Flickr Photo Credit Lars Plougmann

Ten Golden Rules Developed the Curriculum for the

University of San Francisco Internet Masters Certificate

Moderator: Jay BerkowitzTenGoldenRules.com

Jeff Klein, Webmaster, NCCI

Kathryn Parsons DamagedCars.com

Joe LaratroTandem Interactive

Flickr Photo Credit Lars Plougmann

• What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today.

• Search Engine Optimization (SEO) and Local SEO (Jeff)

• Pay Per Click (PPC) and Analytics (Joe)

• Search Marketing Strategies on a Small Budget (Kathryn)

• Jeff Klein is a 13‐year veteran of IM

• Since 2002 Webmaster for the National Council on Compensation Insurance (NCCI)

• In 1998 Mr. Klein founded Power Play Markatingwith clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com)

• Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami

• 12 Years of Pure SEO / SEM

• Yahoo Strategic Provider Program, MSN Search Council, Microsoft Certified Trainer

• WebmasterWorld’s Pubcon Advisory Board

• University of San Francisco’s Online Marketing Master’s Certificate Program Instructor

• Former President of SFIMA

• Ten Golden Rules first employee

• Director of Marketing DamagedCars.com

• In-House Internet marketer, SEO/PPC, 10+ years.

• Besides being an internet marketer, also a personal finance counselor.

• Money saving tips today to help your business.