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JONAGE : 27

DAY JOB : graphic designer

LIKES : technology, whiskey, good food, live music, boating, exploring the city

DISLIKES : shopping, pigeons

STYLE : urban, laid back yet put together [most days]

The search for a fresh, simplified and enjoyable shopping experience is over thanks to Bonobos, an internet-based retailer claiming that they have magic in their pants. We checked out their new pop-up store in the meatpacking district and were excited to find a modern store full of things we love - booze, ninjas, and great clothes.

At the monkey bar in the front of the store you can get a drink while deciding what pants you’d like to try on via iPads at every seat. You can also cruise through their other offerings besides pants (dock shoes, belts and shirts to name a few) and add whatever you’d like to your virtual cart.

Sales associate “ninjas” take care of the parts of shopping we hate - finding your selected size and styles of pants, and having them ready in a fitting room. Getting down to business in the

ack, we found that Bonobos pants actually made our assets ok good. Touch display check-out tables make buying your oices fast and easy, not to mention there’s no standing in line.

They even deliver purchased goods to your home by the end of the day, or whatever time you choose. Now that’s what we call service! Isn’t it about time you actually had fun while buying new clothes?

Jon is on the subway going to meet a friend for lunch and reads about the new Bonobos pop-up store.

While eating, his friend mentions how she visited the store and thought it was really innovative and modern.

Jon decides he definitely needs to check it out and heads to the meatpacking district after lunch to see for himself what all the hype is about.

As Jon approaches the store, he is glad to be avoiding another place crammed with displays and merchandise. He loves the streamlined, modern look of the shop and is actually looking forward to going inside and finding some new clothes.

accessory display

brand wall

monkey bar

pants stock + display

outfit inspiration

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Jon takes a seat at the monkey bar and is offered a drink from the ninja bartender. He likes the friendly store atmosphere and the fact that he can have a beer while looking at merchandise.

He sees the high quality of shoes and bags on the accessory wall, and thinks that he would like to buy some for himself.

white melamine shelves allow merchandise to stand out

wall plaques encourage customers to browse accessories while iPads provide details about products on display

brand wall graphics prompt customers to learn about Bonobos

monkey bar composed of modular pieces with small coolers inside for drinks

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The ninja bartender tells Jon how the store works and that the Monkey Bar is the first step in discover-ing the magic in Bonobos’s pants.

Jon notices the changing outfits on the wall next to him and realizes that he really likes Bonobos’s style.

monkey bar structure composed of metal pipe segments and connector pieces for easy assembly

monitor screens show changing outfits for different occasions

wall graphic prompts style-challenged men to get fashion tips without having to ask via iPad

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EXPLORE1At the brand wall, curious and new customers can learn about Bonobos’s history, successes, and more while waiting for a seat at the bar. iPads highlight popular merchandise and allow for browsing and immediate purchasing.

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2 TOUCHThe Bonobos’ accessory display wall gives customers a chance to interact with products and see high quality up close. iPads below let them add items to their virtual cart to purchase instantly in-store or on their own later.

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3 VISUALIZEChanging outfit displays provide inspiration and awareness about Bonobos’s other products. iPads help style-challenged customers create custom looks based on their interests that can be saved to their Bonobos account or purchased instantly.

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4 SELECTThe monkey bar is where customers can have a drink and choose what styles of pants they would like to try on via iPads at every seat. While waiting for a fitting room, they can fill their carts and chat with the bar-tender or other customers.Limited seating creates anticipation and encourages waiting customers to interact with the wall displays.

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5 ENJOYCustomers can relax and savor their shopping experience while ninja sales associates fetch and restock pants, prep fitting rooms, give style advice, and attend to everything else. Female ninjas scale the pants wall on the ladder to the delight of customers.

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6 TRYSmall but luxurious fitting rooms are equipped with a 3-way mirror, bench, hooks, and information cards specific to the pants being tried on; making customers comfortably realize they can’t live without owning at least one pair of Bonobos’s pants.

