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Meeting Agenda April 8, 2010 Board of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis Daniel Bascom, Student Jason Best, Faculty Diane Shewbridge, Classified Staff Suzanne Shipley, President

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Page 1: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Meeting AgendaApril 8, 2010

Board of Governors

Board MembersMary Clare Eros, Chair

Gat Caperton, Vice ChairJohn Beatty

Lacy I. Rice IIID. Scott Roach

W. Mark Rudolph

Veronique N. WalkerJohn YounisDaniel Bascom, StudentJason Best, FacultyDiane Shewbridge, Classified Staff

Suzanne Shipley, President

Page 2: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

SHEPHERD UNIVERSITY BOARD OF GOVERNORS

April 8, 2010 Robert Byrd Center for Legislative Studies

Shepherdstown, WV

2:00 p.m. Board of Governors Meeting

Lower Conference Room

AGENDA Regular Session

1. Call to Order Chair Mary Clare Eros 2. Public Comments

Consent Agenda1. Adoption of the Minutes from February 11, 2010

Board Meeting Chair Eros

2. President’s Report President Suzanne Shipley 3. Amending of the Shepherd University Master Plan to

include Parking Garage and Pedestrian Improvements Dr. Ed Magee, Vice President for Administration and Finance

4. Approval of White Hall Renovations Dr. Magee Discussion Agenda

1. Shepherd’s Messaging Platforms Ms. Kimberly Scranage, Vice President for Enrollment Management

Ms. Teresa Valerio Parrot and Ms. Stacia Tipton, Widmeyer Communications

2. Proposed 2010-2011 Enrollment, Housing, Dining and Other Fees

President Shipley

3. Institutional Accreditation Annual Report Dr. Richard Helldobler, Vice President for Academic Affairs Dr. Scott Beard, Professor of Music Dr. Dorothy Hively, Assistant Professor of Education

4. Annual Personnel Data Report Dr. Marie DeWalt, Director of Human Resources

5. New Business Chair Eros Adjournment

Page 3: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors

Minutes of the Meeting of February 11, 2010

The Shepherd University Board of Governors met on February 11, 2010 in a regular meeting. On an emergency basis due to the region’s snowstorms, and with due notice to the State Register and posted on campus, the location of the meeting was moved to Room 202, Ikenberry Hall, 301 North King Street, Shepherdstown, West Virginia. Members participating were: Daniel Bascom, John Beatty [phone], Jason Best [phone], Mary Clare Eros [phone], Doris Griffin [phone], Lacy Rice III [phone], D. Scott Roach [phone], W. Mark Rudolph [phone], Diane Shewbridge [phone], Veronique N. Walker [phone] and John Younis. Also present were Shepherd University President Suzanne Shipley, members of the executive staff and others. Board member Gat Caperton was absent from the meeting. The Chair opened the meeting acknowledging the emergency change in the location of the meeting. 1. PUBLIC COMMENTS

No public comments were made.

2. MINUTES OF THE MEETING OF November 12, 2009 M (Roach) S (Best), a roll call vote of all participating members was taken, and the motion PASSED that the minutes of the November 12, 2009 meeting of the Board of Governors be adopted as presented at the meeting.

3. PRESIDENT’S REPORT Dr. Shipley highlighted legislative activity as related to funding on both the federal and state levels. Recent visits to the offices of senators Byrd and Rockefeller included requests for a Department of Defense appropriation for work in agile computing; creation of an advising program for pre-health professions majors to assure higher bachelor’s degree completion and successful acceptance into graduate programs; and work by Shepherd environmental studies majors on water quality of the Potomac River. Shepherd also hand-delivered to Representative Capito the Town of Shepherdstown’s appropriations request for the over/underpass for the Route 480 pedestrian crossing between East and West campuses. The State legislative session is underway with Shepherd’s request for $10 million on a $90 million bonding request for the construction of the Center for Contemporary Art, Phase II. Other legislative news includes a personnel bill that would create new positions at the West Virginia Higher Education Policy Commission (HEPC) and more oversight over institutions’ HR functions by the HEPC. Another bill, the Flexibility Bill, would provide West Virginia higher education institutions more flexibility at the local level in setting tuition and fees, and managing procurement and contracts, bringing other public universities in line with the flexibility provided to WVU and Marshall. The President debriefed the Board on the University’s response to the snow emergency.

Shepherd University Board of Governors April 2010

Consent Agenda Item 1-1

Page 4: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

4. APPROVAL OF INFORMATION TECHNOLOGY SECURITY POLICY M (Best) S (Walker), a roll call vote of all participating members was taken, and the motion PASSED that the following resolution be adopted by the Board:

RESOLVED, That the Shepherd University Board of Governors approves the Information Technology Security Policy, as presented in the agenda book of February 11, 2010.

5. STUDENT AFFAIRS ANNUAL REPORT

Dr. Sharon Kipetz, Vice President for Student Affairs, presented to the Board the Office of Student Affairs Annual Report.

6. QUARTERLY FINANCIAL REPORT

Dr. Ed Magee, Vice President for Administration and Finance, presented to the Board the Quarterly Financial Management Report for the period ending December 31, 2009.

7. TRIENNIAL PERFORMACE ASSESSMENT OF THE UNIVERSITY PRESIDENT

Chair Eros presented to the Board the Triennial Performance Assessment of the University President. M (Eros) S (Walker), a roll call vote of all participating members was taken, and the motion PASSED, to elect Gat Caperton to the Triennial Evaluation Team.

8. EXECUTIVE SESSION

M (Griffin) S (Shewbridge), PASSED, That pursuant to Section 4 of Article 9A of Chapter 6 of the WV Code, it was moved that the Board enter into executive session for the purpose of discussion of matters relating to awards and honoraria. At the conclusion of the executive session, the Board returned to open session.

9. NEW BUSINESSNone. There being no further business, the meeting was adjourned.

___________________________ Mary Clare Eros Chair

Shepherd University Board of Governors April 2010

Consent Agenda Item 1-2

Page 5: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 8, 2010 Consent Agenda Item No. 2

PRESIDENT’S REPORT

Cost-Saving and Revenue Enhancement Measures Cost-Saving and Revenue Enhancement Measures

Following the Finance Summit sponsored by the HEPC last fall, the commission’s chair, David Hendrickson, charged all of the state’s public higher education institutions with providing to the HEPC plans for cost-savings and revenue enhancements to be implemented. The useful resources provided by the Summit were utilized as members of Shepherd’s Executive Staff developed the University’s response, which follows. This document will provide a roadmap as Shepherd continues to chart its financial course toward meeting our strategic goals.

Shepherd University’s strategic vision is to become recognized as a premier liberal arts university. In order to fulfill this vision, the University continuously assesses and adapts its financial planning for optimal resource allocation to achieve these strategies. It is neither realistic nor desirable to expect that new resources will be available to support the implementation of new strategies. Careful evaluation and, where possible, the reallocation of existing resources can benefit the University by reducing waste, eliminating redundancy and making available resources to fund systematic progression to fulfilling the university vision. The Executive Staff of Shepherd University met in retreat on December 15, 2009 to discuss the materials presented at the November Finance Summit of the HEPC. Goals for cost reduction and productivity enhancement for Shepherd’s immediate future were charted. In doing so, some growth goals associated with new revenues were set and budget reduction strategies listed. This paper outlines Shepherd University’s intentions in both regards; some of these strategies were already employed in FY 2010 and the timeline for the purposes of this study extends through FY 2015.

