book advertising and marketing
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http://VideoMarketingBuzz.com/author Paying Ads to Sell Books is an expense not an investment ... avoid falling into the trap. Discover How to Become a Recognized Authority, Extend Your Reach, Share Your Message With The World, And Save Hundreds of Thousands of Dollars (And Years of Effort) Building Your PlatformTRANSCRIPT
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©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Paying Ads to Sell Books is an expense not an investment
... avoid falling into the trap
![Page 2: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/2.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
What are most self published authors are doing?
... and why it’s the wrong approach
![Page 3: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/3.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Buy My Book!
Stephanie Kuehnert
![Page 4: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/4.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Buy My Book!XStephanie Kuehnert
![Page 5: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/5.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Why is an expense?
• It’s linear. You have one chance to close the sale.
• You are not building assets. Once the visitor is gone, is gone.
• Your ability to optimize your campaign is very limited. You can only test and track your ads, and that’s only part of the equation.
![Page 6: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/6.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
There is a better way... and is far more profitable
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©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
YourOwnWebsite.com
Buy My Book!
Stephanie Kuehnert
![Page 8: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/8.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Why is a better way?
• You are building your reputation as an author.
• You are building an audience. Your subscriber list is an asset
• You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset.
• You increase your online visibility and positioning.
![Page 9: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/9.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
When you build an Audience you can...
• Communicate with your subscribers regularly and build a relationship with them.
• Promote upcoming books, presell books and promote related products.
• Develop additional information products, materials and build a business around your book.
• Increase your revenue so you can reach broader audiences and perpetuate your message.
![Page 10: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/10.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
What’s the next step?... you only need 3 things.
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©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
3 Essentials
• Your own website and domain name.
• An autoresponder service.
• An incentive to offer in exchange of the visitors email address.
![Page 12: Book advertising and Marketing](https://reader033.vdocument.in/reader033/viewer/2022052410/55510a42b4c90572478b54fd/html5/thumbnails/12.jpg)
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Set a deadline and take action!