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SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails29jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=30Page 30button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=30 data-page=30 class=ts-thumb lazyload alt=Page 30: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails30jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=31Page 31button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=31 data-page=31 class=ts-thumb lazyload alt=Page 31: book review - 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SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails33jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=34Page 34button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=34 data-page=34 class=ts-thumb lazyload alt=Page 34: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails34jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=35Page 35button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=35 data-page=35 class=ts-thumb lazyload alt=Page 35: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails35jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=36Page 36button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=36 data-page=36 class=ts-thumb lazyload alt=Page 36: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails36jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=37Page 37button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=37 data-page=37 class=ts-thumb lazyload alt=Page 37: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails37jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=38Page 38button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=38 data-page=38 class=ts-thumb lazyload alt=Page 38: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails38jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=39Page 39button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=39 data-page=39 class=ts-thumb lazyload alt=Page 39: book review - 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SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails43jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=44Page 44button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=44 data-page=44 class=ts-thumb lazyload alt=Page 44: book review - SCMS Cochin School of Business Journal78 BOOK REVIEW Title Author Publisher Pages Price S CM S I -tffi4— Fortune At The Bottom Of The Pyramid CKPraha1ad Wharton loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader030vdocumentinreader030viewer20220409075e7e9551176fde4668634604html5thumbnails44jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=45Page 45button div class=ts-imageimg data-url=book-review-scms-cochin-school-of-business-journal-78-book-review-title-authorhtmlpage=45 data-page=45 class=ts-thumb lazyload alt=Page 45: book review - 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