FY 2011 Budget Initiatives (in priority order)

1. Energy Savings Re-commission existing building systems, such as heating, ventilation, and air conditioning units (HVAC), as well as reduce/raise thermostat temperatures to realize utility cost savings.

2. Virtual Desktop Deploy virtual desktops (Citrix) for replacement of computer lab equipment from standard desktop stations.

3. Procurement Contracts Review current spending practices for effectively leveraging the institution’s purchasing power on routine supplies and services.

4. Business Travel Assess expenses related to conference and meeting travel, and limit out-of-state travel, while also reducing whenever possible the large number of meetings required in the state capitol, which require overnight stays for Shepherd constituents.

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-1

Page 6: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

5. Administrative Staffing

As is true of any institution of higher education, the largest percentage of Shepherd University’s spending is for salaries. Currently, some 80 percent of the operating budget is used for personnel costs. It follows that the greatest opportunity for continuous progression lies with continuous assessment of the personnel needs of the University. Several opportunities exist within the area of staffing for increased productivity and decreased costs.

Student Employment: Review use of part-time and temporary employees and substitute students and graduate assistants where possible.

Position Evaluation: The University utilizes vacancies that are created through retirements, resignations and other turnovers as opportunities to assess and meet the institution’s evolving needs.

The assessment provides a data-based recommendation for the allocation of resources created by non-classified vacancies that may result in opportunities for reallocation of the resources previously expended on the position; revising the job description to support strategic priorities; or leave the position intact. The recommendation is reviewed by the Executive Staff before a final decision is made.

Faculty Release Time: An audit of faculty release time has been completed. The Vice President for Academic Affairs has restructured this practice for maximum effectiveness and savings.

6. Short-Term Reductions Implemented by FY 2012 (Goal of $500,000)

Administration and Finance

Services $ 100,000

President Consulting 100,000

Advancement Operations 50,000

Admissions Conversion to electronic processes 32,000

Registrar Conversion to electronic catalog 7,000

Financial Aid Non-personnel operations 1,500

Enrollment Management Travel 6,000

Student Affairs Bus service 8,000

Student Affairs Conference income 10,000

Athletics Concessions income 13,000

Academic Affairs External support 20,000

University Counsel Personnel services and operations 55,000

Academic Affairs Faculty line increase 65,000

Student Affairs Travel 7,000

Student Affairs Conversion to electronic student handbook 4,000

Total Projected Reductions to Date $ 478,500

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-2

Page 7: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

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Increase number of degree-seeking students by five percent per year for five years. Focus will n segmented markets of students: traditional/new; adult/non-traditional; graduate; transfer; current.

Invest in social networking and e-advising to enhance growth and reduce attrition.

Increase retention of freshmen students by one percent per year for five years from 66 percent to ercent to meet national classification.

Increase number of residential students by three percent per year for five years.

Create a new niche curricular market such as RBA Today and enhance recruiting of rnational students.

Increase utilization and appearance of campus facilities as investments for growth.

Advancement Shepherd University Year-To-Date Giving Summary: 7/1/09 through 2/28/10

The Giving Summary provides annual data for year-to-date comparisons with the previous fiscal year. Data provided include outright gifts and payments received on pledges, grants and deferred commitments during the reporting period. As of February 28, 2010, $2,684,636 had been received. This is an increase of $691,156 when

compared to FY 09 year-to-date data. Giving in the areas of endowment, capital, CATF annual fund and payouts on grants have increased over last year.

o Giving for annual needs has decreased by 26 percent. It is also noted that both the number of donors and the number of gifts have decreased by seven percent. This data suggests that fewer donors are giving larger gifts and is consistent with external reports that the shift in the economy is having a positive impact on wealthier donors, while people with fewer resources continue to struggle.

Create the Future Comprehensive Campaign: 7/1/06 through 2/28/10

The Campaign Report provides analysis of cumulative data from the start date of the campaign through the end of the reporting period. As a comprehensive campaign, data from all philanthropic sources and specified external sources of funds are included.

The campaign total as of February 28, 2010 was $19,339,685. This represents 97 percent of the $20 million goal. On March 25, 2010, the Campaign Strategy Committee forwarded to the Campaign Executive Committee the recommendation that the end date of the campaign be formally announced as June 30, 2011. This will allow the campaign to finish one year ahead of schedule and assure that we finish over goal.

$3,279,073 was added to the campaign totals since the beginning of the fiscal year. This increase is largely due to the documentation of several significant deferred gifts and an unrestricted pledge for theater programs or capital.

To date, $2,254,771 has been raised for capital projects; $6,744,900 has been raised for endowment and $3,561,439 has been raised to meet annual needs. In addition, $6,778,575 has been secured from grants for capital and special projects through competitive government programs.

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-3

Page 8: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Campus Life Spring Break of Service

Shepherd students did more than head to some place warm where they could lounge on the beach. In the first partnership between Multicultural Student Affairs and Student Community Services offices, the “Civic Engagement Local Alternative Spring Break” was launched this year. Designed to provide students with the opportunity to learn about and have an impact on different social justice-related needs in the local communities, 20 students volunteered at four different sites in Jefferson and Berkeley counties.

Additionally, 20 students traveled with Shepherd staff to High Point, North Carolina to participate with Habitat for Humanity in a week of community service.

Athletics Winter Sports Wrap-Up

The Winter sports season ended following the WVIAC Basketball Tournament in Charleston March 3 – 6. The Lady Rams advanced to the semi-final game of the tournament, losing to the eventual tournament champion Fairmont State. The women finished their season with a record of 17-12 (14-8 in the WVIAC) for first-year head coach Melanie Ford. Men’s basketball senior Derek Gallagher won the prestigious Sparky Adams Award from the Conference. Named for former coach, basketball official and sports writer Sparky Adams, the winner is selected by active basketball officials. Derek is the second Ram to win this coveted award. The Shepherd Men’s Basketball Team finished the season with a 9-19 record (9-13 in the WVIAC).

Enrollment Management EMS (Event Management System) Campus

The existing College Center reservation system, EMS Campus, has been expanded over the course of the 2009-2010 academic year to include academic buildings, the academic scheduling process, and will eventually include a Master Calendar module. When fully implemented, the system will provide a single repository for courses, academic and non-academic events, and campus space utilization, providing useful reporting functions for analysis and process improvements.

Acalog

The 2009-2011 print catalog is being transitioned to a fully-interactive online version through a contract with Digital Architecture for its Acalog catalog management system. Implementation of this system will not only greatly reduce printing costs to the institution, but will also streamline processes for updates and provide hyperlinked interactivity between the curriculum listings and the related course information.

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-4

Page 9: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Capital Projects

Knutti HVAC Project

While renovations have been completed on the second floor, work continues on the first floor. The controlling air devices, or VAV (variable air volume) units, have been installed, and ceiling repairs and general construction renovations are complete. Connecting the mechanical systems to the electrical system and controls to the units and energy management systems are expected to be completed by March 31st. Except for demolition of the old radiators and any necessary patching, the first floor renovations will be completed. Demolition work and work in stairwells and some of the lower level areas will continue and be completed after graduation.

Frank Center HVAC Project

The overall project stands at about 60 percent complete, with most demolition complete and 60 percent of the new ductwork installed. VAV units are on site and being installed now. Ceilings are being replaced, sprinkler and fire alarm system components are being installed to the new ceiling components, structural steel to support the roof mounted package air units is complete and delivery of the units is expected within the next two weeks. Work continues at night inside the building and outside during the day. Demolition of old HVAC components will commence as soon as the weather and access to occupied areas allow for shutting down of the heating system. It is anticipated the air conditioning this summer will be provided by the new system.

