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11:45a.m.–12:45p.m.PST AUTHOR BRANDING AND PLATFORM BUILDING with Jeniffer Thompson BonusBookCoverDesignSegmentwithTonyBondsPersonalBrandingandtheThreePillarsofSuccessfulBookMarketingIntoday’spublishingworld,it’scriticalforauthorstopositionthemselvesandbuildatribeofloyalfans.Personalbrandingexpertanddigitalmarketingstrategist,JenifferThompsonidentifiesthethreepillarsofsuccessfulbookmarketingandrevealspersonalbrandingstrategiesthatshowsauthorshowtotargetyouraudience,createvalue-drivencontent,andbuildaloyalfanbase.Plus,twoluckyattendeeswillgetacopyofJeniffer’spersonalbrandingworkbookwithstrategicstepstoguideyourauthorsthroughtheprocess.Ifyouarereadytoconnectthedotsofyourmarketingeffortsandstayconnectedtoyouraudience,you’rereadytodiveintoyourpersonalbrandwithJenifferThompson.Bookcoversareapieceoftheauthorbrandingpuzzle.You’vewrittenyourbook,buthowdoyouselectacoverdesignthatisjustrightforit?Inthisflashsession,bookdesignerTonyBondsdiscussesthebookcoveroptionsavailableforindependentauthorsandrevealskeydesignprinciplesthatcanhelpyourbookcoverstandoutandsellcopies.

Thank you to our generous sponsors Helga Conklin and Linda Griffin

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JENIFFERTHOMPSON

JenifferThompsonisapersonalbrandingexpert,digitalmarketingstrategistandhostofThePremisepodcast.Sheisanaward-winningauthorandspeakerwhodeliversstrategy-richcontentandactionabletoolsthateducateandempowerauthors.WithaBAinJournalismfromSDSU,Jenifferisanardentbelieverinthepowerofstorytelling—sheisalwayslookingfor,ortelling,astory.Shebelievesthatstoryhasthepowertodevelopagreatersenseofempathy,transformus,andbuildcommunity.Jenifferispassionateabouthelpingauthorsestablishhighlyvisiblebrands.Sheandherhusband,Chad,co-

foundedMonkeyCMediain2004andhavebeencreatingaward-winningbookcoverdesignsandauthorwebsiteseversince.Theyspecializeinauthorservicesthatintegratedigitalmarketingstrategiesandengagereadersallovertheworld.Sheisaco-founderoftheSanDiegoWritersFestival,servesontheboardoftheSanDiegoMemoirWritersAssociation,andiscurrentlywritingherowncomingofagememoir.Forauthorservices,visitMonkeyCMedia.com;foractionablebrandstrategytechniquesanddigitalmarketingstrategies,subscribetoherblogatJenifferThompson.com.ListentoherpodcastatThePremisePod.com. TONYBONDS

TonyBondsisabookdesigner,author,andmarketerbasedinSanDiego.HeistheauthorofTheMoonflowerKing,co-founderofthe501c(3)non-profitpublisherCalypsoEditions,andfounderofGoldenRatioBookDesign,adesignfirmservingindependentauthors,publishers,andnon-profitsacrossthecountry.Heispassionateaboutvisualstorytelling,andbelievesthathumanconnectionisthekeytogreatdesign.Heblogsaboutwriting,productivity,anddesignatgoldenratiobookdesign.com