bookmaker moneyback offers report for july 2014

Bet365 Clinch July 2014 Bookmaker Of The Month Ahead Of Stan James and

William Hill

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Money Back Report June 2014

Leading online betting service Freebets.com’s latest monthly report on money back offers from top online

bookmakers rated Bet365 as Bookmaker of the Month, while Stan James provided Money Back Offer of the

Month in July 2014.The result saw Paddy Power knocked off top spot as Bet365’s array of ongoing daily offers

on a variety of sports kept them above their rivals in a month with fewer football fixtures than normal despite the

2014 World Cup being played in Brazil.Bet365’s Feature Race 4/1 and Channel 4 4/1 racing offers meant that

horse racing punters got a chance of having their money back every single day in July. Their Sky Dogs 2/1 offer,

which entitles customers to a risk free bet when backing a winning Greyhound selection at odds of 2/1 or greater

was rated the fourth best offer of the month and also appears in the top 10 money back offers by chance.Internet

affiliate, Freebets.com produces its monthly report with analysis comparing money back offers presented on the

website. The Bookmaker of the Month is determined by using an algorithm which gives a cumulative rating for 19

participating bookmakers.As has been the case since the football season ended, offers regarding other sports

have come to the fore. The McGregor v Brandao UFC promotions from Paddy Power and Boylesports

represented a good value proposition for punters, while Paddy’s Money Back if forward/fullback scores 1st try

offers also ranked highly along with Money Back on Nadal, Djokovic, Federer or Murray if the selected player

was knocked out before reaching the Quarter-Final stage of the Wimbledon Tennis Championships.


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The Top 10 Findings From Freebets.com July 2014 Money Back Offers Report

• Bet365 ranked July 2014 Bookmaker of the Month ahead of Stan James in second place and William Hill in third.

• Paddy Power has won the Bookmaker of the Month accolade eight times, bet365 has won it five times and

Ladbrokes once since monitoring began in May 2013.

• Paddy Power was ranked first for the number of Unique Offers provided (12), edging second placed Boylesports

(11) and third placed Betfair (10).

• Paddy Power ranked first for Total Offers (83), Betfred ranked second (63) and William Hill third (56).

• Stan James’ ‘Money Back if a World Cup game goes to extra time’ is rated Money Back Offer of The Month in July

2014.

• Skybet’s ‘Money Back if the favourite wins’ offer was the most likely free bet trigger in July 2014.

• Total Bookmaker Offers decreased to 567 in July 2014 from 675 in June, the third lowest recorded in 14 months of

monitoring.

• Total Unique Offers in July 2014 dropped to 77 from 100, which is below the average (89.5) for the last 12 months.

• Ladbrokes, William Hill and Boylesports were the only bookmakers to promote a Money Back Offer exclusively for

Mobile customers.

• July Top Ten Money Back Offers by Chance featured offers for five different sports.


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July 2014 Bookmaker Of The Month

• Despite providing the highest total offers and most unique offers, Paddy

Power’s four month run as bookmaker of the month was finally brought to an

end by bet365. The Irish bookie contributed to seven of the top ten money

back offers for the month, but a reduction in the overall amount of football

matches let the Stoke based firm in with their World Cup Penalty Payback

promotion supplementing an already broad range of ongoing offers.With the

absence of Paddy Power in the top three Stan James was able to take

second spot, owing largely to their ‘Money Back if World Cup game goes to

extra time’ offer which represented great value for punters in the knockout

phase of the competition, while William Hill were once again prominent in

third place.


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Top 10 Money Back Offers Web & Mobile


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Money Back Offers In July

• Three bookmakers from the 19 assessed in our report, Ladbrokes,

William Hill and Boylesports offered mobile exclusive offers in July 2014,

one less than in the previous month. The mobile offers were centred

around Channel 4 Racing on a Saturday and high profile mid-week

racing such as Newmarket’s July meeting and Glorious Goodwood.

