Volume 5, Number 3, November 2012

03 OWN Strikes Exclusive, Multi-Year Partnership with Tyler Perry

04 Animal Planet Closes in on Most-Watched Year Ever with Return of Monster Hit Series FINDING BIGFOOT 06 Record Ratings Gains Across U.S. Portfolio in Third Quarter and October

A Quarterly Publication of Discovery Communications

Did You Know?

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Discovery Communications delivered strong operating results in the third quarter of 2012 as a focus on developing compelling content, combined with a relatively healthy worldwide advertising environment and further penetration of pay television in emerging markets, provided additional growth opportunities and continued financial momentum across our U.S. and international businesses.

The results of our sustained strategy of investing ‘on the screen’ were reflected on the air during the third quarter in the U.S. with ratings continuing to climb based on strong performance from new and returning series. In particular, the quarter was highlighted by Animal Planet, Investigation Discovery, Velocity, Destination America, OWN and The Hub, all of which delivered double-digit growth in target demographics.

Importantly, this momentum has continued in the fourth quarter driven by strong performances at our flagship networks, highlighted by programs such as GOLD RUSH and YUKON MEN on Discovery Channel and LONG ISLAND MEDIUM and HERE COMES HONEY BOO BOO on TLC. Overall, these impressive ratings, along with continued momentum from Animal Planet, Investigation Discovery, SCIENCE, Destination America, Military Channel and Velocity, drove overall network portfolio delivery growth of 16% in October among persons 25-54 in primetime versus the prior year.

Internationally, Discovery further leveraged the universal appeal of our programming and increased penetration of global pay-TV platforms to further expand our unparalleled distribution footprint. Year-over-year, Discovery’s international subscriber base has expanded 17%, led by growth in Brazil and Mexico in Latin America, and Russia and Poland in Central and Eastern Europe. At the same time, we also have continued to aggressively invest in strengthening and expanding our international brand portfolio, including the launch of Investigation Discovery in 38 countries in Latin America and the introduction of the Discovery Kids brand in the Asia-Pacific market.

Overall, through the first nine months of 2012, Discovery has successfully delivered sustained financial momentum and further demonstrated its ability to capitalize on the opportunities across our global distribution platform. Going forward we remain committed to thoughtfully investing in our brands and platforms while continuing to deliver sustained financial success and return capital to our shareholders.

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DavidZaslav

David Zaslav is President and Chief Executive Officer of Discovery Communications and serves on the company’s Board of Directors.

“Discovery Communications delivered strong operating results in the third quarter…”

On October 1, OWN: Oprah Winfrey Network announced an exclusive partnership with Tyler Perry, the award-winning actor, director, screenwriter, playwright and producer, to become his singular destination for all new television series and projects, including two new scripted series for the network to premiere in mid-2013. These will be the first original scripted series for OWN, and Perry will executive produce, write and direct both series. The announcement comes as OWN's momentum and ability to draw new viewers continues to grow. The network closed its third consecutive quarter of year-over-year, double-digit ratings gains across primetime and total day in the key women

25-54 demographic and saw double-digit ratings growth in October among target demographics. Perry’s popular television series “Tyler Perry’s House of Payne,” “Meet the Browns” and “For Better or Worse” have been massive hits with record-breaking ratings. Perry had his first foray into television in 2007 with the hit series “House of Payne,” which premiered as cable’s biggest comedy debut ever. The series remained basic cable’s top-rated sitcom until the premiere of Perry’s second series “Meet the Browns.”

OWN Strikes Exclusive, Multi-Year Partnership with Tyler Perry

3net Announces the Formation of 3net Studios

3net, the joint venture from Sony, Discovery Communications and IMAX, has formed 3net Studios, a new global television program production and distribution division. 3net Studios, based at both Sony Pictures headquarters in Los Angeles, CA, and Discovery Communications’ headquarters in Silver Spring, MD, will utilize the world-class technology and production expertise of the parent company’s joint venture partners to produce the highest quality native 3D content, as well as employing a revolutionary production strategy, where select projects

will be completed in what the company has coined “TotalD” – native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats – effectively providing a global suite of content solutions for both current and future entertainment platforms and partners worldwide. The formation of 3net Studios allows the company to further build upon the award-winning library that fuels its flagship 3net channel service in the United States, while also offering existing and new partners around the world a vibrant, top-quality 3D and 4K content source. The studio’s distribution arm will offer original, native 3D and 4K long form and short form content across a diverse spectrum of programming genres.

