bölgesel rekabet edebilirlik operasyonel programı’nın uygulanması için kurumsal kapasitenin...

Bölgesel Rekabet Edebilirlik Operasyonel Programı’nın Uygulanması için Kurumsal Kapasitenin Oluşturulmasına Yönelik Teknik YardımTechnical Assistance on Institutional Building for the Implementation of RCOP in Turkey

This project is co-financed by the European Union and the Republic of Turkey

COMMUNICATION AND VISIBILITY

Beyza COŞKUN 18.04.2013

Regional Competitiveness Operational ProgrammeCoordination and Implementation Directorate

Ministry of Science,

Industry and Technology

TopicsPART 1- Visibility&Communication Why visibility?What is visibility?Communication StrategyCommunication tools and channelsCommunication NetworksBest Practises

PART 2- EU Visibility RulesEU Visibility RulesSamples




Why visibility?

According to the Operational Aggrement, Article 11 says that:

“ERA will comply with the rules and principles that are stated in the “COMMUNICATION AND VISIBILITY MANUAL FOR EUROPEAN UNION EXTERNAL ACTIONS” in all written/printed/visual materials related to its operation.”




NOBODY WILL KNOW UNLESS YOU TELL THEM!

THE WORK DONE IS REMEMBEREDDIFFERENCE MADE/ ACHIEVED IS KNOWNWHO DOES THE WORK IS REMEMBERED

THE WORK DONE IS REMEMBEREDDIFFERENCE MADE/ ACHIEVED IS KNOWNWHO DOES THE WORK IS REMEMBERED

OUR WORK IS KNOWNOUR WORK IS UNDERSTOODWHO DOES THE WORK IS KNOWN

OUR WORK IS KNOWNOUR WORK IS UNDERSTOODWHO DOES THE WORK IS KNOWN

Why visibility?




VisibilityVisibility RulesRules

What is visibility?




All communication activities will be closely coordinated with the stakeholders and jointly executed. Therefore, it requires a STRATEGY and a PLAN to implement.

It is also important to discuss the development of a communication strategy thoroughly with the related parties, consultant, ERA, CA, EUD and other stakeholders allowing to pool all necessary information about their purposes, goals, ideas, human resources, plans, critiques and suggestions.

Communication Strategy




APPROPRITE FOR AUDIENCETIMELYFOCUS ON CORRECT INFORMATIONINPUT(FINANCIAL AND HR) OUTPUT (IMPACT)

BALANCE

APPROPRITE FOR AUDIENCETIMELYFOCUS ON CORRECT INFORMATIONINPUT(FINANCIAL AND HR) OUTPUT (IMPACT)

BALANCE

HOW DO YOU DECIDE ON THE APPROPRIATE VISIBILITY ?HOW DO YOU DECIDE ON THE APPROPRIATE VISIBILITY ?


WHICH MESSAGE WHOM




PEOPLE WHO ARE IN THE FIELD OF PROJECTDECISION MAKERS IN THE FIELD OF PROJECTINFLUENTIAL PEOPLE IN THE FIELD OF PROJECTINFLUENTIAL PEOPLE IN THE REGION OF

PROJECTMEDIAEND BENEFICIARIESGENERAL PUBLIC IN THE PROJECT REGION

PEOPLE WHO ARE IN THE FIELD OF PROJECTDECISION MAKERS IN THE FIELD OF PROJECTINFLUENTIAL PEOPLE IN THE FIELD OF PROJECTINFLUENTIAL PEOPLE IN THE REGION OF

PROJECTMEDIAEND BENEFICIARIESGENERAL PUBLIC IN THE PROJECT REGION

TARGET AUDIENCE


PROJECT, REGION, TARGET GROUP : NOBODY KNOWS BETTER THAN YOU DO !




