PRESENTATION TITLE GOES HEREEnabling Easier Cloud Solutions Deployment

Bob Plumridge Hitachi Data Systems

Chairman SNIA E

Topics for this presentation

Looking at Cloud architectures

Cloud Industry Challenges

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Case studies

SNIA Cloud Storage Initiative

Cloud computing

Waves of disruptive technology

1. PC

2. Internet

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2. Internet

3. Cloud computing

• Network companies selling servers (Cisco)

• Software companies selling servers /storage (Oracle/Sun)

Cloud computing - drivers

Data centre costs 25% of total IT bill and 20% cagrAim of massive data storage and processing power at low cost and as neededVirtualisation wave enabling this Decentralisation to PCs and now centralisation for economies

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Decentralisation to PCs and now centralisation for economies of scale Microsoft, Google, Amazon buying 20% of worlds’ servers –building vast new data centresEg Amazon >50% of their IT used by 3rd parties(Previous waves of bureau, timeshare, ASP, utility computing, on demand computing, grid computing…)

A Major Reason Why We Are Here Today

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Gartner definition of cloud computing

• Gartner defines cloud computing as "a style of computing where massively scalable IT-enabled capabilities are delivered 'as a service' to external customers using Internet technologies."

as a concept of delivering services as opposed to components

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• as a concept of delivering services as opposed to components

• defined and measured in terms of a service with associated service-level requirements.

• payment based on usage, not on physical assets. The payment can be subsidized (for example, by advertising) or paid directly by the customer.

Gartner definition of cloud computing

Key element is massive scalability. Economies of scale reduce the cost of the service. Implicit in the idea of scalability is flexibility and low barriers to entry for customers.

standards that are pervasive, accessible and visible in a global sense are used

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used

services are provided to multiple external customers, leveraging shared resources to increase the economies of scale.

Gartner has identified the "cloud" as a purely abstract concept, originating in the presentation representations of the Internet and networks for many years. The cloud comes into existence when one or more cloud services is delivered to one or more customers.

Gartner - definition of a cloud communications service provider

An entity that leverages the cloud environment to provide telecommunication and other services

Often one of the major Telcos

Pay as you Go

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Pay as you Go

Key area for Cloud activity

What is Cloud Storage?

The use of the term cloud in describing these new models arose from architecture drawings that typically used a cloud as the dominant networking icon.

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The cloud conceptually represented any to any connectivity in a network, but also an abstraction of concerns such the actual connectivity and the services running in the network that accomplish that connectivity with little manual intervention.

Cloud Generalities

3 major cloud types

IAAS

PAAS

SAAS

Common Cloud Attributes

Service-Oriented

Metered-use

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SAAS

3 main deployment models

Public

Private

Hybrid

Metered-use

Elastic

Scalable

Dynamic

Shared / Multi-Tenancy

Major Cloud types

IaaSInfrastructure

PaaSPlatform

SaaSSoftware

DaaSData Storage

� T-Systems

� BT

� Navitaire

� Rackspace

� Oracle apps

� SAP apps

� Salesforce.com

� Rearden

� Iron Mtn Digital

� CSC

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IT as a Service (ITaaS)

* Private Internal Clouds

What are the Analysts saying?

“Cloud is a way of using technology, not a technology in itself – it's a self-service, on-demand pay-per-use model. Consolidation, virtualization and automation strategies will be the catalysts behind Cloud adoption.”

–The 451 Group “Consumer and business products, services

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–The 451 Group “Consumer and business products, services and solutions delivered and consumed in real-time over the Internet”

– IDC

Cloud computing allows executives to rethink IT architecture. By “architecture,” we mean how IT resources are organised. At the highest level, we see a transformation from the “inside-out” architecture of today, which finds it challenging to co-ordinate complex transactions across multiple independent parties, to an

“outside-in” approach - FT 10.02.11

Cloud Storage Defined

This abstraction of complexity and promotion of simplicity is what primarily constitutes a cloud of resources, regardless of type.

An important part of the cloud model in general is the concept of a pool of resources that is drawn from upon demand in small increments (smaller than what you would typically purchase by buying equipment).

The recent innovation that has made this possible is virtualization.

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The recent innovation that has made this possible is virtualization.

Thus cloud storage is simply the delivery of virtualized storage on demand. The formal term we proposed for this is Data Storage as a Service (DaaS).