Discovery Channel Receives High Marks in Recent Cable Studies

Discovery Channel received high marks across the board in this year’s Beta Research Cable Subscriber Study for Basic Cable Networks. Continuing its 19-year track record, Discovery Channel was ranked #1 by adults for its importance to their enjoyment of cable. Discovery Channel also ranked or tied for #1 for its average perceived value, mentions as a top five favorite channel and viewers’ satisfaction with the network. In addition, in this year’s Video Behavior in the Age of Quantum Media study by The Diffusion Group, Discovery Channel was ranked as the #1 “must have” cable channel.

A Quarterly Publication of Discovery Communications | November 2012 3

(+13%), persons 18-49 and 25-54 (+16%), and men 25-54 (+20%). Additionally, in total day, Animal Planet marked its best third quarter ever among persons 2+, households, persons 18-49, and persons, women and men 25-54. Among men 25-54, the network ranked among the top 20 ad-supported cable networks in primetime delivery for the third consecutive quarter.

The Planet’s red-hot success in the quarter was ignited by strong performances from CALL OF THE WILDMAN, TANKED and MY CAT FROM HELL. CALL OF THE WILDMAN ranked among the top three Animal Planet series year-to-date based on persons 2+ delivery, drawing 1.2 million viewers. TANKED ranked among the top five network series year-to-date based on persons 2+ delivery, roping in one million viewers. This season’s MY CAT FROM HELL also averaged nearly one million persons 2+ viewers.

One of the top-performing series in Animal Planet history, FINDING BIGFOOT delivered more than 1.3 million viewers in its second season. It also has emerged as a pop cultural phenomenon, with parodies on “South Park,” “The Soup” and “The Colbert Report,” and features in The New York Times and Maxim magazine.

The new episodes of FINDING BIGFOOT include a special “pre-show,” hosted by executive producer Keith Hoffman airing at 9 p.m. ET/PT on November 11, directly ahead of the series return. The pre-show will provide unfiltered access to the cast and unprecedented insight into the investigations that have become a part of pop culture.

In these all-new episodes, investigations take the team farther across the globe and deeper into sasquatch history than ever before. For the first time, the intrepid cast of investigators – Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James “Bobo” Fay and Cliff Barackman, and skeptical scientist Ranae Holland – expand their search to new U.S. locations and beyond, including investigations of the sasquatch phenomenon known as “yowies” in Australia and the “orang-pendek” of Indonesia.

By examining photos and videos of the creature, speaking to local witnesses, using new technology and luring the mysterious beast with the team's signature sasquatch calls, the group uncovers startling evidence of the creature that has eluded capture for centuries and fascinated man for just as long.

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FINDING BIGFOOT

Animal Planet Closes in on Most-Watched Year Ever with Return of Monster Hit Series FINDING BIGFOOT

Animal Planet’s monster hit series FINDING BIGFOOT is back beginning November 11 at 10 p.m. ET/PT with 20 all-new episodes, investigating compelling evidence that may prove the existence of the elusive creature.

The return of FINDING BIGFOOT builds on record success that Animal Planet has already achieved year-to-date in 2012, with the network ending the third quarter of 2012 on track to deliver its most-watched year ever in primetime.

For the quarter, Animal Planet recorded significant double-digit gains among persons 2+ (+17%), households

Carolina Lightcap Joins Discovery Latin America as Head of Content and GM for Southern Cone

In September, Discovery Networks Italy relaunched DMAX and previewed an exciting new autumn season of programming that includes DMAX’s first two local productions, MILANO CITY INK and FOOTBALL HOOLIGANS WITH MICHELE DALAI. Since launching in November 2011, DMAX has become one of the most popular digital terrestrial channels in Italy reaching 1% of total individuals and 2.4% of the target male 20-49 group. The relaunch includes a new on-air campaign, ‘You watch it, you live it,’ and a vibrant new on-air look using bright colours and dynamic identifiers to bring the brand to life.

