books & books is south floridas premier independent bookstore with locations in coral gables,...
TRANSCRIPT
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Books & Books is South Florida’s premier independent bookstore with locations in
Coral Gables, Miami Beach and Bal Harbour Shops
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“I cannot sleep unless I am surrounded by books.”
-- Borges
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BOOKS & BOOKS265 Aragon Avenue, Coral Gables , FL 33134
Founded in 1982, the store is currently located in an exquisite 1927 building listed in the Coral Gables Register of Historic Places.
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The 9,000 sq. ft. Mediterranean-style building has original tile floors, a fireplace, beamed ceilings, floor-to-ceiling dark wood bookshelves, an open-air courtyard and a full-service café.
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The Café at Books & Books in Coral Gables
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BOOKS & BOOKS COURTYARD
The Coral Gables store wraps around a beautiful, Mediterranean-style, open-air courtyard, a
signature architectural element of the bookshop.
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The courtyard is the perfect setting for live performances, author receptions, poetry readings, film screenings, private parties and more…
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Café events feature menus,
inspired by cookbook authors and their books.
Anthony Bourdain spoke following a dinner, inspired by his Les Halles Cookbook.
Naked Chef Jamie Oliver, conducted a live cooking demonstration and rock n’ roll performance.
Jennifer Rubell hosted a Mother’s Day brunch inspired by her new, Real Life Entertaining.
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Dr. Steven Schnur launched his new book, The Reality Diet.
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Books & Books participates in the monthly Coral Gables Gallery Night with exhibitions of photography, drawings and paintings by Miami-based artists. A new exhibit opens every first Friday night of the month, and the City of Coral Gables provides shuttle service to Books & Books' front entrance, every 45 minutes.
BOOKS & BOOKS GALLERY
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EVENTS at BOOKS & BOOKS
Books & Books is event-driven! Our
monthly calendar of events includes
author presentations and
book signings every night of the week, Monday through Sunday, at our Coral Gables
location, as well as reading &
discussion groups, lectures,
workshops, offsite events and book
parties.
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French cultural critic and author Bernard Henri-Lévy captivates hundreds at the Coral Gables bookshop.
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Books & Books hosts local and visiting authors, including debut novelists,
established writers of great renown, children’s authors, poets, scholars and
celebrity authors.
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Camille Paglia Nicole Krauss
John Dufresne Aron Ralston
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President Jimmy Carter
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Isabel Allende
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Guillermo ArriagaPaul Rusesabagina
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Joan Didion
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Michael Ondaatje
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Star Jones Reynolds
Jane Fonda
Senator Hillary Rodham Clinton
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TC BoyleUmberto Eco
Edwidge Danticat and Julia Alvarez
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Salman Rushdie
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Eric Bogosian Les Standiford
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Russell Banks Gary Shteyngart
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Susan Sontag
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Books & Books’ Mitchell Kaplan and Robert Gottlieb…
and TC Boyle…
and Rachael Ray!
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Some will be larger than others…
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Like President Clinton’s autographing for over 2,000…
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The line was eight blocks long and people staked out their places as early as 4am the night before.
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Dear Books & Books,
I really wanted to take a few moments out of my day to put fingers to keyboard and send some kudos that you can share with your staff. From the organization of the line to keeping the lavatories stocked and clean to periodically sending staffers out (in the heat!) with informative updates, everything was seamless. We were all so impressed. We certainly appreciated the Cafe staff coming out with the baskets of muffins, cakes, sandwich lunches & sodas for sale. In fact, when we saw them giving out the mini bottled waters, we were incredulous at the generosity. Truly going the extra mile. Let me tell you how great your staff was. So friendly, courteous, and keeping their sense of humor. It was nice of the Gables [City of Coral] to allow us to have our folding lawn chairs out there in the line. Had that not been the case, we're quite sure that more folks would have had heat stroke. Thanks again for providing average civilians with the opportunity to meet an American president.
