bmw presentation
TRANSCRIPT
WELCOME ALLPresentation on Manufacturing Process
Presented by – Basil Paul
PRODUCT WHICH AM TALKING ABOUT?
Its All about Luxury
It’s a 4 Wheeler Premium segment Automobile
Most Stylish and Attractive
Name Starts with “B” and Ends with “W”
The car Which Biji Mam talks mostly……
BAYERISCHE MOTOREN WERKE
CONTENTsCONTENTs
01
02
03
PRODUTION PROCESS
LIVE VIDEO
INTRODUTION
JAMES BOND AND BMW
Die Another Day (2002)
James Bond
“The truth is that innovation is a key element for BMW’s success in the premium market and one of the key motivations to buy a BMW”
----- BMW Group
Founded - 21 July 1917
Founder(s) - Franz Josef Popp
Headquarters - Munich, Germany
Area served - Worldwide
Key people - Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board), Adrian van Hooydonk Design Director
Products - Automobiles, motorcycles, bicycles
Production output- 1,481,253 Automobiles (2010) 112,271 Motorcycles (2010)
Employees - 1,70,306
Subsidiaries - Rolls-Royce Motor Cars
More than 90 nationalities worldwide
Employees - 1,70,306 5 continents
Over 140 countries with BMW Group presence
1,00,306 associates 3 automobile brands
2 motorcycle brands BMW GROUP1
Brief History
BMW founded as Aero-engine
manufacturing company in 1917
Motorcycle and passengers cars
First motorcycle model BMW R32 in 1923
1981 BMW becomes the first European
carmaker
Product Diversification
MOTOCYCLES Cars
The first car which BMW successfully produced and the car which launched
BMW on the road to automobile production was the DIXI.
Followed by…..
Dixi (1929) 315/1 (1934) 319/1 (1934)
..success in international racing events –
Lightweight construction, outstanding aerodynamics,
high performance and elegance….
BMW 238 sports in 1936
Until 1950s BMW concentrated on limited no. of models and focus on other parts of Europe
BMW 507 Roadster
Powerful 3.5 lt., and lightweight metal engine….
Huge success in automobile world
In 1995 introduced BMW 5 Series and Z3 Roadster as well
Positioned as elegance dynamic performance and safety
During 1970’s and 1980’s BMW expanded its operation in the USA
and Australia… German brands like Volkswagen and Mercedes and
became serious competitors to these brands in the premium car
business.
Price = Luxury
BMW Cars in India
1 Series
3 Series
5 Series
6 Series
7 Series
(2011-present) Hatchback
(2012–present) Sedan
(2010–present) Sedan
(2008–present) Sedan
(2010–present) Coupe
BMW Cars in India
X3
X5
Z4
MINI
(2010–present) SUV
(2006–present) SUV
(2009–present) Sports Roadster
Safety Features
of BMW
Air vent control
Cruise control
BMW EfficientDynamics
Auto Start Stop function
SunReflective Technology
Multifunctional instrument display
Advanced Emergency Call
Bluetooth interface
Automatic transmission
Electric Power Steering
Electronic seat adjustment with memory function
Speed Limit Info including no-overtaking indicatorBMW Head-Up Display
Anti-lock Brake System (ABS)
Active seat ventilation
Voice control systemRain sensor
Park Distance Control
Turbocharger
BMW Routes
BMW ActiveHybrid
BMW i CONNECT
Production
Process of BMW
BMW’s process in production was
by use of sensory robots to transfer
the car machine part from one unit
to other and within each unit they
automated it so as to reduce Time,
Cost, labor work mainly to increase
Quality.
Special type of robot called
“Hovercraft” designed and patent by
BMW, use to lift the 20kg exhaust
pipe and assemble in car body. Robots performing Spot welding
Hovercraft robot
BUFFER STORAGE
A Buffer refers to a zone in flow
lines where some parts after processing
are temporarily stored before they are
moved to next station for processing.
Engine buffer storage
Car Body part buffer storage
BUFFER BETWEEN WORK STATIONS
Work-Statio
n 1
Work-Station 2
BODY MANUFACTURE
Its used to assembly body operation of car.
This Video shows how Body is
Manufactured by BMW using
ROBOTS
ENGINE MANUFACTURE
BMW engines are using technologies such as:
Direct injection (called High Precision Injection by BMW).
Turbocharging
Variable valve lift (called Valvetronic by BMW)
Variable valve timing (called VANOS by BMW
PAINT SHOP
WORKPART MECHANISM
It is used assembly of Car parts so
workers will have ease of access to
all parts of car.
Man working in tilt and wear mechanism to assemble the car part
Production of
Bike,
Mini Coupe,
Rolls Royse and
Car In a video
BMW Active E
• BMW Active Hybrid
All of these says about the product that BMW offers. It explains why the vehicles makes market leaders.
The BMW Concept 7 Series ActiveHybrid combines
an engine based on the High Precision Injection V8 Twin Turbo
(where it delivers 300 kW/407 hp) with an electric motor that
is only designed to provide support to the internal combustion
engine. The electric motor is integrated between transmission
and engine and provides 15 kW of power and 210 Nm of
torque. the electric motor increases the potential of the eight-
cylinder petrol engine while using Brake Energy Regeneration
– mostly in urban traffic – to reduce fuel consumption and
CO2 emissions
The BMW ActiveE is a electric car based on the BMW
1 Series small family cars. US Environmental Protection
Agency official range is 151 kilometers with an energy
consumption of 33 kW·h/100 miles
What are BMW Group's driving concepts of the future?
Video showing a demonstration ofBMW 5 Series
Thank You!BMW
- Begin a system
- Make it effective
- Work for its success
Passion.
Dedication.
Design excellence
Innovation.