• The vast majority of offers from online bookmakers are available to all

customers, regardless of method used to remotely access their products

as most companies can automatically detect mobile browsers and

redirect to mobile optimized versions of their sites.


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Top Money Back Bookmakers Web


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Top Money Back Bookmakers Web


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The Mobile Exclusive table shows how bookmakers rank for Mobile Exclusive Money Back offers only.


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Money Back Offer Of The Month

• Huge interest in the latter stages of the 2014 World Cup and a

generous offer from Stan James saw the return of a football related

promotion to top spot in July. The offer entitled customers to money

back as cash as opposed to free bets and applied to two popular

betting markets on games which went to extra time, a scenario which

was always likely given what was at stake for the sides involved.

However, a reduction in the overall quantity of football matches resulted

in a broad range of sports making the top ten with UFC offers from Irish

firms Boylesports and Paddy Power completing the top three and a mix

of rugby, tennis, Formula 1 and horse racing making up the remainder.


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July Top 10 Money Back Offers


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Top Money Back Offers July

• The money back offer of the month is determined by the maximum refund value

and the likelihood of the refund criteria occurring. This loads the ranking in favour

of bookmakers offering high maximum refunds. Most money back offers have a

ceiling of £25 and £50 which is an appropriate amount for the recreational punter

who will be interested in the following table showing money back offers ranked

by the likelihood the trigger will occur.Here we see Skybet and Ladbrokes occupy

the top two slots, while Paddy Power and Boylesports were tied for third place.

Ladbrokes came a close second in this category with an enticing offer of Money

Back if 2nd to a Dermot Weld trained winner available throughout the Galway

Festival towards the end of the month. Plenty of punters will have picked up free

bets against this offer as Weld was named top trainer for the meeting for an

astonishing 28th time.


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Top 10 Offers By Chance


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General Findings

• The total number of Bookmaker Offers available in July 2014 showed a decline

on the previous month, down from 675 to 567. This is some way below the

average number of offers (649) and the third lowest since monitoring began in

May 2013.Paddy Power provided the most offers with 83, bolstered by two

offers running for significant periods during July. Its ‘money back if your horse

finishes 2nd or 3rd’ applies to one race every day. Paddy also provided money

back on every stage of the Tour de France if a Frenchman won the stage.

Betfred pipped Betfair into second spot for the most offers with their ‘1-a-Piece’

promotion available on every televised football match in addition to money

back on Natwest T20 Blast Cricket on losing Top Batsman bets if the selection

was out for a duck and their ongoing RPGTV Cashback.


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July Total Bookmaker Offers


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Money Back Offers In July

• The number of Unique offers available in July slipped from the 99 to

77 which is slightly below the average over the past 14 months. One

of the most distinctive features of betting with Paddy Power is the

‘Money Back Special’ and the company makes great efforts to stand

out from the crowd with the sheer variety of offers available. The

Irish bookie provided 12 totally unique money back offers and has

yet to be outdone by any of its rivals on this metric, although with 11

and 10 respectively, Boylesports and Betfred did come close to

ousting Paddy Power as the champion of the money back offers in

July.


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July Total Unique Offers


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About The Analysis

www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online

bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair

Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan

James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other

promotions such as bonuses, concessions and guarantees are not included.‘Money Back’ is a widely accepted term

in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance

against a scenario proposed by the bookmaker. A typical example of Money Back in June was a refund offered on

losing World Cup Outright Winner bets if Brazil won the tournament, i.e ‘Money Back if Brazil Win.’The report

introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’

main websites which are available to both web and mobile customers. Retail offers are not included.In order to

determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes

into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the

scenario to come true in addition to the number of events and range of markets which qualify for the offer. The

www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the

various factors in the formula in order to provide comparative values to the complex array of promotions.


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• DISCLAIMER – whilst every effort is taken to prepare detailed and

accurate information, any third party relying on this information does

so entirely at their own risk.

bookmaker moneyback offers report for july 2014

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