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Using true grassroots marketing strategies, PHANTOM POWER

has created buzz around each of Burger’s solo releases among

his established fan base and has worked to increase attendance

at each of his area appearances. And, by leveraging his higher

profile appearances, PHANTOM POWER has used cross-

promotional tactics to continue the growth of his following.

These solutions have created a true recognition of Burger as

a heavy hitter among local players.

Extending Burger’s reach using traditional publicity methods has led

to increased media exposure. Through distribution of PHANTOM

POWER crafted press releases and press kits to our vast library of

relevant contacts, Burger has procured media presence ranging

from local publications like the Asbury Park Press and Ocean

Country Observer to national outlets such as Guitar World Acoustic

and Music Connection Magazine. Perhaps most notably, Burger

was featured in September, 2007 in an interview with Jim Kerr on

the Jim Kerr Rock-n-Roll morning show on New York’s classic rock

station Q104.3.

“PHANTOM POWER has done a terrific job of monitoring and promoting my musical career far in

excess of just running publicity. The team is motivated and trustworthy and creatively apply their

efforts to produce first class results.”

- Bob Burger

December 10, 2006

Case Study

Bob Burger

The Secret Is Out

Retained by Bob Burger in 2003 prior to the launch of his debut solo album Cymbals At Dawn, PHANTOM POWER has been

instrumental in the introduction of Burger’s solo material to the public. Employing publicity, marketing and promotional strategies,

PHANTOM POWER has worked toward Burger’s goal of increased exposure, awareness and a greater fan base.

Bob Burger is a singer/songwriter renowned for his skill in composing hook-laden

songs, as well as for the energy and emotion of his live performances. He has written

songs for recording artists Styx, Glen Burtnik, Bobby Bandiera, Lisa Bouchelle and

others, as well as for an HBO Pictures soundtrack. Bob’s work with Styx earned him

a Gold Record award for the title track of the “Edge Of The Century” CD.

To date, Bob has released three solo CDs: “Cymbals At Dawn”, “Surprise Party”, and

“Christmas Can’t Wait”; and is currently at work on the fourth “The Day After”. Bob's

work has been hailed for its master song crafting, musicianship and production

quality. The CDs feature star players including Jimmy Leahey (John Waite, Dennis

DeYoung), PK Lavengood (John Eddie), Bobby Bandiera (Bon Jovi, Asbury Jukes,

Bruce Springsteen), Joe Bellia (Asbury Jukes), Jerry Gaskill (King's X), Rob Tanico

(Highway 9) and Plink Giglio (Glen Burtnik). Recently, Bob applied his studio skills in

co-producing and mixing Lisa Bouchelle’s newest CD “Bleu Room With A Red Vase”

for Varese Sarabande/Universal Records. Bob performs regularly on the Jersey

Shore in both acoustic and electric venues. Notable events have included CD

promotional band performances, band leader at Jon Bon Jovi private event

performing with Paul McCartney, Jon Bon Jovi, Billy Joel, Roger Waters and Jimmy

Buffett, sold out NJ Rock & Soul Revue Count Basie Theatre shows, performances

with Bruce Springsteen at annual holiday shows, Glen Burtnik Beatle Tribute Shows

at NJ State Theatre, and numerous benefit performances backing Springsteen, Jon

Bon Jovi, Southside Johnny and Gary "U.S." Bonds.

Bob has been a long time songwriting collaborator with Glen Burtnik, penning many of

the featured tracks appearing on Glen's solo records including "Spinning My Wheels",

“My Crowning Achievement” and "Watching the World Go By". After Burtnik joined

Styx, Bob co-wrote “Edge of the Century”, "It Takes Love to Make Love", "Little Suzie"

(Styx Greatest Hits (Part 2)) and most recently "Killing The Thing That You Love"

(Cyclorama).

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Distribution of Burger’s solo albums Cymbals At Dawn (2003),

Surprise Party (2006) and Christmas Can’t Wait (2007) to radio

outlets across the country has increased his airplay dramatically.

Starting locally Cymbals At Dawn was picked up by WBJB 90.5

The Night in 2003, by 2008 Burger received airplay on over 200

terrestrial, satellite and online radio stations across the country.

PHANTOM POWER considers Email Marketing a critical piece to

any integrated marketing campaign. PHANTOM POWER, as a

preferred service partner of Constant Contact, began managing

Bob Burger’s Email Marketing campaign. Since our relationship

began in 2003 PHANTOM POWER has helped grown Bob

Burger’s database by over 160% through online webforms, on-site

sign-ups and various contests and promotions.

Online presence for Bob Burger has also been a big priority in the

overall PHANTOM POWER effort. Submission of material to

PHANTOM POWER’s database of online music publications has

introduced Burger to a new legion of fans. Our online efforts have

created over 7,000 hits for Bob Burger on Google. In addition,

PHANTOM POWER has maintained Burger’s Social Media

presence on MySpace, Facebook, Twitter and YouTube.

You

Media Kits

Listen Listen

For more information about Bob Burger visit www.bobburger.com

© 2008 PHANTOM POWER, LLC

PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co

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