Delivery over a network of appropriately configured virtual storage and related data services, based on a request for a given service level. Typically, DaaS hides limits to scalability, is either self-provisioned or provisionless and is billed based on consumption

SNIA Dictionary on-line at: snia.org/education/dictionary

Some Basic Cloud Storage Attributes

Pay as you go/billing actual usage

Self service provisioning

Scalable, Elastic

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Deduped/compressed/Snapshots/Cloning

Rich application interfaces

Simplicity of use/management

No need for consumers to directly manage their own storage resource

By offloading the Storage Management, data owners can focus more on the management of data requirements ...

Typical Cloud User Scenarios

Escalating Amount of Data, becoming more expensive to manageIs that old data worth keeping in my aging infrastructure?

Meet governance needsWho is in charge of deleting old data, finding it again?Archiving/compliance responsibility ?

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New projects with a desire not to have isolated local storageDo they already go around existing storage IT practices?

Storage of important dataHow do you make sure its requirements are being met?

Storage for new Cloud Computing projectsWhere does the data live long term?ILM issues ?

Cloud use case examples

Offerings in the Data Storage as a Service (DaaS) space are increasing in capabilitiesAdditional service levels beyond “Best Effort” storageLocal appliances that “wrap” cloud storage for legacy applicationsCloud Storage offerings that layer onto best effort services

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Cloud Storage offerings that layer onto best effort services

These offerings go beyond merely storing the data, and start to account for data with differing requirementsThere is a danger that the resulting complexity may cause the simplicity of cloud storage to be lostThere is an increasing “exit cost” to move from one provider to another

Other open questions about Clouds

Security & Privacy – What can the IT industry expect?

Trusting Service Providers – Are SLAs the only measurements?

Managing and/or using Cloud services across different geographies – what are the risks and constraints? Eg UK Government data ?

What are the legal and regulatory challenges with Clouds

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What are the legal and regulatory challenges with Clouds

Can Cloud be specific to Industry Verticals?

How do I combine Services together?

Is Internet the Cloud bottleneck? What about Cloud network services?

How do I transform my IT to leverage or perform in a Cloud-like fashion?

What about DR/BC ?

Some key criteria for Cloud storage

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Case study - Rearden

Rearden Commerce sells itself as a “personal travel assistant” to more than 7,000 companies, 160,000 merchants, and millions of users.

Rearden orchestrates a large number of partners to help corporate “road

Although a few companies such as Rearden are working through these issues in such specific markets as travel, they are building a critical mass of participants and are becoming the first wave of cloud providers driving architectural innovations.

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of partners to help corporate “road warriors” manage their busy lives.

The challenge for its cloud-based architecture is to facilitate multi-party transactions – such as travel itineraries with multiple flights, car rentals, hotel stays and restaurant reservations. A change to any one segment, such as a flight delay, might require a chain reaction of compensating actions.

There is a potential for much more disruption ahead, as a host of companies, mainly in Asia, begin to adopt these architectures to pioneer more scalable network-based businesses.

Innovative companies in demanding global industries – consumer electronics, motorcycles, and clothing, for example –are increasingly playing an “orchestrator” role to harness the outside-in way of thinking.

Case study - T-Systems

Business ChallengeDeliver SAP and other applications as cloud-based services to gain a competitive advantage in flexibility, reliability and cost-effectiveness1.5m seats, 20TB largest SAP db, upto 25k concurrent users per clientTo deliver cloud Services at up to 30% Less than On-Premises IT

IT ChallengeOffer higher IT service levels at lower cost

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Offer higher IT service levels at lower costSolution

Standardize on and maximize automation of virtualized servers and storage.

BenefitsUp to 30% lower costs than on-premises hosting8-hour time to value to deploy SAP vs. 6 to 9 weeks Nondisruptive upgrades eliminate planned storage downtimeStorage administration productivity more than doubledDisaster recovery services at 30% premium, down from 200%

Case study – T systems

IT resources on demand

Customers no longer have to invest in infrastructure and applications

Pay only for what they actually use. T-Systems is Deutsche Telekom’s corporate customer unit.

Using a worldwide infrastructure of computer centers and networks, T-Systems operates Information and Communications Technology (ICT) systems for multinational groups and public institutions

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With a workforce of more than 46,000 employees and 80 data centers worldwide, T-Systems generated revenues of €11 billion (U.S.$15 billion) in 2008.

T-Systems needs to continuously enhance its competitive edge.

Answer from T-Systems is Dynamic Services, designed to provide customers with market-leading cost-efficiency, flexibility, and reliability.

Goal is higher IT service levels at a lower cost. The customer orders the CPU power plus memory plus storage that it needs and pays only for what it uses. There are several models of Dynamic Services that the customer can choose from.

IAAS - Lotus Notes/Domino, Microsoft Exchange, Microsoft Dynamics NAV, Web apps, or mainframe capacity

T-Systems now manages over 1.5 million SAP seats and is a leader in its category.