DMAX Capitalizes on Ratings Gains with New Look & Content in Italy

TLC Expands Programming Hours in The Netherlands TLC has expanded in the Netherlands, increasing its broadcasting hours and launching a fresh, colorful rebrand which will soon be rolled out across Western Europe. This expansion of broadcast hours – from 18:00 to 15:00 each day – means TLC will be featuring more news and original programs than ever before. The highlight of the new lineup is LET’S TALK ABOUT LOVE, presented by local talent Birgit Schuurman, which explores some of the big taboos around love, sex and relationships. The first episode achieved a 1.5% share of women 20-49, TLC’s target group, which was 15% above slot average. Additionally, TLC Demark recently achieved a record-breaking national share of 5.15% among its target women 20-49 audience. Discovery Adds to Programming Portfolio in France France has seen a series of channel launches this quarter with Discovery Science HD, Discovery Education and Discovery Channel HD being unveiled in the region. Discovery Channel is already the #1 factual channel in France and the launch of Discovery Science will further strengthen Discovery’s presence in the French market. Discovery Science’s programming slate includes STEPHEN HAWKING’S GRAND DESIGN and PROPHETS OF SCIENCE FICTION.

Discovery Networks Latin America/U.S. Hispanic has named Carolina Lightcap as Head of Content and General Manager for the Southern Cone, effective August 13, 2012. Lightcap is based in Buenos Aires, Argentina, and reports to Enrique R. Martínez, President and Managing Director for Discovery Latin America/U.S. Hispanic and Canada. With over 20 years of experience in media and entertainment, Lightcap heads all areas within the region related to content, including programming, marketing, program publicity and on-air promotions. She also provides strategic direction and drives the successful

implementation of the company’s content initiatives in the region. In her role as General Manager for the Southern Cone, Carolina is responsible for overseeing Discovery’s business in Argentina, Chile, Uruguay, Bolivia and Paraguay. Before joining Discovery, Lightcap served as President of Disney Channels Worldwide, where she provided leadership for Disney’s successful global kids TV business comprised of more than 100 channels in 169 countries. In this capacity, she led the successful launch of Disney Junior, a new global brand for kids age 2-7, and drove Disney Channel and Disney XD to record ratings.

Ludolfs, DMAX

A Quarterly Publication of Discovery Communications | November 2012 5

RECORD RATINGS GAINS ACROSS U.S. PORTFOLIO IN THIRD QUARTER AND OCTOBER Based on the strength of new and returning series on its flagship channels and continued upward momentum of established and emerging networks – including Destination America, Military Channel and Velocity, each of which achieved double-digit ratings increases in key demographics versus the year-ago quarter – Discovery Communications posted ratings gains and records across its U.S. network portfolio in the third quarter and September 2012. RETURN OF GOLD RUSH STRIKES PAY DIRT WITH MEN

New and returning series, as well as special event programming,

helped Discovery Channel deliver its best October ever, ranking as the #4 network for men 25-54. The return of GOLD RUSH on October 26 was #1 in all of television (including all broadcast programs) among men and GOLD RUSH, JUNGLE GOLD and YUKON MEN were the top three non-sports cable programs among person and men 18-49 and 25-54 on Friday nights. Discovery’s October performance followed a strong third quarter led by the success of SHARK WEEK, which attracted 21.4 million viewers in its 25th anniversary year. This year’s event also was the most “social” SHARK WEEK ever, driving 2.6 million Tweets and owning 35% of the cable social TV conversation between August 12-16.

HONEY BOO BOO LEADS POWERHOUSE LINEUP OF SWEETNESS AND SASS

HERE COMES HONEY BOO BOO dominated on Wednesday nights for six consecutive weeks in the third quarter as the #1 program in delivery among all ad-supported

cable with women 18-49. Driven by this performance, TLC was the #1 ad-supported cable network on Wednesday nights for eight straight weeks among women 18-49. Additionally, led by hits like BREAKING AMISH and LONG ISLAND MEDIUM, September 2012 was TLC’s best September primetime delivery ever among women 18-34, and the network ranked among the top five ad-supported cable networks in delivery in October 2012 among women 25-54. CLIMBING INTO TOP 20 AMONG MEN 25–54

Animal Planet climbed eight spots to the #20 ad-supported cable network among men 25–54 in the third quarter in primetime versus the year-ago

quarter with its best third quarter performance ever. It was the network’s third consecutive quarter in the top 20 among this key demographic. Led by hit series including CALL OF THE WILDMAN, TANKED and MY CAT FROM HELL, the network also has delivered 11 consecutive months of year-over-year primetime and total day among households and men 25–54. TOP 20 IN PRIMETIME AND TOP 10 IN DAYTIME AND TOTAL DAY

