bmw technology innovation at the bmw group. the technology ... · bmw technology bmw history....

BMW Technology Office, Palo AltoDLR/AS05/17/05

Innovation at the BMW Group.The Technology Office Palo Alto.

Dr.-Ing. J. StillaHead of Technology Office Palo AltoBMW Group

1. Ehemaligen-Treffen, DLR / AS 17. Juni, 2005


Dr.-Ing. Joachim Stilla.Stationen bis heute.

1991 Diplom Maschinenbau / TU Braunschweig

91- 96 DLR / Institut fuer Entwurfsaerodynamik, BraunschweigJungwissenschaftlerLaminar/Turbulente Transition im Ueber-/Hyperschall

1996 Promotion zum Dr.-Ing / TH Karlsruhe

96 – 99 BMW Rolls-Royce GmbH, DahlewitzEntwicklungs-/ProjektingenieurAerodynamik Triebwerksgondel, Sekundaerluftsystem

99 – 02 BMW Group, MuenchenGruppenleiterCAx-Methoden, Augmented/Virtual Reality

02 - heute BMW Group, Palo Alto / USALeiter Technology Office Palo Alto

BMW History.BMW Technology Office, Palo AltoDLR/AS05/17/05

1929 The first Car

1923 The first Motorcycle

1916 Aircraft Engines


BMW Group Today.2004 - Another Sales Record.

Vehicles sold 1,208,732 +9.4%BMW 1,023,583 +10.3%

MINI 184,357 +4.5%

Rolls-Royce 792 +164%

Revenue 44,335 Million Euro + 6.8%

Workforce 105,972 +1,6%

Innovation Culture.BMW 3 Series Sports Wagon.


Parallel to the structured process non-official projects have been successfully completed.

Innovation Management Process.A Systematic but Flexible Approach.


Global technology scouting

Trend analysis

Coverage of external and internal invention sources

Innovation ResearchInnovation Research

Innovation Portfolio Management

InnovationTransfer

Innovation fields Innovation concepts

Innovationcouncils

Evaluation and selection

Resourceallocation

Monitoring and reporting

Annual process

Definition of vehicle USPs

Identification of innovations ready for series development

Placement in vehicle projects

Innovation Management Process.Innovation Research.


Innovation ResearchInnovation Research

Innovation PortfolioManagement

InnovationTransfer

Innovation fields Innovation concepts

Innovationcouncils

Evaluation and selection

Resourceallocation

Monitoring and reporting

Annual process

Definition of vehicle USPs

Identification of innovations ready for series development

Buy-in of vehicle projects

Global technology scouting

Trend analysis

Coverage of external and internal invention sources

Innovation Management.Global Teamwork for Creating the Best Ideas.


BMW Group Designworks / USA

Engineering and Emission Test Center

BMW Group Technology Office Palo Alto

BMW Motoren GmbHSteyr

BMW Group Car ITBMW Group Research andInnovation Centre (FIZ)BMW MBMW MotorradBMW MotorsportBMW Group Research & TechnologyBMW Group / Germany / Munich

BMW Group Technology Office Tokyo

Technology Network / Scouting: USA, Europa, Japan

CIT - BMW Group Innovation on the West Coast. An Affiliation of Three BMW Group Partners.


Eureka

Sacramento

SAN FRANCISCO

LOS ANGELES

SAN JOSE

SAN DIEGO

Santa Barbara

Bakersfield

Eureka

Sacramento

SAN FRANCISCO

LOS ANGELES

SAN JOSE

SAN DIEGO

Santa Barbara

Bakersfield

BMW Technology Office Palo AltoTechnology Scouting and Prototyping555 Hamilton Avenue, Suite 300, Palo Alto, CA 94301

BMW Engineering and Emission Test CenterVehicle and System Evaluation5900 Arcturus Avenue, Oxnard, CA 93033

DesignworksUSACreativity and Design2201 Corporate Center Drive,Newbury Park, CA 91320


Technology Office Palo Alto.An Overview.