Case study – T systems

Benefits:

According to the business consultants at Gartner, companies using T-Systems Dynamic Services can lower their IT costs by up to 30%.

Configuring SAP using the T-Systems Intranet is as easy as configuring a car on the Internet. The Application Manager answers a few questions on the T-Systems Dynamic Services portal and eight hours later, a customized SAP system is ready for log-in.

Just five years ago in the old business model deploying a SAP solution for a customer took

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Just five years ago in the old business model deploying a SAP solution for a customer took 15 days, now it’s 1 day to scale up or down the storage

The team has clustered systems and switches applications between them so that maintenance and upgrades are nondisruptive and transparent to customers. T-Systems uses synchronous mirroring between data centers. This enables a recovery time objective (RTO) of 15 minutes and a recovery point objective (RPO) of zero. (DR fast reliable failover)

Customer SLAs with $2m penalties per month

In a legacy data center model, customers would pay two to three times the cost of a server to cover complex clustering architecture. But with Dynamic Services, disaster recovery protection for servers and storage is available for just a 30% premium over the cost of a server, instead of 200% to 300%. Almost all customers choose it for their critical applications.

T-System’s ratio of terabytes per storage administrator has at least doubled since over the last four years.

SNIA Motivations to launch a new Cloud Storage Initiative

The Cloud industry at-large is very active and there’s no shortage of challenges to be addressedCompute, Storage, Service Models, Investments, DevelopmentsSLA Management, Security, Privacy, Data portability

Hundreds of questions raised about the CloudWhat, how, when… how much??Technology and services exploration & evaluationBroad IT professionals Education is needed!

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Broad IT professionals Education is needed!

Perceived value of Cloud and Cloud standardsWhat is being reported about the Cloud market may not reflect the real progress status The Cloud standards landscape is complex but not complete

Cloud market “references” are not always easy to digestUsed terminology can be confusing, often not consistentNot many best practices

Cloud Storage -TWG is busy working on developing DaaS standards(e.g. CDMI)We need to promote this work with both developers and adopters

SNIA CSI Members

12 Original Founding Members New Since October 2009

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What is new(s)?

SNIA Cloud Data Management Interface (CDMI)

Version 1.0 is a SNIA Architecture

Ready to be implemented by public and private providers

Cloud Whitepapers

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Multi-Tenancy Paper

Increased presence at SNW, other shows

Cloud Pavilion - from 3 (fall) to 6 (spring) participants

Cloud Hands on Lab

Cloud Track and SNIA Tutorials

Increased membership of CSI

SNIA CDMI Scope

Applicable to three types of Cloud Storage:Cloud Storage for Cloud ComputingWhitepaper at snia.org/cloud – the management interface for the lifecycle of storage in a compute cloud

Public Storage CloudBoth a Data Path for the Cloud and a Management Path for the Cloud Data

Private Cloud StorageAs well as hybrid clouds

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As well as hybrid cloudsAn API for Storage Vendors selling into Cloud based solutions

SemanticsSimple Containers and Data Objects with tagged MetadataData System Metadata expresses the data requirements

ProtocolRESTful (Representational State Transfer) HTTP as “core” interface style JSON (JavaScript Object Notation)– format of the representations are extensible

Where Can a Cloud Storage Standard help?

Common method to instantiate and manage data storage resourceEasier development, faster deployment

Common Cloud Storage metadata managementStorage, System, Network, Application, Security, Privacy

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Cloud-to-Cloud data portabilityMigrate not only data but also management requirements

Easier SLA/SLO managementRequirements pushed down object-level

Easier integration in greater Cloud environments:Cloud Storage for Cloud Computing, Federated Services

How to get involved

SNIA Europe

Become a member of SNIA Europe

Visit www.snia-europe.org

Developer

Subscribe to the SNIA Cloud Google Group

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Subscribe to the SNIA Cloud Google Group

Provide feedback on the CDMI specification

Become a SNIA USA member and join the Cloud Storage TWG

Service Provider

Become a SNIA USA member and join the Cloud Storage Initiative

Become a SNIA Europe member and keep informed about the CSI

User / Analyst / Media / Blogger

Follow SNIA cloud storage activities on Twitter

Summary

SNIA CSI and SNIA Europe: The industry voice for Cloud Storage

Cloud Storage Education

Outreach program for Cloud users, developers, service

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Outreach program for Cloud users, developers, service providers

Cross-Industry Collaboration for Cloud Standards

Promotion of SNIA CDMI specification and future reference implementation

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THANK YOU

www.snia.org/cloudwww.snia-europe/cloud_storage