OBJECTIVETARGET AUDIENCEKEY MESSAGESACTIVITIESCOMMUNICATION TOOLS AND CHANNELSEVALUATIONRESOURCES

FINANCIAL HUMAN RESOURCES

OBJECTIVETARGET AUDIENCEKEY MESSAGESACTIVITIESCOMMUNICATION TOOLS AND CHANNELSEVALUATIONRESOURCES

FINANCIAL HUMAN RESOURCES

COMMUNICATION AND VISIBILITY PLAN


An annual activity plan for the project can be made !




COMMUNICATION TOOLS AND CHANNELS

TYPES DETAILS

OFFLINE Brochures, flyers, information packs, posters, books/booklets, guidelines, bulletins, other printed materials, spot films, reports, research findings, invitations

ONLINE Websites, networking platforms, portals, blogs, social media tools, spot films, e-bulletins,

EVENTS/PUBLIC RELATIONS Trainings, seminars, conferences, launches, closing activities, info days, information campaigns, road shows, sponsorship, success stories, exhibitions,

MEDIA Press bulletins, press conferences, press visits, exclusive interviews, press packs, press pages on website,

PAID Outdoor, TV spots, radio spots, newspaper/ magazine adds, guerrilla marketing, direct marketing, impressions,




TYPES DETAILS

EVENTS Promotion/ display panels, banner, flags, table flags, stage/ podium decors/ signage/ nametags/ programmes/ event kits, presentations, promotional films

PERMANENT Commemorative Plaques, supply, vehicle and equipment labels,

PROMOTIONAL MATERIALS

Pen, notebook, t-shirt- caps, bags, mugs, calendar, folders,

COMMUNICATION TOOLS AND CHANNELS

Please see the Templates for «Communication Products» in Communication and Visibility Manual, Annex 3, starts at page 33.




QUESTIONS?

YOUR SUCCESS IS OP’S SUCCESS!

Communication Networks

COMMUNICATION TEAM




Who is responsible for publicity issues?Close coordinadination with CA (Implementation

Division+ Publicity Division)Increase capacity of this team with Technical AssistanceUse communication channels for keeping information up-

to-date

Who is responsible for publicity issues?Close coordinadination with CA (Implementation

Division+ Publicity Division)Increase capacity of this team with Technical AssistanceUse communication channels for keeping information up-

to-date

Establishing a network between similar projectsEstablishing a network in the same regionClose coordination with Govenors, NGOs,SMEs,

wide public in the region

Establishing a network between similar projectsEstablishing a network in the same regionClose coordination with Govenors, NGOs,SMEs,

wide public in the region

NOBODY WILL KNOW UNLESS YOU TELL THEM!


COMMUNICATION TEAM








EU Information Network (Totally 39 provinces)EU Info CentersEU Documentation CentersEU Info corners http://www.abbilgi.info.tr/tr/

EU Information Network (Totally 39 provinces)EU Info CentersEU Documentation CentersEU Info corners http://www.abbilgi.info.tr/tr/

BEST PRACTICES

PROMOTING YOUR PROJECT

“AYŞE TEYZE” AND “MEHMET AMCA” COULD UNDERSTAND WHAT YOU’RE TRYING TO SAY!




Try to obey Public Relations hints as much as possibleDo not use too technical titles for the visibility materialsUse nicknames for projects if possible“ARIM BALIM PETEĞİM” Visibility materials are not technical progress reports

Try to obey Public Relations hints as much as possibleDo not use too technical titles for the visibility materialsUse nicknames for projects if possible“ARIM BALIM PETEĞİM” Visibility materials are not technical progress reports

BEST PRACTICES

PROMOTING YOUR PROJECT

“WHAT IS THE USE OF THE PROJECT TO ME?




Higlight the success stories Human perspective of the projectWhat changes are expexted with the project?

Higlight the success stories Human perspective of the projectWhat changes are expexted with the project?

BEST PRACTICESEVENT MANAGEMENT

OUTSOURCE TO PROFESSIONALS BUT COORDINATE EACH STEP YOURSELF !