555 Hamilton Avenue Suite 300 / Palo Alto / CA 94301

BMW Group Research and Technology.Locations.


Munich, FIZ

Munich, Hanauer Straße 46

Liaison Office Tokyo

Liaison Office SC


Technology Office Palo Alto.Organization.

• opened Nov 98

• legal affiliationBMW of North America, LLCa subsidiary of the BMW (US) Holding Corp.

• functional affiliationBMW Research and Technology GmbH / Municha subsidiary of the BMW GroupHead of Office reports to President of BMW Research and Technology

• intercultural team of about 20 people


Technology Office Palo Alto.What is unique?

• location– proximity to thousands of high-tech companies and creative design firms– proximity to unique universities and research institutions– easy access to networking and high-tech events– proximity to BMW Engineering Center in Oxnard and DesignWorks USA

• benefits external corporate image– perception of engineering presence in an important market– visibility to press

• culture: business and engineering culture, way of life– access to unique business culture– engineering culture is focused on innovation– way of life: early-adopters, diverse, tech-savvy, etc.

• people– team members from diverse high-tech backgrounds– silicon valley’s culture attracts the right kind of people

to the Technology Office


Technology Office Palo Alto.Mission Statement & Tasks.

We explore, evaluate and transfer cutting edge technologies primarily from non-automotive US industries to our partners within the BMW Group.


Technology Office Palo Alto.Key Success Factors.

Network

CommunicationPeople

&

Skills

Process


Technology Office Palo Alto.Key Success Factors.

Network

Com -munication

People

&

Skills

Process


Technology Office Palo Alto.Between the Worlds.


Technology Office Palo Alto.Between the Worlds.

LocalsExpatriates

Technology Office Palo Alto.Partner Network.


Start-UpsAcellent, Symyx, …

Palo AltoTech-Office

Established Automotives

US OEMs, Delphi, …

BMW-qualified Suppliers

VC companies

BMW Group FIZ Munich

Forschung&Technik GmbHBMW of North America

Engineering Center OxnardDesignworksUSA, …Established

Non-AutomotivesApple, Intel, SUN, Boeing, IDEO …

Elite UniversitiesStanford, UC Berkeley, …

Research LabsSRI, JPL, Livermore, …

Focus

No focus / Room for Improvement

Not adressed


Technology Office Palo Alto.Core Topics.

• Advanced Electronic Devices• User Interface & Enabling Technologies• Communications• Consumer Electronics & Entertainment• Sensing Technologies• Energy Management Systems• Advanced Materials• Production Technologies


Technology Office Palo Alto.Communications (Vehicle Safety).

I need to slow down!

I’m braking(x,y,v,…)

I need to slow down!

curve speed 30 km/h

Technology: Vehicle-to-vehicle and vehicle-to-infrastructure communication using DSRC (802.11p) technology

Application: Vehicle safety enhancement, e.g. cooperative intersection collision avoidance, local danger warning etc.

Technology Office Palo Alto.Consumer Electronics & Entertainment.


• Interface between Apple iPod MP3 player and BMW vehicles

• Prototyped in Technology Office Palo Alto

• Allows control of iPod playback from steering wheel and radio head unit

• Currently available in the US as after sales product

Technology Office Palo Alto.Advanced Materials.


Nano-Materials• Particles, surface structures, layer thickness

on nanometer scale

• innovative, new properties:non-reflectivedirt-repellanthigh-strengthreduced frictionenhanced form stabilityenhanced scratch and wear resistance…

NanocompositesNano-particle enhanced

plastics

non-reflectivecoating


Ausbildung von Nachwuchskraeften.Empfehlungen.

Vertieftes Fachwissen aufbauen

Anforderungen der Industrie im Blick behalten

Firmenkultur beobachten (z.B. Airbus)

Netzwerkaufbau (Kontakte in Industrie und Forschung)

Fachgebiet/Abteilung nach 3 Jahren wechseln?

BMW Group.Passion for Innovation.


Thank you for your attention!

bmw technology innovation at the bmw group. the technology ... · bmw technology bmw history....

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