Bone Health...Vital for Women and MenIt is a common misconception that only older women need to worry about bone strength. The truth is, both men and women will normally begin to lose some degree of bone mineralization starting around age 30.

• Whole-FoodCalcium, Not Limestone

Vitamins K2 & D3 Direct Calcium to Bones*

Easy to Swallow Slim Tabs & Tiny Tabs

take care ®

The #1-Selling† Natural Calcium!

Bone Strength

Our Bones: Critical for Structure and FunctionOur bones play a critical role in human activity and health. We are able to stand, walk and jump—among other activities—because of our bones and the strong skeletal structure they form.

Most visual cues for bone—dinosaur fossils or skeletons in biology classrooms—evoke a lifeless, permanent structure. It’s even easy to believe that once we reach adulthood, our bones stop growing and we keep the same skeleton for the rest of our lives.

Bone Remodeling: A Lifelong ProcessThe truth is, human bones are active living tissues that are constantly being created and then broken down to maintain their health and function. This process of breaking down old bone and building new bone is called bone remodeling, and it begins at birth and continues throughout our entire lives. In fact, we remodel our entire skeleton every seven years—that’s a complete new set of bones in about 2,500 days.

This ongoing remodeling of our bones should give us confidence in our bone health—we probably wouldn’t want to live in the same house our entire life without remodeling. It’s good to know the structure of our bodies can be replenished and refurbished.

Sustainably Harvested Red Marine Algae (Lithothamnion)

EXCLUSIVE

FORMULATION

®

PR2032-02

TakingaStandonNon-GMONew Chapter has long been committed to avoiding genetically modified organisms (GMOs). More than 85% of our products have already been granted verified status by the Non-GMO Project. We are the first vitamin and supplement company to achieve this extraordinary depth of verification. We’re proud to be a leading advocate of the Non-GMO movement in the industry.

OurCommitmenttoSustainabilityAt New Chapter, we believe in sustainable business practices. Our Sustainability Department focuses on everything from making certain that we use the most energy-efficient lighting to the ethical sourcing of all our raw materials. We are also continually engaging with our supply partners to uphold a socially responsible and environmentally conscious supply chain. This ongoing and complex process reflects our intention to honor our well-being as well as that of our planet.

Every year we devote a portion of our after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions. We proudly work with recycled and recyclable materials, and are ecologically sensitive. New Chapter saved the following resources using 100% post-consumer waste paper:

5fully grown trees

4,467gallons of water

1,468pounds of

greenhouse gases

564pounds of solid waste

Environmental Savings compared to its virgin equivalent

FPONew Chapter, Inc.

90 Technology Drive, Brattleboro, VT 05301

888-874-4461

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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. †According to 2013 SPINS® Market Research © 2013 New Chapter, Inc.

A key to optimal bone health is balance. Specifically, we can maintain our bone strength if we build new bone as quickly as we remove old bone. As we age, however, our body struggles to maintain this balance and calcium supplementation can be helpful.

Our Critical Need for CalciumCalcium is critical not only for bone health, but also normally aids in muscle and nerve func-tion, blood clotting, cellular health, and the release of certain hormones. Calcium is even required for a normal heartbeat!

Given this vital role, our bodies must maintain a constant level of calcium in the bloodstream. To support this constant level, our bones act as a storage bank for calcium. If blood calcium levels are low due to dietary intake, calcium is taken from our bones and used by the body—which can affect bone strength. The body also loses calcium through sweat, urine, and cut hair and nails. Replacing this lost calcium on a daily basis is essential to maintaining normal calcium levels in bones. Delivered in easy-to-swallow tablets, Bone Strength Take Care has a slow, steady release for the body’s consistent nourishment.*

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We are committed to sustainable practices in the sourcing, production, and promotion of our products.

LIMESTONE CALCIUM IN RAW FORM

Magnified 3000x

RED MARINE ALGAE CALCIUMIN RAW FORM (Lithothamnion)

Magnified 3000x

THE CALCIUM COMPARISON:Microscopic Views of a Rock and a Plant

Is Calcium Enough?According to multiple leading authorities, many people don’t get enough calcium from their diets. Despite this dietary deficit, calcium supplementation alone may not be sufficient. Why not? Because calcium requires other nutrients to be properly utilized by the body. These include sufficient levels of Vitamin K2 and Vitamin D3 to help the body utilize calcium.

With sufficient Vitamin K2, calcium is directed to bones, where you need it. And with sufficient Vitamin D3, the body can effectively use calcium to promote normal bone mineralization.* Think of calcium as the bricks, and Vitamins K2 and D3 as the mortar. It’s ideal to have them together!

Calcium Source: Plant Versus RockMany people think that all calcium supplements are the same. The truth is that the most common form of calcium supplement today is derived from rock (limestone).

Our bodies understand and seek whole-food sources of nutrition. That’s why New Chapter® formulated Bone Strength Take Care® with a plant source of bone-strengthening Calcium that has the essential complexities of whole food.

The Calcium complex in Bone Strength Take Care is derived from a specific plant form called Red Marine Algae (Lithothamnion), which is sustain-ably harvested from pristine shores along the Icelandic coastline. Much like organic vegetables, this sea plant is allowed to mature naturally and then sustainably harvested to ensure its optimal nutritional value.

Beyond Bone Health: Joint Health and MoreIn addition to the primary benefit of promoting bone health, the ingredients in Bone Strength Take Care also provide other health benefits—including joint health.*

The plant source of Calcium, Magnesium, and multiple trace minerals in Bone Strength Take Care has been shown to support movement, joint flexibility, and joint function.* So with Bone Strength Take Care, you get whole-food nutrients to support both bone health and healthy joint flexibility.*

Whole-food sourced Vitamin K2, delivered in TargetCal, functions to help maintain artery health.* In addition, TargetCal’s whole-food complexed Vitamin D3 supports many other areas of health, including eye, immune, digestive, and respiratory health.*

Vitamin K2 helps put Calcium into our bones where we need it.*

TargetCal for Holistic Bone SupportIn addition to whole-food Calcium, Magnesium and trace minerals, Bone Strength Take Care is formulated with TargetCal® —a proprietary blend of vitamins that support healthy Calcium absorption and utilization.

TargetCal provides a bioactive and long-lasting form of Vitamin K2 (MK-7). Vitamin K2 is an active form of Vitamin K in bones and arteries. This key nutrient helps put Calcium into our bones where we need it.* Vitamin K2 (MK-7), sourced from fermented whole food, gently directs Calcium from the bloodstream into the bone bank.*

The TargetCal complex is completed by Vitamin D3 —which is important for Calcium absorption and has been found to aid in bone support and function.* New Chapter creates whole-food complexed Vitamin D3 by culturing the nutrient with live probiotics and organic whole foods.

The First Vitamin & Supplement Company to be Non-GMO Project Verified

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2013 New Chapter, Inc.

Red Marine Algae (Lithothamnion) is sustainably harvested from pristine shores along the Icelandic coastline.

Simple, rock-based calcium has a flat, basic architecture and lacks many other bone-supportive nutrients. The plant-based Calcium found in Bone Strength Take Care grows in an intricate matrix of minerals organized in a natural honeycomb structure. For holistic bone nourishment, it delivers whole-food Calcium, Magnesium, and multiple other trace minerals.