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Penny AllenResearch Scientist

BBC Future Media : R&D

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Contents

01 What is a Research Scientist?02 Real World UX Research03 Learning Vs Doing

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Feb

2012What is a

Research Scientist?

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01 What is a Research Scientist?

Background

BSc PsychologyMSc Interactive Systems: User Experience

UXUsability MethodsInteraction DesignPrototyping for Interactive Media

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01 What is a Research Scientist?

Research & DevelopmentUser Experience Researcher

Literature ReviewsSampling of ParticipantsExperimental DesignField & Lab StudiesAnalysing DataReports & RecommendationsPrototypes

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01 What is a Research Scientist?

Research & DevelopmentUser Research Lab

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2012Understanding people

& Technology

02 Real World UX Research

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02 Real World UX Research

RequirementsGatheringVoice User Interfacefor TV

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02 Real World UX Research

Requirements GatheringVoice User Interface for

TVVideo

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02 Real World UX Research

“Interviewer: So when you are browsing through the TV do you use the guide? No because I can’t always read it…no I tend to actually if I don’t know what’s on I tend to look it up on the internet. Interviewer: What do you go to to look for the programme guide? Either BBC TV guide or ITV TV guide…swap between the 2. Interviewer: Is that to plan to watch something later or be to watch something now? Both…if there’s nobody in to go through the TV guide with me then that’s what I’ll do. Interviewer: So if there are other people with you… I get them to do it…I just take pot luck that they’re telling me the truth…that they’re telling me everything…skip over ones that they think I don’t want to watch [so you’re relying on their opinion?] I always have done but because it’s something that I’ve always done until someone shows me something different then…”

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02 Real World UX Research

“Interviewer: So when you are browsing through the TV do you use the guide? No because I can’t always read it…no I tend to actually if I don’t know what’s on I tend to look it up on the internet. Interviewer: What do you go to to look for the programme guide? Either BBC TV guide or ITV TV guide…swap between the 2. Interviewer: Is that to plan to watch something later or be to watch something now? Both…if there’s nobody in to go through the TV guide with me then that’s what I’ll do. Interviewer: So if there are other people with you… I get them to do it…I just take pot luck that they’re telling me the truth…that they’re telling me everything…skip over ones that they think I don’t want to watch [so you’re relying on their opinion?] I always have done but because it’s something that I’ve always done until someone shows me something different then…”

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02 Real World UX Research

Design for AccessibilityTypography for TV

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02 Real World UX Research

Design for AccessibilityTypography for TV

Video

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02 Real World UX Research

Screens

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02 Real World UX Research

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02 Real World UX Research

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02 Real World UX Research

Quantitative AnalysisExcel

Set U

p25/7

550/5

075/2

5Sc

ores0

1

2

3

4

5

6

Over 60Under 60

Mea

n sm

alle

st s

ize

ac-

cept

able

(mm

)

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02 Real World UX Research

Video

Font Size Calculator

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02 Real World UX Research

Large Scale DataGatheringMusical Moods

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02 Real World UX Research

Large Scale Data Gathering

Musical Moods

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02 Real World UX Research

Research EnvironmentsProduction Labs

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02 Real World UX Research

Research EnvironmentsProduction Labs

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02 Real World UX Research

Classic Usability TestingInteractive TV Templates

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02 Real World UX Research

Classic Usability TestingInteractive TV Templates

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User Journeys

1. Find Video and PG

2. 360 Carousel

3. Bookends

4. Depth of

Navigation

5. Help

02 Real World UX Research

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Experimental Design

Participant Age Gender Red Button iPlayer Template 2nd Template

1 44 F Never usedFamiliar but don't use often Quarter Accordian

2 40 M News, sport Yes Quarter Overlay3 23 F News, music, other Yes Overlay Quarter4 54 M News, music, other Yes Overlay Accordian

5 59 F Never usedFamiliar but don't use often Overlay Quarter

6 23 M News, sport Yes Overlay Accordian

7 25 MFamiliar - sport, music Yes Quarter Accordian

8 29 F Familiar - music Yes Overlay Quarter

9 63 FFamiliar - sport, other Yes Quarter Overlay

10 28 F News, music, other Yes Quarter Accordian11 35 M News, sport, music Yes Accordian Overlay12 55 M Never used Yes Accordian Quarter

13 43 MNews, sport, music, other Yes Quarter Overlay

14 25 F Music Yes Accordian Overlay

15 46 F Never usedFamiliar but don't use often Accordian Quarter

16 35 F Never used Yes Overlay Accordian

17 35 M Never usedFamiliar but don't use often Accordian Overlay

18 50 F News, sportFamiliar but don't use often Accordian Quarter

19 37 M News, sport Yes Accordian Overlay20 21 M Never used Yes Overlay Quarter21 19 M Never used Yes Quarter Accordian

02 Real World UX Research

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02 Real World UX Research

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Analysis“Bottom Up”

02 Real World UX Research

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03 Learning Vs Doing

Comparing theory topractical day-to-dayUX

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03 Learning Vs Doing

Pay for participantsTime constraints“Quick and dirty”Stage of developmentCommunication