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  • 8/9/2019 Books, Reading and Social Networks

    1/24

    IGSTK^) I@G]PTO^ @ T@M@^ ^KNGOG^[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

    Zopik I`g}k,

    T`~phk

    @~}` `~}pmk oboig~o ph no~k zot}gnpiot m` zio}ocktho~ m` t`m`~~kngog~) o~ zio}ocktho~ m` no}oikeok ~kngoi" Nkb~gm`tobmk qp` k kdl`n}g(sk cpbmoh`b}oi k m` z`t~z`n}gsot cktho~ m` `vziktok m`~}o~ zio}o(cktho~ z`io~ dgdigk}`no~ zdigno~ bk mkhbgk mo ztkhkk mk igstk ` moi`g}pto) ~k oboig~omk~ oz`bo~ k~ h`nobg~hk~ m` gb}`tonk ` ~kngoig|ok`h }t~ no~k~) m` onktmk nkh pho f`pt~}gno qp` m`cgb` k~ ~`epgb}`~

    mkhbgk~< Nkb~}tpk mo Gm`b}gmom`) Nkhpbgnok ` Z`tn`zk" S`tgcg(no(~` qp` `~}o~ zio}ocktho~ m` no}oikeok ~kngoi odt`h pho bkso zkt}ozoto k ohdg`b}` u`d ~ dgdigk}`no~ zdigno~) qp`t zktqp` z`thg}`h oet`(eot o ztknpto) qp`t zktqp` zk~~gdgig}oh o zt`~}ok m` ~`tsgk~ m` mgs`t~obo}pt`|o b`~}` bksk ohdg`b}`" O }}pik `v`hzigcgno}gsk ~k ~pe`tgmo~cktho~ m` `vziktok m`~}o~ zio}ocktho~ `h ~`tsgk~ nkhk ztkhkk mkigstk ` nkhpbgmom` sgt}pog~ m` i`g}kt`~" Cgboih`b}`) ~pe`t`(~` ph nkblpb(}k m` o}g}pm`~(nfos` ztkzgngomkto~ mk ~pn`~~k bo e`~}k m`~}o~ zio}ockt(ho~"

    M`~ntg}kt`~

  • 8/9/2019 Books, Reading and Social Networks

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    =>6 Dgdigk}`no~ zoto o Sgmo GG Dgdigk}`no~ ` I`g}pto

    m`hobm obm ztksgmgbe kim obm b`u ~`tsgn`~ t`eotmgbe dkka obm t`omgbeztkhk}gkb" @vohzi`~ kc ~`tsgn`~ ot` egs`b gb }f` cg`im~ kc dkka ztkhk(}gkb obm kbigb` t`omgbe nipd~"

    A`wuktm~'"

    K kdl`n}k m`~}o nkhpbgnok ~k `b}k o~ zio}ocktho~ m` t`m`~~kngog~) ` hog~ `~z`ngcgnoh`b}` o~ zio}ocktho~ m` no}oikeok ~kngoi) ` bko~ t`m`~ qp` ~` ckthoh bk nkb}`v}k m`~~o~ zio}ocktho~" K `~}pmk m`~}o~zio}ocktho~ ) bk `b}ob}k) t`i`sob}` bo h`mgmo `h qp` z`thg}` gm`b}gcg(

    not k~ h`nobg~hk~ o zot}gt mk~ qpog~ o~ t`m`~ ~` zkm`h `~}tp}ptot"K `~}pmk mo~ zio}ocktho~ m` no}oikeok ~kngoi zt`}`bm`) `h ztgh`g(tk ipeot noton}`tg|ot o t`oigmom` `vg~}`b}`) pho t`oigmom` `h etobm`h`mgmo m`~nkbf`ngmo) ` `h ~`epbmk) ~pe`tgt cktho~ m` `vziktok m`~}`~t`npt~k~ z`io~ dgdigk}`no~ zdigno~ }`bmk `h nkb}o o~ ~po~ hg~~`~ m`ztkhkk mk igstk ` mo i`g}pto" Zkt `~}o to|k) oz`bo~ ~`tk oboig~omk~ k~h`nobg~hk~ ztkzgngomkt`~ mo gb}`tonk ski}o mk igstk zt`~`b}`~ `h }t~m`~}o~ zio}ocktho~) ~`i`nngkbomo~ m` onktmk nkh ntg}tgk~ m` t`zt`~`b}o}g(sgmom`"

