December 27, 2012 1 Book Peek

Quick look at a few books

BOOK PEEK

December 27, 2012 2 Book Peek

Contents of the issue dated December 27, 2012

Reviews

‘Great Leaders Grow: Becoming a leader for life’ by Ken

Blanchard & Mark Miller - Harper

‘Rajini’s Punchtantra: Business and life management the

Rajinikanth way’ by P. C. Balasubramanian and Raja

Krishnamoorthy - Rupa

‘Digital India: Understanding information, communication and

social change’ by Pradip Ninan Thomas - Sage

‘Triumph of Togetherness’ by Anil Sainani - Wisdom Tree

‘Making of a Diplomat: Hone your skills’ by Prem K. Budhwar –

Konark

‘Designated Drivers: How China plans to dominate the global

auto industry’ by G. E. Anderson – Wiley

New arrivals: From Harper, Macmillan

Short snatches

‘Disaster Science and Management’ by Tushar Bhattacharya -

TMH

‘Winning at Innovation: The A-to-F Model’ by Fernando Trías de

Bes and Philip Kotler - Pan Macmillan

‘Think Everest: Scaling mountains with the mind’ - 2e - Atul and

Anita Karwal – Viva

‘Bureaucrazy Gets Crazier’ by M. K. Kaw - Konark

‘Body Language’ by Hedwig Lewis – 3e – Sage

‘What the CEO Really Wants from You: The 4 As for managerial

success’ by R. Gopalakrishnan – Harper

(Subscriptions: http://bit.ly/ShriMagz)

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December 27, 2012 3 Book Peek

Film lines

‘Paera kaetavudane chumma athuruthilae.’

Translation of that line in Tamil from ‘Sivaji’ movie is

that the mere mention of name causes tremors.

Taking that as a value statement, P. C.

Balasubramanian and Raja Krishnamoorthy

elaborate in ‘Rajini’s Punchtantra: Business and life

management the Rajinikanth way’

(www.rupapublications.com) that in the corporate

world, reputation is the result of innovation (e.g.

Google), integrity and trust (e.g. the Tata group),

creativity (e.g. Disney), and product innovation (e.g.

Apple). “It calls for unparalleled mastery in the

chosen area or unblemished reputation and standing

through decades of existence.”

In the authors’ view, the value statement underscores the importance of

creating brands, safeguarding brand equity, building and sustaining one’s

reputation. A brand communicates trust and acceptance and, in most

cases, it takes years to create one, the authors note. “A lot of care must be

taken to ensure that the mere mention of the brand name would make the

desired impact in the market.”

Another ‘value statement’ in the book packed with entertainment is from

‘Basha,’ thus: ‘Naan oru thadavai sonna, nooru thadava sonna maadhiri’…

December 27, 2012 4 Book Peek

China driving

Is it possible to both make money and protect

intellectual property right in China? This is one of

the questions that G. E. Anderson raises in

‘Designated Drivers: How China plans to dominate

the global auto industry’ (www.wiley.com). If demand

for cars in China continues to grow faster than that

of other markets, perhaps the absolute number of

vehicles sold under foreign brands will continue to

increase for the short- to medium-term, but foreign

automakers should understand that the ultimate

goal is that Chinese brands dominate the Chinese

market, he reminds. “In China, foreign automakers

compete, not only against other automakers, but

also against the Chinese government, and the Chinese government’s goal is

simple: the Chinese automakers will ultimately win.” The book traces how

the early joint ventures in the late 1980s only required foreign partners to

contribute unspecified ‘technology,’ and how, over the following decades…

December 27, 2012 5 Book Peek

‘You Can Change Your Life: Easy steps to getting what you want’ by Rob

Yeung - Macmillan

‘The Ingo Chronicles: Stormswept’ by Helen Dunmore – Harper

‘The Ingo Chronicles: The Deep’ by Helen Dunmore - Harper

Address for sending review copies of new books

New arrivals

December 27, 2012 6 Book Peek

New arrival: But Will the Planet Notice?

December 27, 2012 7 Book Peek

Short snatches

Published by: Shrinikethan, Chennai http://bit.ly/ShriMap

Edited by: D. Murali http://bit.ly/dMurali http://bit.ly/TopTalk

December 27, 2012