Investigation Discovery continued its streak of unprecedented growth in the third quarter of 2012, finishing as the #19 ad-supported cable network in primetime, #6 in daytime, and #9 in total day, among women 25-54 delivery. This

was an increase of at least eight ranks versus 2011 for all three dayparts. ID was the only network in fewer than 90 million homes to rank in the top 10 in daytime and total day. During the quarter, the debut of DEADLY AFFAIRS was ID’s 30th series to achieve above a 1.0 household rating, delivering 1.2 million viewers. October 2012 also marked 42 consecutive months of year-over-year primetime gains for the network among households, persons and women 25-54 and persons 2+,

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RATINGS HIGHLIGHTS

the longest current streak of any ad-supported cable network. In the third quarter, ID also was #1 in in length of tune in all of television in both primetime and total day. THOUGHT PROVOCATEURS PROPEL HISTORIC RATINGS

With stellar programs such as the Emmy Award-winning THROUGH THE WORMHOLE WITH MORGAN FREEMAN, ODDITIES: SAN FRANCISCO, MARS LANDING 2012, SURVIVORMAN and HOW THE UNIVERSE WORKS leading the way,

SCIENCE ended the third quarter of 2012 with historic ratings achievements. SCIENCE’s quarter was the most-watched third quarter in network history among persons and men 25-54, women 18-49 and total viewers. SCIENCE has now delivered 16 consecutive quarters of year-over-year delivery growth among persons 25-54 and 10 consecutive months of year-over-year delivery growth in primetime among persons 2+ and persons and men 25-54. Year-to-date, SCIENCE also is the #3 fastest growing ad-supported cable network in subscriber growth, adding 6.7 million new subscribers. DOUBLE-DIGIT GAINS ACROSS KEY DEMOS IN PRIMETIME AND TOTAL DAY

OWN: Oprah Winfrey Network posted double-digit ratings gains for third quarter across all key demographics in

both primetime (+63% women 25-54, +57% total viewers) and total day (+70% women 25-54, +73% total viewers). This marked OWN’s third consecutive quarter of year-over-year ratings growth and the network’s 37th consecutive week of total day growth in its core demographic of women 25-54. In addition, in October, the network posted double-digit gains among key demographics day versus a year ago. Year-to-date, OWN is posting double-digit ratings growth in both primetime and total day across the network's key demographics, with primetime delivering 26% growth among women 25–54 and 23% growth in total viewers, and total day posting 36% growth among women 25–54 and 40% growth among total viewers versus year ago numbers. For the third quarter, OWN was the #32 ad-supported cable network among women 25–54 during primetime.

BEST QUARTERLY AUDIENCE DELIVERIES IN NETWORK HISTORY

Continuing its impressive audience growth momentum, The Hub wrapped the third quarter of 2012 with the best quarterly audience delivery in its history in both primetime and total day among its target demographics of kids 2-11 and 6-11. Year-

to-date, The Hub also is the fastest growing ad-supported cable network in subscriber growth, having added 8.7 million homes. HIGHEST THIRD QUARTER PERFORMANCE EVER

Discovery en Español achieved its best quarter ever in the third quarter, growing 19% versus

the previous year. This performance positioned the network as the leading Hispanic pay-TV channel in the U.S. during the 10 p.m. and 11 p.m. hours among persons 18-49. Top shows included RARO, REAL E INSÓLITO (Weird, True & Freaky), DESAPARECIDOS (Disappeared), ¿CON QUIÉN quién $@!# ME CASÉ? (Who the “Bleep” Did I Marry?), PECADOS MORTALES (Deadly Sins), NEGOCIANTES (Dealers), CRÍMENES DE PELÍCULA (Real Crime/Reel Story) and QUE GANE EL MEJOR (One Man Army). DISCOVERY CHANNEL RANKS AMONG TOP 5 PAY-TV NETWORKS IN LATIN AMERICA

Discovery Channel led the factual network category in key markets such as Mexico,

Brazil and Colombia during the third quarter of 2012 and ranked among the five most-viewed pay-TV channels in Latin America. This performance was led by the success of series including SALA DE EMERGENCIAS (Untold Stories of the ER), OVERHAULIN’, ANOMALIAS MEDICAS (Medical Anomalies), FROZEN PLANET and the special APOCALYPSE 2012. DEADLIEST CATCH AND BERING SEA GOLD RISE TO THE TOP IN AUSTRALIA August 15 on Discovery Channel in Australia saw the premiere of returning #1 series DEADLIEST CATCH, followed immediately by the premiere of BERING SEA GOLD, a double-act which secured the #1 and #2 satellite TV programs for the day across all key demographics and resulted in Discovery Channel achieving the #1 satellite TV channel for the day among persons 25-54. DEADLIEST CATCH recorded its highest ever series premiere since launching in 2005 and BERING SEA GOLD was the highest-rated series launch in Discovery Channel Australia’s history.