    O obig~` mk~ o~z`n}k~ ~kngog~ mo~ zio}ocktho~ ~`i`ngkbomo~ p}gig|kppho f`pt~g}no zoto obig~` m` ~g}`~ m` t`m`~ ~kngog~) omoz}omo ok no~knkbnt`}k mo~ zio}ocktho~ m` no}oikeok ~kngoi" O omoz}ok do~`kp(~`

    qp`t bo ig}`to}pto &^ZG]@TG

  • 8/9/2019 Books, Reading and Social Networks

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    Igstk~) I`g}pto~ ` T`m`~ ^kngog~ =>7

    ?" U`d 4": ` T`m`~ ^kngog~

    ?"?" O U`d 4": ` o `h`tebngo m` t`m`~ ~kngog~

    K }`thk U`d 4": ckg nkbn`dgmk bk hdg}k mo `hzt`~o KT`giiwH`mgo `h 4::=) qp` ~gb}`}g|kp `~}` nkbn`g}k mo ~`epgb}` cktho ph obkhog~ }otm`:% ` 5:% m` ct`qpbngo `bnkb}toh(~`nobog~ m` T^^) ~`tsgk~ m` h`b~oe`b~ ztgsomo~) cosktg}k~) ig~}o~ z`~~kog~)zoiosto~(nfos` e`tomo~ z`ik p}gig|omkt) dikep`~ z`~~kog~) eoi`tgo~) ugme`}~1m` `b}t` o~ cpbngkboigmom`~ hog~ toto~ &gbc`tgkt o >:% m` ct`qpbngo'`bnkb}toh(~` ~`tsgk~ m` nkbs`t~ok) kteobg|omkt`~ ` cktpb~" &I@G](

    B@T< 4::6'" K zdignk(oisk zkm` ~`t e`btgnk kp ~`eh`b}omk m` onktmknkh stgo~ sotgs`g~) m`~m` k ~`vk bongkboigmom` zo~~obmk z`io ktg`b}o(k t`igegk~o kp zki}gno" Oiepho~ t`m`~ ~kngog~ ckthoh(~` ski}o m` phgb}`t`~~` `~z`ncgnk) nkhk k no~k mk CIGNATzoto o~ ck}ketocgo~ kp mkIgdtotw}fgbe zoto igstk~) `hdkto) b`~}`~ no~k~) nkhk }`b}ot`hk~ m`hkb~(}tot hog~ ct`b}`) oiepho~ m`~}o~ noton}`t~}gno~ o~~phoh mgc`t`b}`ghzkt}bngo"

    Oz`~ot mo mgs`t~gmom`) zk~~s`i m`}`n}ot ph nkblpb}k m` }`bmb(ngo~ m` `skipk m`~}`~ ~g}`~ m` t`m`~ ~kngog~) bkh`omoh`b}`0% bphd`t t`zt`~`b}~ o iote`t zkt}gkb kc p~`t~ }fob }f` 30%kc kbigb` }``b~ &I@BFOT]) 4::7'" Bo no}`ektgo mk~ ompi}k~ ~k) bk`b}ob}k) k~ hog~ bksk~ qp` }h pho hogkt t`zt`~`b}o}gsgmom`< 50% bk`~noik mk~ ?6(4=) 05% mk~ 40 ok~ >=) zoto nkb}gbpot o m`~n`t ~g~}`ho}g(noh`b}` o} o}gbegt k soikt hog~ t`~gmpoi bk~ ompi}k~ nkh hog~ m` 30%nkh oz`bo~ 5%" Ogbmo bk no~k mk~ @PO) o mg~}tgdpgk zkt ~`vk t`s`iopho n`t}o zotgmom` `b}t` fkh`b~ ` hpif`t`~"

