books
DESCRIPTION
BOOKS. The Publishing Industry. Amazon KINDLE. OTHER (not so recent) Trends. Harry Potter . Trends. “The Oprah Effect ”. History of Books. Papyrus Egypt, 2400 B.C. -made from reeds. Plato. China: bamboo strips (1600 BC). History of Books. Parchment- treated animal skin, 300 BC. - PowerPoint PPT PresentationTRANSCRIPT
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BOOKS
The Publishing Industry
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Amazon KINDLE
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OTHER (not so recent) Trends• Harry Potter
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History of Books• Papyrus Egypt, 2400 B.C. -made
from reeds
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Plato
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• China: bamboo strips(1600 BC)
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History of Books
• Parchment- treated animal skin, 300 BC
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History of Books• Vellum- the term for high quality
parchment• Smooth• durable
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History of Books
• Codex - protomodern book form, 2nd-3rd century A.D.
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History of Books• Paper: 13th century
(cheaper thanvellum…)
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Manuscript Culture• Middle Ages, 400-
1500 A.D.• Illuminated
manuscripts
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• ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS
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History of Books
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History of Books
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PRINTING
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PRINTING• China: movable type, 1000 AD• Koreans: 1400 AD
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The Gutenberg Revolution• 1453-56• Printing press
with movable type
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The Gutenberg Revolution• Social transformations - information
spreads beyond localities• People see themselves as individuals
-- not solely dependent upon leaders and families
• Can challenge traditional wisdom
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Books in the U.S.• 1830s - machine-made paper• Cloth rather than leather covers• mid-1800s: paperback books• 1860s - paperback dime novels• Also known as pulp fiction
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Advances in Printing
• Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.
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Advances in Printing• Offset lithography: Books printed
from photographic plates rather than metal casts.
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Types of Books
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Types of Books• Trade Books - for general
readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound.
• Is the largest segment in sales ($).
COLLEEN?
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Types of Books• Professional Books -
Target occupational groups, not general public. Law, business, medicine, technical-scientific.
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Types of Books• Textbooks - • El-hi
– influence of Texas and California• College
– Average cost $72.83. – Average student spends $832 a
year on textbooks and supplies.
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Think-Pair-Share1. how much money did you spend
this semester on textbooks?2. which books cost the most money?3. if you returned any books last
semester, how much $$ did you get back?
4. what choices are available at your university or college for purchasing textbooks?
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Media & Culture• $78.95
Authors: – Richard Campbell: 9.00– Bettina Fabos: 75 cents– Chris Martin: 75 cents
TOTAL: $10.50
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• Publisher (Bedford/St. Martins)– Paper, printing, editorial: $20.50– General Administrative costs: $7– Marketing costs: $10.50– Pre-tax income: $4.90TOTAL: $42.90
• Freight Expense: TOTAL: $1
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• College Bookstore– Personnel: $8.90– Operations: $8.1– Pre-tax income: $7.55
TOTAL: $24.55
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Types of Books• Mass-market paperbacks - most
sold, but not most profitable segment (low margins of profit)
• Religious books - most popular book of all-time?
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Types of Books• Reference Books
• University Press Books
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Types of Books• Reference Books
• University Press Books– Wrong Turn
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Organization of Industry• Acquisitions editors• Subsidiary rights• Advance money• Developmental editor• Promote books with “dumps”
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Organization of Industry• Superstores
– Borders-Waldenbooks– Barnes & Noble, B.Dalton, Doubleday
• Online stores– Amazon.com– Barnes&noble.com
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Ownership in Book Industry• Bertelsmann - owns Random
House, Bantam-Doubleday-Dell• Viacom - owns Simon & Schuster• Time Warner - Little, Brown;
Time/Life Books
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• More books published now than ever before: 160,000 annually in U.S. alone.
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THINK PAIR SHARE• What kinds of trade books (novels,
nonfiction, etc.) do you like to read?
• How do you find out about a book you might like?
• Where do you buy books?
• Do you check books out of a library?