Center for Contemporary Arts Phases I and II

Air conditioning components are being installed now in Phase I. Phase II schematics should be complete at the next scheduled meeting. The design development phase has begun in part and will commence fully after the schematic design is complete.

Staffing

Professional Development

Shepherd University administrators continue to be active in professional development and leadership efforts outside of the institution.

Dr. Scott Beard, Professor of Music, was Runner-Up for the West Virginia Professor of the Year honors.

Dr. Richard Helldobler, Vice President for Academic Affairs, attended a national conference called Expanding the Circle: Making Your Campus More LGBTQ Friendly.

Dr. Russell Porter, Dean of Graduate Studies and Continuing Education, has been named an American Council on Education Fellow for the 2010-2011 class.

Director of Athletics Search

During the last month, the campus has welcomed five candidates for interviews for the position of Director of Athletics. Burt John (BJ) Pumroy has been named Directory of Athletics and will start June 30. Co-chair of this important search were Dr. Diane Melby, Vice President for Advancement, and Board of Governors member, Dr. John Younis. The process was enhanced by their collective leadership.

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-5

Page 10: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Board of Governors Meeting Dates

May 13, 2010

June 10, 2010

July 23-24, 2010

WV Higher Education Policy Commission Board of Governors Summit, Stonewall Resort, Roanoke,West Virginia

Upcoming Events Thursday, April 8

The Visual Literacy Student Art Show and Sale, Artist Reception, Shepherd Bookstore Friday, April 9

Chamber Singers, Women’s Camerata, and the Men’s Choir in Concert, Frank Center Theater Friday, April 16

Wind Ensemble, Frank Center Friday, April 16-17

Relay for Life, Campus Midway Sunday, April 18

ShepFest, Campus Midway Sunday, April 18

Percussion Ensemble and Gamelan Concert, Frank Center Theater Tuesday, April 20

Jazz Night, Frank Center Theater Tuesday, April 22

Earth Day, “Crude: The Real Price of Oil,” Award-Winning Film on the Effects of Oil on Indigenous People and Diverse Ecosystems in Ecuador, Byrd Center for Legislative Studies

Monday, April 26 Composition Recital, Frank Center M08

Tuesday, April 27 Asian and Pacific American Heritage Dinner, Indoor and Outdoor Dining Hall

Tuesday, April 27 Taikoza Drum Group Performs Traditional Japanese Drumming, Outside Dining Hall

Tuesday, April 27 Small Ensembles Concert, Frank Center M08

Friday, April 30 McMurran Scholars Convocation, Frank Center Theater

Monday, May 3 Cinco de Mayo Dinner, Dining Hall Tiempo de Flamenco Performs Traditional Flamenco Dancing, Dining Hall

For other events, event locations and times, please check our home page calendar http://www.shepherd.edu/planweb/events/

Shepherd University Board of Governors April 2010

President’s Report Consent Agenda Item 2-6

Page 11: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 8, 2010 Consent Agenda Item No. 3 AMENDING OF THE SHEPHERD UNIVERSITY MASTER

PLAN TO INCLUDE PARKING GARAGE AND PEDESTRIAN IMPROVEMENTS

University staff has developed concept plans for an East Campus parking structure and for establishing either a pedestrian bridge or a tunnel at the intersection of West Virginia Route 480 (WV Rt 480) and West Campus Drive. The 400-space parking facility as currently under consideration could be adjacent to WV Rt 480, Erma Ora Byrd Hall, and Sara Cree Hall, or might include part of the Sara Cree Hall site if the University proceeds with demolition of that structure. It is hoped that federal or state funds would finance these projects, with $400,000 in appropriations currently allocated from the federal government for the pedestrian bridge or tunnel. In order to take further steps to explore potential funding options and project plans, the Board’s approval for amending the current Master Plan to include the project is needed. New legislation just adopted by the Legislature will require that a project be included in the Master Plan in order for any capital funds to be expended, even toward preliminary designs. Approval of the resolution will allow University staff to continue to develop the planning for these projects and to more effectively pursue funding options. This resolution is not an authorization to proceed with construction for either project. The Board would subsequently be presented with schematic drawings. A request to proceed with the projects would be made to the Board after funding is identified and campus and community opinions as to the projects are assessed. The following resolution is recommended for adoption by the Board:

RESOLVED, That the Shepherd University Board of Governors approves an amendment of the University Campus Master Plan to include a prospective East Campus parking structure and a prospective bridge or tunnel at WV Rt 480, connecting the East and West campus.

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-1

Page 12: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-2

Page 13: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-3

Page 14: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-4

Page 15: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-5

Page 16: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-6

Page 17: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Consent Agenda Item 3-7

Page 18: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 8, 2010 Consent Agenda Item No. 4 BUILDING SYSTEMS RENOVATIONS FOR WHITE HALL White Hall houses more classrooms than any other building on the Shepherd University campus. It is home to the departments of Accounting, Business Administration/Family and Consumer Sciences, Economics, Social Work, Sociology and Geography, Political Science, and Psychology, as well as essential computer labs for students. Built in 1975, the building systems that were originally installed are aging and obsolete. The Strategic Plan has identified the need to improve the campus instructional space. A new heating, ventilation and air conditioning system needs to be installed in White Hall. The existing chiller will be utilized but the current oil-fired boiler will be replaced with an electric unit. Variable air ventilators (VAVs) will replace the current individual room units. The building’s electrical system will be upgraded to accommodate the additional load. All of the project work is designed and engineered by Bushey Feight Architects of Hagerstown, Maryland. This project would begin in the middle of May, and most of the work should be completed by the time classes begin in August. Additional work would be performed during holiday breaks or at night as necessary. The project will be paid for with Student Capital Fees, with a budget as follows:

Architectural and Engineering: $ 75,000 Electrical: 110,000 Control Systems: 95,000 Heating, Ventilation and Air Conditioning 620,000 Contingency: 50,000 Total: $950,000.00

The following resolution is recommended for adoption by the Board:

RESOLVED, That the Shepherd University Board of Governors approves the prospectus and project budget for the 2010 Building Systems Renovations at White Hall and authorizes the University President to proceed with the project.

Shepherd University Board of Governors April 2010 Consent Agenda Item 4-1

Page 19: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 8, 2010 Discussion Agenda Item No. 1

SHEPHERD’S MESSAGING PLATFORMS

Like many colleges and universities, Shepherd is operating in a crowded and competitive higher education marketplace. To stand out, Shepherd must equip its community members and supporters with the ability to articulate its distinctiveness both verbally and in written formats. Simply put, Shepherd needs to create a compelling set of messages that accurately portray the university’s attributes. To accomplish this, Widmeyer Communications has developed a messaging platform that includes:

• A core message brief, suitable for all audiences, which presents a big-picture illustration of Shepherd’s attributes in approximately 450 words.

• Sub-messages for individual target audiences, including potential students and their families, alumni, business leaders/employers, public policy makers, etc. These messages build on those in the core message, but include points that are especially relevant to each audience.

• “Elevator speeches” for each audience. These are short, sound-bite style messages that deliver key points in about 15 seconds in a powerful way.