    Pho obig~` mk~ nkhzkt}oh`b}k~ }`bm`bngog~ qp` k~ gbmgsmpk~m`~`bskis`h b`~}o~ t`m`~ t`s`io) nkhk l ~` o~~gboikp) qp` ~k ~kdt`}pmk

  • 8/9/2019 Books, Reading and Social Networks

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    === Dgdigk}`no~ zoto o Sgmo GG Dgdigk}`no~ ` I`g}pto

    p}gig|omo~ zoto k m`~`bskisgh`b}k ` t`cktk m` t`m`~ m` ~kngodgigmom`ob}`tgkth`b}` `vg~}`b}`~ bk hpbmk kccigb`) `hdkto) nkhk `sgm`b}`)bk ~`lo m` `vnipgt k `~}od`i`ngh`b}k m` bksko~ nkb`v`~ ~kngog~) o} zkt(qp` o `vzk~gk m` ig~}o~ m` ohgek~ mk~ nkb}on}k~ gbmgsgmpog~) zk~~gdgig(mom` zt`~`b}` `h hpg}o~ m`~}o~ zio}ocktho~) gbmp| ok oioteoh`b}k mkpbgs`t~k mk~ nkb}on}k~" K `~}pmk mk KCNKH zoto o t`oigmom` dtg}bgnom`hkb~}to qp` ?5% mk~ ompi}k~ p~oh k z`tcgi zoto nkhpbgnot nkh z`~(~ko~ qp` bk nkbf`n`h &KCNKH) 4::6'" K h`~hk }gzk m` p}gig|okzt`mkhgbob}` zot`n` ~`t }ohdh noton}`t~}gno mk nkhzkt}oh`b}k mk~ompi}k~ bk no~k mk~ @PO &I@BFOT]) 4::7'" Zoto oih m`~}o p}gig|okhog~ z`~~koi) k p~k ztkcg~~gkboi m`~}o~ t`m`~ nkbmp|) hogktg}otgoh`b}`) m`cgbgk m` z`tcg~ oi}`tbo}gsk~ `h kp}to~ t`m`~" K h`~hk `~}pmk mkKCNKH t`s`io gepoih`b}` qp` k~ p}gig|omkt`~ ompi}k~ }h z`tcg~ `h ?"3~g}`~ &KCNKH< 4::6'"

    O~ on}gsgmom`~ hog~ ~gebgcgno}gso~ m`~`bskisgmo~ z`ik~ p}gig|omkt`~b`~}o~ t`m`~ ~k< `bsgot h`b~oe`b~ ok~ ohgek~ &6?"0%') pzikom m` ck}k~&53">%') `bnkb}tot s`ifk~ ohgek~ &5=">%') `bnkb}tot bksk~ ohgek~&03"=%') zot}gngzot bph etpzk &=5"7%' &Pbgs`t~oi HnNobb~< 4::7'

    Bpho odktmoe`h hog~ qpoig}o}gso) k `~}pmk mk KCNKH &KCNKH &DKWM< 4::5'"M`~m` `~}o mo}o }`h(~` s`tgcgnomk ph nt`~ngh`b}k on`i`tomk ` pho }`b(m`bngo zoto o nkb~kigmok) }`bmk i`somk ph t`n`b}` t`io}tgk ~kdt` op}gig|ok mo~ t`m`~ ~kngog~ bph bh`tk ~gebgcgno}gsk m` zo~`~ o nkbnipgt

    qp` ~kngoi b`}ukta~ ot` d`nkhgbe }f` mkhgbob} zio}ckth ckt nkb}`b}nt`o}gkb obm nkb}`b} ~fotgbe" &Pbgs`t~oi HnNobb~) 4::7'"

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    Igstk~) I`g}pto~ ` T`m`~ ^kngog~ ==0

