Group 2Members:• Diep Quang Huy (1158049)• Hua Bao Duy (1158025)• Phan Tuan Vu (1158174)• Nguyen Tran Quoc Anh (1158006)

The overview of Boeing

Boeing was established in 1916

The main center was build at Seattle

The purpose of Boeing

The division of Boeing

The biggest manufacturers in the USA

467 passengers (3 classes)

605 passengers (maximum)

11% less15000

km

Range

Capacity

Fastest commercial jet

Lower fuel consumption

Boeing 747

20% better than similarly sized aircraft

CapacityEmission

16% less CO2

14800 – 15750 km

250 seats

Higher revenue +

Lower costs = 787 – Dreamliner

Range

Boeing 787

S.W.O.T

Strengths

Already have business relationship before

Skip procedures and building trust

Stability in sales

Weaknesses

Technique

Lose chance to expend business scale

S.W.O.TOpportunities

Globalization

Customer need

Threats

Competitor

Price

Overview of Vietnam Airlines Vietnam Airlines Profile:

Mission statement: Bring beautiful images and the best services of the nation around the world.

Become a prestige airlines in the Asian aviation market.

In 2006: Vietnam Airlines is as an official member of International Air Transport Association(IATA).

In 2010: Vietnam Airlines joined Sky Team

Vietnam Airlines 2013

Revenue: 72,555 billion dong (increase 8.5% compared with proposed plan)

Profit: 140 billion dong (double compared with 2012)

Provide: 114,000 flights (increase2.9%)

Serve: 15,000,000 passengers (increase 8.5%)

Business relationshipInternal Sales Performance summary:

In 2003, Vietnam Airlines purchased 6 Boeing 777 aircrafts.

In 2015, Vietnam Airlines expects to use some Boeing 787 aircraft.

Customer Need

Trust - prestige

Respect Better price

Priority advance information

Customize more

Strategic plan Reconsider and analyze financial situation, direction, trend and what

they are needing

Culture, traditions, habits

Strengthen or establish

Aim to periods that the demand of travel by planes increase

Open campaign to promote

Communication planObjectives

Connecting and communication with customers

Get profits for company

Using web page to update information

Audiences

Airline customers and army customers

Good relationship with USA army

Message

Collecting good ideas from customers to get profits, which based on Strategic of Boeing

Building long-term relationship and improve the reputation

Communication planTool and activities

Using posters, newsletters, advertisement to introduce the products

Timescales

ALWAYS on time when delivering products

Keeping customers relationship and maintain the reputation

Evaluation and amendment

Receiving all complains of customers

Rethink and update products if these complains are:

Useful

Impossible and affordable

=> Get trust from customers

Sale forecast

2011 2012 20132014 (before

plan)

2014 (after

plan)

Sales revenue 68.74 B 81.7 B 86.62 88.35 B 91.55 B

Cost of goods

sold55.87 B 68.56B 73.19B 74.65 B 77.35 B

Unusual

expense94 M 47 M 30 M 22.2 M 23.7 M

Thanks for your attention