board of trustees, committee on educational policy november 15-16, 2011
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Early Start Communication Plan Ephraim P. Smith, Executive Vice Chancellor and Chief Academic Officer Eric Forbes, Assistant Vice Chancellor, Student Academic Support. Board of Trustees, Committee on Educational Policy November 15-16, 2011. Early Start Theme. Phase 1: Organizing the Message. - PowerPoint PPT PresentationTRANSCRIPT
Early Start Communication Plan
Ephraim P. Smith, Executive Vice Chancellor and Chief Academic Officer
Eric Forbes, Assistant Vice Chancellor, Student Academic Support
Board of Trustees, Committee on Educational PolicyNovember 15-16, 2011
Early Start Theme
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Phase 1: Organizing the Message• Implementation Committee: clarifies and
documents Early Start policies & practices1. Defined computer support requirements2. Engaged campus leaders in stratified
meetings on Early Start3. Separated campus-based from system-
based communication requirements
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May-12 J un-12 J ul-12 Aug-12J an-12 Feb-12 Mar-12 Apr-12Sep-11 Oct-11 Nov-11 Dec-11
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CSU Counselor Conferences
CSU Mentor and CSU Success website information
Campus application confirmations
Early Start Communications Timeline
Campus Early Start websites and printed materials
Campus admissions decision communications
Campus ESP requirement communications
CSU Early Start postcards
Campus ESP information for service and destination students
CSU Early Start Webinar s for High School Counselors
CSU Early Start flyers (English & Spanish) for ELM/EPT administrations
CSU Early Start vignettes for Facebook/Twitter/YouTube
Phase 2: Structuring Public Awareness• AVP & Early Start campus
leads kick-off meeting• CSU Counselor
Conferences• System websites and
videos• www.csusuccess.org• www.csusuccess.org/ear
lystart
• Systemwide list of Early Start Opportunities
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www.csusuccess.org
• SAT (encouraging early test taking)• ACT (encouraging early test taking)
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www.csusuccess.org/earlystart
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Early Start Course Listing Page
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Phase 3: Focus on Fall 2012 Freshmen Class• Collaborated with Public Affairs on
Communication Plan• Goals• Increase understanding of Early Start as
a step toward a college degree• Reach admitted students when they take
EPT/ELM exams
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http://www.youtube.com/csuco
• Postcard for counselors• YouTube Podcast on
admission & Early Start• Completed outreach
efforts & letter templates• Launched campus Early
Start websites • EPT/ELM communication
opportunities (English/Spanish flyers)• Facebook, Twitter and
YouTube • Finally --- the
SMARTPAGE
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A Few Early Start Achievements
Early Start Smart Page
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