INDIVIDUALITY ANYWHERE

IBMOriginal Individuality

Personalizing adaptive functionality

IBM was the company behind some of

the most important inventions for the

modern world. They created things we use

everyday, from the magnetic strips on our

credit cards to the spinning hard drives in

our computers. However, they have fallen

behind in the new world of electronics,

in which the illusion of customization

overwhelms the actual efficiency and

usefulness of any electronic device in

question.

Just because most customization

overwhelms functionality in the electronic

market does not mean it has to be that

way. IBM will re-think and advance some of

its most original, fundamental hardware/

software, but present it in a new way that

allows for extreme personalization with

ease.

IBM will release a new line of personal

electronics that can be customized exactly

to what the user wants from them, using

a complex new operating system that will

learn from its user. The operating system

will monitor the behavior of the individual,

and will shape the usage of the original

elements of each device accordingly. One

price, but different results for every single

person.

IBM, using original and powerful

fundamental parts, is bringing a new form of

individuality to every user.

Subtext

Power 7 Servers

Power 7 Server details

Amazon Anything, Anywhere

The world, easily accessable

Amazon’s existing mission statement is to:

“Be Earths mostconsumer centric company where customers can discover anythingthey want to buy online and to endevaour to offer its customersthe lowest possible prices anywhere in the world.”

Its new branding strategy ‘Anything,

Anywhere,’ aspires towards making

its service seamlesly integrated in a way

that it can be made available to each and

every of its customers all over the globe, at

anytime, to cater to a wide sprectum of

services that it offers under the window of

amazon.

Its new product, the fire phone, is at the

fore front of its branding campaign.

Having the most advanced technology

embeded within a cutting edge and sleek

instrument, it vows to make the world

available to its user at a finger tip.

Truly embodieng the phrase, ‘Anything,

Anywhere.’

Amazon Fire phone

INDIVIDUALITY ANYWHEREThe Watt phoneCombining powerful customization with infinite accessability

In order to give a user a real feeling of individuality,

customization must be a key part of the product.

The only way to truly give this customization to

the user is to understand the user.

Therefore, a product only truly reflects the

individual using it when the product itself adapts

to the users behavior and actions.

The Watt phone is the next step in user

customization.

The phone has incredibly powerful hardware that

is adapted from IBM’s Power 7 servers, and a OS

based on amazon’s user interface. The screen of

the phone is full bleed, and ensures

However, the real customization comes from the

integration of the IBM designed WATSON artificial

intelligence.

WATSON is a highly developed AI that requires no

internet connection and adapts and learns within

its environment.

WATSON will observe and interact with the user of

the phone, and will customize both the hardware

usage and the software based on the user. The

user also has the option to directly tell WATSON

what he would like different about the phone at

anytime, and WATSON will oblige.

This truly unique form of customization eases

how the user uses the phone, and gives them the

freedom of individuality anywhere in the world.

» WATSON AI Integration

» Full-bleed Screen

» Powerful Hardware

» True Customization

IBMOriginal Individuality

Power 7 Server Isometric View

Font Iso Back Iso

IBM Power 7 Server

Representation III

<Front

Back< Left Right

Top

Bottom

IBMOriginal Individuality

Personalizing adaptive functionality

Front Iso

Representation III

Rear Iso

AmazonAnything, Anywhere

Amazon Fire Phone Isometric Views

Front Iso

Back Iso

Amazon Fire Phone Representation III

FrontLeft RightBack

Bottom Top

INDIVIDUALITY ANYWHEREthe Watt phone

Watt phone isometric views

Front Iso Back Iso

Back Iso

Representation III

Bottom Top

FrontLeft RightBack

the Watt phone