    Bk no~k zkt}pep~) bph t`n`b}` `~}pmk &KD@TNKH) 4::6' ~kdt`o~ t`m`~ m` ~kngodgigmom` bo u`d zkt}pep`~o &`hdkto ~kdt` momk~ m`nohzk m` 4::3' nkbnipg(~` qp`

  • 8/9/2019 Books, Reading and Social Networks

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    ==3 Dgdigk}`no~ zoto o Sgmo GG Dgdigk}`no~ ` I`g}pto

    mpk~ i`g}kt`~ zkm`h m`~nt`s`t ` kteobg|ot o~ ~po~ dgdigk}`no~) zot}gifobmko gbckthok nkh kp}tk~ qp` zot}gngzoh bo h`~ho zio}ocktho &^ZG]@(TG) 4::7'" ]oi m`s`(~`) ztksos`ih`b}`) bksgmom` mk c`bh`bk qp`)e`b`tgnoh`b}`) zkm`hk~ ~g}pot ski}o m` 4::0 }khobmk nkhk hotnk ontgok mo zio}ocktho ogbmo fkl` hog~ ghzkt}ob}` b`~}` mkhbgk 5"44:"6=6 5?"5:: 00"::5 ="504

    B m` sg~g}ob(}`~ bgnk~

    3"7?7"0?> 7"340"5?= >"47>">:: >7"543 0=">40 ="=56

    Ckb}`< Nkhz`}`"nkh

    @~}o~ ` kp}to~ h}tgno~ e`btgno~ bk z`thg}`h m`~`bfot ph qpomtk~pcgng`b}` mo t`oigmom` `h obig~` zktqp` `vg~}`h) nkhk sghk~) noton}`(

    t~}gno~ `~z`ncgno~ b`~}` }gzk m` zio}ocktho~ qp` bk zkm`h ~`t oboig~o(mo~ ~pcgng`b}`h`b}` t`nktt`bmk o `~}o~ h`mgmo~"O b`n`~~gmom` m` m`cgbgt pho f`pt~}gno oztkztgomo zoto obig~` m`~(

    }o t`oigmom` l ckg o~~gboiomo zkt oiepb~ op}kt`~ &^ZG]@TG) 4::7' qp`nkb~}o}oh o gb`vg~}bngo m` `~qp`ho~ m` obig~` sigmk~" Bk qp` t`~z`g}ook~ o~z`n}k~ ~kngog~ ` zot}gbmk m` f`pt~}gno~ p}gig|omo~ zoto pho t`oigmo(m` ztvgho &k~ ~g}`~ m` dkkahotagbe ~kngoi nkhk k M`i"gng"kp~') ^zg}`tgztkz` pho f`pt~}gno zoto o obig~` m`~}o t`oigmom`) qp` m`cgb` }t~mkhbgk~< Nkhpbgnok) Nkb~}tpk mo Gm`b}gmom` ` Z`tn`zk"

    K mkhbgk mo nkhpbgnok }tomp|(~` bk~ ~`epgb}`~ o~z`n}k~< sg~po(ig|ok mk~ no}ikek~ m` kp}tk~ h`hdtk~ mo nkhpbgmom`) z`~qpg~o m`zot}gngzob}`~ bo nkhpbgmom`) nkb}on}ot kp}tk~ zot}gngzob}`~ m` cktho

    ztgsomo) ntgok m` ig~}o~ m` ohgek~) ntgok ` zot}gngzok `h etpzk~m` mg~np~~k) sg~poig|ok m` kp}tk~ zot}gngzob}`~ nkh k h`~hk g}`h bo~po dgdigk}`no" Bk mkhbgk mo nkb~}tpk mo gm`b}gmom` ~k s`tgcgnomo~o~ ~`epgb}`~ zk~~gdgigmom`~< ntgok m` zo~}o~ np~}khg|omo~ zoto o kteobg(|ok mo dgdigk}`no) ntgok m` pho zegbo z`t~kboig|omo m` z`tcgi zoto~`t sg~}o zkt kp}tk~ h`hdtk~" K mkhbgk mo z`tn`zk }tomp|(~` bo s`tg(cgnok mk~ ~`epgb}`~ o~z`n}k~< o}tgdpgk m` zoiosto~(nfos` ok~ g}`b~ m`pho nki`nk) o}tgdpgk m` nio~~gcgno`~ o zot}gt m` pho `~noio m`ghzkt}bngo) `iodktok m` nkh`b}tgk~ ok~ g}`b~ bo ztztgo nki`nk"

    O obig~` mo ztkzk~}o m` ^zg}`tg t`s`io) `h ztgh`gto gb~}bngo) o p}gig(|ok m` gbmgnomkt`~ mg~np}s`g~ zoto o nkb~}o}ok m` ph m`}`thgbomo t`o(igmom`" S`lohk~ nkbnt`}oh`b}`< o zk~~gdgigmom` m` nkb~}tpgt zo~}o~ nk~}p(

    hg|omo~ zoto o kteobg|ok mo dgdigk}`no z`~~koi mgcgngih`b}` zkm` ~`tnkb~gm`tomo k h`ifkt gbmgnomkt zoto o nkb~}tpk mo gm`b}gmom`1 `io hpg(

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    Igstk~) I`g}pto~ ` T`m`~ ^kngog~ ==7

    }k hog~ pho cpbngkboigmom` qp` z`thg}` pho hogkt `cgnngo bo kteobg|o(k mo gbckthok mk qp` `von}oh`b}` ph `~z`ifk m` pho m`}`thgbomogm`b}gmom`) ~kdt`}pmk ~` z`b~othk~ qp` `~~o~ zo~}o~ zkm`h ~`t kteobg|omo~zkt ntg}tgk~ nkhk k~ igstk~ qp` l ig kp k~ qp` `~}kp o i`t) kp ogbmo k~ qp`qp`tk i`t) qp` olpmoh ~kdt`}pmk k p}gig|omkt o kteobg|ot k ztkn`~~k m` i`g(

    }pto" Ogbmo bk mkhbgk mo nkb~}tpk mo gm`b}gmom`) o h`to m`cgbgk m`ph z`tcgi np~}khg|s`i ~`h gm`b}gcgnot o~ t`o~ m` np~}khg|ok qp` ~k`~~`bngog~ b`~}` }gzk m` zio}ocktho~) bk ~pcgng`b}`) z`io~ to|`~ qp` lgm`b}gcgnohk~) zoto o nkb~}tpk m` pho gm`b}gmom` m` i`g}kt"

    Bk mkhbgk mo Z`tn`zk) zkt kp}tk iomk) o ~pd~}g}pgk od~kip}oqp` ^zg}`tg co| mk nkbn`g}k) m`~iknobmk(k nkhzi`}oh`b}` mo z`tn`zkmk kp}tk bo t`m` zoto o z`tn`zk ~kdt` k~ g}`b~ mo ztztgo dgdigk}`no)obpio nkhzi`}oh`b}` ph mk~ o~z`n}k~ cpbmoh`b}og~ mo~ t`m`~ ~kngog~)qp` bk zo~~oh oz`bo~ z`io zk~~gdgigmom` m` nkhpbgnot) ho~ }ohdh m`gb}`toegt on}gsoh`b}` nkh k kp}tk }tomp|gbmk pho sg~k m`~~` kp}tk `)b`~}` no~k zkt hogktgo m` to|k) mk kp}tk `bqpob}k i`g}kt) `) zkt}ob}k)}ohdh mo ~po dgdigk}`no ` mo z`tn`zk qp` `i` t`s`io ~kdt` `~~o nkb~(

    }tpk" O~~gh) ztkz`(~` qp` o f`pt~g}no t`io}gso z`tn`zk zk~~o ~`toboig~omo qp`t mk zkb}k m` sg~}o mo z`tn`zk mk kp}tk) qp`t mk zkb}km` sg~}o mo z`tn`zk mk~ g}`b~ mo dgdigk}`no z`~~koi"