Widmeyer collected a diverse range of data by holding open sessions with the campus community, providing on-line surveys, and tapping into research findings. Now that the messaging platform has been completed, Widmeyer has returned for the campus engagement phase. This phase involves messaging training for representatives of all target audiences. Each campus representative should become a more effective ambassador for Shepherd by deploying consistent and valuable messaging. Widmeyer representatives will be leading a discussion with Board members regarding the newly-developed messaging platform. We are grateful to Chancellor Brian Noland for the HEPC’s contribution to this project.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 1-1

Page 20: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 8, 2010 Discussion Agenda Item No. 2

ENROLLMENT AND OTHER FEES FOR 2010-2011 ACADEMIC YEAR

Is Shepherd University affordable? One of the most important decisions facing a college or university board and president is how much, or how little, to increase tuition. The answer depends on price elasticity, the perceived value of the institution, and the effect tuition increases have on enrollment. With state funding for Shepherd University decreasing by at least $865,000 beginning FY2012, it is vital to develop a tuition strategy that, in conjunction with other institutional initiatives, enables the goals of the West Virginia Higher Education Policy Commission (HEPC) Master Plan, State Compact, and the institution’s Strategic Plan to be met. Price Elasticity and Perceived Value Price elasticity is best measured by the perceived quality, costs of attendance, availability of financial aid and scholarships, and the ability of students and their families to pay. Most discussions of tuition focus on only part of the question – price – and typically fail to recognize that “price” is a relative term. Conversations about price must also be accompanied by conversations about perceived benefits (quality and completion). Quality of a Shepherd University Education

The Collegiate Learning Assessment (CLA) rated our students as ‘superior’ in demonstrating critical thinking and reasoning, outperforming 96 percent of their peers. Shepherd is one of only 26 colleges in North America selected for membership in the prestigious

Council of Public Liberal Arts Colleges (COPLAC). This designation recognizes the ability of Shepherd’s faculty to challenge and support students as they discover their interests, and reflects the University’s status as West Virginia’s premier public college for the liberal arts. For the fifth year in a row, Shepherd University has been named one of the best colleges and

universities in the Southeast according to the Princeton Review. Shepherd University was named the top-ranked West Virginia public baccalaureate institution for

the second year, earning the 40th spot among Best Baccalaureate Colleges in the South in the 2010 edition of America's Best Colleges, published by U.S. News & World Report.

Completion also indicates the benefit of a Shepherd education. Appendix A shows degrees awarded as a percentage of undergraduate headcount, with Shepherd’s percentage being right in line with the University’s HEPC peers.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-1

Page 21: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Costs for a Shepherd University Education Setting tuition is a complex balancing act. Students and parents weigh perceived costs of attending one college or another on one side and perceived benefits on the other. If the benefits outweigh the costs, they will continue to pay; however, if the costs outweigh the benefits, they will not pay. The cost of attendance (COA), also known as the cost of education or "budget," is the total amount it should cost the student to attend. This amount includes tuition and fees, room and board, and allowances for books and supplies, transportation and personal and incidental expenses. Loan fees, if applicable, may also be included in the COA. Child care and expenses for disabilities may also be included at the discretion of the financial aid administrator. Schools establish different standard budget amounts for students living on-campus, married and unmarried students, and in-state and out-of-state students. For the purposes of this analysis, undergraduate tuition for in-state and out-of-state students is being addressed. Appendix B shows both the in-state and out-of-state tuition vs. tuition comparison for enrollment peers. Financial Aid and Scholarships for a Shepherd University Education Price elasticity is not the same as financial aid leveraging. Leveraging is what college and university enrollment managers do when they use financial aid offers in order to build the next incoming class and to achieve the best possible return on each financial aid dollar. The strategy is not to over award aid to students who are already predisposed to attending. The State of West Virginia is committed to making post-secondary education both accessible and affordable for its citizens. To this end, the state provides multiple financial aid programs to assist in creating a culture that values education, improves the quality of the workforce, and enhances the quality of life for the citizens of West Virginia. Ability and Willingness to Pay for a Shepherd University Education The ability to pay is based on the student’s capability of meeting his/her cost of attendance. While the primary indicator of ability to pay in most circumstances is income, for students it also includes their accessibility to all types of financial aid. Over the last three years, the average financial aid package for in-state residents has met approximately 80 percent of the cost of attendance. In-state residents comprise 76 percent of Shepherd’s Pell recipients; the Pell Grant award amount increased by $200 for 2010-2011, which would cover the increase in tuition. Only 62 percent of out-of-state students COA were met with financial aid, creating a larger gap to pay. One measure that indicates a student’s willingness to pay is enrollment patterns in comparison to tuition increases. Appendix C shows the willingness of the student to pay tuition. For example, Virginia enrollments have decreased since 2007 by 57 students or 32 percent as tuition has increased by $216 or 3.5 percent. This is an indicator that for Virginia students the costs seem to outweigh the benefits and thus do not choose to attend. In 2009, in-state tuition increased five percent equating to an average cost differential with peers of $205, yet in-state enrollment experienced its largest one-year growth equaling 94 students or 14 percent.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-2

Page 22: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Effect of Fee Increases on Enrollment It is imperative that price is balanced with the University’s reputation to meet enrollment goals and overcome several challenges. Shepherd’s location is a strength, but also creates a challenge. Our close proximity to a number of higher education choices gives students multiple options, such as community colleges or moving between Shepherd and community colleges. Of new out-of-state students, 31 percent are within commuter range and 61 percent reside in-state. Fall 2007 marked a significant change in new student residency. Shepherd’s new student mix went from 54 percent in-state and 46 percent out-of-state to 57 and 43 percent respectively. This disparity continued for Fall 2009 with a 61 percent in-state and 39 percent out-of-state mix (Appendix D). With new students making up approximately 34 percent of the total undergraduate credit headcount, this residency mix change has a critical impact on operational revenue. What compounds this difference is the demographic retention of students. In-state students are retained at a higher rate than out-of-state students (Appendix E). As evidenced in Appendix F increasing out-of-state tuition to only four percent begins to lessen the price gap that has built up during years of higher increases. This should encourage increased enrollment and provide additional revenue. In requesting an in-state tuition increase, enrollment and revenues are expected to increase. In 2009, the average in-state financial aid package met 80 percent of the COA. Also, with 76 percent of Pell recipients being in-state students and the Pell Grant award increasing by $200 for 2010-2011, it is anticipated that any tuition increase would be met. Recommendation Through careful market evaluation, assessment of financial aid support, ability to pay review, and retention analysis, it is recommended to increase in-state tuition by $95 and out-of-state tuition by $269, reflecting a 3.7 percent increase in in-state student fees and a four percent increase in out-of-state student fees for the 2010-2011 academic years. The full fee schedule and the proposed increases are included on the following page. The total Cost of Attending for students, whether in-state or out-of-state and with a range of dining and residential options, is included on page 2-6.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-3

Page 23: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd UniversitySummary of Proposed Fee Increases

0

Fiscal Year 2010-2011

Baccalaureate Fees Per Semester:In-State Out-of-State

Requested RequestedCurrent Proposed Increase Current Proposed Increase

Operations Fee Increase: $1,534 $1,596 $62 $5,229 $5,465 $236Athletics Fee 183 194 11 183 194 11Athletics Equity Fee 54 57 3 54 57 3Student Center Fee 101 120 19 101 120 19Wellness Center Operating Fee 74 74 0 74 74 0Total Proposed Increases $95 $269

Other Fees not being increased $671 $671 $1,146 $1,146

Total Regular Student Fees $2,617 $2,712 $95 $6,787 $7,056 $269Percent Increase 3.63% 3.96%Percent Increase excluding Athletic Equity Fee 3.70% 3.99%

Graduate Fees Per Hour:In-State Out-of-State

Requested RequestedCurrent Proposed Increase Current Proposed Increase

Operations Fee Increase: $275 $295 $20 $371 $406 $35Wellness Center Capital Fee 4 4 0 4 4 0Other Fees 26 26 0 65 65 0Total Fees 305 325 20 440 475 35Percent Increase 6.56% 7.95%

