book covers boards

7/31/2019 Book Covers Boards

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Polly WilliamsBA (Hons) Graphic Designougd303

Brie 3 Penguin Books

Background

A lot o Penguin stories are known both in celluloid and print, so it isessential to come at this rom a resh angle. ry to design covers or anew generation o readers, avoiding the obvious clichs and steeringclear o the lm promotional graphics. Originality is key.

C O N C E P T

Brie

Create a range o 5 li mited edition book covers or a range o PenguinModern Classics to be distributed at the 2012 Hay Festival o Literatureand Arts, combining illustration and illustrative lettering as the maindesign aesthetic.

arget Audience

Audiences: all readers both amiliar and un amiliar with the text, maleand emale.

Solution

Five book cover designs and a type ace or each, as well as proposalor ve accompanying iPhone themes and Google Chrome themes.

Additional proposal or the point o sale at the Hay Festival.

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ype ace Speci cations

Monocase type ace including numbers and selected glyphs.

A C L O C K W O R K O R A N G E

Book Cover Speci cations

Dimensions : 256mm x 390mm (15mm spine)Cover Stock : 280gsm cardProcess : Litho, CMYK

Google Chrome theme Speci cations

A choice o two diferent themes available rom the Crome Web Store.

Te cover artwork is designed to re ect the sexual themes o thebook. Both type ace and app icon designs are inspired by sixtiespsychedelic type aces and moti s to re ect the time thatthe book was written in.

iPhone theme Speci cations

Includes home screen artwork as well as app icons.Resolution : 640 pixels 960 pixels, 72ppi.Available to download or ree on iBooks when youpurchase the E-book.

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L O L I T A


ype ace eaturing uppercase charcaters.


Dimensions : 256mm x 390mm (15mm spine)Cover Stock : 280gsm matt cardProcess : Litho, CMYK


Available rom the Crome Web Store.

Te cover pattern is inspired by the stars o the American ag tore ect the American themes within the book. Te lipstick aesthetic o the typograpy is to re ect the play ul and sexualconotations o the story.

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B R E A K F A S T A T T I F F A N Y S


Decorative uppercase characters with selected glyphs.





Te cover pattern o tea cups is designed to re ect the theme o break ast. Te colour choices are to re ect the brand colours o

ifany and Co, and the typ ography re ects the quality o whiteribbons as used with the ifanys signature packaging. Te cat is animagined character illustration o Holly Golightlys neglected pet cat,Cat.

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Numeric ype ace with selected glyphs.





Te repeated background text is intended to represent themechanical, militant world that the book is set in. Te type o the titleis intended to re ect the austere personality o Big Brother.

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O N E F L E W O V E R T H E C U C K O O S N E S T


Upper and lowercase type ace including selected glyphs.





Te bird illustrations are intended to re ect the theme o cuckoos,whilst the single orange bird is to re ect the idea o isolation andbeing an outsider. Te eratic hand written style o the type is to re ectthe insanity within the as ylum.

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D I G I T A L D I S T R I B U T I O N

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E-books o the range area available through the iBook store where the viewer will be noti ed about the ree theme on purchase o the book.

Limited edition Google Chrome themes are available online throughthe Chrome Web Store .


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Brie 3 Penguin Books 8/8

B O O K F E S T I V A L P R O P O S A L

Te limited edition books would be distributed at the Hay Festival.Installations at the estival include deckchairs, oversized paintedwooden books and a penguin tent where the books themselves areavailable.

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