“People Reaction to recent August 17th, 2015

Bombing in Bangkok”

More than half of the Bangkokian have changed their behavior regarding to the

Bombing news in Bangkok Area.

[Research Summary]

◆Once there was the bombing at Erawan, “83% among Surveyed People did called to their family or closed relationship”. ◆“TOP 3 Ways” to contact their family or friends after there was the bombing at

Erawan are Call, LINE, and Facebook.

◆Since there was such an unexpected accident, “Do activities at Home” is the first

priority for the weekend plan after there was the bombing news.

◆“Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded Area”,

“Avoid to pass the accident places, and thirdly, “Avoid the tourists spots area in Bangkok”.

◆“55.5% of them have changed their behavior regarding to the Bombing news in Bangkok Area.” ◆“Televisions” is the First channel that people choose to update The Bombing News in Bangkok Area. ◆69.3% said that “When the Criminal is under arrested” can solve this terrible situation in Bangkok.

W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices

cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings

Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr.

Yoshio Fujii) conducted a survey, aimed 500 males and female over 17 years old in

Greater Bangkok Area, in the topic of “Bombing incidents in Bangkok”.

[Research Design]

Research Method Online Research

Fieldwork Period 20th August, 2015

Research Area Greater Bangkok, Thailand

Including Bangkok, Samutprakarn, Phatumthani,

Nonthaburi, Samutsakorn, Nakhonphranom

Respondent Criteria Bangkokian, who aged above 17 years old

Sample Size 264 Samples

[Details]

Q. Please tell us what news topics are you interested in currently?

“Bombing at Erawan – Sathorn Pier” is the top priority topics what they are looking for the interesting news currently. There are 264 respondents who joined this surveyed study. 90.2% of them looks for “Bombing at Erawan – Sathorn Pier” news the most. Followed by Economics and Politics topics with 59.5%, and 50.8% respectively.

Bombing atErawan -

Sathorn Pier(n=238)

Economics(n=157)

Politics(n=134)

International(n=111)

Entertainment (n=111)

Sport (n=84)Education

(n=81)

Total (n=264) 90.2 59.5 50.8 42.0 42.0 31.8 30.7

90.2

59.550.8

42.0 42.031.8 30.7

Q. Please tell us that after there was the bombing at Erawan, Bangkok on 17th August 2015 at 19.00, did you call to one of your family member or others?

“83% among Surveyed People did called to their family or closed relationship”. While only 17% of them didn’t call others.

83%

17%

Yes (n=197)

No (n=41)

Q. Please tell us how could you contact to those people you answered in the previous question?

“TOP 3 Ways” to contact their family or friends after there was the bombing at Erawan are Call, LINE, and Facebook.

Among 197 respondents, “Call” is the first choice that they made by 86.3%, coming up with “Line” 78.2%, and lastly, using “Facebook” with 49.2%.

Q. Please tell us after there was the bombing in Bangkok area, have you changed your behavior in the next day regarding to the news?

“55.5% of them have changed their behavior regarding to the Bombing news in

Bangkok Area.”

More than half of the people have changed their normal behavior after there was the

bombing situation in Bangkok area (55.5%). Besides, 44.6% of them do not change their

behavior much regarding to the news.

Call(n=170)

LINE(n=154)

Facebook(n=97)

SMS(n=46)

Instragram (n=28)

Email(n=21)

Twitter(n=16)

RadioBroadcast

ing(n=11)

Others[PleaseSpecify]

(n=2)

Total (n=197) 86.3 78.2 49.2 23.4 14.2 10.7 8.1 5.6 1.0

86.378.2

49.2

23.414.2 10.7 8.1 5.6 1.0

8.0 47.5 16.4 18.5 9.7

Totally Changed (n=19)

Quite Change (n=113)

Moderate (n=39)

A bit Changed (n=44)

Did not change at all (n=23)

Q. Please tell us which activities do you plan to do on this weekend (22nd - 23rd August 2015)?

“Do activities at Home” is the first priority for the weekend plan after there was the

bombing news.

With 67.4% for Saturday, and 72.7% for Sunday Plan respectively.

Do activities at Home (n=89) Do activities at Home (n=96)

Shopping at Department Store (n=30) Eating Out (n=25)

Buy Food and necessary Things to stock Shopping at Department Store

at home (n=29) (n=24)

Eating Out (n=22) Buy Food and necessary Things

Friends Gathering / Hang out (n=19) to stock ay home (n=21)

Fitness (n=17) Friends Gathering / Hang out (n=20)

Travel (Domestic / Overseas) (n=16) Travel (Domestic / Overseas)

Others (Please Specify) (n=5) (n=20)

Fitness (n=18)

Others (Please Specify) (n=3)

67.4 22.7 22.0 16.7 14.4 12.9 12.1 3.8Total (n=197)

72.7 18.9 18.2 15.9 15.2 15.2 13.6 2.3Total (n=197)

Plans on Saturday, 22nd August

Plans on Sunday, 23nd August

Q. Please tell us after there was the bombing in the Bangkok area, how could you prevent yourself from the risks?

Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded

Area” (34.9%), “Avoid to pass the accident places (24.8%), and thirdly, “Avoid the

tourists spots area in Bangkok” (22.3%).

Q. Please tell us which channel do you use to update the bombing news in Bangkok?

“Televisions” is the First channel that people choose to update The Bombing News in

Bangkok Area.

With 89.9%. Followed by Facebook (83.6%), and lastly, LINE (55.9%).

Avoid thecrowded area

(n=83)

Avoide to passthe accident

places (n=59)

Avoid thetourists spots

area inbangkok(n=53)

Live morecarefully(n=41)

Do the same asnormal day

(n=35)

Get back homeright after

work (n=30)

Total (n=238) 34.9 24.8 22.3 17.2 14.7 12.6

34.9

24.8 22.317.2 14.7 12.6

Television(n=214)

Facebook(n=199)

LINE(n=133)

FamilyMembers /

Friends(n=118)

RadioBroadcast

(n=50)

Twitter(n=44)

Instragram(n=39)

Others(PleaseSpecify)

(n=4)

Total (n=238) 89.9 83.6 55.9 49.6 21.0 18.5 16.4 1.7

89.9 83.6

55.9 49.6

21.0 18.5 16.41.7

Q. Please tell us when do you think the situation will return to normal?

69.3% said that “When the Criminal is under arrested” can solve this terrible

situation in Bangkok.

Accordingly, “when there is no bomb or explosion occur again” is the second way with

59.7%, following by, “When Television, or media, or any SNS do not mention about this

situation” with 34.0%.

69.3

59.7

34

25.2

20.2

3.8

When the crimicalis under arrested

(n=165)

When there is nobomb or explosion

occur again(n=142)

When Televisions,media, or any SNS

do not mentionabout this

situation (n=81)

When there is noone mention about

this situation(n=60)

When foreigncountries stopannoucing the

caution for visitingThailand (n=48)

Others (PleaseSpecify) (n=9)

[About W&S Co., Ltd. (Thailand)]

W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent

company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries

in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia;

370,000 members. Our core businesses are

1) Market research business (both qualitative and quantitative research)

2) Digital marketing business

[For more information, please contact]

Pakawat Wangsanuwat (Business Development Executive)

W&S Co., Ltd. Contact: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey

Subdistrict, Klongtoey District, Bangkok, Thailand 10110

Email: Pakawat@yimresearch.com

Website: https://www.yimresearch.com