Graduate Metro Rate:In-State Out-of-State

Requested RequestedCurrent Proposed Increase Current Proposed Increase

Operations Fee Increase: $0 $0 $0 $361 $391 $30Wellness Center Capital Fee 0 0 0 4 4 0Other Fees 0 0 0 65 65Total Fees 0 0 0 430 460 30

Special Fees: Estimated Requested Additional

Current Proposed Increase RevenuesSciences Course Fee 35.00 45.00 10.00 $25,000CIS Course Fee 25.00 35.00 10.00 $7,700Bowling Course Fee 0.00 45.00 45.00 $4,050

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-4

Page 24: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Residence Life and Dining Services Increases Residence Life proposes an eight percent increase for traditional and suite style classifications of residence rooms, and a one percent increase for the apartment style classification. These increases will allow housing costs to be competitive within the state and around the region while meeting anticipated operational costs and planned capital projects (Gardiner Hall - heating boiler $80,000, room doors replaced with keyless locks $120,000, Turner Hall common doors replaced with keyless locks $50,000, and install keyless kiosk $10,000). The proposed costs for housing are:

Room Type FY2009 Fees FY2010 Fees $ Increase Traditional Room $ 1,945 $ 2,101 $ 156 Suite 2,239 2,418 179 Apartment 2,731 2,758 27

Dining Services proposes a 4.35 percent average rate increase for current traditional meal plans offered to students at Shepherd University. This change will increase the rate of the three traditional meal plans as follows for FY2010:

Plan Meals per Week FY2011 Fees $ Increase % Increase The Basic 19 $ 1,759 $ 159 4.40%The Flex 15 and $115 in Dining Dollars 1,735 76 4.60%The Upper Class 12 and $225 in Dining Dollars 1,699 50 3.00%

These meal plans will continue to place Dining Services in the best competitive position within the region with respect to student services while meeting economic objectives. With these plans Shepherd University Dining Services will continue to be a strong supporter of the University’s mission and particularly efforts toward recruitment and retention.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-5

Page 25: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-6

RECOMMENDED COST OF ATTENDING SHEPHERD UNIVERSITY 2010

The following resolution is recommended for adoption by the Board:

RESOLVED, That the Shepherd University Board of Governors approves the Enrollment, Miscellaneous, Housing and Dining Fees increases as presented in the Agenda Book; and

RESOLVED FURTHER, That the Shepherd University Board of Governors

delegates to the President the authority to decrease, but not to increase, the amount of the increase for enrollment fees, including any or all of the individual sub-component fees, either before or after the institutional fee increases are approved by the West Virginia Higher Education Policy Commission and following consultation with the Executive Committee, if the President determines that the amount of the fee increase should be reduced due to political and/or economic environments.

Residential‐Traditional Room ‐The Basic

esidential‐Traditional Room ‐The Flex

esidential‐Traditional Room ‐The Upper Class

esidential‐Suite                      ‐The Basic

esidential‐Suite                      ‐TheFlex

esidential‐Suite                      ‐TheUpper Class

esidential‐Apartment          ‐The Basic

esidential‐Apartment            ‐The Flex

esidential‐Apartment           ‐The Upper Class

mmuter

281.00$                    

198.00$                    

172.00$                    

95.00$                       

372.00$                       

346.00$                       

269.00$                       

Proposed Increase

410.00$                    

327.00$                    

301.00$                    

433.00$                    

350.00$                    

324.00$                    

607.00$                       

524.00$                       

498.00$                       

455.00$                       

Proposed Increase

584.00$                       

501.00$                       

475.00$                       

11,549.00$                 

11,513.00$                 

2,712.00$                     7,056.00$                    

7,229.00$                    

7,205.00$                    

7,169.00$                    

10,916.00$                 

10,892.00$                 

10,856.00$                 

11,233.00$                 

11,209.00$                 

11,173.00$                 

11,573.00$                 

6,512.00$                    

6,889.00$                    

6,865.00$                    

6,829.00$                    

In‐State Out‐of‐State

6,572.00$                    

6,548.00$                    

DiningR

DiningR

DiningR

DiningR

DiningR

DiningR

DiningR

DiningR

Dining

Co

Page 26: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Institution Nees as

HCShephe .0%

Californi .4%Eastern O .4%Fort Lew .2%Indiana U 5%Langsto 6%Lewis-C 0%Longwood U .1%Mississippi .0%Shawnee S 8%Southeas .1%SUNY C .5%SUNY C

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-7

APPENDIX A A

ameUndup

HCBacc

recipientsDegrees as %age of HC

Undup HC

Bacc recipients

Degrees as %age of HC

Undup HC

Bacc recipients

Degrees as %age of HC

Undup HC

Bacc recipients

Degrees as %age of HC

Undup HC

Bacc recipients

Degr%age of

rd University 4429 530 12.0% 4511 569 12.6% 4554 631 13.9% 4729 637 13.5% 18223 2367 13

a State University-Monterey Bay 3734 602 16.1% 3750 598 15.9% 4008 640 16.0% 4246 591 13.9% 15738 2431 15regon University 4227 509 12.0% 3991 570 14.3% 4210 625 14.8% 4309 537 12.5% 16737 2241 13

is College 4531 652 14.4% 4398 588 13.4% 4420 699 15.8% 4227 730 17.3% 17576 2669 15niversity-East 3028 197 6.5% 2886 238 8.2% 3077 229 7.4% 3182 243 7.6% 12173 907 7.

n University 3777 362 9.6% 2863 160 5.6% 2855 320 11.2% 3213 377 11.7% 12708 1219 9.lark State College 4825 352 7.3% 4671 386 8.3% 4658 387 8.3% 4955 400 8.1% 19109 1525 8.

niversity 3916 731 18.7% 3970 669 16.9% 4021 746 18.6% 4173 761 18.2% 16080 2907 18 Valley State University 3369 412 12.2% 3122 424 13.6% 3151 375 11.9% 3028 308 10.2% 12670 1519 12tate University 4773 370 7.8% 4734 437 9.2% 4421 270 6.1% 4726 376 8.0% 18654 1453 7.

tern Oklahoma State University 4442 655 14.7% 4301 555 12.9% 4340 616 14.2% 4264 625 14.7% 17347 2451 14ollege at Old Westbury 4239 700 16.5% 4287 653 15.2% 4431 630 14.2% 4474 719 16.1% 17431 2702 15ollege of Agriculture and Technology a 2817 160 5.7% 2854 188 6.6% 2919 203 7.0% 2977 208 7.0% 11567 759 6.ty of Arkansas at Monticello 3654 297 8.1% 3872 265 6.8% 3875 294 7.6% 4064 265 6.5% 15465 1121 7.ty of Hawaii at Hilo 3827 537 14.0% 3817 530 13.9% 3863 522 13.5% 3976 547 13.8% 15483 2136 13ty of Maine at Farmington 2641 395 15.0% 2487 469 18.9% 2382 445 18.7% 2221 457 20.6% 9731 1766 18ty of Mary Washington 4651 933 20.1% 4756 930 19.6% 4793 1011 21.1% 4818 928 19.3% 19018 3802 20ty of Maryland Eastern Shore 3919 452 11.5% 4112 436 10.6% 3979 448 11.3% 4260 429 10.1% 16270 1765 10ty of North Carolina at Asheville 4220 559 13.2% 4099 578 14.1% 4302 704 16.4% 4247 604 14.2% 16868 2445 14ty of South Carolina-Aiken 3609 458 12.7% 3592 467 13.0% 3532 502 14.2% 3423 461 13.5% 14156 1888 13

tate College of Colorado 2486 469 18.9% 2476 465 18.8% 2437 439 18.0% 2382 406 17.0% 9781 1779 18al 76685 9802 12.8% 75038 9606 12.8% 75674 10105 13.4% 77165 9972 12.9% 304562 39485 13