Sincerely,Sheila Cooper
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BOOKS & BOOKS933 Lincoln Road, Miami Beach
Opened in 1989, this store is located in the historic Sterling Building in the Art Deco District of Lincoln
Road Mall, between Jefferson and Michigan Avenues.
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The store specializes in art, design, fashion and architecture. Additionally, a large magazine collection contains international
publications as well as locally published periodicals.
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THE CAFÉ AT BOOKS & BOOKS
Miami Beach
The Café at Books & Books, Miami Beach
recently expanded into a full-service restaurant with an After-Five menu
of grilled seafood specialties by
Executive Chef Bernie Matz.
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BOOKS & BOOKS/BAL HARBOUR SHOPS
9700 Collins Avenue, Bal Harbour, 2nd Level, Near Saks Fifth Avenue
This lushly-landscaped, open-air mall houses such famed merchants as Gucci, Cartier and Bulgari, Luis Vuitton, Prada, Dolce & Gabbana, and now…Books &
Books.
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Bal Harbour Shops ranked the number one most productive shopping center in the U.S., based on
average sales per square foot according to Women’s Wear Daily.
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Being a Kid at BOOKS & BOOKS
Coral Gables Children’s Room
Young readers, parents and
educators alike love the Children’s
Room.
Our shelves are bursting with new
titles and classics as well as toys, games,
stuffed animals, journals and gifts.
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Gloria Estefan Lane Smith
Mo Willems
We play host to some of today’s hottest children’s authors…
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Mary Pope Osborne and Natalie Pope
Boyce spoke to over 1300 school
children and teachers.
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Tomie dePaola celebrated his 70th
birthday at Books & Books with a cake, balloons and lots of
fans.
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We hold weekly storytelling and craft time, kids’ yoga, class fieldtrips, children’s theatre, reading parties and in-store bookfairs, which are designed to promote a love of reading, while helping to raise funds for the schools who participate.
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Caroline Kennedy
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Books & Books regularly presents authors at various outside venues including:
BOOKS & BOOKS - OFFSITE
The Historic Biltmore Hotel
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TEMPLE JUDEA5500 Granada Blvd. in Coral Gables
Capacity: 300-1,000
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Elie Wiesel at Temple Judea
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THE CORAL GABLES CONGREGATIONAL CHURCH
3010 De Soto Blvd. in Coral GablesCapacity: 400
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Madeleine Albright speaks to an overflow crowd at The Coral Gables Congregational Church.
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CHAPMAN CONFERENCE CENTERMiami Dade College, Wolfson Campus, Downtown Miami
Capacity: 800
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Dwyane Wade promotes reading at the Chapman Conference Center
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School of BusinessStorer Auditorium
Capacity: 300
University of Miami
Maurice Gusman Concert HallCapacity: 600
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LINCOLN THEATRE541 Lincoln Road, Miami Beach
Capacity: 700
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MACY’S DEPARTMENT STORE5-STAR CELLAR KITCHEN
Capacity: 300-900
Books & Books presents cookbook authors at Macy’s department store in Dadeland and Aventura Malls. Their cooking demonstration stage is equipped with a kitchen and video screen coverage.
Here’s recent guest Rachael Ray cooking up a storm to a crowd of over 1,000!
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Watching Rachael... Yum-O!
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BOOKS & BOOKS at LEVENGER420 South Congress Avenue, Delray Beach
In 2004, Books & Books and Levenger joined forces to bring a personalized bookselling experience to more South Florida readers. Books & Books began a series of monthly author events at the Levenger store in Delray Beach. The arrangement reflects an emerging trend in retail, in which two compatible brands come together to create a stronger shopping experience for their customers. Clockwise from left: Ross King; Gail Godwin; Simon Winchester; Steve Leveen (Levenger CE0) & Joseph Finder
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SOUTH BEACH WINE & FOOD FESTIVALFebruary 23rd – 26th, 2007
Books & Books coordinates guest chef booksignings at
this annual destination weekend event, with star-studded dinner series and wine, culinary and lifestyle
seminars that feature prominent figures in the international wine, spirits and culinary industries.