    Cgboih`b}`) bk ~` gbnipg nkhk gbmgnomkt b`~}` mkhbgk o zk~~gdgig(mom` m` o}tgdpgt zoiosto~(nfos` z`io to|k m` qp` ~` }to}o) `h ztgh`gtkipeot) m` ph h`nobg~hk qp` p}gig|omk zoto o kteobg|ok gbmgsgmpoi modgdigk}`no nplk nkb}`mk zkm`) oig~) m`tgsot m` pho igbepoep`h zt((`~}od`i`ngmo ` bk mo igbepoe`h bo}ptoi mk p}gig|omkt" O on}gsgmom` m`}oeegbe) t`~zkbm`) o~~gh) hpg}k hog~ o pho b`n`~~gmom` gbmgsgmpoi m`kteobg|ok mk~ nkb}`mk~ zoto k ztztgk mk qp` }tomp| qpoiqp`t z`t(n`zk `~z`ncgno ~kdt` ph g}`h qp` zk~~o nkb}tgdpgt zoto o }tkno nkhkp}tk~" Nkhk ocgtho ^hg}f) z`kzi` ot` hk}gso}`m }k }oe d`nop~` g}

    f`iz~ }f`h }k hoboe` }f`gt gbcktho}gkb &^HG]F< 4::6) z" >5' kp hog~`vzigng}oh`b}` ^}`ta`b) B`s`t}f`i`~~) p~`t~ mk bk} }oe &mgt`n}iw' ckt }f`d`b`cg} kc }f` nkhhpbg}w o~ ~pnf) dp} hogbiw ckt }f`h~`is`~" Obm }fo} g~

    ufw g} ukta~" & ]@TA@B< 4::6) z"40' Bk `b}ob}k) k t`~pi}omk mo kz`(tok m` }oeegbe zkm` nkb}tgdpgt zoto k ~g~}`ho `~}od`i`n`t cktho~ m`nkhpbgnok `b}t` k~ p}gig|omkt`~) zkt `v`hzik) p}gig|omkt`~ qp` p~oh o~h`~ho~ ziosto~(nfos` kp kdto~ o qp` cktoh o}tgdpmo~ o~ h`~ho~ zoio(sto~(nfos`" O~~gh) o cktho nkhk o~ stgo~ zio}ocktho~ p}gig|oh k~ t`~pi(}omk~ mo o}tgdpgk m` zoiosto~(nfos` ~ kdto~ ~`t oboig~omo bo f`pt~}gnot`io}gso ok mkhbgk mo nkhpbgnok"

    Nkh do~` b`~}o odktmoe`h) ztkz`(~` o ~`epgb}` ho}tg| m` ntg}tgk~m` obig~` mo~ noton}`t~g}gno~ ~kngog~ mo~ zio}ocktho~ m` no}oikeok) `h

    }t~ mkhbgk~ d~gnk~< Nkb~}tpk mo Gm`b}gmom`) m`cgbgmo nkhk o zk~~g(dgigmom` m` o nkb~}tpk mk z`tcgi gbmgsgmpoi }tomp|gt }kmk~ k~ o~z`n}k~ m`

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    =0: Dgdigk}`no~ zoto o Sgmo GG Dgdigk}`no~ ` I`g}pto

    pho z`t~kboigmom` hog~ z`t}gb`b}`~ zoto k ohdg`b}` `h nop~o1 Nkhpbg(nok }tomp|gmo bo zk~~gdgigmom` m` k~ h`hdtk~ nkhpbgnot`h `b}t` ~g m`stgo~ cktho~) `) cgboih`b}`) Z`tn`zk ~pdmgsgmgmo `h Z`tn`zk monkhpbgmom` ` Z`tn`zk mk~ g}`h~ mo dgdigk}`no gbmgsgmpoi"