Baccalaureate recipients as a percentage of undergraduate 12-month unduplicated headcount, 2005-06 through 2008-09

2005-06 through 2008-2005-06 2006-07 2007-08 2008-09

6%Universi 2%Universi .8%Universi .1%Universi .0%Universi .8%Universi .5%Universi .3%Western S .2%Peer tot .0%

09

Undup HCBacc reciDegrees

is an unduplicated count of all undergraduate students enrolled in the listed academic year.pients is a count of all students receiving one or more baccalaureate degrees in the listed academic year.

as %age of HC is the Bacc recipients number divided by the Undup headcount.ll data derive from IPEDS.A

Page 27: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

Shepherd University Board of Governors Discussion Agenda Item 2-8 April 2010

APPENDIX B

Undergraduate University Cost Comparison 2009-2010 In- State Out-of-State Tuition vs. Tuition Tuition vs Total Total vs. Total App. Fee

Room & Room &Tuition Board Total Tuition Board Total

West Virginia PricesShepherd University $5,234.00 $7,222.00 $12,456.00 $13,870.00 $7,222.00 $21,092.00West Virginia University $5,304.00 $7,770.00 $13,074.00 $16,402.00 $7,770.00 $24,172.00 $7,152.00 $25/45Fairmont State Universit

($70.00) ($618.00)y $5,172.00 $6,900.00 $12,072.00 $10,684.00 $6,900.00 $17,584.00 $62.00 $7,284.00 $384.00 $0

Bluefield College $4,596.00 N/A $4,596.00 $9,000.00 N/A $9,000.00 $638.00 $7,860.00 $7,860.00 $0Marshall University $5,236.00 $7,556.00 $12,792.00 $12,482.00 $7,556.00 $20,038.00 $7,220.00 $30Concord Universit

($2.00) ($336.00)y $4,974.00 $6,766.00 $11,740.00 $11,050.00 $6,766.00 $17,816.00 $260.00 $7,482.00 $716.00 $0

Glenville State $4,888.00 $6,660.00 $11,548.00 $11,702.00 $6,660.00 $18,362.00 $346.00 $7,568.00 $908.00 $10WV Weslyan** $22,880.00 $6,800.00 $29,680.00 $22,880.00 $6,800.00 $29,680.00 $35Blue ridge CTC $3,072.00 N/A $3,072.00 $5,520.00 N/A $5,520.00 $2,162.00 $9,384.00 $9,384.00 $25

Virginia PricesVirginia Tech $8,605.00 $5,824.00 $14,429.00 $21,488.00 $5,824.00 $27,312.00 $5,265.00 $12,487.00 $6,663.00 $50James Madison Universit

($17,646.00) ($10,424.00) ($17,224.00)

y $7,244.00 $7,690.00 $14,934.00 $19,376.00 $7,690.00 $27,066.00 $6,626.00 $13,848.00 $6,158.00 $45George Mason University $8,024.00 $7,700.00 $15,724.00 $19,376.00 $7,690.00 $27,066.00 $5,846.00 $13,068.00 $5,368.00 $60Longwood University $8,925.00 $7,596.00 $16,521.00 $17,835.00 $7,596.00 $25,431.00 $4,945.00 $12,167.00 $4,571.00 $40Radford University $6,904.00 $6,970.00 $13,874.00 $16,568.00 $6,970.00 $23,538.00 $6,966.00 $14,188.00 $7,218.00 $50University of Virginia $9,672.00 $8,290.00 $17,962.00 $31,230.00 $8,290.00 $39,520.00 $4,198.00 $11,420.00 $3,130.00 $60Virginia Commonwealth U $7,117.00 $8,335.00 $15,452.00 $20,341.00 $8,335.00 $28,676.00 $6,753.00 $13,975.00 $5,640.00 $40Old Dominion University $7,318.00 $7,550.00 $14,868.00 $19,768.00 $7,550.00 $27,318.00 $6,552.00 $13,774.00 $6,224.00 $40UVA at Wise $6,748.00 $7,323.00 $14,071.00 $18,876.00 $7,323.00 $26,199.00 $7,122.00 $14,344.00 $7,021.00 $25University of Mary Washington $7,112.00 $8,316.00 $15,428.00 $18,860.00 $8,316.00 $27,176.00 $6,758.00 $13,980.00 $5,664.00 $25Shenandoah University** $24,150.00 $8,600.00 $32,750.00 $24,150.00 $8,600.00 $32,750.00 $30Bridgewater College ** $25,500.00 $10,350.00 $35,850.00 $25,500.00 $10,350.00 $32,750.00 $30Lord Farifax CC $2,843.00 N/A $2,843.00 $8,006.00 N/A $8,006.00 $11,027.00 $18,249.00 $18,249.00 $0NOVA $3,305.00 N/A $3,305.00 $8,547.00 N/A $8,547.00 $10,565.00 $17,787.00 $17,787.00 $0

Maryland PricesUniversity of Maryland $8,053.00 $9,377.00 $17,430.00 $23,990.00 $9,377.00 $33,367.00 $5,817.00 $13,039.00 $3,662.00 $55Frostburg State University $6,684.00 $7,304.00 $13,988.00 $16,880.00 $7,304.00 $24,184.00 $7,186.00 $14,408.00 $7,104.00 $30Towson Universit

($10,280.00) ($3,058.00) ($11,658.00)($11,630.00) ($4,408.00) ($14,758.00)

y $7,418.00 $8,870.00 $16,288.00 $18,232.00 $8,870.00 $27,102.00 $6,452.00 $13,674.00 $4,804.00 $45Salisbury University $6,618.00 $7,810.00 $14,428.00 $18,213.00 $7,810.00 $26,023.00 $7,252.00 $14,474.00 $6,664.00 $45UMBC $8,872.00 $9,303.00 $18,175.00 $18,213.00 $9,303.00 $27,516.00 $4,998.00 $12,220.00 $2,917.00 $50St. Mary's of Maryland $13,234.00 $9,940.00 $23,174.00 $24,627.00 $9,940.00 $34,567.00 $50Hood College** $28,170.00 $9,440.00 $37,610.00 28.170.00 $9,440.00 $37,160.00 $35McDaniel College** $32,006.00 $6,820.00 $38,826.00 $32,006.00 $6,820.00 $38,326.00 $50Mount St. Mary's University ** $30,350.00 $10,308.00 $40,658.00 $30,350.00 $10,308.00 $40,658.00 $35Frederick CC $3,267.00 N/A $3,267.00 $8,877.00 N/A $8,877.00 $10,603.00 $17,825.00 $17,825.00 $0Hagerstown CC $3,270.00 N/A $3,270.00 $6,330.00 N/A $6,330.00 $10,600.00 $17,822.00 $17,825.00 $0

Pennsylvania State SchoolsShippensburg Universit

$636.00 $7,858.00 ($2,082.00)($14,300.00) ($7,078.00) ($16,518.00)($18,136.00) ($10,914.00) ($17,734.00)($16,480.00) ($9,258.00) ($19,566.00)

y $7,444.00 $7,086.00 $14,530.00 $15,776.00 $7,086.00 $22,862.00 $6,426.00 $13,648.00 $6,562.00 $30Bloomsburg University $7,110.00 $6,488.00 $13,598.00 $15,442.00 $6,488.00 $21,930.00 $6,760.00 $13,982.00 $7,494.00 $30Slippery Rock University $7,235.00 $8,332.00 $15,567.00 $19,012.00 $8,322.00 $27,334.00 $13,857.00 $30York College of PA** $14,000.00 $8,080.00 $22,080.00 $14,000.00 $8,080.00 $22,080.00 $7,092.00 $30Penn St. Mont Alto $12,250.00 $8,790.00 $21,040.00 $18,268.00 $8,790.00 $27,058.00 $1,620.00 $8,842.00 $52.00 $50** Private Institution, no change in rates for resident/non-resident

Definitions:

$6,635.00 $5,525.00($130.00) ($988.00)

Tuition vs. Tuitio ,PA in-state tuition vs. SU out-of-state tuitionTuition vs. Tota VA, MD, PA in-state tuition vs. SU out-of-state tuition + Room/BoardTotal vs. Total = VA, MD, PA in-state tuition + Room/Board vs. SU out-of-state tuition + Room/Board

n = VA,MDl =

Page 28: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

COST DIFFERENTIAL 2007 ‐ 20092007 Enrolled 2008 Enrolled 2009 Enrolle

Instate Cost (WV) Avg Cost Diff. 646 Instate Cost Avg Cost Diff. 667 Instate Cost Avg Cost Diff.Tuition vs. Tuition $654.00 Tuition vs. Tuition $170.00 Tuition vs. Tuition $205.00Total vs. Total $132.00 Total vs. Total $197.00 Total vs. Total $211.00

Out of State (VA) Avg Cost Diff. 179 Out of State (VA) Avg Cost Diff. 150 Out of State (VA) Avg Cost Diff.Tuition vs. Tuition $6,140.00 Tuition vs. Tuition $5,388.00 Tuition vs. Tuition $6,356.00Total vs. Total $6,027.00 Total vs. Total $5,169.00 Total vs. Total $6,074.00

Out of State (MD) Avg Cost Diff. 253 Out of State (MD) Avg Cost Diff. 254 Out of State (MD) Avg Cost Diff.Tuition vs. Tuition $7,184.00 Tuition vs. Tuition $4,510.00 Tuition vs. Tuition $5,390.00Total vs. Total $4,232.00 Total vs. Total $2,912.50 Total vs. Total $3,844.00

Out of State (PA) Avg Cost Diff. 25 Out of State (PA) Avg Cost Diff. 26 Out of State (PA) Avg Cost Diff.Tuition vs. Tuition Not Available Tuition vs. Tuition $3,542.00 Tuition vs. Tuition $4,262.00Total vs. Total Not Available Total vs. Total $3,019.00 Total vs. Total $3,729.00

Comments:1. Average Cost Difference: The average cost of 4 year public college/universities compared to the tuition or total cost of attendance at Shepherd University

d761

122

282

33

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-9

APPENDIX C C

Page 29: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

APPENDIX D

Enrollment by Residency 2007‐2009

646

663

761

490

459

481

0 200 400 600 800

07 Enrollment

08 Enrollment

09 Enrollment

out of state 

Instate 

APPENDIX E

Shepherd University Retention 2007‐2009

70.00%

72.00%

74.00%

76.00%

78.00%

80.00%

% Retained/07 % Retained/08 % Retained/09

Out‐of‐StateIn‐StateTotal

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-10

Page 30: Board of Governors of Governors Board Members Mary Clare Eros, Chair Gat Caperton, Vice Chair John Beatty Lacy I. Rice III D. Scott Roach W. Mark Rudolph Veronique N. Walker John Younis

APPENDIX F PROJECTED COST COMPARISON OF COMPETITORS 2010

Tuition 3.7%, Room 8%, board 4.5%

Tuition 4%, Room 8%, board 4.5%

Instate Cost (WV) Cost 4% & 2% Cost 8% & 8%Tuition vs. Tuition $195.00 ‐$7.00Total vs. Total $478.00 ‐$256.00

Out of State (VA) Cost 4% & 2.5% Cost 10% & 10%Tuition vs. Tuition $6,034.00 $5,568.00Total vs. Total $5,947.00 $4,797.00

Out of State (MD) Cost 1% & 1% Cost 8% & 8%Tuition vs. Tuition $5,547.00 $4,954.00Total vs. Total $4,236.00 $3,029.00

Out of State (PA) Cost 3% & 3% Cost 10% & 10%Tuition vs. Tuition $4,216.00 $3,736.00Total vs. Total $3,772.00 $2,557.00

1. Average Cost Difference: The average cost of 4 year public college/universities compared to the tuition or total cost of attendance at Shepherd University

2. Cost ranges are based on projected Fall 2010 costs of other schools (Lowest and highest increases over past three years)

3. Room and Board Increases are derived from Student Affairs recommendations

Shepherd University Board of Governors April 2010 Discussion Agenda Item 2-11

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Shepherd University Board of Governors April 8, 2010 Discussion Agenda Item No. 3

INSTITUTIONAL ACCREDITATION ANNUAL REPORT Shepherd University is undergoing two major re-accreditations: the first with the Higher Learning Commission (HLC)/North Central Association and the second with the National Council for Accreditation of Teacher Education (NCATE). Higher Learning Commission (HLC) The Higher Learning Commission is a nongovernmental organization that grants peer-reviewed accreditation and membership in the Higher Learning Commission/North Central Association. In preparation for the accreditation visit by HLC representatives, the University has begun a three-year self-study. The self-study will show Shepherd University's accountability in demonstrating the national standards that assure a high-quality learning environment, renowned scholarship, innovation and service. Shepherd University's accreditation dates back to 1950, with the last HLC visit taking place during the 2001-02 academic year. Using evidence-based data and data-driven results and continuous improvement outcomes from the Shepherd University Strategic Plan, the University will demonstrate how it is in compliance with the standards of excellence set by the HLC, in addition to reflecting on future priorities in defining the liberal arts university in the 21st century. The self-study process includes the following components:

1. Development of campaign slogan: • Creating the Future: Transforming Lives to Lead and to Serve

2. Contact with Shepherd’s HLC Staff Liaison: Dr. Karen Solomon a. Date of site visit is set for March 5-7, 2012. b. Preliminary documents and timeline(s) submitted to Dr. Solomon and all have

been approved with minor corrections. c. By 2012, the self-study report and supporting documents will be digital only.

3. Establishment of HLC Self-Study SAKAI site (non-public) and the public website (www.shepherd.edu/accreditation). There is a link on the Shepherd homepage.

4. Publication of an accreditation newsletter and announcement of the Self-Study Campaign via postcard (December 2009).

5. Finalization of Committee Members and Writing Teams: • Executive Steering Committee • Writing Teams for each of the Five Criteria; Team Leaders • Proof-Readers • Document Room coordination • Technology/Graphic Design Committee

6. Development of Budget items for accreditation in conjunction with Dr. Helldobler (VPAA) and Ms. Joan Pope.

7. Checklist for pre-visit, visit and post-visit roles for campus constituents and team members developed.

8. Visit of AAC&U President to campus February 3, 2010.

Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-1

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9. UPCOMING: a. VPAA and Self-Study coordinator attend the HLC annual meeting in Chicago

this April. b. President Shipley will serve on an HLC campus visit team to learn more about

the process. c. Writing teams will meet and begin to upload supporting documents.