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This event, which is held right out on the sand, with the beautiful blue ocean as a backdrop, draws hundreds of thousands
of visitors throughout the weekend.
The Grand Tasting Tent
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Cooking demonstrations and booksignings abound with average audience of 500-1,000.
Bobby Flay
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Giada de Laurentiis
Emeril Lagasse
The Kidz Kitchen features kid-
friendly recipes from top celebrity chefs like Rachael
Ray, Giada de Laurentiis, Emeril Lagasse and Alton
Brown.
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MIAMI BOOK FAIR INTERNATIONALNovember 12th -19th, 2006
The largest and finest event of its kind in the U.S., it hosts over 300 authors from around the world and draws
hundreds of thousands of booklovers each
year.
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Books & Books presents a selection of the finest titles in art, fashion, architecture and design at this international art fair – the sister event of
Switzerland’s 35 year old Art Basel.
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… is a combination of guerrilla tactics
and standard practices...
BOOKS & BOOKS
MARKETING
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CREATIVE PARTNERSHIPS
Books & Books partners with many cultural, social and educational
organizations in the community to present special events and has
ongoing relationships with many of South Florida’s finest.
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We have partnered with:
Miami Art Central • Florida Grand Opera • Miami
Performing Arts Center • Museum of Contemporary
Art • Tigertail Productions • Rhythm Foundation • City Theatre • Miami Children's Museum • Fairchild Tropical
Botanic Garden • South Florida Historical Museum •
Miami International Film Festival • New World
Symphony
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We celebrated the release of Harry Potter and the Half-Blood Prince with magic wand arts & crafts provided by the Miami Children’s Museum.
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We presented Mexican screenwriter Guillermo Arriaga, author of the novel, The Night Buffalo, and screened his film, Amores Perros outside in our courtyard in collaboration with Miami International Film Festival.
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We have excellent media relations and are able to generate reviews of events in the feature
and book pages of The Miami Herald, el Nuevo Herald,
The Fort Lauderdale Sun-Sentinel,
The Palm Beach Post, Miami New Times,
Miami Today and many other
publications.
MEDIA COVERAGE
We also work in tandem with publicists to schedule authors for interviews before, during
and after their events with us.
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We start by sending local, regional and
national media PRESS RELEASES of the event to our
entire media list and then follow up with
targeted calls to engage their interest and commitment to
coverage.
(see Books & Books Media List,
attached)
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We publicize the event in our
ELECTRONIC NEWSLETTER
which goes out to over 15,000 active
Book Club members and is posted on our
website.
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We also publicize on www.booksandbooks.com in the weeks before the event
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We publicize the event in a MONTHLY PRINT NEWSLETTER, which is distributed in our three stores,
and at select locations in South Florida.
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We send out an EMAIL BLAST approximately a week before the event to our 15,000 active Books Club Members as well as
to targeted email lists.
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We print and distribute FLYERS in-store and to local community groups and schools before the
event.
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RADIO SPOTSWe run targeted promotional radio spots on WLRN-FM, the public radio affiliate in Miami.
These spots run during drive-times and specific programming hours for two weeks prior to the
event.
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On a case by case basis, we run PRINT ADS announcing the
booksigning in The Miami Herald and other local publications.
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We also run ADDITIONAL
ADS in publications which
target specific communities.
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using promotional materials with photo and booksigning information.
Before the event, we create in-store DISPLAYS…
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Books & Books forms part of the Book Sense network, an alliance of
independent booksellers throughout the U.S., who work together to
promote books, reading, literacy and freedom of expression.
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Remember...Shop Local...
For every $100 spent in their stores, LOCAL
BUSINESSES GIVE BACK $68 to their local
economy, while for every $100 spent in national
chains, those companies return only $43.
Good sense for you is good
cents for your economy!
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CRISTINA NOSTI(786) 554-1764
EMILY D’AMOUR(305) 444-9044
Photos courtesy of Suzy Horgan
For Events and Marketing: