Board of TrusteesState of the Association Address

August 30, 2015

How Are We Doing?

A Brief Review of MAOPS Plan to “S.P.E.A.K. Up for

the Profession”

With an Emphasis on the “S”

Strengthen - DistrictsStrengthen district osteopathic associations

Grade: D Increased Central Office

communication with leaders in 2014-15

Decreased district interaction with Central Office in 2014-15

Low district participation in “100 Members in June” campaign

District and Governance Task Force – Neal LaPointe, D.O., Chair

• To meet in fall

Challenge: Many of our districts simply have no infrastructure left, making it very hard to resurrect them. Lots of

resources going to keeping them afloat.

Strengthen – MembershipIncrease the market share of physicians belonging to and participating in the association

Grade: D Goal: 50% by 2018 As of August 2015

• D.O. Market Estimate 2,793*• MAOPS Market Share – 931 • Our Share – 33%+ minimum

We must have district cooperation and assistance in order to grow in this category!

Challenge: We are doing an outstanding job advocating for members and the profession and promoting what we do. But, how do we get the word out to non-members who don’t know/care

who we are?

*There are 741 physicians without addresses included in “D.O. Market” above.

+Our share is actually higher, but we have to determine the exact status of a large portion of the 741 above.

Strengthen – Membership IIPlan for 2015-2016

Non-member focus group dinner(s) Hospital/medical group dinners Attempt to have employers pay as

group (need district assistance!) Better segregation of solicits Earlier district membership drives Staff call program – 90% retention

Challenge: New members come from grassroots efforts, not mailings! We have to have leaders and districts advocating on our

behalf to get members. If these strategies don’t work? Invest significant resources for an

outside firm.

Strengthen – TechnologyInvest in technology to improve member communications and services and support association operations

Grade: B AMS – Implemented and

working, along with Informz Online Social Communities-

Have been a struggle to implement; even bigger struggle to get members to use

Analytics – Implemented and beginning to use to monitor communication effectiveness

Need to continue to identify technologies to increase efficiency and ease of engagement

Strengthen – LeadershipMaintain the most skilled association leadership among osteopathic associations

Grade: A-Wetzel Scholar Program

Continues to be successful and seeing fruits of our labor

Leadership/Spokesperson Training – Expectations Increasing

Implementing and effectivePromotion of Funding Opportunities

MOSA, Wetzel, AOA Health Policy, AOA AHP

Wetzel Support of Residents and Students

Dinners, seed money for MOSA, COM support for MOMA Day, Working with COMs

Strengthen – CollaborateDevelop collaborative arrangements with entities with similar missions

Grade: BStarting to see more engagement and opportunities

MHA – Strategic Planning Session MSMA – Primaris, Legislative Summit,

Advocacy MAFP – Legislative Ally MSACOFP – Continued Cooperation AOA – Increased Cooperation BoHA – Good relationship with ED and

Board Members Pfizer – St. Louis District, MAOPS (annual

grant and invitation to medical society meeting)

AOSED – Many Opportunities for Collaboration

• We are looked to as leaders in many instances!

Strengthen – Central Office TeamDevelop and maintain highly qualified team members vested in the mission and vision of the organization

Grade: B- Provide funding for training;

encouraging team to take advantage Compensation is fair (2014

compensation study) Team recognition system in place for

all to take advantage of Review of strategic plan; increased

focus 2015 – Team motto, principles, and

values implemented Employee Assistance Program?

Challenge: Retention historically low, especially for lower level team

members.

Strengthen – Governance StructureContinuously Analyzing for Efficiency

Grade: B 2014 – Dissolution of House of

Delegates 2015 – District and Governance

Task Force 2014-15 – Implementation of

new policy review system 2015 – Dissolution of ineffective

committees; increased reliance on fast action teams

Challenge: We must figure out how to get ALL of our districts functioning effectively.

Strengthen – Finances & InvestmentsMaximize Resources

Grade: A- Highly engaged Finance and

Audit Committee Annual Audit Outstanding staff oversight and

adherence (Chris) Outstanding investment

consultant (Max)

Challenge: Meeting strategic goals WITHOUT deficit spending

Strengthen – Database & Member Metrics

Obtain and use relevant member data

Grade: C Enhance the member database Good data on hand, but need

more diverse data Need to identify member needs Now have the right staff person

in the right position to move us forward

Challenge: It’s tough to gather data on people who are not

members!

Strengthen – Missouri Physicians, Inc.Dissolve by December 15, 2015

Grade: C Legal advice has been

obtained on how to proceed.

With Primaris (next) looming, this will probably be postponed until 2016.

Challenge: Finding time to complete!

Strengthen – PrimarisDetermine the best course of action to divest MAOPS from involvement

Grade: C In progress, but moving

much slower than we would like.

$6-7 million dollar deal

Challenges: MSMA holds majority interest and is just now finally moving forward as we originally requested.

…And The RestS.P.E.A.K.

Promote• Grade: B

Won the AOA S.T.A.R. Award for the second year in a row!, but need to reach nonmembers…

Educate• Grade: B

Specialty and Online education will be a focus this year

Advocate • Grade: B

We do a lot in this area, but there is more to do! Pro-active policy development is key. Need more district

presence and engagement.

Knowledge• Grade: B

Members look to us for answers. We continue to develop resources for online use. Need

Ideas from districts!

In A Nutshell…We Are Mission DrivenOur mission is to preserve and advance the distinct philosophy and practice of osteopathic medicine and advocate for the profession.

Leaders and the Central Office Team go above and beyond to ensure we meet this mission. • We are passionate stewards of the

profession. We are responsible stewards of our resources.

Membership numbers do not reflect the quality of the job we are doing for our members. • Our greatest challenge is to determine

what is needed to gain members for the future, so we can continue our outstanding stewardship of - and advocacy for - the profession!