book jacket redesign: process book

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Claire Pedersen Spring 2012: Type 02 Book Cover

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My process book for my book jacket redesign project for Type 02 at the University of Kansas.

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Claire PedersenSpring 2012: Type 02

Book Cover

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1) A Series of Unfortunate Events - (Books 1, 2, & 3)

2) Leamony Snicket - (Brett Helquist)

BIOGRAPHY-Brett Helquist was born in Gonado, Arizona, grew up in Orem, UT, and now lives in New York City. He earned a bachelor’s degree in fine arts from Brigham Young University and has been illustrating ever since. His art has appeared in many publications, including Cricket Magazine and The New York Times. He is best known as the illustrator of the children’s books “A Series of Unfortunate Events”.

3) The Unauthorized Autobiography (2002) The Blank Book (2004) Behind the Scenes with Count Olaf (2004) The Notorious Notations (2006) The Beatrice Letters (2006) Horseradish: Bitter Truths You Can’t Avoid (2007) The Latke Who Couldn’t Stop Screaming (2007) The Lump of Coal (2008) 13 Words (written with Maira Kalman, 2008) The Composer Is Dead (2009)

4) A Series of Unforunate Events - The Bad BeginningSUMMARY: The Bad Beginning is actually a great beginning. It’s the first book in Lemony Snicket’s A Series of Unfortunate Events, a wonderfully different and disastrous children’s story starring three highly unlucky siblings. In this first book, readers are introduced to the unfortunate Baudelaire children -- 14-year-old Violet, 12-year-old Klaus, and their infant sister, Sunny -- when they learn they’ve just been orphaned by a terrible house fire.The executor of the Baudelaire estate -- a phlegm-plagued banker named Mr. Poe -- sends the children to live with a distant relative: a conniving and dastardly villain named Count Olaf, who has designs on the Baudelaire fortune. Count Olaf uses the children as slave labor, provides horrid accommodations for them, and makes them cook huge meals for him and his acting troupe, a bunch of odd-looking, renegade good-for-nothings. When the children are commandeered to appear in Count Olaf’s new play, they grow suspicious and soon learn that the play is not the innocent performance it seems but rather a scheme cooked up by Olaf to help him gain control of the children’s millions.

All this bad luck does provide for both great fun and great learning opportunities, however. Violet is a budding McGyver whose inventions help the children in their quest, Klaus possesses a great

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deal of book smarts, and Sunny -- whose only real ability is an incredibly strong bite -- provides moral support and frequent comedy relief. Then there are the many amusing word definitions, colloquialisms, clichés, hackneyed phrases, and other snippets of language provided by the narrator (a character in his own right) that can’t help but expand readers’ vocabularies. Though the Baudelaire children suffer myriad hardships and setbacks, in the end they do manage to outsmart and expose Olaf’s devious ways. But of course, with luck like theirs, it’s a given that Olaf will escape and return to torment them again some day. If only misery was always this much fun.

A Series of Unforunate Events - The Reptile RoomSUMMARY: The three unluckiest children in the world and their greedy relative, Count Olaf, return for another misfortunate adventure in The Reptile Room, the second book in Lemony Snicket’s A Series of Unfortunate Events. The Baudelaire children survived their first encounter with the dastardly and scheming Olaf, but the Count doesn’t give up easily. Nor does the Baudelaire luck ever seem to improve.At first it seems as if 14-year-old Violet, 12-year-old Klaus, and their baby sister, Sunny, have finally had a turn of good luck when they meet their newest guardian. Dr. Montgomery, or Uncle Monty as he prefers to be called, is a herpetologist. One whole room in his house is filled with snakes of all kinds, including some very deadly specimens. But despite his slithery interests, Uncle Monty is a fun-loving and generous caretaker who treats the Baudelaire orphans with love, respect, and kindness. But as anyone who’s read the first book in this series knows, good fortune won’t stay long with the Baudelaires. For starters Count Olaf returns, disguised in a manner that doesn’t fool the kids for a minute -- though they can’t seem to convince any adults. Then Uncle Monty dies (supposedly after being bitten by one of his highly poisonous snakes) although the kids are convinced he was murdered by Olaf. And of course, Olaf and his sideshow cronies have dreamed up yet another plan to get their hands on the Baudelaire fortune.The plot has holes big enough to drive a truck through and more than a few contrivances come into play. Nonetheless, there is something irresistibly alluring about all the bad luck and mayhem that befalls these fast-thinking children, who use their inventiveness, book smarts, and bite-ability to survive. Equally engaging is the mysterious narrator, Snicket, who taunts, tempts, and teases his way through the tale, revealing intriguing snippets of his own life and providing an ongoing lesson in the nuances of language