Prepare and distribute information for participants. Prepare the venue (banner, posters, etc) according to the

format of sessions. Provide professional translators (English-Turkish, Turkish-

English).Provide a conference secretariat that will and provide logistical

and organizational support to speakers and participants from registration till departure.

Prepare and distribute information for participants. Prepare the venue (banner, posters, etc) according to the

format of sessions. Provide professional translators (English-Turkish, Turkish-

English).Provide a conference secretariat that will and provide logistical

and organizational support to speakers and participants from registration till departure.


CLOSE COORDINATION WITH CONTRACTING AUTHORITY IS A MUST




Ensure availability and distribution of promotion materials (brochures,

leaflets, posters, DVD etc.).

Provide support to media contacts and co-operation partners.

Contact the Implementation Division of the RCP-CID before the event.

Get the approval of any material that will be used in the event.

Ensure availability and distribution of promotion materials (brochures,

leaflets, posters, DVD etc.).

Provide support to media contacts and co-operation partners.

Contact the Implementation Division of the RCP-CID before the event.

Get the approval of any material that will be used in the event.


INFORM THE INVITEES BEFOREHAND !




Keep informed the members of the Member of Parliament of your region

Try to involve well-known people, Politicals, celebrities to your events

Pay attention to national protocol rules

Keep informed the members of the Member of Parliament of your region

Try to involve well-known people, Politicals, celebrities to your events

Pay attention to national protocol rules

BEST PRACTICES

RELATION WITH PUBLIC AND MEDIA

CONDUCT GOOD RELATIONS WITH LOCAL MEDIA !




Promote the upcoming event and reporting on its outcomes on the project website, social media, through the networks of the beneficiaries (e.g. newsletters).

Prepare and provide a press package before and after the event.

Prepare a documentation to be shared with participants and media and the public via the webpage and mailings.

Promote the upcoming event and reporting on its outcomes on the project website, social media, through the networks of the beneficiaries (e.g. newsletters).

Prepare and provide a press package before and after the event.

Prepare a documentation to be shared with participants and media and the public via the webpage and mailings.

Visibility should be arranged for such activities.Where possible a representative from EU Delegation

should be invited.Press should be provided with solid and positive

information on project outcomes and outputs, objectives and tangible results.

Where possible a member f the Delegation should be invited to the press visits.

Visibility should be arranged for such activities.Where possible a representative from EU Delegation

should be invited.Press should be provided with solid and positive

information on project outcomes and outputs, objectives and tangible results.

Where possible a member f the Delegation should be invited to the press visits.

In addition to disseminating press bulletins, you may consider to run press meetings or conferences and press visits to sites as a PR tool. To be able to do that, you should forsee these in the communication strategy.




BEST PRACTICES


BEST PRACTICES


ESTABLISH A WEBSITE IF YOU’LL KEEP IT UP TO DATE!




Use the website as an information platform with special media section to:

publish announcements/news via the website upload press releases on the websiteupload press packagescreate of a series of “invited columns” as blogs from

opinion leaders, etc.

Use the website as an information platform with special media section to:

publish announcements/news via the website upload press releases on the websiteupload press packagescreate of a series of “invited columns” as blogs from

opinion leaders, etc.

PART2

EUROPEAN UNION

1. EU Communication & Visibility Manual (revised version, 2010)

http://ec.europa.eu/europeaid/work/visibility/documents/communication_and_visibility_manual_en.pdf

2. Complement to the Communication and Visibility Manual for European Union External Actions - EU-funded Projects in Turkey under the Decentralised Implementation System (DIS)

