bni social media overview
DESCRIPTION
A quick overview of how to get organized for social media. Presented to the Northwest Arkansas Network Builders BNI Group on March 24, 2011.TRANSCRIPT
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BlueZooCreative.comTwitter.com/ccondray
3/23/2011
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What Is Social Media?Twitter and
AKA Social Networking AKA Web 2.0
These are the technologies.
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What is Social Media?“A social trend in
which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”
- Groundswell
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What Is Social Media?Social media
networking is no different than regular networking.
Same rules in How to Win Friends and Influence People apply.
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What Is Social Media Brand Building?
Reputation buildingCharacterKnowledge
Social media tools make it much easier to make your brand more visible.
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Where to Begin?
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Organizing for Social MediaHome Base – The
central place you want to interact with people.
Outposts – place where you have a presence and participate and promote yourself.
Passports – where you have profile but don’t take part in the conversation.
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Pick Your Home BaseWordPress
Tumblr
Posterous
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Set Up Outposts/PassportsLinkedIn is the office
Facebook is the home
Twitter is Happy Hour
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Complete Profiles FullyMake sure your
target keywords are in your profile
Link back to one place, your “home base” that has all the detail about you
Be realUse a pictureTalk about your
personal life…a little
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Make It Easy To ShareInclude a Facebook
Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog.
Certain plugins can create all of these in one place.
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Don’t Know What To Say?Find something cool,
link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.”
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Be PoliteDon’t consistently
talk about yourself and not help others.
Don’t randomly approach followers you barely talk to and simply ask for favors.
Don’t spam.Don’t publicize
private conversations.
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BlueZooCreative.comTwitter.com/ccondray
3/24/2011