A Series of Unforunate Events - The Wide WindowSUMMARY: Fortunately for young readers, Lemony Snicket has dedicated his life to informing readers of all the misfortunes that plagued the three Baudelaire orphans -- the unluckiest children to ever live. In The Wide Window, the third book in the series, the Baudelaire children are sent to stay with a distant aunt who lives on a cliff’s edge overhanging the aptly named Lake Lachrymose, a foreboding body of water serviced by the Fickle Ferry and filled with sharp-toothed leeches who have deadly appetites.Of course, the tale wouldn’t be complete without the presence of the evilly scheming Count Olaf and one or more of his twisted sidekicks trying to get their hands on the children, or more accurately, on the children’s fortune. Once again Olaf is in disguise, though the children recognize him immediately thanks to his unibrow and the bright, evil shine in his eyes. The tell-tale eye tattoo on his ankle seems to be missing, however, since Olaf’s disguise this time is as a peg-legged sea captain. The childrens’ newest guardian, Aunt Josephine, is a master of phobias and an expert on grammar. She’s frightened of tons of things -- some of them reasonable, such as the deadly leeches in Lachrymose Lake who took the life of her husband, and some of them not so reasonable, such as her fear of using the telephone. One thing she isn’t afraid of, however, is correcting improper grammar. And as the Baudelaire children get several impromptu lessons on proper usage, so do readers. In fact, it’s Josephine’s obsession with language that helps the

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children uncover Count Olaf’s latest scheme.These stories require a hefty suspension of belief on occasion, but that’s part of what makes them so much fun. Illustrator Brett Helquist adds to the pleasure by bringing the characters to life in drawings that often exhibit touches of the same wry humor found in the narrator’s voice.

5) What is the feeling of the book?Engaging, Smart, Creative, Complex, Sneaky, Adventurous, Lively, Optimistic, Investigative, Peculiar, Dark, Mysterious

6) What is the message?There are quite a few messages in these novels, but the most obvious is that family is what you make it, and in the most unfortunate of situations your family, and the things your create together can get you through anything.

9) Important Quotes The Bad Beginning 1) A cloud of dust is not a beautiful thing to look at. Very few painters have done portraits of huge clouds of dust or included them in their landscapes or still lifes. Film directors rarely choose huge clouds of dust to play the lead roles in romantic comedies, and as far as my research has shown, a huge cloud of dust has never placed higher than twenty-fifth in a beauty pageant. - Lemony Snicket 2) In this large and fierce world of ours, there are many, many unpleasant places to be. You can be in a river swarming with angry electric eels, or in a supermarket filled with vicious long-distance runners. You can be in a hotel that has no room service, or you can be lost in a forest that is slowly filling up with water. You can be in a hornet’s nest or in an abandoned airport or the office of a pediatric surgeon, but one of the most unpleasant things that can happen is to find yourself in a quandary. - Lemony Snicket 3) A newspaper, as I’m sure you know, is a collection of supposedly true stories written down by writers who either saw them happen or talked to people who did. These writers are called journalists, and like telephone operators, butchers, ballerinas, and people who clean up after horses, journalists can sometimes make mistakes. - Lemony Snicket The Reptile Room 1) There are many things in this world I do not know. I do not know how butterflies get out of their cocoons without damaging their wings. I do not know why anyone would boil vegetables when roasting them is much tastier. I do not know how to make olive oil, and I do not know why dogs bark before an earthquake, and I do not know why some people voluntarily choose to climb mountains where it is freezing and difficult to breathe, or live in the suburbs, where the coffee is watery and all of the houses look alike. - Lemony Snicket 2) Like all fairy tales, the story of Sleeping Beauty begins with “Once upon a time,” and continues with a foolish young princess who makes a witch very angry, and then takes a nap until her boyfriend wakes her up with a kiss and insists on getting married, at which point the story ends with the phrase “happily every after.”- Lemony Snicket 3) If you are like most people, you have an assortment of friends and family you can call upon in times of trouble. For instance, if you woke up in the middle of the night and saw a masked woman trying to crawl through your bedroom window, you might call your mother or father to help you push her back out. If you found yourself hopelessly lost in the middle of a strange city, you might ask the police to give you a ride home. And if you were an author locked in an Italian restaurant that was slowly filling up

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with water, you might call upon your acquaintances in the locksmith, pasta, and sponge businesses to come and rescue you - Lemony Snicket The Wide Window 1) One of the most troublesome things in life is that what you do or do not want has very little to do with what does or does not happen - Lemony Snicket 2) Miracles are like meatballs because nobody knows what they are made of, where they came from or how often they should appear.- Lemony Snicket 3) The story of the Baudelaires does not take place in a fictional land where lollipops grow on trees and singing mice do all of the chores. The story of the Baudelaires takes place in a very real world, where some people are laughed at just because they have something wrong with them, and where children can find themselves all alone in the world, struggling to understand the sinister mystery that surrounds them....- Lemony Snicket

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Style ReferenceLooking through online book cover examples (below), find at least 4 examples of each. Look for type only and type and image examples. All examples should be ones that you think fit the category and themes you find interesting.

