KATIE MACARTHURADAM ALDRETE

MADELINE DICESARESHINYA IWATA

JOSEPH AIGNER

Boise Area Residents’ Support for a Multi-Purpose Sports and

Entertainment Facility

History

Memorial Stadium-1989

Built with recycled materials, few updates

New stadium neededMulti-purpose

stadium proposedPast failures of this

type led to negative connotation

Questions

Several questions arose in response: Should the stadium be

built? Should it be a multi-

purpose facility? If so, where should

this facility be built? Should the Boise

Hawks team switch from single A to triple A?

Etc.

Overall Objective: Determine consumer attitudes on the previous questions as well as others in order to form recommendations as to whether or not the stadium should be built and any changes that need to be made in the process.

Sample Characteristics-Age

Age Range Qualtrics

Boise (Qualtrics-Boise)

20 to 44 years

39.1% 58.3%

-19.2%

45 to 74 years

59.5% 36.3%

23.2%

75 to 84 years

1.3% 5.4% -4.1%

• Age-Mediano Boise Survey 48o 2000 Census 32.8o 48-17=31o Pretty similar

But…

• 20 to 44 yearso Qualtrics<Boise

• 45 to 74 yearso Qualtrics>Boise

Boise Survey

2000 Census

Age Median

48 32.8

Sample Characteristics-Others

  Boise Survey 2000 Census

Sex    

% Male 50.2 50.5

% Female 49.8 49.5

Ethnicity    

% Caucasian 91 92.2

Family Size    

Average 2.88 3.03

Disposable Income    

Median $500

Entertainment/week    

Median $50

• Sex, Ethnicity, and Family size are similar

• Disposable Incomeo Median is $500o Outliers:80000, 50000,

40000X2, 30000o After drop outliers, the

average is $880• Amount spent on

entertainment/weeko Median is $50o Outlier: 40106o After drop outlier, the

average is $81

Research Methods

Outsourced Qualtrics

Online Survey Quota Method

Matched Boise Census

301 Respondents Given a Financial

IncentiveUsed Statistic

Software to analyze the data

Results

Central Issues-General Support for New Facility

In general, what is your attitude toward having a new multipurpose sports and entertainment facility in the Treasure Valley?

In general, what is your attitude toward building a new multi-purpose sports and entertainment facility in the Treasure Valley?

To what extent do you agree or disagree that it is time to build a new multi-purpose facility in the Treasure Valley?

All means obtained were significantly above the scale midpoint of 4.

Results

Results

Location Meridian most preferred

Amenities “Multi- Purpose” Participants would like

restaurant, meeting facility, convention center, banquet room, hotel and bar.

Events: Concerts are a high demand of participants

91% said they probably would, would or defiantly would attend.

Single A verses Triple A Correlation of Preference

between Single A and Triple A

Obtained a mean of 4.94, which is significantly above scale midpoint of 4.

This means AAA is slightly preferred to A.

How many games? AAA: average 6.81 games A: average 3 games

Results

Willingness to Pay As Prices increases, percentage decreases. Largest percentage of people would pay $5 for Single

A games and percentage decreases from there. Same applies to Triple A games, beginning at $10 per ticket.

$5 $10 $15 $20 $25 $30

5.31 4.793.9

2.93 2.35

5.15 4.583.66

2.78 2.28

Mean Scores of Willingness to Pay

Single A Triple A

Alternative Indicators

Interest Correlatio

n

Attitude Correlatio

n

Total Average Support

0.226 0.210

Does interest and attitude levels towards the Boise Hawks, also help to indicate stadium support levels? The bigger fans they

are, then the more willing they will be to pay for a stadium

Yes it does!

Alternative Indicators

Price Level Pearson Correlation

$10 0.31

$15 0.34

$20 0.30

$25 0.25

$30 0.24

•Can willingness to pay levels for AAA games, be used to judge support for building the stadium?

oThe higher the price the less support

oAll levels indicate positive support

Conclusion & Recommendation

It is time to build a new stadium

Located in MeridianExtra facilities

Restaurant Meeting rooms

Extra focus on concerts

Residents prefer AAA

COMMENTS?CONCERNS?

Questions?