YCN - Yorkshire TeaAdam Garbutt and Anthony WhiteLeeds College of Art BA (Hons). Graphic Design

Drawing inspiration from the Yorkshire countryside, with the goal to covey its natural beauty to the best of our ability through design.

Appealing to a younger audience, the future tea drinkers through more modern applications such as landscape photography, sourced from independent Yorkshire photographers. Working together in harmony with the warm feeling upon drinking a proper cup of tea.

Focusing on the Yorkshire countryside, through photography, the image of the box is brought into the modern era. The logo has been refined, striped back and decluttered retaining its essential elements for a more impactful appearance.

Experimentation on the overall look and feel of the box has lead to the removal of the vertical red stripe, as not to obstruct the imagery. Giving more focus to the gorgeous photographs of the Yorkshire countryside.

A panoramic view of the Yorkshire countryside seamlessly wraps around the outside of the box. Complementing the vast extraordinary scenic views.

All aspects of the box have been modified, updated to create a modern aesthetically pleasing piece of design, which appeals to a younger audience. The red has been retained as a highlight the lid. This adds a strong, bold presence to the box, on the store shelf and in the cupboard at home.

The Royal Appointment, which sits on the front of the boxs lid, is also placed on the top of the box itself. When the lid is extended to its open position the Royal Appointment remains overlayed on the landscape. This adds an interactive element to the box.

YCN - Yorkshire TeaAdam Garbutt and Anthony WhiteLeeds College of Art BA (Hons). Graphic Design