I loved the illustration on this, very classy and very nice presentation with the oval holding the illustra-tion of the possible setting of the novel.

This cover stood out at me because it was very simple but it made me really interested in what the book could possibly be about.

I loved the combination of imagery in this illustra-tion, it adds dimention to the cover dispite the fact that it is just black and white.

This cover seemed kind of sientific and I was very puzzled by what is going on in this picture, which made me more interested in what the book was about.

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10 Tone Graphs

1. Traditional / Contemporary

2. Futuristic / Vintage

3. Serious / Playful

4. Complex / Simple

5. Dark / Light

6. Heavy / Airy

7. Sophesiticated / Naive

8. Girly / Masculine

9. Messy / Clean

10. Embellished / Bare

traditional

futuristic

serious

complex

dark

heavy

sophesticated

girly

messy

embellished

contemporary

vintage

playful

simple

light

airy

naive

masculine

clean

bare

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Associated Word List1. Misty2. Foggy3. Burnt4. Ornate5. Shots6. Glass7. Lights8. Cursive9. Rust10. Fizzing11. Thunderous12. Snapping13. Ticking14. Deafening15. Scared16. Gritty17. Splintered18. Raw19. Bumpy20. Grimy21. Slick22. Prickly23. Tangled24. Scratchy 25. Soaring

Most Important Words4. Ornate- made in an intricate shape or decorated with complex patterns 14. Deafening- (of a noise) so loud as to make it impossible to hear anything else33. Pungent- having a sharply strong taste or smell41. Wide-eyed- having one’s eyes wide open in amazement.43. Victorious- having won a victory; triumphant 44. Witty- showing or characterized by quick and inventive verbal humor45. Swift- happening quickly or promptly

Suggested List: For Look and Feel of Cover- dark colors- fog / mist- burnt edges or fire- ornate doors or handles- empty bottles- telescopes- tent or house with dim lights- cursive hand writting- old ribbon or dark purple ribbon for lighting- portraits with ornate frames (names of characters)- old wallpaper slightly coming off

26. Misty27. Fiery28. Burnt29. Sharp30. Rotten31. Striking32. Sweaty33. Pungent34. Modly35. Tight36. Frail37. Swollen38. Veined39. Baggy40. Magnificent41. Wide-eyed42. Brave43. Victorious44. Witty45. Swift46. Damaged47. Broken48. Dusty49. Damp 50. Panicky

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Audience PersonaSophie is a 11 year old at 5th grader at Stoney Brooks Elementary School. She enjoys exploring her backyard and reading mystery and adventure books. Sophie is an only child and sometimes feels as though her life is quite flat and sometimes boring. Her parents love her to death and pay loads of attention to her but she feels as though something is missing. Sophie excapes her somewhat boring life by reading loads and loads of interesting and exciting adventure books.

Concept Statement1. This series will reveal to children the importance of making the best of any cituation regardless of how unfortunate it may be.

2. This series will teach chidren that the world is not an unfriendly and sinister place becuase all you have to do is believe there is much more good than bad.

3. This series will reveal to children that a series of unfortunate events may in fact be the first steps in a beautiful journey.

Type Studies

1. A Series of Unforunate Events : THE VILE VILLAGE Lemony Snicket

A Series of Unforunate Events : THE HOSTILE HOSPITAL Lemony Snicket

A Series of Unforunate Events : THE CARNIVOROUS CARNIVAL Lemony Snicket

2. A Series of Unforunate Events : The Vile Village Lemony Snicket

A Series of Unforunate Events : The Hostile Hospital Lemony Snicket

A Series of Unforunate Events : The Carnivorous Carnival Lemony Snicket

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3. A Series of Unforunate Events : The Vile Village Lemony Snicket

A Series of Unforunate Events : The Hostile Hospital Lemony Snicket

A Series of Unforunate Events : The Carnivorous Carnival Lemony Snicket

Color Palletes

Visuals

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Sketchbook Pages (artwork)

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Font Study

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Directions

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Final

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Project OverviewThe goal of this project was to redesign the book covers for a series of books. We were able to choose the series or create our own new series. I decided to pick a series that was made to be together. This redesign had to be designed with our audience and concept statement in mind. These two factors helped solve the design problem. It is important to have a clear concept statement and audience because it is crucial for a sucessful design. During this project I learned that you have to focus on a specific audience when designing because otherwise the design suffers from a lack of focus and innapropriate mood.

Project BlurbIn order to get these books in the hands of a variety of children, my bookcover designs aim to clearly represent the main characters and their unique characteristics. The imagery references the ornate style of these books as well as the people that make up their small family.