EU Visibility Guidelines




http://www.avrupa.info.tr/fileadmin/Content/Downloads/PDF/VisibilityGuidelines_Oct11_EN.pdf

https://ipa.sanayi.gov.tr/Files/Documents/visibilityguidelines_oct1-08082012155204.pdf

http://www.avrupa.info.tr/eu-funding-in-turkey/visibility-guidelines.html

VAWY FLAG – PARTNERSHIP LOGO

Pantone 485C

C: 0 M:95 Y:100 B:0Pantone 2738C

C: 100 M:80 Y:0 B:0

Pantone Yellow

C: 0 M:0 Y:100 B:0

THE STILIZED FORMAT OF VAWING TURKISH AND EU FLAGS REFERS TO A DYNAMIC STRUCTURE AND DEMOSNTRATES AN INSTITUTIONAL AND

ORGANIC RELATIONSHIP

THE STILIZED FORMAT OF VAWING TURKISH AND EU FLAGS REFERS TO A DYNAMIC STRUCTURE AND DEMOSNTRATES AN INSTITUTIONAL AND

ORGANIC RELATIONSHIP

TEXT BELOW LOGO

Bu proje Avrupa Birliği ve Turkiye Cumhuriyeti tarafından finanse edilmektedir


VAWY FLAG – PARTNERSHIP LOGO

TOP MIDDLE


VAWY FLAG – PARTNERSHIP LOGO- Position

1. EU Turkey flag together on information materials 2. When used separately during events

EU and Turkey flags at least double size of other logos. At least twice more prominent than other logos and flags.

1. EU Turkey flag together on information materials 2. When used separately during events

EU and Turkey flags at least double size of other logos. At least twice more prominent than other logos and flags.


VAWY FLAG – PARTNERSHIP LOGO- Size

PARTS EXCEPT FOR TURKISH FLAG IS 100 % BLACK

TURKISH FLAG 75 % BLACK


Pantone Black %75

C: 0 M:0 Y:0 B:75

Pantone Black %100

C: 0 M:0 Y:0 B:100

VAWY FLAG – PARTNERSHIP LOGO- Mono Color

VAWY FLAG – DON’Ts

CORPORATE FONT

Where there is a commercial and design issue, different fonts may be preferred by the designer!




ARIAL – REGULARARIAL – REGULAR

PRINTED MATERIALS

OVERVIEW All printed materials should also be electronically available through

website Printed materials should be designed in line with target audience

requirements Content of such materials should focus on project objectives,

outcomes and impact created not on how the project is being implemented.

Where possible photographs of end beneficiaries should be preferred Materials should have a life cycle determined prior to production Number of print copies should be identified in line with the number of

audience targeted

OVERVIEW All printed materials should also be electronically available through

website Printed materials should be designed in line with target audience

requirements Content of such materials should focus on project objectives,

outcomes and impact created not on how the project is being implemented.

Where possible photographs of end beneficiaries should be preferred Materials should have a life cycle determined prior to production Number of print copies should be identified in line with the number of

audience targeted

Brochures, flyers, posters, books/booklets, guidelines, bulletins, other printed materials, reports, invitations




PRINTED MATERIALS

COVER OR FRONT PAGE Wavy Flag Text underneath the logo Contracting Authority, Implementing Body, Partners and Project

logos if there is any. Project info – Name/ Place of implementation / implementing

body

BACK COVER AND INNER COVER Disclaimer Contact Details (name, address, phone, fax, email, web address)

INNER PAGES If bound, no need to repeat the logos.

COVER OR FRONT PAGE Wavy Flag Text underneath the logo Contracting Authority, Implementing Body, Partners and Project

logos if there is any. Project info – Name/ Place of implementation / implementing

body

BACK COVER AND INNER COVER Disclaimer Contact Details (name, address, phone, fax, email, web address)

INNER PAGES If bound, no need to repeat the logos.

Brochures, leaflets, flyers, book / booklets, guidelines, bulletins, reports




PRINTED MATERIALS FRONT PAGE- BACK COVER

PRINTED MATERIALS FRONT PAGE SAMPLE


LOGO

LOGO

LOGO

LOGO

LOGO

İLK ADIMDA ELİMİ

TUT PROJESİŞANLIURFA

PRINTED MATERIALS BACK COVER


Bu proje Avrupa Birliği ve Türkiye Cumhuriyeti tarafından finanse edilmekte olup, İstanbul Sanayi ve Ticaret Odası tarafından yürütülmektedir.

