book review - business model generation
TRANSCRIPT
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BOOK REVIEWBusiness Model Generation
Morgane NETO – MICNI Gobelins
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THE AUTHORS
Yves PIGNEURComputer scientist & Professor of Management Information Systems
Alexander OSTERWALDE
RBusiness theorist, journalist
& Consultant
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“A business model
describes the principles of how an organization
creates, delivers, and captures value.
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BOOK OVERVIEW
1. Canvas2. Patterns3. Design4. Strategy5. Process6. Outlook
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1.BUSINESS MODEL CANVAS
How can I visually represent my business model ?
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2.PATTERNS
What business model I am the closest of the 5 ?
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THE LONG TAILwith LEGO
Factory example
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GOOGLE, a free business model
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3.DESIGN
How to use design methods for building my business model ?
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4.STRATEGY
How to use the strategic areas to optimize my business model ?
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EXAMPLES OF CRITERIA TO RATE
REVENUE STREAMS
We take income before committing costs 1 2 3 4 5
Our revenue streams are diversified 1 2 3 4 5
COST STRUCTURE
Our costs are predictable 1 2 3 4 5
CUSTOMER SEGMENTS
We regularly have new customers 1 2 3 4 5
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5.PROCESS
What are the 5 steps to create an innovative business model ?
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YOU HAVE TO
mobilize prototype manageunderstan
d deploy
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6.OUTLOOK
To go further with 5 topics
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Feedback !_ +
Get to the pointVery theoretical book
Examples & Visual,Methods & Workshop,
TestimonialsGreat design
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Thanks!Any questions ?
Morgane NETO – MICNI Gobelins