    _pomtk GG Ntg}tgk~ m` obig~` mo~ noton}`t~}gno~ ~kngog~

    Nkb~}tpkmo gm`b}gmom`

    Nkhpbgnok Z`tn`zkmo nkhpbgmom`

    Z`tn`zk mk~ g}`b~bo dgdigk}`no

    gbmgsgmpoiNoton}`tg|ok modgdigk}`no mk p}gig|omkt

    Z`~qpg~ot kp}tk~h`hdtk~ mo nkhpbg(mom`) h`~hk qp` bkzk~~poh kdto~ `hnkhph

    Nkh`b}ot k z`tcgi m`kp}tk~ &ohgek~'

    Nio~~gcgnot &to}gbe'o~ kdto~ mo dgdigk}`noz`~~koi

    Gm`b}gcgnok m` }}pik~cosktg}k~

    Nkb}on}ot k~ h`hdtk~mo nkhpbgmom` m`cktho ztgsomo

    Nkh`b}ot o~ dgdigk(}`no~ m` kp}tk~h`hdtk~ &ohgek~'

    Nkh`b}ot o~ kdto~ modgdigk}`no z`~~koi

    Gm`b}gcgnok mk~ op}k(t`~ cosktg}k~

    Ntgot kp zot}gngzot `hetpzk~ m` mg~np~~k

    Nio~~gcgnot &to}gbe'kp}to~ dgdigk}`no~ kpg}`h~ gbmgsgmpog~

    Gm`b}gcgnok mk~}`ho~ m` gb}`t`~~`

    Ntgot ig~}o~ m` ohgek~

    Gm`b}gcgnok mk~ eb`(tk~ ig}`ttgk~ m` gb}`t`~(~`

    Sg~poig|ot o~ dgdik}`(no~ m` kp}tk~ h`h(dtk~ mo nkhpbgmom`Sg~poig|ot nkh`b}tgk~` m`~ntg`~ m` kp}tk~~kdt` pho kdto modgdigk}`no z`~~koiKd}`t t`nkh`bmo`~m` kp}tk~ &op}kh}gno~

    kp hobpog~' ` co|`tt`nkh`bmo`~ okp}tk~Sg~poig|ot on}poig|o(`~ m` dgdigk}`no~ m`kp}tk~ h`hdtk~ monkhpbgmom`Sg~poig|ot qp` kp}tk~p}gig|omkt`~ zk~~p`hph h`~hk g}`h bo~po dgdigk}`no

    @hdkto `~}o nkhpbgnok bk }`bfo nkhk kdl`n}k) nkhk l ckg

    t`c`tgmk) o obig~` mo~ zio}ocktho~ m` no}oikeok ~kngoi bk qp` mg| t`~z`g(}k ok~ o~z`n}k~ mo kteobg|ok ` on`~~k gbckthok) `vg}`h cpbngkboig(

  • 8/9/2019 Books, Reading and Social Networks

    15/24

    Igstk~) I`g}pto~ ` T`m`~ ^kngog~ =0?

    mom`~ b`~~`~ mkhbgk~ qp` nkbmgngkboh m`ng~gsoh`b}` o p}gig|ok m`~}`~~`tsgk~ z`io~ dgdigk}`no~) qp` bk zkm`tohk~ m`gvot m` }`t `h igbfo m`nkb}o" _p`t zktqp` nkbcgeptoh nkbmg`~ d~gno~ m` on`~~k) nplk bs`im` ci`vgdgigmom` ntpngoi nkb~gm`tot }`bmk `h nkb}o k zdignk oioteomkqp` k mo~ dgdigk}`no~ zdigno~) qp`t zktqp` nkb~}g}p`h t`qpg~g}k~ d~g(

    nk~ zoto o ztkmpk ` kteobg|ok mo gbckthok) bo h`mgmo `h qp`)zkt ph iomk) `sg}oh `~cktk~ m` mpzignok mk }todoifk m`~ntg}gsk) ` zktkp}tk) z`thg}oh t`pbgt m` cktho ci`vs`i nkblpb}k~ m` gbckthok"

    O~~gh) m`cgbgtoh(~` o~ ~`epgb}`~ cpbngkboigmom`~