National Council for Accreditation of Teacher Education (NCATE) The Higher Education Policy Commission requires that all state institutions with teacher education programs be accredited by NCATE. Shepherd was fully reaccredited after its last visit in 2002 with no outstanding deficiencies. Education programs included in the accreditation are Bachelor of Arts in Elementary Education, Bachelor of Arts in Secondary Education, Bachelor of Music Education, Master of Arts in Teaching, and Master of Arts in Curriculum and Instruction. Accreditation is a two-step process. NCATE and the West Virginia Department of Education (WVDE) evaluate the performance of the Teacher Candidates and the performance of the Professional Education Unit (PEU). Members of the PEU Council represent all of the departments across the university that offer studies in specialization areas that lead to qualification for certification in secondary education. Thus, teacher education is not only the responsibility of the Education Department but the entire Shepherd University community. The PEU is evaluated by reviewing the quality of the program, teacher candidate performance, field experiences, diversity, qualifications of the faculty and university governance in support of the implementation of education programs and policies. Each academic area is evaluated by its national Specialized Professional Association (SPA) and/or reviewers selected by the WVDE and NCATE. The WVDE and SPA associations ensure that teacher education candidates from Shepherd University are qualified in their content area, know how to differentiate instruction for diverse students, and are able to collaborate with colleagues, parents, and faculty to provide the best education possible to children throughout the Eastern Panhandle and beyond. The reaccreditation process will require review according to the following standards: STANDARD 1 Candidate knowledge, skills, and professional dispositions STANDARD II Assessment system and unit evaluation STANDARD III Field experiences and clinical practice STANDARD IV Diversity STANDARD V Faculty qualifications, performance, and development Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-2

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STANDARD VI Governance Standard VI requires involvement of the Board of Governors by:

Supporting the implementation of policies and programs, and Promoting the Teacher Education Program

A joint visit of NCATE and WVDE will be held on the Shepherd University campus October 2nd through 6th of this year. Re-accreditation is an open, evidence-based process based upon a shared model of continuous improvement, self-assessment and broad participation from across the University, including members of the Board of Governors. The attached article and policy statement from the Association of Governing Boards (AGB) provides an overview as to the role of board members in the accreditation process. Dr. Scott Beard, Professor of Music and Chair of Shepherd’s HLC Self-Study, and Dr. Dorothy Hively, Assistant Professor of Education and Chair of Shepherd’s NCATE Accreditation, will join Dr. Richard Helldobler, Vice President for Academic Affairs, to discuss these two important processes and answer questions of the members. Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-3

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Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-4

Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-4

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Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-5

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Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-6

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Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-7

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Shepherd University Board of Governors April 2010 Discussion Agenda Item 3-8

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-1

Shepherd University Board of Governors April 8, 2010 Discussion Agenda Item No. 4

ANNUAL PERSONNEL DATA REPORT

Dr. Marie DeWalt, Director of Human Resources, will present and discuss the annual personnel data report. The following report reflects faculty and staff demographic and related data for Shepherd University, and offers comparisons to the demographic data from our official national peer group assigned by the West Virginia Higher Education Policy Commission (WVHEPC). The Shepherd institutional data generally reflects the trend lines since 2004, and includes Fall 2009 data. The comparison group charts only reflect data as of Fall 2008 because the data is obtained through the US Department of Education. If a school has no data showing for a selected year, that reflects a failure to report the data to the Department of Education.

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-2

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National Peers  – Average Faculty Salaries

Institution Name Fall 2008 FTE 20062006 Rank

20072007 Rank

20082008 Rank

California State University‐Monterey Bay 3938 64,444 2 69,636 1 72,239 3

Eastern Oregon University 2544 47,648 19 48,982 19 52,848 17

Fort Lewis College (CO) 3548 49,753 17 52,066 16 52,155 18

Indiana University‐East 1804 53,725 13 53,741 14 53,067 16

Langston University (OK) 2442 58,597 7 51,982 17 53,263 15

Lewis‐Clark State College (ID) 2994 42,487 21 48,027 20 48,825 20

Longwood University (VA) 4226 55,097 10 57,433 8 59,421 8

Mississippi Valley State University 2565 49,824 16 51,259 18 50,669 19

Shawnee State University (OH) 3562 53,279 14 55,453 11 55,688 13

Shepherd University 3593 55,380 8 56,458 9 58,650 9

Southeastern Oklahoma State University 3225 54,102 12 54,730 12 57,948 10

SUNY College at Old Westbury 3147 67,010 1 69,073 2 74,723 2

SUNY College of Ag and Tech at Cobleskill 2538 55,161 9 57,488 7 61,251 7

University of Arkansas at Monticello 2705 45,295 20 46,596 21 46,598 21

University of Hawaii at Hilo 3296 59,193 5 66,735 3 74,821 1

University of Maine at Farmington 2056 49,712 18 54,702 13 55,810 12

University of Mary Washington (VA) 4258 61,345 3 64,323 5 65,370 5

University of Maryland Eastern Shore 3927 58,667 6 61,746 6 63,261 6

University of North Carolina at Asheville 3188 59,624 4 65,343 4 67,639 4

University of South Carolina‐Aiken 2733 54,855 11 55,626 10 54,968 14

Western State College of Colorado 2161 50,021 15 52,709 15 56,504 11

National Peer Mean (without Shepherd) 54,492 56,883 58,853

National Peer Median (without Shepherd) 54,479 55,092 56,157

National Peers  – Average Faculty Salaries

Institution Name Fall 2008 FTE 20062006 Rank

20072007 Rank

20082008 Rank

California State University‐Monterey Bay 3938 64,444 2 69,636 1 72,239 3

Eastern Oregon University 2544 47,648 19 48,982 19 52,848 17

Fort Lewis College (CO) 3548 49,753 17 52,066 16 52,155 18

Indiana University‐East 1804 53,725 13 53,741 14 53,067 16

Langston University (OK) 2442 58,597 7 51,982 17 53,263 15

Lewis‐Clark State College (ID) 2994 42,487 21 48,027 20 48,825 20

Longwood University (VA) 4226 55,097 10 57,433 8 59,421 8

Mississippi Valley State University 2565 49,824 16 51,259 18 50,669 19

Shawnee State University (OH) 3562 53,279 14 55,453 11 55,688 13

Shepherd University 3593 55,380 8 56,458 9 58,650 9

Southeastern Oklahoma State University 3225 54,102 12 54,730 12 57,948 10

SUNY College at Old Westbury 3147 67,010 1 69,073 2 74,723 2

SUNY College of Ag and Tech at Cobleskill 2538 55,161 9 57,488 7 61,251 7

University of Arkansas at Monticello 2705 45,295 20 46,596 21 46,598 21

University of Hawaii at Hilo 3296 59,193 5 66,735 3 74,821 1

University of Maine at Farmington 2056 49,712 18 54,702 13 55,810 12

University of Mary Washington (VA) 4258 61,345 3 64,323 5 65,370 5

University of Maryland Eastern Shore 3927 58,667 6 61,746 6 63,261 6

University of North Carolina at Asheville 3188 59,624 4 65,343 4 67,639 4

University of South Carolina‐Aiken 2733 54,855 11 55,626 10 54,968 14

Western State College of Colorado 2161 50,021 15 52,709 15 56,504 11

National Peer Mean (without Shepherd) 54,492 56,883 58,853

National Peer Median (without Shepherd) 54,479 55,092 56,157

Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-3

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-4

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Shepherd April 2010

University Board of Governors Discussion Agenda Item 4-5

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-6

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-7

Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-7

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Shepherd University Board of Governors April 2010

Discussion Agenda Item 4-8