book chunk project - prototype
Post on 17-Oct-2014
23.188 views
DESCRIPTION
presentation of our idea of distributing the content of the book we are writing before publishing...TRANSCRIPT
BUSINESS MODEL BOOK CHUNK
A.Osterwalder, PhD!Y.Pigneur, Professor!
project
what is this about?
what you get if you subscribe to this for
24.- USD
read raw book
content first
& exclusively!
read raw book
content first
& exclusively!
read raw book
content first
& exclusively!
x deliveries of raw book
content!
50% off final book
price!
read raw book
content first
& exclusively!
x deliveries of raw book
content!
50% off final book
price!
read raw book
content first
& exclusively!
participate in exclusive book
webinars!
x deliveries of raw book
content!
50% off final book
price!
read raw book
content first
& exclusively!
participate in exclusive book
webinars!
access templates!
x deliveries of raw book
content!
50% off final book
price!
read raw book
content first
& exclusively!
participate in exclusive book
webinars!
access templates!
be part of the business model
community!
x deliveries of raw book
content!
book chunk contents (not delivered linearly!)
businessmodelbasics 1
businessmodeldesignthinking2
businessmodelpa5erns 3
morevaluablethinking 4
how does the business model for
this look like?
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
passionate
canvas users!
read raw book
content first &
exclusively!
participate in exclusive book
webinars!
access templates!
be part of the business model
community!
x deliveries of raw book content!
influence
authors & share
experience!
slide-share!
person-2-person webinar!
work-shops!
BMI community!
BMI blog!
keynotes!
other bloggers!
workshop & conference participants!
content creation!
regular content delivery!
planning & running webinars!
Webinar platform provider!
future book sales & referrals!
payment
provider!
popular blog for
distribution!
business model thought
leadership!purchasing & distribution system!
content creation!
conent & platform design!webinars!
designers & graphists!
cross-!selling!subscription
fee!
why we are doing the book chunk project
stay tuned on this blog: http://business-model-design.blogspot.com