AKB² Small Business Marketing 202

brought to you by

The University of Purple CowFaculty of Entrepreneurial Studies

A bit What can AKB² Do For You

Corporate Identity & Branding Website content

Social Media Event Marketing

A bit Today’s Focus

Social Media for Small Businesses101

WHY SHOULD I CARE???The stats don’t lie. Here’s the trend:

More than 800 million active Facebook users

Approx. 62% of Canadian use at least 1 social network

86% of Canadians with a Social Media profile use Facebook

Approx. 40% access via mobile devices

(Source: Ipsos Online Panel, fielded in April 2011)

………if you still don’t believe

C has grown exponentially - less than 1% in 2009 10% in 2010

19% in 2011

LinkedIn use has doubled

6% of socially networked Canadians in 2009, to 14% in 2011.

Source: Ipsos Online Panel, fielded in April 2011

The demographics……….

3 important reasons to leverage Social Media….……

1. Connect and engage with prospects and clients

2. Become visible (consistency on the cheap)

3. self-promotion (not hard sell, I said)

A Quick HOW TO on

Strategically craft your profile (include your keywords, products, services etc). Complete all areas & add

photo)

Give & Ask for recommendations

Build your industry network –search LinkedIn directories & networks. Check out who is in your

network

Be active – update status, ask & answer questions

A Quick HOW TO on

Launch & lead a group – any topic that interests you Link to Twitter account (if you have one)

Repurpose content from other Social Media channel (e.g blogs)

Spy on the competition – R&D what works for them

Invest 10 mins a day

A Quick HOW TO

R&D – look at FB pages of complementary businesses, competitors and big brands

you admire

Gather info – how often is the page posting, what times, what are they

posting, what’s getting the most interaction, what’s working for them

A Quick HOW TO

What tabs do they have?(e.g specials, contests, photo gallery)

How does the Welcome Tab showcase the business?

Also check out what isn’t working?

A Quick HOW TO

What’s the goal?

Connect, Engage & Self-promote(Note: Don’t preach/don’t sell)

A Quick HOW TO What to post?

First rule of thumb:

Post content you would want to read or share

Example:

Industry News – Hot Topics Company News – new partners, an award etc

Upcoming events Photos Videos Blog posts

Inspirational Quotes Company Specials & Deals

A Quick HOW TO

Some unwritten rules to your FB updates:

1. Post everyday including weekendsB2B engagement consistently higher during the day – some say

Wednesdays at 3:00 p.m B2C engagement consistently higher c

Sundays noticeably higher than Saturdays for B2C

A Quick HOW TO

Some unwritten rules to your FB updates:

2. Focus on engagementAsk questions, post helpful tips, link to useful articles, include fun

trivia facts that your audience will Like and ShareGoal: To connect and get a response from your audience

A Quick HOW TO

Some unwritten rules to your FB updates:

3. Have a Call to ActionAsk people to do something – Click on the Like or Comment or

check out your video or go to your website.

A Quick HOW TO

Some unwritten rules to your FB updates:

4. Don’t oversell or undersellNote to self: Not a sales pitch forum

Do highlight a service, a special, a deal and event from time to time

A Quick HOW TO

Some unwritten rules to your FB updates:

5. Make it Fun!!Don’t forget – it’s a social community. Think of

ways to entertain your audience.

&

Next presentationTime’s Up!!

If after this….. Social Media

Still instills FEARThreatens to hog your time

and you are stillClueless

Walk away. Let AKB² Small Business Marketing take it off your

To Do List!!

Follow us, Like us, Visit us :

www.akbsmallbusinessmarketing.com

Thank You!!