book trading web sites: not the apocalypse
Post on 18-Oct-2014
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DESCRIPTION
Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008 Video of this presentation is available at: http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/TRANSCRIPT
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Book Swapping Web Sites:Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>
http://slideshare.net/johnbuckman
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Book swapping is...
“Bücher Austauschen”
People exchanging books between each other
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How does it work?
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Twenty companies
The largest:
BookCrossingPaperbackSwap
BookMooch
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Estimate:
Two million people have tried book swapping
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At least
20,000 books are swapped
each day
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Creating Incredible
Passion for books
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Bücherwald
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BookMooch Angel Network
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All Book Swap web sites are
growing quickly
Typical: 50% growth every 6 months
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Google loves us
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BookMooch - total number of swaps
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BookMooch - total number of swaps
1 year ago: 300,000 - now at 1.1 million
300,000 in 1st year
800,000 in 2nd year
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Business models
and
different approaches
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BookCrossing:
- leave a book somewhere- let someone else pick it up
- very soft sell- very global
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BookCrossing makes money with:
- Pro membership
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PaperbackSwap:
- paperback trading oriented- hard sell
- special mailer- DVDs and CDs too
- USA only
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PaperbackSwapmakes money with:
- selling book points- margin on postage
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BookMooch:
- all kinds of books- very soft-sell- very global
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BookMoochmakes money with:
- margin on Amazon sales
($40,000 in monthly Amazon book sales)
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What does this mean for publishers?
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This is already fairly big, getting bigger.
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Three trends increasing growth:
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Social
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Green
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Cheap
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Creates book lovers
and is a direct channel to them
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Yes, books are traded for free
but many are purchased as well
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A potential antidote to Amazon’s power?
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You know your business,reach out to us.
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Book Swapping Web Sites:Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>
http://slideshare.net/johnbuckman