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FRONTIER EARTH ON ANIMAL PLANET PRESENTED BY WALMART For the past 15 years, Animal Planet has shown audiences epic, groundbreaking wildlife programming, bringing attention to the diverse, lively world around us. Now, Animal Planet's large predator expert/zoologist Dave Salmoni returns to the small screen to host a big weekly wildlife series FRONTIER EARTH PRESENTED BY WALMART, beginning November 13 at 8 p.m. E/P. This six-episode series closely examines some of the planet's most elusive animals, their distinctive habitats and their unique methods of survival. In each episode, Salmoni brings viewers closer to animals great and small, from the massive Komodo dragon to the miniscule killer ants of the Arizona Badlands. Orcas (wt) kicks off the series, and Salmoni introduces Dr. Ingrid Visser, the driven and passionate killer-whale expert who is one of the few to ever research these massive marine mammals underwater without the protection of shark cages.

DISCOVERY CHANNEL JOURNEYS TO AFRICA IN THE NEW YEAR Discovery Channel will take viewers on an awe-inspiring journey this January with AFRICA, a six-part series from the Emmy award-winning team behind Discovery's series LIFE. A co-production with BBC, AFRICA is more than four years in the making and will introduce viewers to new species, new animal behaviors, new filming styles and new places — including two rain forests no one has filmed in before and the largest underground lake in the world. The series explores the diverse ecosystems, from the Sahara to the Cape, and captures some of the continent’s most thrilling spectacles. Using the latest in state-of-the art aerial, ultra-high speed, time-lapse and low-light photography to capture the most heart-stopping natural history sequences from the richest wildlife continent on Earth, this is Africa as you've never seen it before.

DISCOVERY CHANNEL GOES GLOBAL TO FIND THE SCIENCE BEHIND THE ILLUSION IN BREAKING MAGIC Is science the secret sorcery to creating a successful magic trick? Discovery Channel and Discovery Channel International go on a worldwide tour with today’s most innovative magicians who transform pure science into mind-boggling magic tricks. Get ready to learn the chemistry, physics and biology powering the world’s greatest illusions. The new nine-part series comprised of 30-minute episodes, BREAKING MAGIC, premieres in the U.S. on November 11 at 10 p.m. on Discovery Channel. BREAKING MAGIC fuses the showmanship and mystery of street magic with the raw power of science. Watch as each trick surprises unsuspecting bystanders with mystifying results. Discovery Channel recruits today’s freshest and most creative magicians to show how science works with shocking tricks including knocking down a wall with the power of one’s voice, turning a sliver bracelet into gold, slowing the speed of a dropping cannonball and many more. DESTINATION AMERICA WARMS UP WINTER WITH NEW SHOWS Destination America keeps viewers warm with hot new premieres this winter including the return of hit series BBQ PITMASTERS, which travels nationwide searching for the best in regional barbecue. And back by popular demand – bacon! Chef Todd Fisher hosts UNITED STATES OF BACON, previously

a special episode in last summer’s three-episode series UNITED STATES OF FOOD. This new cross-country series reveals some of the most mouth-watering bacon creations that American kitchens have to offer. Another new series, GHOST TOWN GOLD takes on American archaeology with hosts Brit Eaton and Scott Glaves. The duo explores old ghost towns, abandoned mines, and industrial

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PROGRAMMING HIGHLIGHTS

graveyards to uncover Wild West memorabilia. And from collectible artifacts to modern-day prized possessions, EPIC reveals how daydreamers took their passion to another level with over-the-top amenities involving expert craftsmanship, technology, and innovation. From floating homes boasting helicopter pads, to pools with lazy rivers, this show spotlights the most ingenious creations found right next door. TLC OPENS THE DOOR ON NEW SERIES From famous singers to the world of Las Vegas, TLC continues to open the door into very different walks of life. TOTALLY T-BOZ (working title) follows the comeback of Tionne Watkins, the singer from the Grammy-winning R&B and hip hop band TLC. SIN CITY RULES casts the die on the lives of the most powerful women in Las Vegas, from a champion poker player to a gun-loving fashion designer, to a pageant queen-turned-entertainment reporter. Finally, STARTER WIVES (working title) focuses on the ex-wives and lovers of noted celebrities such as Curtis “50 Cent” Jackson. These women were there before they became famous, and their stories are many. The network is always up for a curveball too – capturing the life of baseball legend Pete Rose, his fiancée Kiana Kim, and their blended families in a new series premiering early next year.

