Book Review on

the balanced scorecard: translating strategy into actions written by

robert s kaplan and david p norton

About the authors 1. Robert S Kaplan is the baker foundation professor at Harvard business school and

chairman palladium group incorporation2. David P Norton is a founder and director of palladium group(an organization

specializing in systems and processes to improve the execution of business strategy

Definition BSC is a management tool that provides stakeholders with a

comprehensive set of performance measures of how the organization is progressing towards the achievement of its strategic goals.

Comparison between industrial age organizations and information age

organizations

Criticism1. the authors failed to include any citation of prior work on the topic at their papers.

While the BSC terminology was coined by Art Schneiderman in 1987 at analog devices.2. the BSC model has built upon the principle of four perspectives as the ultimate purpose while other stakeholders seem to be ignored like suppliers,community.

3. Writing is very technical and wordy and not so much impressive.

4. it almost takes 16 weeks to make a BSC because identifying variables and consensus development is somewhat difficult task