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QUESTION:
It is a firms ability to
perform in ways that
competitors cannot or will
not match.
a. Performanceb. Flexibilityc. Competitive
Advantage
d. Uniqueness
QUESTION:
What is second stage of
the product life cycle that
begins when a firm startsto realize substantial
profits from its investment
in a product?
a. Maturity Stageb. Decline Stagec. Introduction Staged. Growth Stage
QUESTION:
What is a core product
plus supplementary
elements that add value
for customers?
a. Consumer Productb. Augmented Productc. Shopping Productd. Specialty Product
QUESTION:
What is a contractual
association between a
franchiser and
independent business
people, who buy the
right to own and
operate one or more
units in the franchise
system?
QUESTION:
It is a name, phrase,
design, symbol or
some combination of
these elements that
identifies a companys
services and
differentiates it fromcompetitors.
QUESTION:
Intangible products
are those that can be
touched, seen and
preserved.
TRUE FALSE
QUESTION:
What is any paid form
of non-personal
communication by a
marketer to inform,
educate, or persuade
members of target
audience?
QUESTION:
The Decline Stage is
the final stage of the
product life cycle, in
which a decline in total
industry sales occurs.
TRUEFALSE
MARKETING
NERD/GEEK
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QUESTION:
It is an organized
collection of
comprehensive dataabout individual
customers or
prospects, including
geographic,
demographic,
psychographic and
behavioural data.
QUESTION:
It is the factors that affect
consumer buying power
and spending patterns.
a. NaturalEnvironment
b. EconomicEnvironment
c. PoliticalEnvironment
d. CulturalEnvironment
QUESTION:
It is anything that can
be offered to a market
for attention,
acquisition, use or
consumption that
might satisfy a want or
a need.
QUESTION:
It is the process of creating,
maintaining and enhancing
strong value-laden
relationships with
customers and other
stakeholder.
a. RelationshipMarketing
b. Segment Marketingc. Niche Marketingd. Concentrated
Marketing
QUESTION:
What is a social and
managerial process by
which individuals and
groups obtain what
they need and want
through creating and
exchanging products
and values with other?
QUESTION:
Market Penetration is a
strategy for company
growth by offeringmodified or new
products to current
market segments.
TRUE FALSE
QUESTION:
A marketing strategy that
can help built good
relations with the
companys various publics
by obtaining favorable
publicity, building up good
corporate image and
handling off unfavorable
rumors, stories and
events.
QUESTION:
It is a state of felt
deprivation.
a. Wantb. Demandc. Needd. Desire
QUESTION:
Customer satisfaction
is the extent to which
a products perceived
performance in
delivering value
matches a buyers
expectation.
TRUEFALSE
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QUESTION:
It is the act of
obtaining a desired
object from someone
by offering something
in return.
a. Stealingb. Exchangec. Sellingd. Transaction
ANAGRAM
oarycetgae
mtnmnaeg
ANAGRAM
abrakcdwgio
nnterait
ANAGRAM
qacitosinui
QUESTION:
It is the larger societal
forces that affect themicroenvironment like
demographic,
economic, natural,
technological, political
and cultural forces.
ANAGRAM
ndrabixeontes
ANAGRAM
ctpmharosei
QUESTION:
Generation Y are the
group of people who
are born between1965 and 1976 during
the birth dearth.
TRUEFALSE
SPELLING
BEE
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BACKWARD
SPELLING
Oligopoly
ANAGRAM
azomameri
toniilca
ANAGRAM
learcetdizend
ANAGRAM
ihsotehyps
BACKWARD
SPELLING
Patronage
BACKWARD
SPELLING
Saturation
BACKWARD
SPELLING
Incrementalism
BACKWARD
SPELLING
Monopsony
ANAGRAM
etanuegera
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CHARADES
WORD:
CLIENT
BACKWARD
SPELLING
Trademark
BACKWARD
SPELLING
Patronage
BACKWARD
SPELLING
Industrialism
CHARADES
WORD:
FEEDBACK
BACKWARD
SPELLING
Logistics
BACKWARD
SPELLING
Intermediary
BACKWARD
SPELLING
Retention
MARKETING
STAR
ADVERTISER
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CHARADES
WORD:
TRANSACTION
CHARADES
WORD:
CAPITAL
TABOO
MARKETINGRESEARCH
Subject
Prof. Villamin
UAI
CHARADES
WORD:
BACK
ORDER
CHARADES
WORD:
CASH COW
CHARADES
WORD:
AMBIANCE
CHARADES
WORD:
DISTRIBUTION
CHARADES
WORD:
FORECASTING
CHARADES
WORD:
BUNDLING
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TABOO
MEDIA
SPONSOR
Events
Concerts
Press Conference
TABOO
JOINT
VENTURE
Partnership
Connection
Collaboration
Collective
TABOO
STEROTYPE
Group of People
Conception
Generalization
TABOO
HYPERMARK
ET
Supermarket
Department Store
Product Carrier
TABOO
INDIRECT
CHANNEL
Value Chain
Retail Management
Distribution Process
TABOO
POINT OF
SALE
Purchase
Product
Transaction
TABOO
PARETO
RULE
SCM
Sir Red Espiritu
Classification
CREATIVEDIVISION
TABOO
NEWS
LETTERAnnouncement
Flyers
Article
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ScattergoriesADVERTISEMENT
Draw it,
guess it wordDISCUSSION
Draw it,
guess it wordATTITUDE
ScattergoriesCOMMERCIAL
Draw it,
guess it wordVENDOR
Draw it,
guess it wordMS. PAM
TENDERO
Draw it,
guess it wordFOCUS
GROUP
INTERVIEW
Scattergories
AMBIANCE
Draw it,
guess it wordINVENTORY
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