OVERHAULIN’ RETURNS TO VELOCITY WITH A NEW SPIN Popular automotive series OVERHAULIN’ returns to Velocity this fall as Chip Foose and his team are once again refurbishing old tired cars into one-of-a-kind automobiles for lucky, well-deserving individuals. In a twist on this all-new season, OVERHAULIN’ is focusing not only on the garage, but on the compelling human stories behind each rebuild. Velocity’s incredible road trip continues as the network rolls out 300 hours of original programming including new episodes of the brand definitional series CHASING CLASSIC CARS, WHEELER DEALERS, FIFTH GEAR and MECUM AUCTIONS: MUSCLE CARS AND MORE.

THE HUB PRESENTS LITTLE PETS WITH BIG PERSONALITIES IN NEW SERIES LITTLEST PET SHOP Get ready for one of the most lovable, musical and outrageous shows to hit kids television when the new animated series LITTLEST PET SHOP premieres on November 10 on The Hub. The all-new series is based on one of Hasbro’s most popular brands, LITTLEST PET SHOP, and introduces the iconic pet characters to the fashion-forward BLYTHE, inspired by the beloved doll. The half-hour animated comedy series follows young Blythe and her father as

they move into a big city apartment above the Littlest Pet Shop – an amazing day-camp for pets of all kinds including a panda, gecko, and even a mongoose. But the real adventure begins when Blythe discovers she alone can miraculously talk with the animals. The pets may be small, but their big personalities lead to uproarious and fantastical adventures complete with pop music-inspired song and dance sequences. DISCOVERY CHANNEL COMMISSIONS ABALONE WARS IN AUSTRALIA AND NEW ZEALAND Premiering on November 7, ABALONE WARS is the latest original project to be commissioned exclusively for Discovery Channel Australia and New Zealand. It is the first three-part series initiated by the local production initiative, Discovery Ignite. Since its launch in 2007, Discovery Ignite green-lights select local productions to be made specifically for ANZ audiences, and receives significant affiliate, advertiser and media support. ABALONE WARS ventures inside the high stakes game of one of Australia’s most dangerous professions – the hunt for green and black abalone from the ocean floor. In never before seen footage, these extraordinary men and women face off with great white sharks, some of the planet’s most hostile waters and battle against the multi-million dollar black market, in their search for the prized delicacy dubbed abalone ‘gold.’

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Discovery Invests in Online Brain Training Program Lumosity

In August, Discovery Communications strengthened its focus on being the #1 nonfiction media company across all screens with a strategic, minority stake investment in San Francisco-based Lumosity, the leader in online brain training. The company’s 40 games and exercises are based on the latest

discoveries in neuroscience and, in the five years since its founding, they have built the world’s largest database of human cognitive performance. In the past year, Lumosity’s membership has doubled to more than 25 million members and paying subscribers in 180 countries, and its mobile app has been downloaded 10 million times. For more information, visit Lumosity.com.

Discovery Commerce Debuts Cake Boss Cakes at Grocery Stores Nationwide

Discovery Commerce has teamed up with Dawn Foods to develop a line of Cake Boss branded ready-to-sell cakes and cupcakes based on Buddy Valastro’s personal recipes and designs featured on the hit TLC series. The cakes, which debuted at BJ’s Wholesale Clubs this past July, rolled out in October to grocery bakeries nationwide, including Kroger stores, Price Chopper and Food Emporiums. The six premiere flavors include, Bada Bloom and It’s My Party, chocolate and vanilla celebration cakes with fudge filling; Whole Lotta Carrots, carrot cake made with real carrots,

pineapple and cream cheese frosting; Va Va Velvet, red velvet cake filled with cream cheese frosting; Oh My Ganache!, chocolate cake with shavings, filling and ganache; and Dulce de Leche, chocolate cake with caramel dulce de leche filling and buttercream icing.

