMW Group won as many as eight prizes at last year’s “Red Dot Award for Product Design”.
• In the most recent competition for the prestigious “International Engine of the Year Award”, the BMW Group was awarded prizes in two different categories.
• Development of Electric Cars
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BMW’s Efforts in Globalization
• Expansion in production Plants at:– Brazil– Mexico– Increasing production in growth markets
of China.
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Key Financial Data
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BMW Share Price (2011-2015)
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Team Recommendation
• WRITE AFTER TEAM DISCUSSION TOMMOROW
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Reasons For Recommendation
• WRITE AFTER TEAM DISCUSSION TOMMOROW
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References
Bmwgroup.com, (2015). KEY FACTS AND FIGURES Corporate Sustainability [online] Available at: http://www.bmwgroup.com/com/en/_common/_pdf/facts.pdf [Accessed 14 Nov. 2015].
Bmwgroup Annual Report, (2015). Annual Report 2014[online] Available at: http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_events/hauptversammlung/2015/_pdf/12507_GB_2014_en_Finanzbericht_Online.pdf [Accessed 14 Nov. 2015].
Noealt., (2015). Strengths & Competitive Advantage Sources-The BMW Group. [online] Available at: http://www.noealt.net/apps/photos/photo?photoid=40252366 [Accessed 14 Nov. 2015].