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7 SOCIALIZEThis small seating area provides the perfect place for significant others, friends, or family to hang out while waiting for their man to try on (and model) his new favorite pair of pants. An iPad on the coffee table features a monkey-themed game to play for fun.

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8 SWIPECheckout tables in the back allow customers to instantly purchase and pay by themselves or with ninja help via iPad. The shopping cart that was filled in the store is brought up after selecting what pants they want to buy, increasing overall sales.There’s no waiting in line or hassle, and all of the merchandise purchased in-store is delivered within 24 hours.

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All of the store’s fixtures are designed to be built on-site from small modular parts. The total volume of store components without merchandise is about 430 cubic feet.

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METAL COMPONENTS

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VENEERED COMPONENTS

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monkey bar parts, ladder system, and pants hang rods

bar, checkout tables and pants wall frame

bar stools, coolers, lounge chairs, coffee table, fitting room benches and mirrors, outfit display screens, and hardware

wall shelving, pants boxes, iPad stands and pants counter

ladder supports are composed of small parts fixed to wall

pants display boxes are stackable and can use a shelf or rod

structural pants wall surround built on-site and covered with veneered panels

monkey bar made of modular pipe and connector pieces

modular bar created from veneered panels with concealed hinges to let bartender in/out

Jon enjoys his drink while selecting what pants to try on, browsing Bonobos’s other merchandise, and adding selections to his virtual cart.

He enjoys finding products while comfortably seated at the monkey bar instead of the usual challenge of competing with other shoppers in a crowded store and hunting through displays to find his desired style and size.

all customers are required to log in or create an account so their preferences can be remembered for a personalized follow-up

pants that have been selected to try on are automatically added to each customer’s cart for later purchase

after selecting pants to try, customers are encouraged to view other products and add them to their cart while waiting for a fitting room

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Jon heads to the back of the store and is excited to try on the pants that he selected. He loves the full-height pants wall with the library ladder and seeing female ninjas fetch and re-stock merchandise.

mirrored fitting room doors make the nar-row space seem widerand are also helpful for customers that want to show their friends in the lounge area pants they are trying on

the pants counter is always staffed by a ninja ready to escort customers to a fitting room or to answer any questions

the pants wall holds 36 of 3’ x 3’ display boxes, and about 10 pairs of hanging pants or 18 folded can fit in each onethis store’s pants wall configuration can hold up to 432 pairs of pants so a multitude of sizes and styles can be stocked in-store

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As Jon tries on Bono-bos’s pants, he loves the way they look and fit. He appreciates their high quality and thinks they are well worth the price. Jon hopes that purchasing the pants will be as fun and easy as everything else has been so far at Bonobos.

a lowered ceiling with luxurious fixtures and finishes make the fit-ting rooms feel com-fortable and intimate

info cards explaining more (origin, fit, etc) about each style of the pants that the customer has chosen to try on

the bench provides potential seating for a significant other, as well as a place for customers to see how Bonobos pants fit when sitting down

checkout tables have an underlying shelf where customers can place pants for ninja restocking once they scan and purchase

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Jon scans the pants that he wants to purchase and decides to buy the other items in his cart too. He chooses when he would like his purchases to be delivered and is amazed at how easy and fast the checkout process is. As he leaves the store, he realizes that he actually enjoyed shopping for once!

all pants have a bar code attached to the tag that can be scanned in order to purchase

customers are shown their cart containing products they added at the monkey bar plus the pants that they scanned

they must manually remove other items in their cart in order to only the buy pants that they tried on, which encourages larger purchases

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Jon returns home and a messenger comes by later to deliver his purchases. He then recieves an e-mail from Bonobos inviting him to the store closing party later that month.

Jon is impressed by the high quality of his new clothes and accessories, and the level of personal attention he recieved both in and out of the store. He is now a loyal Bonobos customer for life.

As Jon approaches the store for the closing party, he realizes how well the store and the brand fit his style and modern life. He’s about to have a fun night while looking great, all thanks to Bonobos!