Bu projenin sözleşme makamı Merkezi Finans ve İhale Birimidir.

Bu broşür Avrupa Birliğinin desteğiyle hazırlanmıştır. Broşürün içeriğinden yalnızca İstanbul Sanayi ve Ticaret Odası sorumlu olup, herhangi bir şekilde Avrupa Birliğinin görüşlerini yansıttığı şeklinde yorumlanamaz.

İSTANBUL SANAYİ VE TİCARET ODASIBANKALAR SOKAKATLAS PASAJI KAT 2 NO 14BEYOĞLU / İSTANBULT 212 344 44 44F 212 344 44 [email protected]

www.ilkadimda.org.tr

mailto:[email protected]

DISCLAIMER

“This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of <name of the author/contractor/implementing partner/international organisation> and can in noway be taken to reflect the views of theEuropean Union.”




Bu yayın Avrupa Birliği desteği ile hazırlanmıştır. Bu yayın içeriğinin sorumluluğu tamamıyla <<yazanın/yüklenicinin/uygulayıcı ortağın adı>> aittir ve hiç bir şekilde AB’nin görüşlerini yansıtmaz

PRINTED MATERIALS

CONTENTWavy flagText below flagContracting Authority, Implementing Body, Partners

and Project’s logo if there are anySloganProject infoWhat is being announcedContact detailsApplication details if required

CONTENTWavy flagText below flagContracting Authority, Implementing Body, Partners

and Project’s logo if there are anySloganProject infoWhat is being announcedContact detailsApplication details if required

PostersDesigned in line with project content or activity topicProduced for annoucements and campaigns




PRINTED MATERIALSPOSTERS FOR ANNOUNCEMENT

Short lifeAttractive InvitingDirecting

POSTERS FOR ANNOUNCEMENTShort lifeAttractive InvitingDirecting

REQUIRED CONTENTWavy flagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo if there are anySlogan – if there is one

REQUIRED CONTENTWavy flagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo if there are anySlogan – if there is one




PRINTED MATERIALSPOSTERS FOR CAMPAIGNING A CAUSE

Longer Life As a set Attractive Inviting to look and read Directing

REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if

there are any Key message Slogan if there is one

POSTERS FOR CAMPAIGNING A CAUSE Longer Life As a set Attractive Inviting to look and read Directing

REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if

there are any Key message Slogan if there is one




PRINTED MATERIALS

CONTENTWavy FlagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo, and slogan if there are any Info on Activity (date, time, venue)Project info Invitation textProgrammeRSVP

CONTENTWavy FlagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo, and slogan if there are any Info on Activity (date, time, venue)Project info Invitation textProgrammeRSVP

INVITATIONSTo increase participation to activities and create a visibility across target audience




WEB SITE

OVERVIEWShould have an objective to informPurified from technical languageUser-friendly designCompatible with visibility rulesUp to dateResponding to the information needs of different target

audience segmentsDireting visitors to the correct programme / project

information

OVERVIEWShould have an objective to informPurified from technical languageUser-friendly designCompatible with visibility rulesUp to dateResponding to the information needs of different target

audience segmentsDireting visitors to the correct programme / project

information

A key communication tool for longer term projects and programmes




WEB SITE

OVERVIEWWavy FlagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo and slogan if there are anyProject InfoLinks to EU Delegation, umbrella programme and other

related institutions Press pagesContact detailsDisclaimerCopyright

OVERVIEWWavy FlagText below flagContracting Authority, Implementing Body, Partners’ and

Project logo and slogan if there are anyProject InfoLinks to EU Delegation, umbrella programme and other

related institutions Press pagesContact detailsDisclaimerCopyright

Should be coherent and consistent with other communication tools and materials.