Discovery Education and Albuquerque Public Schools Partner to Bring ‘Techbooks’ to Teachers and Students

Continuing to lead the movement to transform teaching and learning through rich digital content and deep professional development, Discovery Education has partnered with Albuquerque Public Schools (APS) – its largest partnership to date – to bring its digital textbook series to teachers and students. Discovery Education’s Science and Social Studies Techbooks™ will replace traditional textbooks in classrooms throughout the district. Discovery Education experts also will provide professional development to APS’ teachers to support them as they integrate the Techbooks™ into their curriculum. Education stakeholders from across the district, including teachers, administrators and board members, selected Discovery Education’s Techbooks™ for their dynamic and interactive features that empower educators, enhance learning and provide students with 21st century skills needed to be college and career ready.

Discovery Commerce Partners with Wendy's to bring Augmented Reality to Kids Meals

Discovery Commerce is currently offering five premium Animal Planet toys through Wendy’s Kids Meals and for the first time each Kids Meal includes an augmented reality game component along with the physical toy. Each Kids Meal provides one of five animal toys – a dog, cat, parakeet, chameleon or fish, showcasing a trait of the specific pet, from a dog catching a disc to a cat purring. In addition to the toy, the Kids Meal includes a virtual component accessible on Android and iOS devices; as well as through a website on both Mac and PC. The promotion began on October 8 and continues through November 18.

Military Channel is launching an HD simulcast on December 1, 2012.

Discovery Education has been honored with two Educational Software Review Awards from ComputED Gazette for Discovery Education Higher Ed and its Nature Works Everywhere website.

Discovery Network Latin America/U.S. Hispanic recently won 14 PromaxBDA Latin America Awards 2012 honoring the best design, promotion and marketing work broadcast, published or released in Central and South American markets. Discovery Commerce is launching two new books in the fourth quarter of 2012: “Sweet Celebrations” by DC CUPCAKES’ stars Katherine

Kallinis and Sophie LaMontage; and, “Cooking Italian with the Cake Boss,” the third book from TLC’S Buddy Valastro. Shark Week 2012 was the most social Shark Week ever, commandeering 35% of all the cable TV social conversation and resulting in more than 1.6 million Tweets. Discovery Education’s Science Techbook™ has been honored by teachers and administrators with an eSchool Media Reader’s Choice Award.

Discovery Channel took home six Creative Arts Emmy Awards in September, including two for DEADLIEST CATCH and four for FROZEN PLANET, including Outstanding Nonfiction series.

Discovery Announces New Partnerships and Commitments in Support of Global Education Priorities

In keeping with its 27-year mission to support education and lifelong learning by igniting curiosity and delivering the thrill of discovery to people around the world, Discovery Communications in September announced a number of new partnerships and commitments in support of United Nations, Clinton Global Initiative (CGI) and Obama Administration education priorities through its Discovery Education division and the nonprofit Discovery Channel Global Education Partnership (DCGEP).

The new commitments include: a $7.4 million extension of DCGEP’s efforts to use the power of media to transform education in the developing world, in support of the UN’s ‘Education First’ initiative and the Global Business Coalition for Education; i.am.STEAM, a collaboration between will.i.am’s i.am.angel Foundation and Discovery Education to engage U.S. students in STEAM (science, technology, engineering, art and math) education as part of Discovery’s commitment as a member of CGI; and, STEM POWER!, a new Discovery Education program dedicated to empowering girls in the U.S. with tools for succeeding in STEM-related fields, and ‘Discovery Girls,’ a new DCGEP program in Africa dedicated to improving the education outcomes of marginalized girls, in support of the Equal Futures Partnership led by Secretary of State Hillary Clinton.

Additionally, Discovery Communications Founder and Chairman John Hendricks joined UN Secretary Ban Ki-Moon, former UK Prime Minister Gordon Brown and other leaders at UN General Assembly events on September 26 and 27 to address business’ role in acting on global education priorities, and, on September 24, Discovery Education CEO Bill Goodwyn represented Discovery on a plenary panel at the CGI Annual Meeting to discuss Discovery’s overall commitment to improving global education through its Discovery Education division, the i.am.STEAM initiative with will.i.am and the i.m.angel foundation, and DCGEP.

››DID YOU KNOW?

Discovery Hosts FCC Chairman and Leading Educators to Discuss Future of Education

Discovery Communications recently hosted FCC Chairman Julius Genachowski and five of the nation's top education district leaders at its headquarters in Silver Spring, MD, to discuss strategies for leveraging digital tools to positively impact student achievement, including solutions available to schools through Discovery Education. The insights shared during the meeting will be used to help overcome the challenges, seize the opportunities and meet the goal of digital learning for all students.

