bmw digital services. - iot tech expo · 6/4/2017 · bmw connected –iot tech expo europe 2017...

IoT Tech Expo Europe 2017

02.06.2017

DIETER MAY

BMW DIGITAL SERVICES.THOM BRENNER, VICE PRESIDENT BMW GROUP CONNECTED CAR.

THE NEW 5 SERIES.

BMW Connected – IoT Tech Expo Europe 2017

DIGITAL SERVICESAUTOMATED DRIVING INTERIOR OF THE FUTURE


DRIVING THE NEXT PHASE IN DIGITAL EXPERIENCE.


BMW Online:

first Internet-

based in-car

portal.

First European

manufacturer

with Head-Up

Display.

First in-car

Internet access.First offer of

GoogleTM

services in a

vehicle.

First e-call from

BMW Assist

in USA.

Europe’s first

telematics offer

by BMW Assist.

2012

VEHICLE Driven USER Driven

More than 19 years of connected mobility, more than 15 years of telematics offers

First-time

integration

of 3rd Party Apps

in a vehicle.

1999 2001 2004 2007 20081997 2014

First premium

car

manufacturer

with in-car

store.

2016

Introduction of

BMW Connected mit

Open Mobility CloudBMW Online

Head-Up

DisplayGoogle Search

Internet access

DIGITAL EXPERIENCES FOR CUSTOMER & BUSINESS VALUE.


ACCESS TO PREMIUM

CUSTOMER BASE

ENGAGING BRANDED

DIGITAL SERVICES

MANAGE A

DIGITAL CHANNEL

CORE BUSINESS

DIFFERENTIATION

CUSTOMER

P


Digital Devices

Digital Services

24h Customer Journey

A SEAMLESS EXPERIENCE 24/7 ACROSS OUR CUSTOMERS’ LIFE.


BMW CONNECTED CREATES SEAMLESS MOBILITY EXPERIENCES ACROSS ALLDIGITAL DEVICES, POWERED BY THE OPEN MOBILITY CLOUD.


MINI


PartnerService

PartnerService

BMWService

BMWService

Big Data

One-IDMachineLearning

3rd PartyIntegration

OPEN MOBILITY CLOUD

ContexualData

CarData

THE SMART CAR POWERED BY THE INTELLIGENCE IN THE OPEN MOBILITY CLOUD.


WE HAVE TO TRANSFORM TOWARDS A CUSTOMER CENTRIC VIEW.

TODAY: CAR-CENTRIC EXPERIENCE TOMORROW: CUSTOMER-CENTRIC EXPERIENCE

Remote

Send To Car

Vehicle

Status

Connected Drive Apps

FinanceInsurance

Mobility Services

Aftersales

Car-related Services ConnectedDrive (CD) Services

CD Apps

Send To Car

Remote

CD AppsStatus

Send To Car

Remote

Devices

Enter-tainment

DriveNowMINI

Estimated Time of ArrivalBMW X5Status

Social

AmazonAlexa

Smart-Watch

Smart-phone

GoogleHome

Services

SmartHome

RECOMMENDATION

ENGINE

PREFERRED ROUTES

& EVENT DETECTION

PERSONAL

ASSISTANT

ALLOWING PERSONALIZED MOBILITY EXPERIENCES.


Leave

Now

$

Time-to-leave notifications for learned destinations &

automatically precondition vehicle based on weather

Check fuel level & recommend a lower-priced fuel station, or

a preferred brand, that is along the route

Find upcoming events along the preferred route &

suggest an alternative to avoid congestion & save time

Personal assistant is in sync between car, home & cell-phone to allow

seamless transfer of driver profile between cars & car sharing

OPEN MOBILITY CLOUD

TRIP PREDICTION & SMART

REMOTE SERVICES

RECOMMENDATION

ENGINEPREFERRED ROUTES & EVENT

DETECTION

PERSONAL

ASSISTANT


Use Amazon Echo speaker to

check your BMW status

remotely or get traffic based

driving times – all hands free.“With current

traffic conditions,

leave at 7:10 to

park and arrive

for your 7:30

reservation."

“Alexa, ask BMW

Connected when

I should leave for

my next trip.”

BMW CONNECTED FEATURES MULTI-TOUCHPOINTS – AMAZON ECHO.

Seite 13

HAZARD PREVIEW: A COOPERATIVE CLOUD BASED DRIVING ASSISTANCESERVICE.

Limited vehiclesensor range

Upfront vehicledetects icy road

High-Precision Map Realtime Data

Location Platform

1

Transmission to

Location Platform

2

Following car anddriver is alerted

4

Data processing andidentification of

affected vehicles

3


DIGITAL SERVICES IN THE NEW BMW 5TH SERIES: REMOTE 3D VIEW


BMW CONNECTED @ CES 2017.


Personal agenda synced via OMC and available

on every touchpoint.

Learning from infrastructure and car sensors to

improve and enable features.

Providing contextuell information and easy

access.

Amazon Prime Video

BMW Connected mobility agenda and

destination/route handover.Traffic light assistant and Map Data Learning. BMW Augmented Gesture Control.

Integration of services from our customers

digital Ecosystem.Bring your own device.

Example: En-Route Delivery via Amazon Prime.

Integration of services from our customers

digital Ecosystem.

Microsoft Cortana table reservation

BMW IS CREATING A SEAMLESS MOBILITY EXPERIENCE.


bmw digital services. - iot tech expo · 6/4/2017 · bmw connected –iot tech expo europe 2017...

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