bolo 2013 3p track: susan baier

15
MORE BETTE R FASTE R making money the old- fashioned way SUSA N BAIE R

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From BOLO 2013 3P Track presentation by Susan Baier. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com

TRANSCRIPT

Page 1: BOLO 2013 3P Track: Susan Baier

MORE

BETTER

FASTER

MORE

BETTER

FASTER

making money the

old-fashioned

way

making money the

old-fashioned

way

SUSAN

BAIER

SUSAN

BAIER

Page 2: BOLO 2013 3P Track: Susan Baier

JEFFERY ROLINC ON FLICKRJEFFERY ROLINC ON FLICKR

Page 3: BOLO 2013 3P Track: Susan Baier

TOMMY IRONIC ON FLICKRTOMMY IRONIC ON FLICKR

Page 4: BOLO 2013 3P Track: Susan Baier

WHATWHATW

HYWHY

vs.

vs.

Page 5: BOLO 2013 3P Track: Susan Baier

RISTO KUULASMA ON FLICKR

RISTO KUULASMA ON FLICKR

Page 6: BOLO 2013 3P Track: Susan Baier

BIGBIGSMART

SMART

vs.

vs.

Page 7: BOLO 2013 3P Track: Susan Baier

Poor Marketers

No List

Need Help

Poor Marketers

No List

Need Help

Customized Sales

Personal Touch

Skeptical

Customized Sales

Personal Touch

Skeptical

Love Automation

Sales Teams

Established Process

Love Automation

Sales Teams

Established Process

Page 8: BOLO 2013 3P Track: Susan Baier

Love Tufts

Volunteer

Students & Faculty

Love Tufts

Volunteer

Students & Faculty

Network

Socialize

Connect

Network

Socialize

Connect

Leaders

Share Expertise

Influence

Leaders

Share Expertise

Influence

Page 9: BOLO 2013 3P Track: Susan Baier

Prefer Local

Relationship

Known Brands

Prefer Local

Relationship

Known Brands

Latest & Greatest

Buy Often

Research

Latest & Greatest

Buy Often

Research

Value

Replacement

Buy Online

Value

Replacement

Buy Online

EQUIPMENT SALES

EQUIPMENT SALES

Page 10: BOLO 2013 3P Track: Susan Baier

SCOTTELLIOTTSMITHSON ON FLICKR

SCOTTELLIOTTSMITHSON ON FLICKR

Page 11: BOLO 2013 3P Track: Susan Baier

MOREWORK

MOREWORK

Page 12: BOLO 2013 3P Track: Susan Baier

BETTERWOR

K

BETTERWOR

K

Page 13: BOLO 2013 3P Track: Susan Baier

FASTERWOR

K

FASTERWOR

K

Page 14: BOLO 2013 3P Track: Susan Baier

MOREMONEYMOREMONEY

Page 15: BOLO 2013 3P Track: Susan Baier

[email protected]

@SUSANBAIER

AUDIENCEAUDIT.COM

[email protected]

@SUSANBAIER

AUDIENCEAUDIT.COM

SUSAN

BAIER

SUSAN

BAIER