Pictured (left to right): Winston Brooks, Superintendent, Albuquerque Public Schools; Bill Goodwyn, CEO, Discovery Education; Greg Firn, Superintendent, Anson County Schools; Julius Genachowski, Chairman, Federal Communications Commission; Dr. Linda Clark, Superintendent, Joint School District No. 2; Dr. Kamela Patton, Superintendent, Collier County Public Schools; David Zaslav, CEO, Discovery Communications; Dr. Scott Muri, Deputy Superintendent of Academics, Fulton County Schools

A Quarterly Publication of Discovery Communications | November 2012 11

GLOBAL REACH

Cumulative Global Subscribers ..................................1.8+ billionCountries & Territories ...............................................................217Worldwide Networks ...................................................................153Languages ......................................................................................45Network Entertainment Brands................................................30 NETWORK SUBSCRIBERS (IN MILLIONS)US Networks As of As of Sept. 2012 Sept. 2011Discovery Channel .......................................... .99 .................... 100TLC .......................................................................98 ..................... 99Animal Planet ....................................................96 ......................96Investigation Discovery ................................. 80 ......................77OWN: Oprah Winfrey Network ....................... 78 ......................77SCIENCE .............................................................. 76 ..................... 68The Hub ...............................................................70 .......................61Military Channel ................................................60 ......................57Destination America ........................................59 ......................56Discovery Fit & Health .....................................48 ..................... 48Velocity ...............................................................43 ......................38Discovery en Español ........................................ 5 ........................5Discovery Familia ................................................ 4 ........................ 3

International Networks As of As of Sept. 2012 Sept. 2011Discovery Channel ..........................................316 ................... 296Animal Planet ..................................................278 ................... 260TLC .................................................................... 205 .................... 154Discovery Science ............................................ 74 ..................... 64DMAX ................................................................... 73 ......................47Investigation Discovery ..................................60 .......................18Discovery Kids ...................................................59 ......................36Discovery Home & Health ..............................53 ......................45Discovery Turbo ................................................40 ......................35Discovery Real Time ........................................38 ......................28Quest ...................................................................30 ......................23Discovery World ................................................ 24 ......................22Discovery Travel & Living ................................18 ......................45Discovery Max ..................................................... 17 .....................n/aShed ...................................................................... 12 .......................10Discovery History .............................................. 12 .......................10Discovery HD Showcase ................................... 11 ....................... 12HD Theater ........................................................... 5 ........................ 2Discovery Civilization ........................................ 4 ........................4Discovery HD World ........................................... 3 ......................... 1Discovery Historia .............................................. 2 ......................... 1

FACTS & FIGURESDiscovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 217 countries and territories. Discovery is dedicated to satisfying curiosity through 153 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.

Subscriber numbers as of September 30, 2012, according to The Nielsen Company in the US and internal data review and external sources outside of the US. Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party chan-nels and represented approximately 280 million cumulative subscribers as of September 30, 2012. US Hispanic networks are distributed to US sub-scribers, but are operated by and included as part of Discovery International Networks for financial reporting and management purposes. Internet traffic data as of September 30, 2012, according to ComScore, Inc.

WORLD HEADQUARTERS

One Discovery PlaceSilver Spring, MD 20910TEL: 240.662.2000

DISCOVERY NETWORKS ASIA-PACIFIC

3 Changi Business Park Vista#03-00Singapore 486051TEL: 65.6510.7500

DISCOVERY NETWORKS WESTERN EUROPE

Chiswick Park Building 2566 Chiswick High RoadLondon - W4 5YB, EnglandTEL: 44.208.811.3000

DISCOVERY NETWORKS CEEMEA

59 Zlota StreetZlote Tarasy. Lumen Building00-120 Warsaw, PolandTEL: 011.48.22.365.11.00

DISCOVERY NETWORKS LATIN AMERICA/US HISPANIC

6505 Blue Lagoon DriveSuite 190Miami, FL 33126TEL: 786.273.4700

discoverycommunications.com

DIGITAL MEDIA HIGHLIGHTSDiscovery’s online digital media properties, consisting of 19 US brand destinations, including Discovery.com, TLC.com and AnimalPlanet.com, as well as HowStuffWorks, TreeHugger and Petfinder, reached an average of 22 million cumulative unique monthly visitors in the third quarter of 2012.