PROMOTIONAL FILMSCan be produced if specified under communication strategy and in action plan.1.HIGH COST: Through a production company

2.LOW COST: Through design companies to be broadcasted over internet

3.NO COST: Produced from power point presentations

REQUIRED CONTENTThe first or the last scene of the promotional film should have the following:

Wavy flag Text below flags Contracting Authority, Implementing Body, Partners’ and Project

logo and slogan if there are any Project name Website Telephone number Copyright

REQUIRED CONTENTThe first or the last scene of the promotional film should have the following:

Wavy flag Text below flags Contracting Authority, Implementing Body, Partners’ and Project

logo and slogan if there are any Project name Website Telephone number Copyright




PRESS BULLETINS

REQUIRED CONTENTWavy FlagText below logoAmount of financial assistanceProject name and general info DateQuotesContact Details

REQUIRED CONTENTWavy FlagText below logoAmount of financial assistanceProject name and general info DateQuotesContact Details

Each project should have at least 1 press release issued at the launch.Should not be longer than an A4.




DISPLAY PANELS

SPECIFICATIONSize and number of copies should be in line with the size of

the project.Should be visible and easy to understand.Should be placed at the start of the project and should stay

until 6 months after the completion of the work. Wavy flag should be visible and should have a prominent

size at least double to the other logos.This project is funded by the EU . Logo, implementing partner: Contractor logo, start and end

date of work should be indicated.

SPECIFICATIONSize and number of copies should be in line with the size of

the project.Should be visible and easy to understand.Should be placed at the start of the project and should stay

until 6 months after the completion of the work. Wavy flag should be visible and should have a prominent

size at least double to the other logos.This project is funded by the EU . Logo, implementing partner: Contractor logo, start and end

date of work should be indicated.

Infrastructure-related actions funded by the EU should have a display panel which demonstrates project related info and EU financial aid.




COMMEMORATIVE PLAQUES

SPECIFICATIONS Should be ready at the opening ceremony. Should be placed at a visible position. Should be permanent, should not be removed. Wavy flag should be placed visible at the top and twice as

prominent to the other logos. May indicate the year opened. “This (name of the structure) was funded by the European Union.” Or “This school was renovated with the assistance of the European

Union.”

SPECIFICATIONS Should be ready at the opening ceremony. Should be placed at a visible position. Should be permanent, should not be removed. Wavy flag should be placed visible at the top and twice as

prominent to the other logos. May indicate the year opened. “This (name of the structure) was funded by the European Union.” Or “This school was renovated with the assistance of the European

Union.”

Permanent commemorative plaques are an effective way of acknowledging the involvement of the EU in the construction or planning of permanent structures such as houses, clinics, factories, institutions, training centres, roads, bridges, public artwork etc.




This fountain was restored by the European Union. 2012

SULTAN AHMET FOUNTAIN

VEHICLES AND EQUIPMENT

SPECIFICATIONSWavy flag should be placed visible and twice as

prominent to the other logos.Contractor and partner logos may also be used.Should be placed visible and legible on vehicles.“Provided with the support of the EU.”


prominent to the other logos.Contractor and partner logos may also be used.Should be placed visible and legible on vehicles.“Provided with the support of the EU.”

Any vehicle used in an EU-funded action should be clearly identified and have visibility materials placed on it.




EQUIPMENT


prominent to the other logos.Contractor and partner logos may also be used.Should be in Turkish and in English. A fix-asset number should be given.“Provided with the support of the EU.”


prominent to the other logos.Contractor and partner logos may also be used.Should be in Turkish and in English. A fix-asset number should be given.“Provided with the support of the EU.”

Any supplies or equipment delivered under an EU-funded actionshould be clearly identified and should be labelled to display the EU support.




Purchased within the framework of EU-funded “xxxxxxxxxx PROJECT”

Avrupa Birliği fonlarıyla yürütülen xxxxxxx Projesi kapsamında satın alınmıştır

Fixed asset / Demirbaş No: (1,2 gibi)

VISIBILITY MATERIALS FOR EVENTS

SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to

the other logos. Text below the logo Other logos should be placed below the wavy flag Project / Programme name and the title of the event should be

visible in the centre. Could be produced from plastic, fabric, furniture construction. Should be placed within the event venue and at the external

face of the venue. Could be reflected electronically at the back of the stage.

SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to

the other logos. Text below the logo Other logos should be placed below the wavy flag Project / Programme name and the title of the event should be

visible in the centre. Could be produced from plastic, fabric, furniture construction. Should be placed within the event venue and at the external

face of the venue. Could be reflected electronically at the back of the stage.

To ensure visibility at events financed by the EU, banners, flags, stage decor and signage is used.




FlagsAt events funded by the EU, flags of EU, Turkey, administrating authority or the project should be used together.

Table flags of at least three (EU, Turkey and Project or the administrating authority) should be placed at tables during activities such as meetings, conferences, panels, dinners, receptions etc.

USAGE On EU flag stars should be centered and the star in the top middle

should be facing upwards. Hanging order should be as follows: EU flag left, Turkish flag right

and other flags in the middle. Flags should be ironed and in good condition Such flags could be used out-door as long as the weather

conditions allow.

USAGE On EU flag stars should be centered and the star in the top middle

should be facing upwards. Hanging order should be as follows: EU flag left, Turkish flag right

and other flags in the middle. Flags should be ironed and in good condition Such flags could be used out-door as long as the weather

conditions allow.




PROMOTIONAL MATERIALSIf specified in the Communication Strategy, promotional materials that are in line with programme topic, target audience and the scope of the project.

SPECIFICATIONS Wavy flag and EU support should be visible as much as the size of

the promotional materials allow. On materials with small surface, only the Wavy flag should be

preferred. If other logos used, the wavy flags should be twice as prominent. On some materials, only the wavy fag and name of the project or

programme will be satisfactory. All promotional materials should have a distribution plan.

SPECIFICATIONS Wavy flag and EU support should be visible as much as the size of

the promotional materials allow. On materials with small surface, only the Wavy flag should be

preferred. If other logos used, the wavy flags should be twice as prominent. On some materials, only the wavy fag and name of the project or

programme will be satisfactory. All promotional materials should have a distribution plan.




PhotographsPhotographs showing the progress of all actions should be taken where appropriate to document the progress of actions and events related to these (their launch, visits by EU officials, and so on) so that they can be used in communication material.

SUGGESTIONS If the project implementation allows, a professional photographer

should be hired. Photographs should focus on the result and the impact of the action. Photographs used in communication materials should support the

information give. Photographs should focus on end beneficiaries rather than

implementing authorities as much as possible. As a general rule, digital photography is suggested. This allow easy

archiving and usage on electronic communication tools. The photographs used in printed materials should be at least 300 dpi. http://www.avrupa.info.tr/fileadmin/Content/publications/en/

PhotographHandbook_en.pdf

SUGGESTIONS If the project implementation allows, a professional photographer

should be hired. Photographs should focus on the result and the impact of the action. Photographs used in communication materials should support the

information give. Photographs should focus on end beneficiaries rather than

implementing authorities as much as possible. As a general rule, digital photography is suggested. This allow easy

archiving and usage on electronic communication tools. The photographs used in printed materials should be at least 300 dpi. http://www.avrupa.info.tr/fileadmin/Content/publications/en/

PhotographHandbook_en.pdf








Wish you Success !For further information:Beyza COŞKUNPublicity Division312-201 69 [email protected]

mailto:[email protected]

bölgesel rekabet edebilirlik operasyonel programı’nın uygulanması için kurumsal kapasitenin...

Documents

training visibility

knownwhy visibility

appropriate visibility

visibility manual

training people

implementation of rcop

operational aggrement

training approprite